Modeling to Predict Gameday Conditions

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1 Dallas Cowboys 2009 Stadium Texas Stadium - Cowboys 2010 World Equestrian Games Patriot s Place Retail Foxborough, MA Super Bowl XL Detroit Dolphin Stadium - Super Bowl MP Alabama Motorsports Park, Mobile Dubai AutoDrome Dubai, UAE Cleveland Grand Prix Charlotte Bobcats - Bobcat s Arena Birmingham Convention Center Florida Marlins Parking - New Ballpark St. Louis Cardinals Bush Stadium Pittsburgh Steelers Heinz Field Pittsburgh Pirates PNC Park Pittsburgh Penguins New Arena Cincinnati Bengals - Brown Stadium Cincinnati Reds Great America Ballpark Gillette Stadium NE Patriots New Jersey Nets - New Arena Cleveland Browns Browns Stadium Cleveland Cavaliers Gund Arena Cleveland Indians Jacob s Field Seattle Mariners Safeco Park Seattle Seahawks Quest Field Oakland A s New Ballpark New Orleans Saints New Stadium Philadelphia Phillies New Ballpark Washington Nationals Churchill Downs Rock n Roll Hall of Fame Truman Center Chiefs and Royals Canada s Wonderland Theme Park Univ of West Virginia Mountaineer Stadium Colorado State Univ Hughes Stadium Univ of Louisville Papa John Stadium Ohio State - Value City Arena Univ of Minnesota New Stadium Kentucky Fair and Exposition Center Cincinnati Riverfront Event MP East St. Louis Riverfront Stadium Plan Brian Lara Cricket Stadium - Trinidad South Louisville Mater Plan Disneyland Theme Park, CA Kentucky Kingdom Theme Park Carowinds Theme Park Great America Theme Park Boston Celtics New Arena AA Toronto Blue Jays Ballpark

2 This Transportation Management Plan is protected by intellectual property law and any reproduction, distribution, display, and the right to create derivative works without expressed written permission is prohibited.

3

4

5 Fort Worth New Stadium Texas Stadium Dallas Arlington Regional Location

6 NEW STADIUM - $1.2 Billion 3 Million Square Feet Seating Capacity 75,000 (Up to 100,000) Local Transit Currently None - Park and Ride in future Vehicular Occupancy 3.0 to 3.2 per./veh. Parking Req. 23,500 to 33,000

7 Parking Within 1 Mile of New Stadium PARKING SUMMARY Six Flags Water Park Arlington Convention Center Cowboys (15 Lots) 12,000 Rangers (14 Lots) 10,000 Entrepreneurial 5,000 to 10,000 TOTALS APPROX 26,000 to 36,000 Six Flags Theme Park Texas Ranger Ballpark

8 Regional Access 14 Interchanges SR SR 161 I - 30 I - 30 I - 20

9 Construction Not Completed! SR SR 161 I - 30 I-30 Under Construction I - 30 SR 162 Under Construction I - 20

10 ! Pre-Sell Lots - Provide Directions! Distribute Traffic to Maximize Network Carrying Capacity! Optimize the Signalization the Roadway Network

11

12 Please provide the zip code of your place of origin Please provide your pre-purchased Lot Number 00 PRESS ENTER

13 Dallas Cowboys Maps - Directions to and from Parking

14 Directions to Your Lot Highway Exit & Your Route Your Zip Code Based Lot Arrival Route

15 Your Lot Driveway Entry Point Lot 7 Suite Lot 11 Club

16 Directions from Your Lot Best Route From Your Lot to the Expressway Your Zip Code Based Lot Departure Route

17 Dallas Cowboys Maps. Com designed to distribute traffic on the roadway network to minimize congestion and delay

18 All Events at the Dallas Cowboys Stadium will Pre-Sell Parking DallasCowboysMaps.com

19 Zip Code Analysis - 3 years of Season Ticket Holders

20 Regional Access Routes 394 Zip Codes with a 50-mile Radius

21 Regional Access 15 Interchanges SR SR 161 I - 30 I - 30 I - 20

22 Dallas Cowboys Maps. Com Directions to all Cowboys Pre-Paid Rangers Pre-Paid Rangers Cash Lots

23 By Pre-Selling Lots Each Lot has a Different Distribution Dallas Cowboys 15 Lots Texas Rangers 5 Lots Total Pre-sold Spaces = 12,000 spaces = 6,000 spaces = 18,000 vehicles

24 By Pre-Selling Lots Each Lot has a Different Distribution

25 Each Lot was modeled for various arrival and departure routes from each interstate interchange; then a composite was developed.

26 Percent Distribution Total Event Demand Hourly Capacity Hourly Event Demand

27 Other Modeling Considerations Entrepreneurial Lots (80% located east of the site) Background Traffic (Sunday Day/Night, Monday Night, Thursday Night) Reversible Lanes Emergency Access Routes Incident Management Response Locations Pedestrian Flows Overlapping Events The Unexpected!

28 The PB Sports Traffic Model 20 Pre-paid Parking Lots 4 Cash Lot Zones 18,000 Controlled spaces/vehicles 4,000 Recommended Cash Locations 394 Zip Codes 50 Mile Radius 47 Modeled Routes to Lots 4 Regional Routes outside 50 Miles The PB Model Contains 394 Zip Codes Plus Areas Outside the 50-Mile Radius for Total Access

29 Lot Distributions Every Route - Link Intersection Turn Volumes Every Major Route to Each Lot is Contained Within the Model PB Sports Traffic Model

30 Model Knowledge Box

31 Modeling Runs Roadways or Intersections overcapacity Reassign zip code groupings in specific lots to alternative routes And balance the traffic distribution

32 SYNCHRO NETWORK OF ARLINGTON, TEXAS SYNCHRO TRAFFIC MODEL USED TO TIME SIGNAL SYSTEM

33 Baseline Model Compare Ticket Sales Distribution of other Events Adjust Traffic Routing for the Event Adjust Traffic Signal Timings for the Event

34 Early Sales of Seats and Parking for June 6, 2009 Opening

35 Modeling to Predict Gameday Conditions!

36 Robert (Bob) Brooks, PE PB Sports & Entertainment Parsons Brinckerhoff 75 Arlington Street Boston, MA

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