Impact of Tourism on Camden County, Georgia. Camden County Chamber of Commerce September 30, 2014

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1 Impact of Tourism on Camden County, Georgia Camden County Chamber of Commerce September 30, 2014

2 Cycle of Tourism Expenditures

3 Georgia s Typical Traveler Age Average age younger than US norm 55% Female Short planning cycle 59% plan trip 2 month or less 39% use internet to plan trip High impact $189 overnight $59 day trip Trip Characteri stics Proximity 49% spent time in ATL 2.6 nights spent in GA 35% from GA 37% surrounding states 28% outside region

4 Tourism in Georgia $53.6 billion impact up 4.5% State and local tax of $2.8 billion Household savings of $770 Georgia Tourism Growth Georgia now ranks 7th in the US in for both travel expenditures and employment generated 411,000 jobs or 10.2% of private employment Tourism economic impact now stands 18% higher than its pre-recession level.

5 Benefits of Tourism to Camden County Increased Tax Revenue Increased Community New Jobs Pride Expanded Diversity External Recognition New Money Improved Infrastructure New Development New Activities, events Enhanced Quality of Life for Residents for Residents Business Growth

6 What is the economic impact in Camden County? In 2012, Camden County s tourism industry: Generated $82.69 million in direct tourist spending Created $2.90 million in State Tax revenues Generated $2.38 million in Local Tax Revenues Supported 750 jobs

7 Impact on residents? Each Camden County household received $ in tax relief per household, as a result of the taxes generated by tourism economic activity.

8 Tourism Expenditures by County County /- Brantley % Bryan % Bulloch % Camden % Charlton % Chatham 1, , , , , % Effingham % Glynn % Liberty % McIntosh % Pierce % Screven % Ware % TOTAL 2, , , , , % 8

9 Hotel Performance - Coast Smith August 2014 Data

10 Tourism is Sustainable Economic Development Type of Impact Creates Local Jobs Creates State Taxes Creates Local Taxes Generates Worker Income Creates SUSTAINABLE Jobs (Jobs NEVER exported) Tourism From entry level to C-level New hotels repurposed from old buildings Attractions expanded with new themes, tours Local-sourced businesses Farm to market dining Nature-based activities 10

11 Travel Industry Beneficiaries Transportation Accommodations Food Service Fuel Textiles Agriculture Car Rental Forestry Fish & Shrimp Farms Attractions & Events Outfitter & Tour Guides Security Retail Sales Local Arts Malls & Outlets Motor Coaches Construction Restaurants Entertainers Antiques Repair Services Finance Poultry Seasonable Jobs Souvenirs Airlines Electricity Linen Service City Transportation Reservation Services Paper Products Marketers & Promoters Golf Courses Taxi Service Telephone Print Media Crafts Security Credit Card Services Charter Service Cosmetic Amenities Curators Banks Linen Services Preservationists 11

12 Our Commitment & Assistance TOURISM DEVELOPMENT: Assessment Visit and Recommendation Report Annual Tourism Product Development Grants TPM Technical Assistance Development Incentives: TDA MEDIA MARKETING: RTA Annual Media Grant ($25,000) State Co-op Advertising Opportunities Regional Section in GA Travel Guide Coordinate Media, Tour Operator and Meeting Planner Familiarization Tours Monthly Regional Report to Industry Special Events, such as Southern Living Wild Georgia Shrimp & Grits Festival RESEARCH & RESOURCES: Economic Impact Data for County, Industry Sectors Other Reference Materials, Resources

13 Tourism Development Act Allows certain companies that build new tourism attraction projects to maintain a portion of their sales tax revenues for 10 years. Criteria: Construct qualifying project, minimum $1 million cost Attract 25% out-of-state visitors following year 3 Contribute significant and positive economic impact For more information, contact GA Dept. of Community Affairs: /programs/tourismdevact.asp 13

14 Film In Georgia Film is BIG Business in Georgia 158 feature film and television productions shot during FY14, combined production spend of $1.4 billion. Unique program in Georgia, Georgia s Camera Ready Program Economic impact for FY14 hit $5.1 billion, up from $1.33 billion in FY10 when the Camera Ready Community Program began. 14

15 Provide compelling marketing messages to stimulate growth in the number of visitors to Georgia

16 MarketGeorgia.org New MarketGeorgia.org Tourism Portal is here! Partner Benefits Latest industry info, news & updates Dashboard at a glance Quick links Access to PictureGeorgia.org Edit Partner listings Exclusive resources Find programs of opportunity (advertising co-ops, trade shows, special events) GDEcD Information Industry research

17 GDEcD Tourism Contact: Cheryl Hargrove Tourism Project Manager The Coast ; cell Brantley, Bryan, Camden, Charlton, Chatham, Effingham, Glynn, Liberty, McIntosh, Pierce, Ware 17