TDC Board Presentation

Transcription

1 TDC Board Presentation

2 GOVERNMENT IN THE SUNSHINE Members of the Amelia Island Tourist Development Council are subject to Government in the Sunshine. Open government is a cherished principle guaranteed under Florida Law. The right of public access gained constitutional status when the Public Records and Meetings Constitutional Amendment took effect on July 1, A copy of the Government in the Sunshine manual is available for review. If you have any questions regarding Government in the Sunshine, please contact the Administrative Office. CONFLICT OF INTEREST/CODE OF CONDUCT The members of the Tourist Development Council have a fiduciary relationship to the Nassau County BOCC. This relationship requires that in the performance of their duties they shall act in good faith, with undivided loyalty to the County and with the high degree of diligence, care and skill which reasonably prudent persons would exercise in the conduct of their own affairs. This relationship further requires that the AITDC members not take advantage of their positions, or the knowledge gained there from for private gain or other personal advantage, either for themselves, their families, or anyone else in whom they have a direct or indirect personal or financial interest, to the detriment of Nassau County. ANTITRUST STATEMENT The purpose of this meeting today is to act upon matters relating to the business of the tourism industry on Amelia Island and not to discuss or pursue the business interests of individual companies. Members of the AITDC should proceed with due diligence, keeping in mind the requirements and prohibitions of Federal and State Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing methods, allocation of territories or customers, or restraints of trade as to property owners, suppliers, or others.

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4 Florida Department of TRANSPORTATION SR-200 Improvements and the I-95 / SR-200 Interchange Scott E. Lent, P.E. Construction Engineer scott.lent@dot.state.fl.us

5 Florida Department of TRANSPORTATION

6 SR 200 from West of Still Quarters Rd to West of Rubin Davis Lane Progress Construction began September 2014 Contract Day 233 of 766 (30% utilized) Amount Earned - $5.5M of $18.7M (30% earned) Estimated Completion Spring 2017 (pending weather, holidays, and unforeseen conditions)

7 Backfilling for New Storm Water Pipe

8 Contractor Blading the Subgrade Foundation to Proper Elevation

9 New Limerock Base Material from Still Quarters Rd Looking Eastward

10 New Limerock Base Material between the Railroad and US 17

11 SR 200 from West of Still Quarters Rd to West of Rubin Davis Lane Progress Next milestone: for the section of roadway that is west of the railroad tracks, eastbound traveling vehicles will be shifted to the new lanes in early Summer

12 SR 200 at Interstate 95 Example of a Standard Diamond Interchange

13 What is a Diverging Diamond Interchange (DDI)? The diverging diamond interchange, known as a DDI, is designed to allow two directions of traffic to temporarily cross to the opposite side of the roadway to provide easier access on and off the freeway.

14 SR 200 at Interstate 95 Diverging Diamond Interchange

15 SR 200 at Interstate 95 Diverging Diamond Interchange

16 What is a Diverging Diamond Interchange (DDI)? Features Limits number of traffic signal phases required to move motorists through the interchange Movements on and off the freeway have fewer conflict points and can be free-flowing Moves high volumes of traffic without increasing the number of lanes in an interchange.

17 What are the Benefits? Safety Fewer conflict points (14 for DDI, 26 for conventional) Better sight distance at turns Wrong way entry to ramps extremely difficult

18 Diverging Diamond Interchange Operations Simple left and right turns from all directions Increases left turn lane capacity without adding lanes Two phase signals with shorter cycle lengths reduces delay Better storage between the ramp terminals

19 Fewer Conflict Points

20 Sight Distance, Simple Turns, Increased Left Turn Storage, Harder Wrong Way Turn

21 Design Year 2035 Measures of Effectiveness Alternative Standard Diamond Interchange Diverging Diamond Interchange Northbound Ramp Intersection - LOS/Delay F / 89 sec C / 21 sec Southbound Ramp Intersection - LOS/Delay E / 76 sec B / 15 sec Westbound Average Queue Length 2900 feet 110 feet Eastbound Average Queue Length 2100 feet 100 feet Annual Travel Time thru Interchange 3,099,000 hrs 2,353,000 hrs Annual Fuel Consumption thru Interchange 5,537,000 gal 4,457,000 gal Florida Department of Transportation

22 What Can the Improvements on SR 200 Mean for Tourism?

23 What Can the Improvements on SR 200 Mean for Tourism?

24 What Can the Improvements on SR 200 Mean for Tourism? Uniqueness of the interchange 1 st of its kind in Northeast Florida Reduced number of conflict points typically yields reduced number of crashes Reduced Congestion lowers fuel consumption Installation of bicycle facilities

25 Current Timeline for Projects West of Still Quarters Road to West of Rubin Davis Lane FM # Under construction West of Rubin Davis Lane to East of CR-107/O'Neil-Scott Rd FM # This project consists of widening the roadway from 4 lanes to 6 lanes with raised medians, curb & gutter, sidewalks, bicycle lanes and replacement of the Lofton Creek Bridge (5 miles). This project is currently scheduled to begin construction in March 2016 I-95 to West of Still Quarters Road FM # This project consists of widening the roadway from 4 lanes to 6 lanes with raised medians, curb & gutter, sidewalks and bicycle lanes (2 miles). This project will also include the addition of a new Diverging Diamond Interchange (DDI). The project is currently scheduled to begin construction in February 2017.

26 Additional Information FDOT Website Click Future Projects Scroll to Nassau County Click - SR-A1A/SR-200 Reconstruction Project Public Info Meeting

27 Additional Information

28 SR-200 Improvements and the I-95 / SR-200 Interchange THANK YOU ANY QUESTIONS?

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30 Presented by May 1, 2 & 3, 2015 Pirate Parade on Thursday, April 30, 2015 at 6 pm

31 It was a friendly competition of who has the best engine, a sprint from the downtown Fernandina Beach docks (Marine Welcome Station) out to the jetties by Fort Clinch and back.

32 SIX MAJOR COMPONENTS OF THE ANNUAL Presented by

33 #1 FOOD BOOTHS #2 Fine Arts #3 Antiques #4 Kids Fun Zone #5 Entertainment #6 Parade

34 Origin of Shrimp: Local Wild Caught

35 The Island Art Association has partnered with the Shrimp Festival for over 40 years to organize the fine arts and crafts show of the festival, offering over 300 booths of original artwork and fine craftsmanship. They award prizes to artists and scholarship to students, plus raise operating expenses for the co-op gallery.

36 The Antiques Show is another popular section of the Isle of Eight Flags Shrimp Festival. Visitors can shop at over 75 booths for furniture, depression glass, vintage jewelry, crystal, coins and more.

37 This performance space offers local schools, such as Bean School of Dance and Pak s Karate a chance to show off the talent and skills of their students.

38 Musical Entertainment and Contests can be found at the Riverfront Stage.

39 THE EDGAR WINTER BAND A true rock & blues legend SATURDAY HEADLINER Performing their greatest hits LIVE on the Riverfront Stage! Saturday, May 2nd at 4:30 pm

40 Shrimp Festival Pirate Parade Thursday April 30, pm Theme: Shrimp, Pirates, and Fun For All

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42 The Southeast Tourism Society has named the Shrimp Festival a Top Twenty Event eleven consecutive years. Sunshine Artist Magazine has determined that the festival is one of the top 200 Outdoor Shows in the U.S., ranking as high as 38th in the country. The Shrimp Festival was named a 2008 Top 100 Event by the American Bus Association. A thirty minute television program was produced by Festivals.com out of Seattle, Washington.

43 Co-Hosts The Isle of Eight Flags Shrimp Festival is a independent Florida Corporation with our own board of directors. The Shrimp Festival is a 501 (c) 6 organization, as determined by the IRS. It is not a sub-committee of the Chamber of Commerce anymore, even though that s how we got our start. In order to give the City of Fernandina Beach greater recognition for their role in the festival, our organizations partner as co-hosts. They pick up the bill for solid waste disposal and clean-up services.

44 Publix Supermarkets has been the Presenting Sponsor since 2002.

45 The Amelia Island Convention and Visitors Bureau Thank you for continuing to be a Captain Level Sponsor for the Event

46 S P O N S O R S Sponsors infuse much needed cash and services for the operations of the Shrimp Festival.

47 COMMUNITY PARTNERS Amelia Dream Cars Amelia Hotel at the Beach Artistic Florist B&B Graphics Bean School of Dance Burbank Sports Nets Crab Trap Restaurant FastSigns Fernandina Beach Pirates Club First Coast Community Bank First Coast Railroad Richard B. Goodsell Greyfield Inn O Steen Volvo/Volkswagen Port Consolidated Rayonier, Fernandina Mill Ricky s Coast to Coast Nets RockTenn Taylor Rental Ye Ole Pirate Many local businesses offer reduced cost, in-kind, or donated services for the benefit of Shrimp Festival.

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49 VOLUNTEERS NEEDED! If any groups are interested in participating in the event and having a potential to have the Shrimp Festival make a donation to the organization please contact us at 4info@shrimpfestival.com

50 Isle of Eight Flags Shrimp Festival, Inc. P.O. Box 6146 Fernandina Beach, FL rd Annual Isle of Eight Flags Shrimp Festival will be April 29, 30 & May 1, 2016

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53 Description FY 2015 Budget FY Actual Variance INCOME $5,712,500 $3,046,694 $2,665,806 EXPENSES Cost of Collections $130,500 $50,526 $79,974 TDC Admin. 15% $632,925 $245,050 $387,875 Marketing - 65% $3,830,175 $1,291,877 $2,538,298 Travel Trade - 10% $621,950 $223,133 $398,837 Beach Improv. 10%** $496,950 $95,482 $401,469 EXP. TOTAL $5,712,500 $1,855,521 $3,726,479 NET $0 $1,140,648

54 AITDC FY2016 BUDGET Description FY 2016 Budget Tourist Dev. Funds $4,567,5000 Cost of Collection $137,025 Net Tourist Dev. Funds $4,430,475 TDC Admin. 15% $664,571 Marketing - 65% $2,879,809 Travel Trade - 10% $443,000 Beach Improv-10% $443,000 $4,430,380 $95

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56 Change Occupancy 79.1% 6.8% ADR $ % RevPar $ % Demand 45, % Revenue $11,473, %

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58 $ $ $ $ $ $ $95.80 $96.94 $ $ $ $ $ $ $50.00 $0.00 Brunswick Jacksonville Savannah Fort Walton Beach Hilton Head Daytona Beach Charleston St Johns County Jacksonville Beaches Amelia Island

59 $ $ $ $ $ $ $80.00 $68.82 $69.12 $73.76 $82.41 $86.47 $60.00 $49.35 $52.02 $55.30 $40.00 $20.00 $0.00 Fort Walton Beach Hilton Head Brunswick Daytona Beach Jacksonville Savannah Charleston St Johns County Jacksonville Beaches Amelia Island

60 250.0 $ $ $ $ $ $ Occupancy ADR RevPar Florida Comp Set Amelia Island

61 MSA by Spend Atlanta NY metro DC/Baltimore Chicago Orlando Charlotte Boston MSA by Cardholder Atlanta Orlando DC/Baltimore NY metro Tampa/St Pete Charlotte Chicago

62 Retail Total Jacksonville MSA Percentage Department Stores 3,588,017 2,699, % Discount Stores $ 4,292,789 $ 3,550, % Drug Stores $ 4,225,744 $ 3,505, % Speciality Retail $ 1,648,894 $ 768, % Other Retail $ 37,920,838 $ 27,916, %

63 Total Jacksonville MSA Percentage Furniture/Equipment $ 2,151,884 $ 1,387, % Gasoline $ 15,271,451 $ 12,675, % Healthcare $ 7,616,981 $ 6,816, % Sporting Goods $ 704,756 $ 463, % Supermarkets $ 21,728,600 $ 17,288, %

64 Travel Total Jacksonville MSA Percentage Lodging 51,474,958 1,968, % Restaurants $ 34,288,971 $ 18,171, % Speciality Retail $ 1,648,894 $ 768, % Other Travel $ 2,042,741 $ 1,040, %

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66 Collinson digital program o Retargeting o Conquesting o VRBO o 3.1 million impressions ordered o Ran through 4/20

67 27.2% stay in vacation rental Longer LOS and larger party size (6.6 days vs 4.2 / 3.8 people vs 2.4) Significantly more likely to: o Drive o Visit as vacation o Previously visited o Return o Spend more

68 March 6, ,469,406 impressions 10,263 clicks,.7% CTR Mobile introstitial 4.46% CTR May 13

69 Print: Regional lifestyle Atlanta, First Coast, Charlotte, Chicago, Nashville Southern Living Collaborate Digital: Sojern Collinson vacation rental AJC homepage takeover

70 Radio: WJCT Concours Week, Artrageous Artwalk Television: Spring/Summer Atlanta, Charlotte, Savannah and Nashville International: Essentially America, Canada and Germany

71 Print: Washingtonian & Chicago LGBT Insert Travel + Leisure Coastal Living National Geographic Garden & Gun Collinson OOS Insert

72 Digital: Sojern Google Visit Florida Co-op Collinson/Interfuse Television: Spring/summer SE markets Radio: WJCT Shrimp Festival

73 Target Markets: Atlanta Jacksonville Charlotte Chicago Nashville Boston Philadelphia New York DC/Mid-Atlantic Website Traffic by Metro:

74 April May June July August September April May June July August September Total $259, $144, $120, $5, $2, $46, $579,597.25

75 Sales Missions o May 19 - Atlanta o May 21 - DC o May 27 - Chicago

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78 $105 million in auction sales 32,000 attendance Estimated total economic impact - $15,712, % commercial lodging, 48.2% day trippers; 92.4% out-of-county visitors plan to return March 11-13, 2016 (2nd weekend in March)

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80 Sessions 377, % Users 315, % Page Views 1,098, % Conversions 4,754* +56% New Visits 82.90% +6.3% Mobile Visits 53%

81 Header should be in Trajan Pro 3 size 44

82 1. New York +288% 2. Chicago +563% 3. Atlanta +139% 4. Washington +569% 8. Charlotte +93% 9. Nashville +176% 10. Boston +419% 12. Philadelphia +225% 17. London +466% 21. Pittsburgh +298% 25. Cincinnati +204%

83 Around 1 million impressions for each 54,777 family clicks 38,623 golf clicks 36,219 escapees clicks Each had near a 4% CTR

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87 Cntraveler.com/vote

88 10best.com/awards/travel/best-hotel-spa/

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95 May 8 th, 9am- 12pm, Police Dept. Conference Room Destination by Design TripAdvisor Visit Florida

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97 Island Press Visits SpaFinder - 815,845 unique monthly visitors - 500,000 newsletter subscribers - March 1-3 Florida Sun - 50,000 print circulation - 2-page feature in summer issue - April 8-10 Nightwire Magazine - 35,000 print circulation - Two separate pieces - April 20-24

98 Island Press Visits Amy West - USA Today s 10 Best - WJXT News 4 Jax Morning Show - May Trinity Mirror Group - 1 million print circulation - 34 million digital readership - May 25-26

99 Promotions Gator Club of Atlanta Promotion - Eblasts to more than 2,000 Members - Social Media Promotion - University of Florida Alumni Association eblast to 17,000 Atlantaarea alumni - Promotion at Gator Gathering on April 29

100 Promotions WUSN-FM Lisa and Ray Florida Flyaway Train Takeover - Chicago Market with VISIT FLORIDA - January 12 March 22, Recorded radio promotions - Live giveaways - Eblasts, mailer, interior rail cards and train wraps - $120,125 media value and 658,577 impressions (not including train wraps and rail cards)

101 Naturally Florida Media Mission Naturally Florida Media Mission - VISIT FLORIDA - March UK and Ireland - Met with 75 British and Irish Travel Media, Airline Representatives, Tour Operators and Travel Bloggers - Top media included:

102 Highlighted Media Coverage USAToday.com (January 30) - Six hassle-free Florida escapes

103 Highlighted Media Coverage USAToday.com (January 30) - Six hassle-free Florida escapes TODAY SHOW (February 23) - Affordable Getaways

104 Highlighted Media Coverage USAToday.com (January 30) - Six hassle-free Florida escapes TODAY SHOW (February 23) - Affordable Getaways Cobb Life (March) - Fall in Love with Amelia Island

105 Highlighted Media Coverage USAToday.com (January 30) - Six hassle-free Florida escapes TODAY SHOW (February 23) - Affordable Getaways Cobb Life (March) - Fall in Love with Amelia Island Where to Retire Magazine (March) - Undiscovered Havens

106 Highlighted Media Coverage USAToday.com (January 30) - Six hassle-free Florida escapes TODAY SHOW (February 23) - Affordable Getaways Cobb Life (March) - Fall in Love with Amelia Island Where to Retire Magazine (March) - Undiscovered Havens South Florida Luxury Guide (March) - Historic Charm of Amelia Island

107 Highlighted Media Coverage USAToday.com (January 30) - Six hassle-free Florida escapes TODAY SHOW (February 23) - Affordable Getaways Cobb Life (March) - Fall in Love with Amelia Island Where to Retire Magazine (March) - Undiscovered Havens South Florida Luxury Guide (March) - Historic Charm of Amelia Island Conde Nast Traveler (March 6) - Spring Travel Deals

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113 Spot Checking Online VRBO Sites Request Fernandina Beach STR Permits Outreach to Online Services Contacted Communities with Air BnB Agreements

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116 TDC Board Presentation