THE 2017 BEST BROCHURE. VisitorInternational.com
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1 THE 2017 BEST BROCHURE AWARDS VisitorInternational.com
2 BEST BROCHURES AWARDS 2016 VisitorInternational.com Best Brochure Awards 2017 About Visitor International and the Best Brochure Awards Visitor International The International Association of Visitor Information Providers - run an annual Best Brochure Awards competition to encourage the effective design of brochures for visitors, and to acknowledge and commend those that produce well-designed, quality visitor brochures. Visitor Brochures play an important role in tourism. They both inform and influence visitors and can guide them to wonderful INTERNATIONAL experiences. This makes for happy visitors and equally happy providers of the experiences. The benefits of a happy visitor also accrue to the providers of the information (typically hotels, other lodgings, attractions, visitor centers and transport hubs) and to the destination itself. However, some brochures are more effective than others, and much of this is down to their design. A good brochure on a display rack should instantly attract attention and arouse the interest of the visitor and, based on the brochures content and offering, encourage an action. It should prompt visitors to see or do something that they will enjoy. The 2017 Best Brochure Awards Competition During 2017, from a possible field of over 19,000 brochures, representing the collective client base of the association s membership, 76 brochures were nominated for consideration for the awards. The selection criteria used to both short-list the best brochures, and to select the overall and regional winners, included the visual appeal of the brochure; its effectiveness in communicating to visitors; the brochure s content, and the quality of the print materials used. The judges were all industry professionals representing visitor information brochure display and distribution companies and organizations from across the U.S., Mexico, Canada, Europe, and South Africa. And, the 2017 Winners are...
3 OVERALL WORLD WINNERS - BROCHURES Overall Winner World Runner-Up 1 2 Sea-Life Blankenberghe, Blankenberge, Belgium Discovery Whale Watch Monterey, California Nominated by: BHS Promotion, Belgium Nominated by: Certified Folder Display Service Inc., USA
4 OVERALL WORLD WINNERS - BROCHURES World's #3 World's #4 3 4 Herr's Snack Factory Tour, Nottingham, Pennsylvania Grotte de Saint-Cézaire, Saint-Cézairesur-Siagne, France Nominated by: CTM Media Group, USA Nominated by: BHS Promotion, Nice
5 OVERALL WORLD WINNERS - RACK CARDS RACK CARD Winner RACK CARD Runner-Up 1 2 Fort Dalles, The Dalles, Oregon Altitude Trampoline Park Rochester, New York Nominated by: Certified Folder Display Service Inc., USA Nominated by: Brochures Unlimited, USA
6 Regional Winners: Florida, USA Ripley s Believe It or Not! It s a Weird World After All, Orlando, Florida, USA Nominated by: FPIS - Brochure Distribution and Travel Marketing, USA Lion Country Safari, Florida, USA Nominated by: Kenney Communications, USA
7 World Brochure Awards 2017 Regional Winners: North Carolina and Georgia, USA Biltmore, Asheville, North Carolina, USA Nominated by: Print Distribution Service, USA 39 Rue de Jean, Georgia, USA Nominated by: Official Guides of Savannah, LLC, USA
8 Regional Winners: Vermont, Massachusetts & New York, USA Rock of Ages Visitor Rack Card, Vermont, USA Nominated by: PP&D Brochure Distribution Art Country, Massachusetts, USA Nominated by: Berkshire Brochure Display, USA Altitude Trampoline Park, Rochester, New York Nominated by: Brochures Unlimited, USA
9 Regional Winners: Pennsylvania, USA Herr s Snack Factory Tour, Nottingham, Pennsylvania USA Nominated by: CTM Media Group, USA Historic Penn s Cave & Wildlife Park, Pennsylvania, USA Nominated by: Getaways on Display, USA
10 Regional Winners: California & Oregan, USA Discovery Whale Watch, Monterey, California, USA Nominated by: Certified Folder Display Service, USA Fort Dalles Museum, The Dalles, Oregon, USA Nominated by: Certified Folder Display Service, USA
11 Regional Winners: Tennessee, USA Smoky Mountain Outdoor Center, Tennessee, USA Nominated by: Brochure Distribution Services, USA
12 Regional Winners: Mexico Pueblos Mágicos Estado de México Nominated by: Get it, Mexico
13 Regional Winners: Canada Tours & Adventures, Canada Nominated by: Certified Folder Display Service Canada, Inc Jetboat Niagara, Canada Nominated by: CTM Media Group Inc. Heritage Park Escape Today, Canada Nominated by: InterWest Brochures Alberta
14 Regional Winners: France Grotte de Saint-Cézaire, France Nominated by: BHS Promotions, France Paris Merveilles, France Nominated by: FBS - France Brochures System, France Bagatelle, France Nominated by: FHS Promotion, France
15 Regional Winners: Belgium Sea Life, Blankenberge, Belgium Nominated by: BHS Promotion Du Poil de Mammouth A L oeil du Cyclope, Belgium Nominated by: Culture & Promotion Rediscover all of Brussels (In a refreshing way) Nominated by: Zoom on Arts
16 Regional Winners: Germany and Greece Deutsches Spionage Museum, Berlin, Germany Nominated by: DINAMIX Media GmbH, Germany Athens Tours & Activities, Greece Nominated by: City Contact, Greece
17 Regional Winners: Scotland, Ireland Highlands Safari, Scotland Nominated by: Landmark Press, Scotland The Spirit of Dublin, Teeling Distillery, Ireland Nominated by: Glance Promotions, Ireland
18 Regional Winners: South Africa White River Rafting Clarens Xtreme, South Africa Nominated by: Brochure Management, South Africa
TOURIST ARRIVALS REPORT
No. of Arrivals TOURIST ARRIVALS REPORT Stay Over Arrivals by Market (, 217) 16, 14, 12, 1, 8, 6, 4, 2, USA UK Caribbean Canada Rest of Europe Germany France Rest of World 216 13,454 5,969 4,154 5,881
TOURIST ARRIVALS REPORT
No. of Arrivals TOURIST ARRIVALS REPORT Stay Over Arrivals by Market (March, 217) 18, 16, 14, 12, 1, 8, 6, 4, 2, USA UK Caribbean Canada Rest of Europe Germany France Rest of World 216 15,61 6,61 5,57
TOURIST ARRIVALS REPORT
No. of Arrivals TOURIST ARRIVALS REPORT Stay Over Arrivals by Market (June, 217) 18, 16, 14, 12, 1, 8, 6, 4, 2, USA UK Caribbean Canada Rest of Europe Germany France Rest of World 216 15,24 3,941 4,425
VISITOR ARRIVALS REPORT
No. of Arrivals VISITOR ARRIVALS REPORT Stay Over Arrivals by Market (September, 217) 9, 8, 7, 6, 5, 4, 3, 2, 1, USA UK Caribbean Canada Rest of Europe Germany France 216 7,91 3,874 4,36 1,134 374 6 114
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