5. Local Area (Provide brief geographical description)

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1 Key Information This document is linked to the Connecting Dorset Coastal Community Team Economic Plan and (Sections 1-4 can be found in this) 5. Local Area (Provide brief geographical description) Bournemouth is the largest coastal resort along the Dorset coast. It is situated between Christchurch in the east and Poole in the west with its coastline stretching from Sandbanks to Christchurch Harbour. Bournemouth is not only a gateway town to the Jurassic coast but has 7.5 miles of golden sandy beaches that are backed by gravel and sandy clay cliffs. These cliffs are cut by a number of chines which provide both a unique landscapes and a natural access to the beaches. With the largest stock of bed-space on the south coast and the many award winning Blue Flag beaches Bournemouth is the main reasons for over 70% of visits to the area. Bournemouth is also the location for the UK s first Coastal Activity Park where an area is being developed for the provision of facilities and a range of beach and water based activities. There are two piers along its coastal area; Bournemouth Pier and Boscombe Pier. Bournemouth Pier is a real focal point at central beach where there are plans to develop a unique beach front and promenade experience. Boscombe can be found west of central beach and while it has award winning beaches and parks and a rich cultural heritage central Boscombe (Boscombe West ward) continues to decline. For the purposes of this plan the Bournemouth Coastal Area is made up of the following wards: Westbourne and West Cliff ward Central ward East Cliff and Springbourne ward Boscombe West ward Boscombe East ward West Southbourne ward East Southbourne and Tuckton ward The town is quite compact and has good internal transport routes and our visitor surveys show that when it comes to residents, there is a pretty even spread of people who use the coastal area. If you are going to just talk about the coastal area, I would be clear that this includes the central retail areas of Bournemouth town centre and Boscombe high street as well as the principal hotel districts of the West Cliff and East Cliff and the more residential areas of Southbourne as well as Hengistbury Head local nature reserve and scheduled ancient monument. 1

2 6. Context community (suggested maximum 300 words) (Description of local community with demographics) The 2011 census data shows the population of the Bournemouth coastal area was 73,503 of which 12% were aged 0-15 years (England 19%), 69% were (England 65%) and 18% were over 65 (England 16%). As such, it has a higher working age population than the national average and only a slightly higher proportion of retirement age residents. There are 149 Lower Super Output Areas 1 (LSOA) along the Dorset coastal area. Eight of the most overall deprived areas in the country are in Bournemouth coastal area while two of the least overall deprived areas also are in Bournemouth. For income deprivation, four of the most deprived LSOA and two of the least deprived LSOA fall within the Bournemouth coastal area. In relation to employment deprivation, seven of the most deprived LSOA and one of the least deprived LSOA fall within the Bournemouth coastal area. With regards to the working population 18,015 people live and work in the area, 18,762 of people who live in Bournemouth commute out of the area for work and 23,794 people who don t live in Bournemouth commute into the Bournemouth area to work. In commuters represent 57% of the workforce and, with more in commuters than out commuters. The town has a net commuting gain of 5,030. Poole is a significant origin of in commuters with just over a quarter (26%) of Bournemouth in commuters travelling from here. 42% of in commuters travel to Bournemouth from other parts of the borough of Bournemouth itself. Bournemouth employees are more likely to be in high level occupations than average with 43% working in these occupations compared with 41% in England. The top categories include professional occupations (18.1%), associated professional and technical occupations (13.4%), elementary occupations (12.5%) managers, directors and senior officials (11.7%). Bournemouth residents are marginally less likely than the national average to rate themselves as in very good/good health. Nine per cent of residents indicated that in terms of long term health problems or a disability, their day to day activities are limited a lot marginally above the England average of eight per cent. Economically active residents (aged 60+) were more likely to consider themselves in very good/good health than those economically inactive. Nine per cent of Bournemouth residents provide some level of unpaid care: this is below the 12% average for England. Economically inactive residents are more likely to provide unpaid care than economically active residents. 1 LSOA: lower super output area a small area geography containing roughly 1,500 residents and 650 households 2

3 7. Context economy (suggested maximum 400 words) (Local economy, e.g. business, tourism, manufacture, etc, Starting point ) In Bournemouth, the level of economic activity is in line with the England average at 74.7% of the population employed. Of the economically active population in Poole, the percentage self-employed is above average (16.8%), the percentage unemployed is below average (4.9%) and the student population is slightly lower than average (3.6%). Of the employed population, a marginally above average percentage of residents are in full time employment: 72% compared with 71% nationally. Part time workers are more likely to be paid below the living wage than full time workers. More than half of Bournemouth s 46,000 2 employees work in four sectors: Accommodation & food services (16%); business administration and support services (13%), health (12%) and finance and insurance (11%). 13% of the workforce is employed directly in the tourism industry. Workers in Accommodation & food services and in Retail are more likely to be paid below the living wage. Bournemouth has an above average percentage of employees in employment working in low pay sectors those with median earnings below the national average including agriculture, forestry & fishing; distribution; accommodation & food service; real estate; admin & support; health & social care; some manufacturing sectors; culture & recreation; other personal services. With the England average at 50%, Bournemouth has 57% in low pay sectors 45% of residents in Bournemouth held high qualifications (NVQL3+) in 2011, above the England average while 29% hole low or no qualifications Over the first half of 2015, claimant unemployment (Jobseekers Allowance and Universal Credit) in Bournemouth was about 2.0%: slightly above the England average. This was an average of around 950 claimants. More than a fifth of claimants in Bournemouth were aged 50 or more slightly above the England average of 21%. Bournemouth is characterised by a high proportion of micro enterprises (78%) followed by small (18%) Small Enterprises. Bournemouth has a business population of 3,835 VAT/PAYE registered units. Representation of micro sized business units employing fewer than ten employees is below the England figure at 78%. Around 20 businesses employ 250 people or more. More than half of all Bournemouth business units fall into four sectors: Retail; Professional, scientific & technical; Accommodation & food services; Human health & social work. Bournemouth Coastal Area is home to a diverse mix of high profile and world-class companies across a number of industries including Hilton hotel provisional BRES data 3

4 8. Related initiatives (What else is going on in the community of economic importance, e.g. BID, LEP, CIC, CCF, CRF) Bournemouth Chamber of Commerce Backing Boscombe regeneration partnership Bournemouth 2026 Trust Bournemouth Town Centre BID Coastal BID Bournemouth Tourism Management Board 4

5 Plan 9. Ambition (A positive statement of the aims and objectives of the plan and a description of what it will achieve. Description of what success will look like ): It is the ambition that the Council with strong community and commercial sector buy in to establish a World Class Seafront comparable with international competitors. It aims to deliver 7 large scale projects along 7 miles of seafront with 7% growth in resort visitor spend over in 7 years. 10. Needs of the community and intentions of the team to meet them. (Identify the socio-economic needs of the community and the opportunities to meet them. Each element should be Specific, Measureable, Achievable, Realistic and Timed): Currently, we have highlighted the needs of the Bournemouth coastal area and will present how the DCCT will measure and meet these needs following the submission of the plan once further assessment has been done. Theme 1: Sustaining and developing the tourism economy Improving the visitor experience, through improved accommodation, attractions and facilities Extend the visitor season Raise annual visitor spend by 7% ( 33million) Theme 2: Having thriving and dynamic maritime businesses to encourage economic growth Raise annual visitor spend by 7% ( 33million) Increase or sustained businesses linked to the seafront Theme 3: Connecting the urban, rural and coastal communities across the Dorset coast Improving the infrastructure within the coastal area for residents, visitors and businesses Theme 4: Conserving enhancing and promoting Dorset s special natural and cultural assets Bournemouth Seafront Enhancement Scheme Keeping the intrinsic landscape value of the area or the views from local housing Benefits to the tourism industry are and will be monitored by surveys which examine the volume and value of tourism and the impact of visitor expenditure on the local economy for both Bournemouth and Dorset. The last survey was carried out in 2014 and was undertaken by the South West Research Company. Investment and benefit to the SME s will see an increase in demand due to the outcomes of the regeneration of this area. With a vision to raising the annual visitor spend within this area by 33m and the creating and sustaining over 650 jobs within the tourism economy. 5

6 11. Analysis (Describe the strengths, opportunities, weaknesses and threats in meeting the needs at 10): Strengths Weaknesses Award winning coastline High quality landscape, seascape and built environment Excellent transport connections from London and Bristol Close to Bournemouth International airport Strong tourism industry High quality of life and attractive destination for individuals Good connectivity and facilities for businesses to work efficiently Excellent partnership working through the Bournemouth Council and other related tourism and economic partnerships Largest bed space in south west Award winning beaches Higher spend per head by comparison with UK seaside average Have a vision and strategy that is supported by local businesses and communities Higher levels of out-commuting in some coastal areas to the main conurbation in Dorset Limited all-weather visitor attractions and year round tourism Above average % of employees in low pay sectors leading to increased number of people earning below living wage Skills gap across the region with a loss of young workers in the area?? Disparity between low earnings and high housing costs meaning the area is one of the least affordable to live Poor transport and access connections to some western rural coastal areas Opportunities Threats Increase development and innovation in the maritime, and coastal related sectors to develop a world class seafront Develop the tourism offer especially business and other year-round markets Increase number of international visitors Increase the skills within the local workforce to support the development of maritime and coastal related sectors Connect branding and marketing across the Dorset coastal area Improve access to some areas Create new jobs and sustain local jobs Increase visitor spend Increased partnership working to share resources, knowledge and access to funding to improve the Dorset coastal area Work with private and public bodies Continued cost of beach replenishment Lack of a coordinated approach through partnership working across the coast Increased second home ownership Lack of investment in deprived coastal areas 6

7 12. Data while an essential element of the plan, it could be included in a daughter document. (Provide evidence to support the intentions of the plan. This will include statistical data but broader data should also be included. Data used should be specific, relevant and transparent. It is sufficient to reference evidence held elsewhere) The statistical data used throughout the document is obtained from the census 2011 (unless otherwise stated) and analysed by the Research and Consultation Team at Dorset County Council. Other documents/strategies that support this plan include: Bournemouth Seafront Strategy - Boscombe Commitment and Action Plan Introduction.pdf Two Bays Management Plan - 7

8 Delivering the Plan 13. Key projects and/or bodies of work (High level description of discrete pieces of work showing CCT role, indicative partners and timescales) Project Name The Chines Improvement opportunities Summary 22 improvements including upgrading toilets and playground, input of café, picnic areas, eco-pod beach huts, lighting, tree planting and resurfacing of areas- more detail in Bournemouth seafront strategy DCCT Economic Plan Theme 3 Cost (if known) 4 Timescale 5 Value to local economy 1,2,3,4 H L,M,S Direct jobs Indirect jobs Amenity Asset for the community and visitor use Investing in future business Supporting jobs both full time and seasonal Increased opportunities for volunteers Increase in all year round tourism Health and wellbeing benefits Improve visitor experience Community value Central Beach Improvement opportunities 21 improvements including upgrade of promenade and entrance building, cliff lift, timber boardwalks, building development, oceanarium extension, lighting and multifunctional plaza. More detail is in the Bournemouth Seafront Strategy 1,2,3,4 H L,M,S Direct jobs Indirect jobs Amenity Asset for the community and visitor use Investing in future business Supporting jobs both full time and seasonal Increased opportunities for volunteers Increase in all year round tourism Health and wellbeing benefits Improve visitor experience Community value 3 Theme which the project relates to within Section 9 of the Dorset Coastal Community Team Economic Plan 4 High (H) - 1million, Medium (M) - 250K - 1million, Low (L) 250K 5 Long (L) 5 years +, Medium (M) 6mth-5yrs, Short (S) 6 mths 8

9 Project Name Coastal Activity Park Coastal Nature Park- heath and cliff Summary 22 improvements including new bridge links, sports courts and facilities, beach play areas, surf school, accessible beach huts, accessible groynes, try dive tank gym trail- more detail in Bournemouth seafront strategy 19 improvements including ramp access to cliff, boardwalk, improve links to fisherman walk, new cliff lift, new community hub and visitor centremore details are in the Bournemouth Seafront Strategy Dorset Coastal Community Team Connective Economic Plan DCCT Economic Cost (if Project Name Plan Theme known) 1,2,3,4 H L,M,S 1,2,3,4 H L,M,S Summary Direct jobs & Indirect jobs Amenity Asset for the community and visitor use Investing in future business Supporting jobs both full time and seasonal Increased opportunities for volunteers Increase in all year round tourism Health and wellbeing benefits Improve visitor experience Community value Community value Direct jobs & Indirect jobs Amenity Asset for the community and visitor use Coastal Nature Park- Dunes Boscombe regenerations projects Nine improvements including timber boardwalk, new café and toilet/shower block, natural beach play area and tarmac the prom alongside it. More details can be found in Bournemouth Seafront Strategy 1,2,3,4 H L,M,S 1,2,3,4 M L,M Environmental Value Direct jobs & Indirect jobs Direct jobs & Indirect jobs Amenity Asset for the community and visitor use Investing in future business Supporting jobs both full time and seasonal Increased opportunities for volunteers Increase in all year round tourism Health and wellbeing benefits Community value 9

10 14. Barriers (Identify any barriers to delivering the plan and if you have contingencies to manage them) Common barriers include: Permissions being granted including planning or environmental designation approval from Natural England/Marine management Organisation approval Partnership working consensus on working together to deliver cross cutting projects rather than just area specific projects Funding Match funding Local skills 15 Resources (Who and what will be required to deliver each element of the plan. Include in kind services, volunteers, etc. demonstrate how local expertise will be utilise and/or grown) Multi partnership local delivery is essential from private and public sectors. 16. Funding (Identification of funding streams and how costs of project(s) will or could be met) To deliver this ambitious set of projects it will require a mixture of public and private funding, grants and funding bids e.g. coastal communities fund investment, Heritage Lottery Fund and other funding streams. 17. Maximising resources and costs (Describe how this will be minimised, e.g. shared services, use of technology, avoidance of bureaucracy, etc) By working together we could share resources, have a wider selection of people with expertise in a real range of skills in delivery and fund raising. Communications 18. Consultation (Describe existing results of consultations and planned consultation exercises) All documents used to inform this plan have been consulted on by the relevant organisations or groups. In particular Bournemouth Seafront Strategy has been developed through consultation with key local stakeholders including resident groups, local interest groups, tourism industry, land owners, statutory authorities such as Natural England, Environment Agency and local utility providers For this plan we consulted in January 2016 and there will be on going opportunity to input into it especially relating to any new plans and to different projects within the area. It is intended that these plans be given approval at member level by Bournemouth Borough Council and the Local Enterprise Partnership and the Local Nature Partnership. All consultation will be done via the Dorset Coast Forum website and the most up to date version of the plan will be available here: This Plan has been put together by Bridget Betts t: e: b.betts@dorsetcc.gov.uk and Rhiannon Jones e: Dorset.coast@dorsetcc.gov.uk 10

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