ONroute. Digital Signage Network. Media Kit. Driving sales across southern Ontario

Transcription

1 ONroute Digital Signage Network Media Kit 2013 Driving sales across southern Ontario

2 ONroute overview The stretch of Highway 401 that extends from Windsor to the Quebec border, together with Highway 400, connecting Toronto with cottage country, are among the most heavily trafficked motorways in North America. Recently, these busy thoroughfares were revitalized with beautifully refitted and refurbished ONroute Service Centres, equipped with Canadian Tire gas bars and a host of popular food and beverage partners, including Starbucks, Tim Hortons, Burger King, KFC, Pizza Pizza, A&W and New York Fries. Sixteen ONroute centres currently welcome an estimated 25-million travellers annually, with three additional centres scheduled to open in summer 2013, and offer the only option for advertisers to reach consumers on these heavily travelled routes. 2

3 ONroute Digital Signage Network Manitoulin Island Algonquin Provincial Park Parry Sound Ottawa Bainsville Bracebridge Ingleside Morrisburg Lake Huron Barrie Mallorytown N. Barrie Peterborough Trenton S. Odessa Napanee Mallorytown S. King City Port Hope Trenton N. Belleville Kingston Vaughan Oshawa Cambridge N. Woodstock Cambridge S. Oakville Kitchener Burlington Hamilton Toronto Lake Ontario Sarnia London West Lorne Dutton Brantford Buffalo Rochester Now Open Chatham-Kent Scheduled to Open Summer 2013 Tilbury N. Tilbury S. Each visitor spends an average of 30 minutes in the Centre, relaxing and refuelling. To keep them informed and entertained, ONroute has installed state-of-the-art HD digital signage at all locations, prominently placed for maximum vantage from concession lines, tables and lounge spaces. Including both single screens and multi-screen matrix banners, the network serves up an enticing blend of original content, travel and weather updates and advertising. All ads cycle at least once within each 10-minute loop, guaranteeing an average of three views per visitor during his or her stay. Available in various lengths, ad messages can be updated weekly or even daily. Content sponsorship and customized content packages are also available. Additional special media opportunities include onsite activations and, with 60 minutes of free WiFi provided to all visitors, WiFi splash page takeovers an ideal way to capture attention before travellers check s or start surfing. 3

4 ONROUTE research Digital Signage Impact Video Advertising Recall 19% of those who saw an ad made an unplanned purchase 19% 47% Recalled Video Advertising Did Not Recall Video Advertising A 2010 U.S. study of Arbitron digital place-baced video reveals that 70% of all U.S. adults and teens have viewed digital video displays at any measured venue in the past month and 52% have viewed in the past week. In addition, 47% of this group recalled seeing an advertisment on a digital video screen and 19% of those who recalled advertising made an unplanned purchase after seeing an item featured on screen. SOURCE: Arbitron Digital Place-Based Video Study, 2010 ONroute Service Centres Reach Ontario s Heavy Drivers Drove 25,000+ km Past Year, ON, Composition by Age* 28% % 72 5% 42 35% % 116 ONroute Service Centres reach heavy drivers who regularly travel Ontario s 401 and 400 highways, among the busiest routes in North America. Drivers who have driven over 25,000 km in the past 12 months in Onatrio skew to A with 55% of Heavy Drivers aged (index 130), a key demographic target* 62% of Ontario s Heavy Drivers A25-49 are Male (index 126*) *SOURCE: PMB 2012, Fall, Base Ontario A18+ A A A A A 65+ 4

5 Ontario s Heavy Drivers Deliver Against the Most Desirable Demos A25-49, Driven 25,000+ km, Past 12 Months - Reach of Total Ontario % % 12% 10% % % % HHI $100K+ Bachelor s or Post Grad SPBMs White Collar Travelled for Business by Car, past 12 months Travelled for Vacation by Car, past 12 months Children <18 in HH *SOURCE: PMB 2012, Fall, Base Ontario A18+ ONroute Offers Prime Viewing Opportunities with Inviting Lounge Spaces, Variety of Fast Food Options and Canadian Tire Gas Bar Filling Stations U.S. Arbitron Research Reveals Strong Digital Video Screen Viewing at Fast Food Outlets and Gas Stations* % U.S. Adults & Teens Viewed Digital Signage Past Month* 21% 19% In a Fast Food / Casual Dining Restaurant At a Gas Station *SOURCE: Arbitron Digital Place-Based Video Study,

6 Locations & RATES ONroute Digital Signage Network Rates Property Number ONroute Service Centre City Open Date Total Screen Count :05 sec :10 sec :15 sec Advertising Rates 3544 Tilbury North Tilbury Open 7 $96.00 $ $ Tilbury South Tilbury Open 7 $96.00 $ $ Dutton Dutton Open 10 $ $ $ West Lorne West Lorne Open 10 $ $ $ Trenton North Brighton Open 10 $ $ $ Bainsville Bainsville Open 7 $96.00 $ $ Morrisburg Morrisburg Open 7 $96.00 $ $ Trenton South Brighton Open 10 $ $ $ Mallorytown North Mallorytown Open 10 $ $ $ Mallorytown South Mallorytown Open 10 $ $ $ Ingleside Ingleside Open 7 $96.00 $ $ Napanee Napanee Open 10 $ $ $ Odessa Odessa Open 10 $ $ $ Port Hope Port Hope Open 10 $ $ $ Woodstock Woodstock Open 10 $ $ $ King City King City Open 10 $ $ $ Barrie Barrie Summer $ $ $ Cambridge North Cambridge Summer $ $ $ Cambridge South Cambridge Summer $ $ $ Total ALL Locations $3, $4, $5, ONroute Location Summary Location # Locations Market Digital Signage ONroute Locations Screens Estimated Average Weekly Traffic ONTARIO TORONTO (GTA) 3586 King City King City ,330 TOTAL Greater Toronto Area (GTA) ,330 TORONTO (Balance EMA) 3583 Barrie (Opening Summer 2013) Barrie , Cambridge North (Opening Summer 2013) Cambridge , Cambridge South (Opening Summer 2013) Cambridge , Trenton North Brighton , Trenton South Brighton , Port Hope Port Hope ,497 TOTAL TORONTO (Balance EMA) ,685 TOTAL TORONTO Extended Market Area (EMA) ,015 ONTARIO Balance 3552 Mallorytown North Mallorytown , Mallorytown South Mallorytown , Bainsville Bainsville , Morrisburg Quinte West , Ingleside Ingleside , Dutton Dutton , Tilbury North Tilbury , Tilbury South Tilbury , Napanee Napanee , Odessa Odessa , West Lorne West Lorne , Woodstock Woodstock ,179 TOTAL ONTARIO Balance ,969 TOTAL ONTARIO ,984 All creative specs can be downloaded from Cineplexmedia.com 6

7 :30 sec :45 sec :60 sec :15 sec :30 sec :45 sec :60 sec Advertising Rates Sponsored Content Rates $ $ $1, $ $ $ $ $8, $10, $14, $3, $6, $7, $10,

8 TORONTO P: F: HALIFAX P: F: MONTREAL P: F: OTTAWA P: F: CALGARY P: Fax: VANCOUVER P: F: HEAD OFFICE 102 Atlantic Avenue, Toronto, ON M6K 1X9