DAILY NEWSPAPER AUDIT REPORT FOR THE 12 MONTH PERIOD ENDED DECEMBER 2012

Transcription

1 ` DAILY NEWSPAPER AUDIT REPORT FOR THE 12 MONTH PERIOD ENDED DECEMBER 2012 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. Canadian Circulations Audit Board L Office canadien de verification de la diffusion 1 Concorde Gate, Suite 800 Toronto, Ontario, Canada M3C 3N6 Telephone: Fax: A not-for-profit organization, CCAB, a division of BPA Worldwide, is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Visit for the latest audit reports, membership information and publishing and advertising industry news. Toronto Star Toronto Star Newspaper Ltd. One Yonge Street Toronto, Ontario M5E 1E6 Tel.: Fax: smacleod@thestar.ca Website: Established in 1892 Frequency: Daily (Monday - Sunday) PUBLISHER'S STATED PUBLISHING AND CIRCULATION POLICY INFORMATION The Toronto Star is a daily newspaper (Monday to Sunday) serving the CMA of Toronto and surrounding area. TOTAL AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2012 Weekday Average* Monday Tuesday Wednesday Thursday Friday Saturday Sunday TOTAL CIRCULATION 346, , , , , , , , AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2012 Average Circulation I. Paid for by Individual Recipient Weekday Average* Monday Tuesday Wednesday Thursday Friday Saturday Sunday - Home Delivery 204, , , , , , , ,174 - Single Copy 25,454 26,199 25,625 26,275 24,045 25,115 73,092 35,765 - Hotel E-edition Other II. TOTAL 230, , , , , , , ,620 - Home Delivery 40,391 36,686 41,753 42,093 40,797 40,722 59,472 9,752 - Single Copy 56,522 51,339 56,638 57,487 59,470 57,779 48,547 34,796 - E-edition Educational 18,939 17,451 19,855 19,322 19,163 18,952 4, Educational: E-edition Other TOTAL 115, , , , , , ,397 45,059 TOTAL CIRCULATION 346, , , , , , , ,679 *See Paragraph 6 1

2 WEEKDAY AVERAGE* January 237, , ,845 February 230, , ,781 March 239, , ,813 April 234, , ,128 May 224, , ,068 June 222,134 71, ,594 July 221,306 51, ,249 August 219,102 51, ,979 September 238, , ,568 October 239, , ,603 November 232, , ,232 December 228, , ,927 MONDAY January 242, , ,432 February 241, , ,257 March 240, , ,302 April 237, , ,785 May 236, , ,182 June 220,810 67, ,675 July 221,113 47, ,741 August 219,397 46, ,673 September 239, , ,007 October 245, , ,827 November 231, , ,236 December 223, , ,675 TUESDAY January 234, , ,915 February 226, , ,011 March 240, , ,770 April 228, , ,315 May 220, , ,810 June 221,663 69, ,055 July 220,575 53, ,089 August 218,555 52, ,634 September 236, , ,087 October 237, , ,889 November 232, , ,557 December 225, , ,286 WEDNESDAY January 237, , ,193 February 228, , ,778 March 242, , ,208 April 230, , ,409 May 223, , ,208 June 223,338 68, ,763 July 223,190 54, ,457 August 220,167 51, ,988 September 239, , ,540 October 239, , ,640 November 234, , ,177 December 247, , ,797 THURSDAY January 234, , ,503 February 226, , ,783 March 236, , ,470 April 228, , ,996 May 221, , ,625 June 221,150 68, ,307 July 220,965 52, ,133 August 218,089 55, ,248 September 236, , ,249 October 236, , ,300 November 232, , ,643 December 221, , ,665 FRIDAY January 235, , ,519 February 227, , ,581 March 237, , ,281 April 244, , ,221 May 222, , ,157 June 223,395 81, ,458 July 220,921 52, ,743 August 219,251 52, ,220 September 237, , ,958 October 238, , ,970 November 233, , ,003 December 222, , ,363 SATURDAY January 365, , ,618 February 357, , ,203 March 355, , ,298 April 364, , ,492 May 367, , ,196 June 367, , ,999 July 362,776 40, ,474 August 358,103 40, ,563 September 363, , ,061 October 363, , ,309 November 360, , ,454 December 352, , ,921 SUNDAY January 253,563 26, ,697 February 247,085 36, ,492 March 247,009 38, ,501 April 253,593 42, ,243 May 258,024 43, ,814 June 257,581 38, ,192 July 255,300 33, ,784 August 250,976 34, ,405 September 254,384 59, ,864 October 255,154 67, ,274 November 251,389 61, ,154 December 247,161 59, ,538 *See Paragraph 6 2

3 2b. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2012 Weekday Average Circulation Average* Monday Tuesday Wednesday Thursday Friday Saturday Sunday I. Paid for by Individual Recipient - Home Delivery 159, , , , , , , ,776 - Single Copy 11,715 12,014 11,944 12,243 11,141 11,232 33,145 13,549 - Hotel E-edition Other TOTAL 171, , , , , , , ,408 CMA II. - Home Delivery 38,737 35,194 40,041 40,352 39,132 39,063 56,295 9,015 - Single Copy 51,615 46,699 51,818 52,575 54,426 52,655 43,626 29,861 - E-edition Educational 17,010 15,692 17,802 17,332 17,187 17,080 4, Educational: E-edition Other TOTAL 107,366 97, , , , , ,063 39,335 TOTAL CIRCULATION 278, , , , , , , ,743 2c. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2012 Weekday Average Circulation Average* Monday Tuesday Wednesday Thursday Friday Saturday Sunday I. Paid for by Individual Recipient - Home Delivery 44,638 44,600 44,189 45,057 44,397 44,940 73,566 58,398 - Single Copy 13,739 14,185 13,681 14,033 12,904 13,883 39,947 22,216 - Hotel E-edition Other TOTAL 58,959 59,374 58,455 59,663 57,881 59, ,142 81,213 NON-CMA II. - Home Delivery 1,652 1,494 1,712 1,740 1,664 1,658 3, Single Copy 4,908 4,639 4,820 4,913 5,045 5,125 4,921 4,935 - E-edition Educational 1,929 1,759 2,053 1,990 1,977 1, Educational: E-edition Other TOTAL 8,541 7,944 8,638 8,695 8,737 8,706 8,334 5,723 TOTAL CIRCULATION 67,500 67,318 67,093 68,358 66,618 68, ,476 86,936 *See Paragraph 6 3. PREMIUMS, COMBINATIONS, CONTESTS AND OTHER SPECIAL OFFERS Records show that the following premiums and special offers were offered during the audit period: A gift card, valued either at $20.00 or $25.00, was offered with the following subscriptions: Selected 3-month Monday to Sunday subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 4-month Monday to Friday subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 4-month Saturday to Sunday subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 6-month Saturday only subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 3-month Monday to Sunday subscriptions sold at the rate of $99.98 (inclusive of GST) Gift cards were issued for the following retailers: Canadian Tire, Rona, Wal-Mart, Starsky, Home Depot, Vince's, Lococo's, Foodland, Terra Nursery, Food Port, Sheridan Nursery, Oceans, Commissio's, Sobey's and Metro Premiums with values ranging from $15.00 to $25.00 (inclusive of GST) were offered with the following subscriptions: Selected 3-month Monday to Sunday subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 4-month Monday to Friday subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 4-month Saturday to Sunday subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 6-month Saturday only subscriptions sold at the rate of $66.66 (inclusive of GST) Selected 3-month Monday to Sunday subscriptions sold at the rate of $99.98 (inclusive of GST) Premiums include : Tire Cleaner, Toaster B/D - Two Slice, Toaster Oven - Blk - B/D, Tonka Truck, Toy Boats, Travel Mat - Auto, Travel Mug, Trunk Organizer, T-Shirt Grey Bills, T-Shirt Navy Bills, T-Shirt White Ladies Bills, Christmas Door Hanger, Veg. Steamer, Watering Can, Work Light, Folding Pruning Saw, Food Processor, Franky Flowers Book, Front Boat Light, Full Grain Gloves, Slow Cooker, Bills Tee, Bills Draft Cap, Snowman Lights, Soccer Jersey, Solar 3 Pk., Solar Flower, Solar Lights, Solar Sprinkler, Solar Zappers, Spot Light, Sprinkler, Stainless Steel Can, Stainless Steel Kettle, Stocking Knitting Crafts, Swiffer Wet Jet, Teddy Bear, TFC Bag, TFC Cooler Bag, The Canadian Garden Primer, Juicer-Hamilton Beach, 2 Pack Solar Lights, 3 Pc. Multi-Function Tool, Art Case, Assorted NHL Clothing, Baby Set, Back Boat, Beach Chair, Big Block, Bike Pump, Jerseys, Blender Crushmaster, Blue Jays Backpack, Blue Jays Sport Bag, Boat Candle Light, Jumper Cable, Kawasaki Keyboard - Silver, Keg, Kids Tee, Kit Air Pack, Coffee Maker 12 Cup, Boombox RCA, Comic Umbrellas, Bristle Block, Brita Space Saver Pitcher, Brita Tap Filter Unit, Bucket Top, Buffalo Bills Ballcaps, Buffalo Bills Mini Helmet, Buffalo Bills Scarf, Caillou, California Gold Wax, Camera Bag DSLR, Camera Pocket SD Card Reader, Camera Slip Lock Pouch, Camera Tripod, Camera Video Bag 100, Car Cleaning Kit, Car Seat Heater/Massage, Car Wash Brush, Cooler Chairs, Cooler Bag 96 CAN, Cooler Bag on Wheels, Crockpot 5 Qt., Digital Camera, Disney Princess, Disney Ride On, Electric Skillet - Rival, Elvis Plaque, Emergency Car Kits - CDN Tire, Exercise Keeper, Fashion Barbie, Fishing Net, Folding Carts, Pet Water Bottle, Plano Soft Sider Tacklebox, Pliers - 6 Pc. Set, Pliers Grooverlock, Pliers/Clipper, Garden Blaster Gun, Garden Gloves, Garden Hose, Garden Kneeler, Garden Saw, Garden Stake, Garden Tool Set, Gardening - Bulbs Plant, Gas Can, George Foreman Grill, George Foreman Lrg., Gift Pack, Rice Cooker, Rival Slow Cooker, Girls Tee Shirt, Gloves - Gardening, Golf Book, Golf Balls - Callaway Warbird 12 Pc., Golf Groves, Griddles, Gunwale Tie Down, Hamilton Beach Slow Cooker, Henderson Books, Hockey - Door Mats, Hockey Canada Chairs, Hockey Book - Canada Olympic, Hockey Pictures - Olympic, Hot Wheels, Hybrid Light, Lantern, Large Nutcracker, Large Remote Cars, Learning Laptop, Lite Wand, Lopper Set, Magic Bullets, Maple Leafs Bags, Maple Leafs Hats - Flexfit, Maple Leafs Jersey, Maple Leafs Shirts - T's, Seattle Baseball Cap, Seattle Toque, Shark Stick Vac, Shears, Carriages Shopping Carts, Marlie Bag, Meter Set - 3 Pc., MP3 Player, Mr. Potato Head, Music Station, New Tire Repair Kit, NHL Poster Sets, Outdoor Timer, Remote Cars 2 Pc., Raptor Duffle Bag, Pruner - Fisk, Pruner - Versa/Landscaping Tool, Pudgies - Stuffed Toy, Push Button Jr. Si., Quesadilla Maker, Power-Level Tele, Paul Henderson Plaque, Pet Bed, Pet Bed - Lrg., Pet Bed - Small, Pet Cat Starter Kit, Shark Mini - Vac., Ice Bucket NHL, Inter Car Cleaner, Inverter, Jazz Fest Premiums - Poster, Roaster, Roberto Alomar Medallions. 4. ARREARS UNDER THREE MONTHS Copies served to subscribers who ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short term arrears copies served to subscribers whose term had expired Within Census Metropolitan Area: Outside Census Metropolitan Area Combined Average (Monday Friday) 3, Saturday 3, Sunday 3,195 1, PRICES The publisher has chosen not to report pricing information. 3

4 6. ADDITIONAL DATA SUMMARY OF GROSS DISTRIBUTION BY PROVINCE/COUNTY, DISTRICT, OR MUNICIPALITY (BY TOWNS RECEIVING 25 OR MORE COPIES) ANALYZED ISSUES: THURSDAY, SEPTEMBER 20, 2012; SATURDAY, SEPTEMBER 22, 2012; SUNDAY, SEPTEMBER 23, 2012 OCCUPIED HOUSEHOLD COUNTS PROVIDED BY MAP INFO ONTARIO Toronto CMA 535 Gross Gross Gross Toronto 1,047, , , , Dufferin County (Part CMA) 12,627 Mono Mills Orangeville 10,069 1,721 2,410 1,275 Balance In Region Dufferin County (Part CMA) 1, , , Durham Region (Part CMA) 71,713 Ajax 35,038 6,416 8,344 4,232 Claremont Goodwood Leaskdale Pickering 29,330 4,910 8,163 4,504 Port Bolster Sandford Uxbridge 7, , Zephyr Balance in Region Durham Region (Part CMA) 12, , , Halton Region (Part CMA) 110,234 Acton Campbellville Georgetown 2,523 3,297 2,010 Glen Williams Hornby Limehouse Milton 27,561 3,583 4,486 2,664 Moffat Norval Oakville 62,412 12,626 16,540 10,854 Balance in Region Halton Region (Part CMA) 19, , , Peel Region 402,939 Alton Bolton 1,273 1,854 1,179 Brampton 149,271 16,636 20,857 12,052 Caledon 19, Caledon East Caledon Village Cheltenham Inglewood Mississauga 234,582 38,260 46,540 30,171 Palgrave Terra Cotta Balance in Region Peel Region 57, , , Simcoe County (Part CMA) 21,754 Alliston 768 1, Beeton Bond Head Bradford Tottenham Simcoe County (Part CMA) 1, , , York Region 323,543 Aurora 17,691 3,247 4,487 2,915 Baldwin Ballantrae Concord 1,482 1, Gormley Holland Landing Jackson's Point Keswick 1,050 1, Kettleby King 6, Kleinburg Maple 2,349 3,070 1,836 Markham 90,534 12,839 15,924 10,432 Mount Albert Newmarket 27,409 5,917 7,121 4,180 Nobleton Oak Ridges Pefferlaw Queensville Richmond Hill 8,620 13,292 8,723 Schomberg 58, Sharon Stouffville 1,935 2,747 1,862 Sutton West Thornhill 8,967 11,803 7,843 Udora Unionville Willow Beach Woodbridge 5,993 7,721 4,147 Balance in Region York Region 55, , , Toronto CMA 535 1,989, , , ,

5 Outside CMA 535 Gross Gross Gross Algoma District 50,580 Blind River 1, Bruce Mines Desbarats Elliot Lake Iron Bridge Sault Ste Marie Thessalon Balance in Region Algoma District , Brant County 52,903 Brantford 37, ,595 1,400 Burford Paris St. George Balance in Region Brant County 1, , , Bruce County 27,447 Chesley Formosa Kincardine 4, Lions Head Lucknow Mildway Paisley Pike Bay Port Elgin Ripley Sauble Beach Southampton Tiverton Tobermory Walkerton Wiarton Balance In Region Bruce County 1, , , Chatham-Kent County 42,992 Blenheim Chatham Dresden Ridgetown Wallaceburg Balance In Region Chatham-Kent County Cochrane District 33,746 Kapuskasing 3, South Porcupine Timmins 17, Balance In Region Cochrane District Dufferin County (NON CMA) 7,446 Grand Valley Mansfield Orton Rosemont Shelburne 2, Balance In Region Dufferin County (NON CMA) Durham Region (NON CMA) 142,033 Ashburn Beaverton Blackstock Bowmanville 2,503 2,976 1,096 Brooklin 733 1, Caesarea Cannington Courtice Enniskillen Greenbank Hampton Kendal Manilla Nestleton Station Newcastle Newtonville Orono Oshawa 58,797 6,641 10,818 7,586 Port Perry 932 1, Prince Albert Seagrave Sunderland Whitby 41,021 5,918 7,842 5,201 Balance In Region Durham Region (NON CMA) 19, , , Elgin County 33,488 Aylmer West Port Stanley St. Thomas Balance In Region Elgin County

6 Gross Gross Essex County 152,293 Amherstburg 8, Essex 7, Kingsville 7, La Salle Leamington 9, St. Clair Beach Tecumseh 8, Windsor 87, Balance In Region Essex County , , Gross Frontenac County 62,796 Glenburnie Inverary Kingston 52,413 1,442 2,238 2,271 Sharbot Lake Sydenham Verona Balance In Region Frontenac County 1, , , Greater Sudbury Division 67,636 Chelmsford Garson Hanmer Lively Sudbury 618 1, Val Caron Balance In Region Greater Sudbury Division , Grey County 38,042 Chatsworth 2, Clarksburg Craigleith Dundalk Durham Feversham Flesherton Hanover 3, Markdale Meaford 4, Owen Sound 9, , Thornbury Balance In Region Grey County 1, , , Haldiman-Norfolk Region 42,255 Caledonia Delhi Dunnville Hagersville Port Dover Port Rowan St. Williams Simcoe Waterford Balance In Region Haldiman-Norfolk Region , , Haliburton County 7,633 Cardiff Carnarvon Dorset Eagle Lake Gooderham Haliburton Harcourt Minden Tory Hill West Guildford Wilberforce Balance In Region Haliburton County , Halton Region (NON CMA) 68,779 Burlington 68,779 6,341 9,028 6,725 Balance in Region Halton Region (NON CMA) 6, , , Hamilton-Wentworth 203,806 Ancaster Binbrook Dundas Freeton Hamilton 1,192 2,238 2,324 Millgrove Mount Hope Stoney Creek Waterdown Balance In Region Hamilton-Wentworth 2, , ,

7 Gross Gross Hastings County 55,575 Astra Bancroft 1, Belleville 21,065 1,386 1,897 1,541 Coe Hill Corbyville Deseronto Foxboro Frankford Gilmour Madoc Marmora Maynooth Stirling Trenton Tweed 2, Balance In Region Hastings County 2, , , Gross Huron County 23,637 Bayfield Clinton Exeter Goderich 3, Seaforth Wingham Balance In Region Huron County Kawartha Lakes 29,681 Bethany Bobcaygeon Bolsover Burnt River Cameron Coboconk Dunsford Fenelon Falls Janetville Kinmount Kirkfield Lindsay 1,109 1,708 1,170 Little Britain Norland Oakwood Omemee Pontypool Woodville Balance In Region Kawartha Lakes 2, , , Lambton County 52,764 Brights Grove Corunna Forest Grand Bend Ipperwash Petrolia Point Edward Sarnia Balance In Region Lambton County , , Lanark County 26,832 Carleton Place Perth Smiths Falls Balance In Region Lanark County Leeds-Grenville County 41,074 Athens Brockville 10, Elgin Gananoque 2, Kemptville Lansdowne Prescott 1, Seeleys Bay Westport Balance In Region Leeds-Grenville County Lennox-Addington County 16,242 Amherstview Bath Cloyne Napanee Northbrook Odessa Tamworth Balance In Region Lennox-Addington County Manitoulin District 5,548 Little Current Balance In Region Manitoulin District Middlesex County 180,278 Carlisle Dorchester Glencoe Komoka London 153, ,375 4,701 Strathroy Balance In Region Middlesex County , ,

8 Gross Gross Muskoka District 23,646 Bala Baysville Bent River Bracebridge 6, , Dwight Glen Orchard Gravenhurst 4, , Honey Harbour Huntsville 7, , Kilworthy Mactier Milford Bay Minett Port Carling Port Sandfield Port Sydney Torrance Utterson Windermere Balance In Region Muskoka District 2, , , Gross Niagara Region 174,685 Beamsville Crystal Beach Fenwick Fonthill Fort Erie 12, Grimsby 9, Jordan Station Niagara Falls 33,382 1,203 2,042 1,651 Niagara On The Lake Port Colborne 7, Ridgeway St. Catharines 1,919 3,211 2,510 St. Davids Sherkston Smithville Stevensville Thorold Vineland Vineland Station Virgil Wainfleet 2, Welland 21, ,266 1,005 Balance In Region Niagara Region 6, , , Nipissing District 36,145 Mattawa North Bay 23, ,021 Sturgeon Falls Whitney Balance In Region Nipissing District , , Northumberland County 33,313 Baltimore Bewdley Brighton 4, Campbellford Castleton Cobourg 8,047 1,022 1,663 1,086 Colborne Garden Hill Gores Landing Grafton Harwood Port Hope 6, Roseneath Warkworth Balance In Region Northumberland County 2, , , Ottawa-Carleton Region 353,244 Glouchester Kanata Nepean Orleans Ottawa Balance In Region Ottawa-Carleton Region , Oxford County 41,554 Ingersoll 4, Norwich 3, Thamesford Tillsonburg 6, Woodstock 15, Balance In Region Oxford County , , Parry Sound District 18,076 Ahmic Harbour Burks Falls Callander 1, Kearney Magnetawan Mckellar Nobel Novar Orrville Parry Sound 2, Pointe Au Baril Powassan 1, Restoule Rosseau South River Sprucedale Sunridge Balance In Region Parry Sound District 1, , ,

9 Gross Gross Perth County 29,400 Listowel Mitchell St. Marys Stratford 13, , Balance In Region Perth County , , Gross Peterborough County 55,637 Apsley Bailieboro Bridgenorth Buckhorn Cavan Cordova Mines Ennismore Fowlers Corners Fraserville Hastings Havelock Keene Lakefield Millbrook Norwood Peterborough 33,435 1,919 3,458 2,343 Woodview Young's Point Balance In Region Peterborough County 2, , , Prince Edward County 10,549 Bloomfield Carrying Place Cherry Valley Consecon Picton Wellington Balance In Region Prince Edward County , Renfrew County 41,761 Arnprior 3, Barrys Bay Comberiere Deep River 1, Eganville 39 Pembroke 6, Renfrew 3, Balance In Region Renfrew County Simcoe County (NON CMA) 147,709 Alcona Beach Angus Balm Beach Barrie 49,943 2,563 4,862 2,911 Bell Ewart Big Bay Point Big Chute Brechin Churchill Coldwater Collingwood 8,339 1,133 2,240 1,462 Cookstown Craighurst Creemore Cumberland Beach Elmvale Everett Gilford Hawkestone Hillsdale Horseshoe Valley Innisfil 12, Lafontaine Lefroy Loretto Midhurst Midland 7, , Minesing Moonstone Nottawa Orillia 12, ,993 1,176 Oro Station Penetanguishene 3, Perkinsfield Port Mcnicoll Port Severn Rama Road Sandy Cove Sebright Severn Bridge Shanty Bay Singhampon Stayer Stroud Thornton Tiny Township Victoria Harbour Wasaga Beach 7, , Washago Waubaushene Wyevale Balance In Region Simcoe County (NON CMA) 9, , , Stormont-Dundas-Glengarry 46,015 Cornwall 20, Morrisburg Balance In Region Stormont-Dundas-Glengarry Sudbury District 9,072 Alban Espanola 2, Massey Balance In Region Sudbury District Thunder Bay District 62,318 Thunder Bay 46, Balance In Region Thunder Bay District Timiskaming District 14,166 Kirkland Lake 3, New Liskeard Balance In Region Timiskaming District

10 Gross Gross Gross Waterloo Region 191,599 Ayr Baden Cambridge 46, ,399 1,082 Elmira Kitchener 86, ,711 1,604 New Hamburg Waterloo 37, ,049 1,070 Wellesley Balance In Region Waterloo Region 2, , , Wellington County 79,072 Arthur Balinafad Belwood Elora Erin 3, Fergus Guelph 48,115 1,837 3,097 2,446 Harriston Hillsburgh Mount Forest Palmerston Rockwood Balance In Region Wellington County 2, , , Outside CMA 2,833,467 82, , , TOTAL ONTARIO 4,823, , , ,070 ALL OTHER PROVINCES ALBERTA NOVA SCOTIA 5 QUEBEC SASKATCHEWAN 6 TOTAL OUTSIDE ONTARIO US & FOREIGN COUNTIRES GRAND TOTAL 394, , ,224 SUMMARY OF GROSS DISTRIBUTION BY PROVINCE/COUNTY, DISTRICT, OR MUNICIPALITY (BY TOWNS RECEIVING 25 OR MORE COPIES) ANALYZED ISSUES: THURSDAY, SEPTEMBER 20, 2012; SATURDAY, SEPTEMBER 22, 2012; SUNDAY SEPTEMBER 23, 2012 OCCUPIED HOUSEHOLD COUNTS PROVIDED BY MAP INFO, STATISTICS CANADA. Gross Gross Gross Algoma District 50, , Brant County 52,903 1, , , Bruce County 27,447 1, , , Chatham-Kent County 42, Cochrane District 33, Dufferin County 20,073 2, , , Durham Region 213,746 31, , , Eglin County 33, Essex County 152, , , Frontenac County 62,796 1, , , Greater Sudbury Division 67, , Grey County 38,042 1, , , Haldiman-Norfolk Region 42, , , Haliburton County 7, , Halton Region 179,013 25, , , Hamilton-Wentworth 203,806 2, , , Hastings County 55,575 2, , , Huron County 23, Kawartha Lakes 29,681 2, , , Lambton County 52, , , Lanark County 26, Leeds-Grenville County 41, Lennox-Addington County 16, Manitoulin District 5, Middlesex County 180, , , Muskoka District 23,646 2, , , Niagara Region 174,685 6, , , Nipissing District 36, , , Northumberland County 33,313 2, , , Ottawa-Carleton Regioin 353, , Oxford County 41, , , Parry Sound District 18,076 1, , , Peel Region 402,939 57, , , Perth County 29, , , Peterborough County 55,637 2, , , Prince Edward County 10, , Renfrew County 41, Simcoe County 169,463 11, , , Stormont-Dundas-Glengarry 46, Sudbury District 9, Thunder Bay District 62, Timiskaming District 14, Toronto 1,047, , , , Waterloo Region 191,599 2, , , Wellington County 79,072 2, , , York Region 323,543 55, , , TOTAL IN ONTARIO 4,824, , , ,070 ALL OTHER PROVINCES ALBERTA NOVA SCOTIA QUEBEC SASKATCHEWAN TOTAL OUTSIDE ONTARIO US & FOREIGN COUNTRIES GRAND TOTAL 394, , ,224 10

11 6. ADDITIONAL DATA (CONTINUED) *Weekday Average: The Weekday Average is calculated by averaging all weekday editions' circulation. Paid Single Copy Returns Policy: Fully Returnable. Frequency Conversion: A frequency conversion program was in place between January 3, 2012 and April 23, 2012 allowing selected weekend subscribers to receive Monday to Friday editions. The 2-day Saturday and Sunday subscribers, received Monday through Sunday editions and 1-day Saturday-only subscribers received Monday through Saturday editions. An average of 22,000 subscribers was converted during the period. A frequency conversion program was in place between September 4, 2012 and December 17, 2012 allowing selected weekend subscribers to receive Monday to Friday editions. The 2-day Saturday and Sunday subscribers, received Monday through Sunday editions, 1-day Saturday-only subscribers received Monday through Saturday editions, and 1-day Sunday-only subscribers received Monday through Sunday editions. An average of 20,600 subscribers was converted during the period. A frequency conversion program was in place between September 8, 2012 and December 22, 2012 allowing 5-day Monday to Friday subscribers to receive Monday to Saturday editions. An average of 1,100 subscribers was converted during the period. Paragraphs 2b and 2c: The Toronto Star reports its circulation by copies serving the Census Metropolitan Area (CMA) and outside the CMA. CMA 535 is used for this report and defined by Statistics Canada's Population Occasional Copies : The following dates represent occasional service delivery. The additional net paid circulation is as follows: Monday January 2, ,833 Monday February 20, ,959 Friday April 6, ,881 Monday April 9, ,540 Monday May 21, ,272 Monday September 3, ,524 Monday October 8, ,274 Wednesday December 26, ,840 The records maintained by this publication for the period covered by this report have been examined by CCAB Inc. The examination was made in accordance with auditing procedures generally employed by the Corporation and accordingly included such tests of the records and such other auditing procedures as considered necessary under the circumstances. Based on our examination, the data shown in this report present fairly and accurately the records of this publication. CCAB Inc. Toronto, ON February 15, 2013 TYPE: A ID Number: T820A0D2 Copyright 2012 CCAB Inc. All rights reserved. Recycled Paper