BID Year 1 Review. AGM, 26 th September 2017

Transcription

1 BID Year 1 Review AGM, 26 th September 2017

2 Di Robertshaw, BID Chair Our Highlights

3 What is a BID? There are over 275 Business Improvement Districts (BIDs) across the UK The aim of a BID is to improve the area that businesses are trading in, such as a Town Centre, a High Street or an Industrial Estate, and raise that area s profile BIDs are not part of the Local Authority they are separate, and are governed by their own Board, made up of local business people, on how to spend their money BIDs are directly funded by the businesses who fall within the area boundary BIDs operate over a 5 year term, and then are re-elected at a ballot to continue for a further 5 years, and so on Across the UK, BIDs have invested a combined 300m+ into their local communities

4 What you asked for in Newmarket Reduce business costs Promote the town to a wider audience Deliver events that seek to improve footfall Improve the town s street scene by ensuring cleanliness, floral schemes & Christmas Lights

5 The Process so Far Consultation survey on the feasibility of a BID March 2015 Launched BID Task Group and BID website Newsletter to all businesses Two workshops in July 2015 BID Task Group undertook feasibility consultation with businesses via 1-2-1s, meetings, phone calls & s Summary Business Plan in September 2015 Two open events in January 2016 Ballot papers sent out in March 2016 Ballot result on 1 st April 2016 YES Vote! BID Manager appointed October 2016

6 The BID Area

7 Key Highlights Marketing, Promotion & Events From: To:

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9 A Newmarket Christmas, th December 2016

10 Giant Easter Dash, 8-15th April 2017

11 My footfall was 90% up from last year I had a higher footfall than at Easter 2016 I had better Sales than Easter 2016 We benefitted from the event a lot, it drove our footfall & sales conversion Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Just wanted to say a big thankyou to you and all your team. Our Easter takings were up on the last three years... So well done guys!

12 Dad s Sports Day, Life s a Beach & Back to the 1940s

13 Welcome & Connected Town Ambassadors 37% - Shoplifting incidents 25% - Anti-Social Behaviour 6% - On-Street Issues reported 10% - Number of BID members taken ShopSafe radio 5% - Car Parking issues 3% - Break-Ins 4% - RTCs attended 10% - Tourist Enquiries Hanging Baskets & Trees

14 Business Support 45,000 Savings identified for Business Costs 6:1 Ratio on RTI

15 Graham Philpot, BID Manager What s Next?: The Year Ahead

16 Newmarket Town Christmas Lighting Schemes- Key Features Blue, Red and Green Motifs, Warm colour scheme LED Twinkling Light Strings (10%) throughout the scheme Icicle Lights and Coloured Stars Based on Contemporary Snowflakes / Star designs Traditional Christmas Trees with LED lights and Star Marketing, Promotion & Events Cost = 12k pa (with NTC adding a further 15k pa to cover existing areas and future maintenance)

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18 Christmas Lights Switch On Event This year s Christmas Lights switch on event is staged on 14 th November. BID will lead on the planning and delivery of the event. The event will provide an opportunity for the Town to host a pre-christmas, late night shopping event. The Mayor will be invited to switch on the lights, with Scott Maslen (Jack Branning) from BBC TV s EastEnders. Late Night Shopping is also being explored. Christmas Nutcracker Scheme The attraction consists of a minimum of 12 X 8 feet tall fibreglass Nutcrackers, 10 stacks of fibreglass Victorian story books which are to be used as seats for the children and 1 X giant 3 metre wide open story book which displays the summary of the Nutcracker story, A 12 foot tall Nutcracker will be used in the week before to publicise the event and build-up of anticipation. The basic thrust of the scheme is to create theatre, anticipation, excitement and interest through strategic positioning of the Nutcrackers around the location and a simple but strategic marketing campaign based around the Nutcracker story. At pre-determined times on pre-determined days, Santa or a professional story teller, or a combination of both, will come along and entertain the audience by telling them the Nutcracker Story. Brings families, friends and visitors into the location Encourages visitors to stay longer to experience a timed event Encourages return visits Encourages supplemental spend in local shops, coffee shops, restaurants etc.. whilst waiting for story time to take place Is unique and so far has low awareness to the UK Allows the location to engage with visitors and families like no other visitor attraction can Creates memories Engages with children, is stimulating, interesting, exciting and educational Encourages persons of all age groups to take up reading and appreciate books BID branded Nutcracker trail to 12 locations Can engage with schools and pre-school groups to bring children along for story time x4 schools signed-up Creates local sponsorship opportunities and future BID income streams (from 2018)

19 More Life s a Beach More 1940s Day And a Shop Local campaign

20 Accessibility NEW Town-Wi-Fi Footfall Monitoring Signage Review

21 Welcome & Connected Newmarket Business Against Crime (NBAC) Digital Reporting System Cleaner Streets Rapid Response

22 Business Support Further Cost Savings, i.e. bespoke training, insurance, window cleaning, handyman Christmas Window Display training & competition 2017 Meet your fellow BID members

23 Any Questions?