Contents. Radio Spring SCHEDULE OF SURVEY DATES

Transcription

1 Radio Spring 2001 Contents Market Survey Schedule... 2 Ethnic Reports Available via CD Access... 8 Custom Survey Area Reports... 9 Metro Survey Area Rankings and Population Total Survey Area Population Top 100 Television DMA Markets Top 25 Metro Survey Areas Based on 12+ Black Population Top 25 Metro Survey Areas Based on 12+ Hispanic Population Proportionality Indices Response Rates These population estimates are based upon 1990 U.S. Bureau of Census estimates updated and projected to January 1, 2001, by Market Statistics, based on the data from Sales & Marketing Management s 2000 Survey of Buying Power. Additional markets may be added and the survey frequency of some markets may be changed during the year. All information contained herein reflects Spring 2001 market definitions SCHEDULE OF SURVEY DATES Spring March 29 - June 20 Summer June 28 - Sept. 19 Fall Sept Dec. 12 Winter Jan. 3 - March 27 Spring March 28 - June 19 Summer June 27 - Sept. 18 Fall Sept Dec. 11

2 Market Survey Schedule SURVEY MARKETS FREQ TYPE DST 229 Abilene, TX 2 C H 71 Akron, OH 4 CM B 262 Albany, GA 2 C B 61 Albany-Schenectady-Troy, NY 4 CM 74 Albuquerque, NM 4 CM H 208 Alexandria, LA 2 C B 69 Allentown-Bethlehem, PA 4 CM 253 Altoona, PA 2 S 190 Amarillo, TX 2 C H 169 Anchorage, AK 2 S 146 Ann Arbor, MI 2 S B 136 Appleton-Oshkosh, WI 2 S 183 Asheville, NC 2 S 11 Atlanta, GA 4 CM B 140 Atlantic City-Cape May, NJ 2 S B 116 Augusta, GA 2 S B 261 Augusta-Waterville, ME 2 C 47 Austin, TX 4 CM BH 91 Bakersfield, CA 4 CM H 20 Baltimore, MD 4 CM B 209 Bangor, ME 2 S 84 Baton Rouge, LA 4 CM B 245 Battle Creek, MI 2 C B 130 Beaumont-Port Arthur, TX 2 C B 279 Beckley, WV 2 C SURVEY MARKETS FREQ TYPE DST 255 Billings, MT 2 C 137 Biloxi-Gulfport-Pascagoula, MS 2 C B 171 Binghamton, NY 2 S 57 Birmingham, AL 4 CM B 274 Bismarck, ND 2 C 218 Blacksburg-Christiansburg- Radford-Pulaski, VA 2 C 236 Bloomington, IL 2 S 264 Bluefield, WV 2 C 125 Boise, ID 2 S 8 Boston, MA 4 CM BH 207 Bowling Green, KY 2 C 115 Bridgeport, CT 2 S BH 285 Brunswick, GA 2 C B 237 Bryan-College Station, TX 2 C BH 50 Buffalo-Niagara Falls, NY 4 CM B 231 Burlington, VT 2 C 126 Canton, OH 2 S 184 Cape Cod, MA 2 C 286 Casper, WY 2 C 206 Cedar Rapids, IA 2 S 217 Champaign, IL 2 C B 86 Charleston, SC 4 CM B 167 Charleston, WV 2 S 37 Charlotte-Gastonia-Rock Hill, NC-SC 4 CM B 226 Charlottesville, VA 2 C B CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 2

3 Market Survey Schedule (continued) SURVEY MARKETS FREQ TYPE DST 107 Chattanooga, TN 4 CM B 282 Cheyenne, WY 2 C H 3 Chicago, IL 4 CM BH 196 Chico, CA 2 C 26 Cincinnati, OH 4 CM B 200 Clarksville-Hopkinsville TN-KY 2 C B 24 Cleveland, OH 4 CM B 96 Colorado Springs, CO 4 CM H 252 Columbia, MO 2 C 93 Columbia, SC 4 CM B 175 Columbus, GA 2 S B 34 Columbus, OH 4 CM B 257 Columbus-Starkville-West Point, MS 2 C B 273 Cookeville, TN 2 C 132 Corpus Christi, TX 2 S H 6 Dallas-Ft. Worth, TX 4 CM BH 192 Danbury, CT 2 C 56 Dayton, OH 4 CM B 95 Daytona Beach, FL 2 S B 263 Decatur, IL 2 C B 23 Denver-Boulder, CO 4 CM BH 92 Des Moines, IA 4 CM 7 Detroit, MI 4 CM B 187 Dothan, AL 2 C B 227 Dubuque, IA 2 C SURVEY MARKETS FREQ TYPE DST 224 Duluth-Superior, MN-WI 2 S 238 Eau Claire, WI 2 C 73 El Paso, TX 4 CM H 247 Elizabeth City-Nags Head, NC 2 C B 205 Elmira-Corning, NY 2 C 160 Erie, PA 2 S 144 Eugene-Springfield, OR 2 S 254 Eureka, CA 2 C 156 Evansville, IN 2 S 216 Fargo-Moorhead, ND-MN 2 S 155 Fayetteville (Northwest Arkansas), AR 2 C 129 Fayetteville, NC 2 S B 158 Flagstaff-Prescott, AZ 2 C H 120 Flint, MI 2 S B 204 Florence, SC 2 C B 249 Florence-Muscle Shoals, AL 2 C B 202 Frederick, MD 2 C 162 Fredericksburg, VA 4 CM B 67 Fresno, CA 4 CM H 131 Ft. Collins-Greeley, CO 2 C H 72 Ft. Myers-Naples-Marco Island, FL 2 S H 118 Ft. Pierce-Stuart-Vero Beach, FL 2 S B 173 Ft. Smith, AR 2 C 210 Ft. Walton Beach, FL 2 C B 103 Ft. Wayne, IN 2 S CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 3

4 Market Survey Schedule (continued) SURVEY MARKETS FREQ TYPE DST 89 Gainesville-Ocala, FL 2 S B 275 Grand Forks, ND-MN 2 C 259 Grand Junction, CO 2 C 66 Grand Rapids, MI 4 CM 283 Great Falls, MT 2 C 186 Green Bay, WI 2 S 43 Greensboro-Winston Salem- High Point, NC 4 CM B 83 Greenville-New Bern-Jacksonville, NC 4 CM B 60 Greenville-Spartanburg, SC 4 CM B 165 Hagerstown-Chambersburg- Waynesboro, MD-PA 2 C 79 Harrisburg-Lebanon-Carlisle, PA 4 CM 267 Harrisonburg, VA 2 C 46 Hartford-New Britain-Middletown, CT 4 CM BH 63 Honolulu, HI 4 CM 10 Houston-Galveston, TX 4 CM BH 148 Huntington-Ashland, WV-KY 2 S 111 Huntsville, AL 4 CM B 40 Indianapolis, IN 4 CM B 272 Ithaca, NY 2 C 121 Jackson, MS 4 CM B 277 Jackson, TN 2 C B 52 Jacksonville, FL 4 CM B 99 Johnson City-Kingsport-Bristol, TN-VA 4 CM 177 Johnstown, PA 2 S 281 Jonesboro, AR 2 C SURVEY MARKETS FREQ TYPE DST 232 Joplin, MO 2 C 179 Kalamazoo, MI 2 S 30 Kansas City, MO-KS 4 CM B 151 Killeen-Temple, TX 2 C BH 70 Knoxville, TN 4 CM 240 Lafayette, IN 2 S 102 Lafayette, LA 2 S B 215 Lake Charles, LA 2 C B 98 Lakeland-Winter Haven, FL 2 S B 112 Lancaster, PA 2 S 117 Lansing-East Lansing, MI 4 CM 203 Laredo, TX 2 C H 39 Las Vegas, NV 4 CM BH 214 Laurel-Hattiesburg, MS 2 C B 270 Lawton, OK 2 C B 271 Lewiston-Auburn, ME 2 C 106 Lexington-Fayette, KY 2 S B 234 Lima, OH 2 C 174 Lincoln, NE 2 S 85 Little Rock, AR 4 CM B 2 Los Angeles, CA 4 CM BH 54 Louisville, KY 4 CM B 181 Lubbock, TX 2 S H 149 Macon, GA 2 S B 122 Madison, WI 4 CM CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 4

5 Market Survey Schedule (continued) SURVEY MARKETS FREQ TYPE DST 188 Manchester, NH 2 S 264 Mankato-New Ulm-St. Peter, MN 2 C 221 Marion-Carbondale (Southern Illinois) 2 C 280 Mason City, IA 2 C 65 McAllen-Brownsville-Harlingen, TX 2 S H 239 Meadville-Franklin, PA 2 C 211 Medford-Ashland, OR 2 C 97 Melbourne-Titusville-Cocoa, FL 2 S 45 Memphis, TN 4 CM B 191 Merced, CA 2 C H 284 Meridian, MS 2 C B 12 Miami-Ft. Lauderdale-Hollywood, FL 4 CM BH 33 Middlesex-Somerset-Union, NJ 4 CM BH 31 Milwaukee-Racine, WI 4 CM B 17 Minneapolis-St. Paul, MN 4 CM B 90 Mobile, AL 4 CM B 123 Modesto, CA 2 S H 49 Monmouth-Ocean, NJ 2 S 241 Monroe, LA 2 C B 77 Monterey-Salinas-Santa Cruz, CA 4 CM H 145 Montgomery, AL 2 S B 193 Morgantown-Clarksburg-Fairmont, WV 2 C 100 Morristown, NJ 2 C 222 Muskegon, MI 2 C B 176 Myrtle Beach, SC 2 C B SURVEY MARKETS FREQ TYPE DST 44 Nashville, TN 4 CM B 18 Nassau-Suffolk (Long Island), NY 4 CM BH 168 New Bedford-Fall River, MA 2 C 101 New Haven, CT 2 S B 172 New London, CT 2 C 42 New Orleans, LA 4 CM B 1 New York, NY 4 CM BH 142 Newburgh-Middletown (Mid-Hudson Valley), NY 2 C 38 Norfolk-Virginia Beach- Newport News, VA 4 CM B 180 Odessa-Midland, TX 2 C H 55 Oklahoma City, OK 4 CM B 75 Omaha-Council Bluffs, NE-IA 4 CM 41 Orlando, FL 4 CM BH 276 Owensboro, KY 2 C 113 Oxnard-Ventura, CA 2 S H 153 Palm Springs, CA 2 C H 233 Panama City, FL 2 C B 235 Parkersburg-Marietta, WV-OH 2 C 124 Pensacola, FL 2 S B 141 Peoria, IL 2 S 5 Philadelphia, PA 4 CM BH 15 Phoenix, AZ 4 CM H 22 Pittsburgh, PA 4 CM B 164 Portland, ME 2 S 25 Portland, OR 4 CM H CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 5

6 Market Survey Schedule (continued) SURVEY MARKETS FREQ TYPE DST 119 Portsmouth-Dover-Rochester, NH 2 S 159 Poughkeepsie, NY 2 C 35 Providence-Warwick-Pawtucket, RI 4 CM 246 Pueblo, CO 2 S H 13 Puerto Rico 4 CM 135 Quad Cities (Davenport- Rock Island-Moline), IA-IL 2 S 48 Raleigh-Durham, NC 4 CM B 267 Rapid City, SD 2 C 133 Reading, PA 2 C 223 Redding, CA 2 C 128 Reno, NV 2 S H 58 Richmond, VA 4 CM B 29 Riverside-San Bernardino, CA 4 CM BH 109 Roanoke-Lynchburg, VA 2 S B 230 Rochester, MN 2 C 53 Rochester, NY 4 CM B 150 Rockford, IL 2 S 27 Sacramento, CA 4 CM BH 127 Saginaw-Bay City-Midland, MI 2 S B 152 Salisbury-Ocean City, MD 2 S B 36 Salt Lake City-Ogden-Provo, UT 4 CM H 269 San Angelo, TX 2 C H 32 San Antonio, TX 4 CM BH 16 San Diego, CA 4 CM BH 4 San Francisco, CA 4 CM BH SURVEY MARKETS FREQ TYPE DST 28 San Jose, CA 4 CM H 170 San Luis Obispo, CA 2 C H 189 Santa Barbara, CA 2 C H 242 Santa Fe, NM 2 C H 196 Santa Maria-Lompoc, CA 2 C H 114 Santa Rosa, CA 2 S H 80 Sarasota-Bradenton, FL 2 S 157 Savannah, GA 2 S B 14 Seattle-Tacoma, WA 4 CM B 278 Sebring, FL 2 C B 134 Shreveport, LA 4 CM B 258 Sioux City, IA 2 C 213 Sioux Falls, SD 2 C 166 South Bend, IN 2 S B 94 Spokane, WA 4 CM 201 Springfield, IL 2 C 82 Springfield, MA 4 CM 147 Springfield, MO 2 S 219 St. Cloud, MN 2 C 251 St. George-Cedar City, UT 2 C 19 St. Louis, MO 4 CM B 138 Stamford-Norwalk, CT 2 C B 248 State College, PA 2 C 87 Stockton, CA 2 S H 243 Sussex, NJ 2 C CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 6

7 Market Survey Schedule (continued) SURVEY MARKETS FREQ TYPE DST 78 Syracuse, NY 4 CM 163 Tallahassee, FL 2 S B 21 Tampa-St. Petersburg-Clearwater, FL 4 CM BH 194 Terre Haute, IN 2 S 256 Texarkana, TX-AR 2 C B 81 Toledo, OH 4 CM B 185 Topeka, KS 2 S 199 Traverse City-Petoskey, MI 2 C 139 Trenton, NJ 2 C B 212 Tri-Cities (Richland- Kennewick-Pasco), WA 2 C H 62 Tucson, AZ 4 CM H 64 Tulsa, OK 4 CM 182 Tupelo, MS 2 C B 220 Tuscaloosa, AL 2 C B 143 Tyler-Longview, TX 2 C B 154 Utica-Rome, NY 2 S 108 Visalia-Tulare-Hanford, CA 2 S H 198 Waco, TX 2 C BH 9 Washington, DC 4 CM BH 244 Waterloo-Cedar Falls, IA 2 S 266 Watertown, NY 2 C 161 Wausau-Stevens Point (Central Wisconsin), WI 2 C 51 West Palm Beach-Boca Raton, FL 4 CM BH 59 Westchester, NY 4 CM BH 228 Wheeling, WV 2 S SURVEY MARKETS FREQ TYPE DST 250 Wichita Falls, TX 2 C BH 88 Wichita, KS 4 CM 68 Wilkes Barre-Scranton, PA 4 CM 260 Williamsport, PA 2 C 76 Wilmington, DE 2 S B 178 Wilmington, NC 2 S B 225 Winchester, VA 2 C 110 Worcester, MA 2 S 195 Yakima, WA 2 C H 105 York, PA 4 CM 104 Youngstown-Warren, OH 2 S B CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 7

8 Ethnic Reports Available via CD Access Black WINTER/SPRING and SUMMER/FALL Atlanta Baltimore Baton Rouge Birmingham Charleston, SC Charlotte Chicago Cincinnati Cleveland Columbia, SC Columbus, OH Dallas-Ft. Worth Dayton Detroit Greensboro-Winston Salem Greenville-New Bern- Jacksonville Houston-Galveston Indianapolis Jackson, MS Jacksonville Kansas City Los Angeles Louisville Memphis Miami-Ft. Lauderdale Mobile Nashville New Orleans New York Norfolk-Virginia Beach Philadelphia Raleigh-Durham Richmond Shreveport St. Louis San Francisco Washington, DC Hispanic Albuquerque Austin Bakersfield Chicago Dallas-Ft. Worth Denver-Boulder El Paso Fresno Houston-Galveston Las Vegas Los Angeles Miami-Ft. Lauderdale McAllen-Brownsville WINTER/SPRING and SUMMER/FALL FALL/SPRING Monterey-Salinas New York Orlando Phoenix Riverside-San Bernardino Sacramento San Antonio San Diego San Francisco San Jose Tucson Boston Buffalo Chattanooga Greenville-Spartanburg Huntsville Little Rock FALL/WINTER/SPRING Milwaukee Nassau-Suffolk Orlando Pittsburgh Tampa Toledo 8

9 Custom Survey Area Reports Summer Spring 2001 SU 00 FA 00 WI 01 SP 01 MARKETS Bend, OR Cedar Rapids-Iowa City Central New Jersey Columbia-Jefferson City, MO Eureka-Arcata, CA Fairfield County, CT Farmington, NM-Durango, CO Florida Keys and Key West Hilton Head, SC Kandyohi Lafourche-Terrebonne LaSalle County, IL Lewis County, WA Lebanon-Albany-Corvallis, OR Minot, ND Northeast Georgia Northern New England Paris, TN Pocatello-Idaho Falls, ID Punta Gorda, FL MARKETS SU 00 FA 00 WI 01 SP 01 Steubenville-Weirton, OH-WV Twin Falls, ID Union City, TN Victoria, TX 9

10 Metro Survey Area Rankings and Population METRO PERSONS CM New York, NY 14,487,900 2 CM Los Angeles, CA 10,489,800 3 CM Chicago, IL 7,191,300 4 CM San Francisco, CA 5,821,700 5 CM Philadelphia, PA 4,081,300 6 CM Dallas-Ft. Worth, TX 4,005,300 7 CM Detroit, MI 3,836,600 8 CM Boston, MA 3,741,200 9 CM Washington, DC 3,728, CM Houston-Galveston, TX 3,676, CM Atlanta, GA 3,297, CM Miami-Ft. Lauderdale-Hollywood, FL 3,200, CM Puerto Rico 3,172, CM Seattle-Tacoma, WA 2,925, CM Phoenix, AZ 2,480, CM San Diego, CA 2,425, CM Minneapolis-St. Paul, MN 2,355, CM Nassau-Suffolk (Long Island), NY* (2,306,700) 19 CM St. Louis, MO 2,122, CM Baltimore, MD 2,097, CM Tampa-St. Petersburg-Clearwater, FL 2,026, CM Pittsburgh, PA 1,974, CM Denver-Boulder, CO 1,927, CM Cleveland, OH 1,760, CM Portland, OR 1,754,700 METRO PERSONS CM Cincinnati, OH 1,618, CM Sacramento, CA 1,460, CM San Jose, CA** (1,455,800) 29 CM Riverside-San Bernardino, CA 1,453, CM Kansas City, KS-MO 1,445, CM Milwaukee-Racine, WI 1,396, CM San Antonio, TX 1,367, CM Middlesex-Somerset-Union, NJ*** (1,299,400) 34 CM Columbus, OH 1,287, CM Providence-Warwick-Pawtucket, RI 1,281, CM Salt Lake City-Ogden-Provo, UT 1,269, CM Charlotte-Gastonia-Rock Hill, NC-SC 1,221, CM Norfolk-Virginia Beach-Newport News, VA _ 1,215, CM Las Vegas, NV 1,176, CM Indianapolis, IN 1,173, CM Orlando, FL 1,163, CM New Orleans, LA 1,022, CM Greensboro-Winston Salem-High Point, NC 1,018, CM Nashville, TN 990, CM Memphis, TN 975, CM Hartford-New Britain-Middletown, CT 966, CM Austin, TX 964, CM Raleigh-Durham, NC 963, S Monmouth-Ocean, NJ**** (957,300) 50 CM Buffalo-Niagara Falls, NY 951,800 TOTAL ,579,800 TOTAL ,815,100 CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets * The Nassau-Suffolk Metro is embedded in the New York Metro. ** The San Jose Metro is embedded in the San Francisco Metro. *** The Middlesex-Somerset-Union Metro is embedded in the New York Metro. **** Monmouth County (population 525,300) is included in the Monmouth-Ocean and the New York Metro definitions. The population estimates for these markets are not duplicated in the cumulative population totals. TOTAL ,394,900 10

11 Metro Survey Area Rankings and Population (continued) METRO PERSONS CM West Palm Beach-Boca Raton, FL 928, CM Jacksonville, FL 914, CM Rochester, NY 892, CM Louisville, KY 875, CM Oklahoma City, OK 869, CM Dayton, OH 830, CM Birmingham, AL 827, CM Richmond, VA 820, CM Westchester, NY* (781,100) 60 CM Greenville-Spartanburg, SC 753, CM Albany-Schenectady-Troy, NY 733, CM Tucson, AZ 717, CM Honolulu, HI 708, CM Tulsa, OK 687, S McAllen-Brownsville-Harlingen, TX 681, CM Grand Rapids, MI 636, CM Fresno, CA 632, CM Wilkes Barre-Scranton, PA 628, CM Allentown-Bethlehem, PA 612, CM Knoxville, TN 579, CM Akron, OH 579, S Ft. Myers-Naples-Marco Island, FL 569, CM El Paso, TX 557, CM Albuquerque, NM 552, CM Omaha-Council Bluffs, NE-IA 551,700 CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets * The Westchester Metro is embedded in the New York Metro. ** The Morristown Metro is embedded in the New York Metro. The population estimates for these markets are not duplicated in the cumulative population totals. METRO PERSONS S Wilmington, DE 536, CM Monterey-Salinas-Santa Cruz, CA 536, CM Syracuse, NY 536, CM Harrisburg-Lebanon-Carlisle, PA 522, S Sarasota-Bradenton, FL 516, CM Toledo, OH 500, CM Springfield, MA 493, CM Greenville-New Bern-Jacksonville, NC 476, CM Baton Rouge, LA 473, CM Little Rock, AR 468, CM Charleston, SC 457, S Stockton, CA 454, CM Wichita, KS 449, S Gainesville-Ocala, FL 443, CM Mobile, AL 442, CM Bakersfield, CA 438, CM Des Moines, IA 437, CM Columbia, SC 437, CM Spokane, WA 435, S Daytona Beach, FL 418, CM Colorado Springs, CO 417, S Melbourne-Titusville-Cocoa, FL 410, S Lakeland-Winter Haven, FL 404, CM Johnson City-Kingsport-Bristol, TN-VA 402, C Morristown, NJ** (400,900) TOTAL ,250,800 TOTAL ,645,700 11

12 Metro Survey Area Rankings and Population (continued) METRO PERSONS S New Haven, CT 400, S Lafayette, LA 399, S Ft. Wayne, IN 396, S Youngstown-Warren, OH 395, CM York, PA 395, S Lexington-Fayette, KY 394, CM Chattanooga, TN 393, S Visalia-Tulare-Hanford, CA 392, S Roanoke-Lynchburg, VA 389, S Worcester, MA 385, CM Huntsville, AL 383, S Lancaster, PA 381, S Oxnard-Ventura, CA 379, S Santa Rosa, CA* (378,000) 115 S Bridgeport, CT 376, S Augusta, GA 376, CM Lansing-East Lansing, MI 372, S Ft. Pierce-Stuart-Vero Beach, FL 367, S Portsmouth-Dover-Rochester, NH 362, S Flint, MI 358, CM Jackson, MS 357, CM Madison, WI 353, S Modesto, CA 351, S Pensacola, FL 347, S Boise, ID 343,100 METRO PERSONS S Canton, OH 336, S Saginaw-Bay City-Midland, MI 328, S Reno, NV 324, S Fayetteville, NC 324, C Beaumont-Port Arthur, TX 312, C Ft. Collins-Greeley, CO 308, S Corpus Christi, TX 306, C Reading, PA 306, CM Shreveport, LA 305, S Quad Cities (Davenport-Rock Island-Moline), IA-IL 296, S Appleton-Oshkosh, WI 293, C Biloxi-Gulfport-Pascagoula, MS 292, C Stamford-Norwalk, CT** (289,200) 139 C Trenton, NJ 288, S Atlantic City-Cape May, NJ 288, S Peoria, IL 286, C Newburgh-Middletown (Mid-Hudson Valley), NY 276, C Tyler-Longview, TX 273, S Eugene-Springfield, OR 267, S Montgomery, AL 265, S Ann Arbor, MI 265, S Springfield, MO 263, S Huntington-Ashland, WV-KY 262, S Macon, GA 258,200 CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets * The Santa Rosa Metro is embedded in the San Francisco Metro. ** The Stamford-Norwalk Metro is embedded in the New York Metro. The population estimates for these markets are not duplicated in the cumulative population totals. 12

13 Metro Survey Area Rankings and Population (continued) METRO PERSONS S Rockford, IL 255, C Killeen-Temple, TX 247, S Salisbury-Ocean City, MD 247, C Palm Springs, CA 246, S Utica-Rome, NY 244, C Fayetteville (Northwest Arkansas), AR 242, S Evansville, IN 242, S Savannah, GA 239, C Flagstaff-Prescott, AZ 237, C Poughkeepsie, NY 229, S Erie, PA 227, C Wausau-Stevens Point (Central Wisconsin), WI 224, CM Fredericksburg, VA* (221,300) 163 S Tallahassee, FL 221, S Portland, ME 219, C Hagerstown-Chambersburg- Waynesboro, MD-PA 217, S South Bend, IN 215, S Charleston, WV 213, C New Bedford-Fall River, MA** (210,100) 169 S Anchorage, AK 209, C San Luis Obispo, CA 208, S Binghamton, NY 206, C New London, CT 205, C Ft. Smith, AR 201,600 METRO PERSONS S Lincoln, NE 200, S Columbus, GA 199, C Myrtle Beach, SC 199, S Johnstown, PA 196, S Wilmington, NC 193, S Kalamazoo, MI 193, C Odessa-Midland, TX 192, S Lubbock, TX 191, C Tupelo, MS 188, S Asheville, NC 186, C Cape Cod, MA 186, S Topeka, KS 185, S Green Bay, WI 184, C Dothan, AL 180, S Manchester, NH*** 176, C Santa Barbara, CA 175, C Amarillo, TX 175, C Merced, CA 174, C Danbury, CT 174, C Morgantown-Clarksburg-Fairmont, WV 173, S Terre Haute, IN 172, C Yakima, WA 171, C Chico, CA 170, C Santa Maria-Lompoc, CA 170, C Waco, TX 170,300 CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets * Stafford County (population 76,500) is included in the Fredericksburg and Washington, DC, Metro definitions. ** The New Bedford-Fall River Metro is embedded in the Providence-Warwick-Pawtucket Metro. *** The The M-Split portion of Rockingham County (population 41,300) is included in the Manchester and Portsmouth-Dover-Rochester Metro definitions. The population estimates for these markets are not duplicated in the cumulative population totals. 13

14 Metro Survey Area Rankings and Population (continued) METRO PERSONS C Traverse City-Petoskey, MI 169, C Clarksville-Hopkinsville, TN-KY 169, C Springfield, IL 168, C Frederick, MD* (159,900) 203 C Laredo, TX 159, C Florence, SC 158, C Elmira-Corning, NY 156, S Cedar Rapids, IA 156, C Bowling Green, KY 153, C Alexandria, LA 152, S Bangor, ME 151, C Ft. Walton Beach, FL 150, C Medford-Ashland, OR 149, C Tri-Cities (Richland-Kennewick-Pasco), WA 148, C Sioux Falls, SD 146, C Laurel-Hattiesburg, MS 146, C Lake Charles, LA 146, S Fargo-Moorhead, ND-MN 143, C Champaign, IL 143, C Blacksburg-Christiansburg- Radford-Pulaski, VA 140, C St. Cloud, MN 139, C Tuscaloosa, AL 138, C Marion-Carbondale (Southern Illinois), IL 138, C Muskegon, MI 137, C Redding, CA 136,900 METRO PERSONS S Duluth-Superior, MN-WI 135, C Winchester, VA 134, C Charlottesville, VA 132, C Dubuque, IA 131, S Wheeling, WV 130, C Abilene, TX 130, C Rochester, MN 129, C Burlington, VT 127, C Joplin, MO 126, C Panama City, FL 126, C Lima, OH 125, C Parkersburg-Marietta, WV-OH 125, S Bloomington, IL 124, C Bryan-College Station, TX 123, C Eau Claire, WI 122, C Meadville-Franklin, PA 121, S Lafayette, IN 121, C Monroe, LA 119, C Santa Fe, NM 119, C Sussex, NJ 119, S Waterloo-Cedar Falls, IA 119, C Battle Creek, MI 118, S Pueblo, CO 116, C Elizabeth City-Nags Head, NC 116, C State College, PA 115,800 CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets * The Frederick Metro is embedded in the Washington, DC, Metro. The population estimate for this market is not duplicated in the cumulative population totals. 14

15 Metro Survey Area Rankings and Population (continued) METRO PERSONS C Florence-Muscle Shoals, AL 115, C Wichita Falls, TX 114, C St. George-Cedar City, UT 111, C Columbia, MO 109, S Altoona, PA 108, C Eureka, CA 105, C Billings, MT 105, C Texarkana, TX-AR 100, C Columbus-Starkville-West Point, MS 99, C Sioux City, IA 97, C Grand Junction, CO 97, C Williamsport, PA 96, C Augusta-Waterville, ME 96, C Albany, GA 93, C Decatur, IL 93, C Bluefield, WV 93, C Mankato-New Ulm-St. Peter, MN 93, C Watertown, NY 88, C Harrisonburg, VA 87, C Rapid City, SD 87, C San Angelo, TX 86, C Lawton, OK 85, C Lewiston-Auburn, ME 84, C Ithaca, NY 82, C Cookeville, TN 77,600 CM Denotes Continuous Measurement markets, C Denotes Condensed markets, S Denotes Standard markets METRO PERSONS C Bismarck, ND 75, C Grand Forks, ND-MN 75, C Owensboro, KY 75, C Jackson, TN 73, C Sebring, FL 71, C Beckley, WV 66, C Mason City, IA 66, C Jonesboro, AR 65, C Cheyenne, WY 64, C Great Falls, MT 63, C Meridian, MS 61, C Brunswick, GA 57, C Casper, WY 50,400 TOTAL ,463,700 TOTAL ,109,400 15

16 Total Survey Area Population MARKET TSA PERSONS 12+ C Abilene, TX 233,700 CM Akron, OH 1,253,000 C Albany, GA 385,100 CM Albany-Schenectady-Troy, NY 1,454,800 CM Albuquerque, NM 988,600 C Alexandria, LA 371,100 CM Allentown-Bethlehem, PA 990,700 S Altoona, PA 571,900 C Amarillo, TX 344,500 S Anchorage, AK 291,800 S Ann Arbor, MI 265,400 S Appleton-Oshkosh, WI 855,000 S Asheville, NC 437,700 CM Atlanta, GA 4,266,300 S Atlantic City-Cape May, NJ 485,500 S Augusta, GA 496,200 C Augusta-Waterville, ME 383,900 CM Austin, TX 1,339,100 CM Bakersfield, CA 807,000 CM Baltimore, MD 2,925,500 S Bangor, ME 337,600 CM Baton Rouge, LA 1,270,400 C Battle Creek, MI 442,200 C Beaumont-Port Arthur, TX 586,900 C Beckley, WV 330,400 C Billings, MT 210,000 C Biloxi-Gulfport-Pascagoula, MS 464,300 S Binghamton, NY 468,400 CM Birmingham, AL 1,721,200 C Bismarck, ND 201,500 MARKET TSA PERSONS 12+ C Blacksburg-Christiansburg-Radford-Pulaski, VA 187,600 S Bloomington, IL 229,500 C Bluefield, WV 271,100 S Boise, ID 556,800 CM Boston, MA 6,222,900 C Bowling Green, KY 253,400 S Bridgeport, CT 376,500 C Brunswick, GA 161,200 C Bryan-College Station, TX 178,800 CM Buffalo-Niagara Falls, NY 1,350,000 C Burlington, VT 464,300 S Canton, OH 637,000 C Cape Cod, MA 205,400 C Casper, WY 125,000 S Cedar Rapids, IA 494,800 C Champaign, IL 475,600 CM Charleston, SC 782,800 S Charleston, WV 576,500 CM Charlotte-Gastonia-Rock Hill, NC-SC 2,403,500 C Charlottesville, VA 240,600 CM Chattanooga, TN 982,000 C Cheyenne, WY 92,000 CM Chicago, IL 9,240,100 C Chico, CA 374,300 CM Cincinnati, OH 2,026,100 C Clarksville-Hopkinsville, TN-KY 225,800 CM Cleveland, OH 3,405,300 CM Colorado Springs, CO 698,100 C Columbia, MO 348,400 CM Columbia, SC 782,600 16

17 Total Survey Area Population (continued) MARKET TSA PERSONS 12+ S Columbus, GA 433,900 CM Columbus, OH 2,115,400 C Columbus-Starkville-West Point, MS 229,900 C Cookeville, TN 265,800 S Corpus Christi, TX 462,300 CM Dallas-Ft. Worth, TX 5,319,300 C Danbury, CT 174,400 CM Dayton, OH 1,704,600 S Daytona Beach, FL 929,000 C Decatur, IL 168,400 CM Denver-Boulder, CO 3,005,700 CM Des Moines, IA 988,900 CM Detroit, MI 5,225,200 C Dothan, AL 455,700 C Dubuque, IA 239,800 S Duluth-Superior, MN-WI 348,400 C Eau Claire, WI 390,800 CM El Paso, TX 796,000 C Elizabeth City-Nags Head, NC 159,100 C Elmira-Corning, NY 314,900 S Erie, PA 423,200 S Eugene-Springfield, OR 641,200 C Eureka, CA 158,500 S Evansville, IN 654,900 S Fargo-Moorhead, ND-MN 477,400 C Fayetteville (Northwest Arkansas), AR 446,000 S Fayetteville, NC 678,200 C Flagstaff-Prescott, AZ 350,100 S Flint, MI 539,200 C Florence, SC 314,200 MARKET TSA PERSONS 12+ C Florence-Muscle Shoals, AL 232,700 C Frederick, MD 159,900 CM Fredericksburg, VA 280,100 CM Fresno, CA 1,297,200 C Ft. Collins-Greeley, CO 308,400 S Ft. Myers-Naples-Marco Island, FL 823,600 S Ft. Pierce-Stuart-Vero Beach, FL 405,400 C Ft. Smith, AR 482,100 C Ft. Walton Beach, FL 185,900 S Ft. Wayne, IN 799,200 S Gainesville-Ocala, FL 781,700 C Grand Forks, ND-MN 148,800 C Grand Junction, CO 246,500 CM Grand Rapids, MI 1,493,600 C Great Falls, MT 118,300 S Green Bay, WI 922,300 CM Greensboro-Winston Salem-High Point, NC 2,212,100 CM Greenville-New Bern-Jacksonville, NC 917,000 CM Greenville-Spartanburg, SC 1,740,400 C Hagerstown-Chambersburg-Waynesboro, MD-PA _ 338,900 CM Harrisburg-Lebanon-Carlisle, PA 1,514,000 C Harrisonburg, VA 290,800 CM Hartford-New Britain-Middletown, CT 2,565,600 CM Honolulu, HI 904,200 CM Houston-Galveston, TX 4,655,100 S Huntington-Ashland, WV-KY 540,100 CM Huntsville, AL 933,900 CM Indianapolis, IN 2,342,100 C Ithaca, NY 164,200 CM Jackson, MS 828,100 17

18 Total Survey Area Population (continued) MARKET TSA PERSONS 12+ C Jackson, TN 305,700 CM Jacksonville, FL 1,237,900 CM Johnson City-Kingsport-Bristol, TN-VA 738,900 S Johnstown, PA 380,900 C Jonesboro, AR 312,400 C Joplin, MO 364,800 S Kalamazoo, MI 385,800 CM Kansas City, KS-MO 2,240,400 C Killeen-Temple, TX 331,600 CM Knoxville, TN 1,283,300 S Lafayette, IN 295,600 S Lafayette, LA 618,300 C Lake Charles, LA 263,900 S Lakeland-Winter Haven, FL 494,300 S Lancaster, PA 801,400 CM Lansing-East Lansing, MI 940,600 C Laredo, TX 177,100 CM Las Vegas, NV 1,406,900 C Laurel-Hattiesburg, MS 356,900 C Lawton, OK 188,800 C Lewiston-Auburn, ME 84,600 S Lexington-Fayette, KY 960,400 C Lima, OH 314,700 S Lincoln, NE 346,500 CM Little Rock, AR 1,073,300 CM Los Angeles, CA 14,532,900 CM Louisville, KY 1,361,300 S Lubbock, TX 354,000 S Macon, GA 607,800 CM Madison, WI 948,300 MARKET TSA PERSONS 12+ S Manchester, NH 460,700 C Mankato-New Ulm-St. Peter, MN 240,400 C Marion-Carbondale (Southern Illinois), IL 254,400 C Mason City, IA 104,700 S McAllen-Brownsville-Harlingen, TX 755,900 C Meadville-Franklin, PA 121,800 C Medford-Ashland, OR 328,700 S Melbourne-Titusville-Cocoa, FL 787,100 CM Memphis, TN 1,678,600 C Merced, CA 174,900 C Meridian, MS 236,700 CM Miami-Ft. Lauderdale-Hollywood, FL 4,229,900 CM Middlesex-Somerset-Union, NJ 1,299,400 CM Milwaukee-Racine, WI 1,965,500 CM Minneapolis-St. Paul, MN 3,447,500 CM Mobile, AL 1,027,500 S Modesto, CA 1,059,100 S Monmouth-Ocean, NJ 957,300 C Monroe, LA 388,000 CM Monterey-Salinas-Santa Cruz, CA 576,200 S Montgomery, AL 568,600 C Morgantown-Clarksburg-Fairmont, WV 414,000 C Morristown, NJ 400,900 C Muskegon, MI 418,600 C Myrtle Beach, SC 300,300 CM Nashville, TN 1,934,200 CM Nassau-Suffolk (Long Island), NY 2,306,700 C New Bedford-Fall River, MA 210,100 S New Haven, CT 998,500 C New London, CT 398,600 18

19 Total Survey Area Population (continued) MARKET TSA PERSONS 12+ CM New Orleans, LA 1,854,700 CM New York, NY 17,821,000 C Newburgh-Middletown (Mid-Hudson Valley), NY 311,500 CM Norfolk-Virginia Beach-Newport News, VA 1,562,800 C Odessa-Midland, TX 309,800 CM Oklahoma City, OK 1,451,500 CM Omaha-Council Bluffs, NE-IA 1,151,600 CM Orlando, FL 2,628,400 C Owensboro, KY 631,400 S Oxnard-Ventura, CA 794,100 C Palm Springs, CA 246,500 C Panama City, FL 280,000 C Parkersburg-Marietta, WV-OH 299,500 S Pensacola, FL 714,400 S Peoria, IL 631,600 CM Philadelphia, PA 7,494,800 CM Phoenix, AZ 3,073,400 CM Pittsburgh, PA 3,072,300 S Portland, ME 742,100 CM Portland, OR 2,295,100 S Portsmouth-Dover-Rochester, NH 611,900 C Poughkeepsie, NY 704,600 CM Providence-Warwick-Pawtucket, RI 2,056,400 S Pueblo, CO 671,500 CM Puerto Rico 3,172,400 S Quad Cities (Davenport-Rock Island-Moline), IA-IL 676,800 CM Raleigh-Durham, NC 2,089,500 C Rapid City, SD 162,800 C Reading, PA 306,000 MARKET TSA PERSONS 12+ C Redding, CA 238,300 S Reno, NV 571,000 CM Richmond, VA 1,243,500 CM Riverside-San Bernardino, CA 2,310,200 S Roanoke-Lynchburg, VA 1,017,200 C Rochester, MN 375,500 CM Rochester, NY 1,165,500 S Rockford, IL 566,700 CM Sacramento, CA 2,729,500 S Saginaw-Bay City-Midland, MI 1,243,700 S Salisbury-Ocean City, MD 460,300 CM Salt Lake City-Ogden-Provo, UT 1,591,000 C San Angelo, TX 126,300 CM San Antonio, TX 1,786,100 CM San Diego, CA 2,425,600 CM San Francisco, CA 8,723,500 CM San Jose, CA 3,413,400 C San Luis Obispo, CA 379,400 C Santa Barbara, CA 725,200 C Santa Fe, NM 787,400 C Santa Maria-Lompoc, CA 170,900 S Santa Rosa, CA 378,000 S Sarasota-Bradenton, FL 756,200 S Savannah, GA 617,400 CM Seattle-Tacoma, WA 3,527,800 C Sebring, FL 71,500 CM Shreveport, LA 770,700 C Sioux City, IA 252,400 C Sioux Falls, SD 408,200 S South Bend, IN 843,900 19

20 Total Survey Area Population (continued) MARKET TSA PERSONS 12+ CM Spokane, WA 747,500 C Springfield, IL 452,200 CM Springfield, MA 551,700 S Springfield, MO 633,100 C St. Cloud, MN 450,600 C St. George-Cedar City, UT 111,200 CM St. Louis, MO 2,633,300 C Stamford-Norwalk, CT 289,200 C State College, PA 291,900 S Stockton, CA 486,700 C Sussex, NJ 154,800 CM Syracuse, NY 950,400 S Tallahassee, FL 486,000 CM Tampa-St. Petersburg-Clearwater, FL 3,291,700 S Terre Haute, IN 421,500 C Texarkana, TX-AR 314,400 CM Toledo, OH 1,092,400 S Topeka, KS 502,400 C Traverse City-Petoskey, MI 393,100 C Trenton, NJ 1,852,800 C Tri-Cities (Richland-Kennewick-Pasco), WA 357,000 CM Tucson, AZ 1,026,400 CM Tulsa, OK 1,238,100 C Tupelo, MS 465,600 C Tuscaloosa, AL 319,700 C Tyler-Longview, TX 743,700 S Utica-Rome, NY 422,300 S Visalia-Tulare-Hanford, CA 392,500 C Waco, TX 571,800 CM Washington, DC 5,315,300 MARKET TSA PERSONS 12+ S Waterloo-Cedar Falls, IA 452,600 C Watertown, NY 203,800 C Wausau-Stevens Point (Central Wisconsin), WI 508,300 CM West Palm Beach-Boca Raton, FL 2,585,300 CM Westchester, NY 861,400 S Wheeling, WV 372,600 C Wichita Falls, TX 356,000 CM Wichita, KS 658,600 CM Wilkes Barre-Scranton, PA 1,096,400 C Williamsport, PA 345,000 S Wilmington, DE 643,100 S Wilmington, NC 334,900 C Winchester, VA 325,200 S Worcester, MA 711,100 C Yakima, WA 200,400 CM York, PA 1,299,300 S Youngstown-Warren, OH 745,100 20

21 Top 100 Television DMA Markets TVHH DMA MARKET PERS 12+ TVHH 1 New York 16,404,100 6,935,610 2 Los Angeles 13,544,000 5,354,150 3 Chicago 7,452,200 3,244,850 4 Philadelphia 6,131,600 2,703,480 5 San Francisco-Oakland-San Jose 5,746,900 2,431,720 6 Boston 5,038,600 2,242,240 7 Dallas-Ft. Worth 4,521,400 2,069,010 8 Washington, DC 4,612,900 2,047,340 9 Detroit 4,138,000 1,873, Atlanta 4,117,600 1,857, Houston 3,955,100 1,747, Seattle-Tacoma 3,493,400 1,605, Minneapolis-St. Paul 3,286,900 1,510, Tampa-St. Petersburg-Sarasota 3,142,100 1,507, Cleveland 3,218,400 1,488, Miami-Ft. Lauderdale 3,277,000 1,468, Phoenix 3,155,500 1,441, Denver 2,751,500 1,312, Sacramento-Stockton-Modesto 2,736,100 1,187, Pittsburgh 2,423,700 1,128, Orlando-Daytona Beach- Melbourne 2,442,600 1,126, St. Louis 2,448,800 1,121, Portland, OR 2,229,000 1,017, Baltimore 2,263,900 1,010, San Diego 2,425, , Indianapolis 2,096, , Hartford & New Haven 2,072, , Charlotte 1,979, , Raleigh-Durham 1,916, ,440 TVHH DMA MARKET PERS 12+ TVHH 30 Kansas CIty 1,787, , Nashville 1,813, , Cincinnati 1,797, , Milwaukee 1,814, , Columbus, OH 1,687, , Greenville-Spartanburg- Asheville-Anderson 1,609, , Salt Lake City 1,744, , San Antonio 1,622, , Grand Rapids-Kalamazoo- Battle Creek 1,525, , Birmingham (Anniston, Tuscaloosa) 1,459, , Memphis 1,424, , Norfolk-Portsmouth- Newport News 1,438, , New Orleans 1,403, , West Palm Beach-Ft. Pierce 1,325, , Buffalo 1,350, , Oklahoma City 1,308, , Harrisburg-Lancaster- Lebanon-York 1,357, , Greensboro-High Point- Winston Salem 1,294, , Louisville 1,274, , Providence-New Bedford 1,281, , Albuquerque-Santa Fe 1,294, , Las Vegas 1,207, , Wilkes Barre-Scranton 1,220, , Jacksonville-Brunswick 1,208, , Fresno-Visalia 1,297, ,200 21

22 Top 100 Television DMA Markets (continued) TVHH DMA MARKET PERS 12+ TVHH 55 Dayton 1,115, , Albany-Schenectady-Troy 1,119, , Little Rock-Pine Bluff 1,079, , Austin 1,045, , Tulsa 1,049, , Richmond-Petersburg 1,070, , Charleston-Huntington 1,058, , Mobile-Pensacola 1,051, , Knoxville 1,003, , Flint-Saginaw-Bay City 980, , Wichita-Hutchinson Plus 944, , Lexington 951, , Toledo 908, , Roanoke-Lynchburg 890, , Greenbay-Appleton 863, , Des Moines 832, , Tucson 852, , Honolulu 970, , Paducah-Cape Girardeau- Mt.Vernon 817, , Rochester, NY 826, , Omaha 805, , Shreveport 811, , Spokane 810, , Springfield, MO 799, , Portland-Auburn 772, , Syracuse 824, , Ft. Myers-Naples 752, , Huntsville-Decatur, Florence 753, , Champaign & Springfield-Decatur 755, ,420 TVHH DMA MARKET PERS 12+ TVHH 84 Madison 710, , Columbia, SC 737, , Chattanooga 708, , South Bend-Elkhart 701, , Jackson, MS 696, , Cedar Rapids- Waterloo & Dubuque 674, , Davenport-Rock Island-Moline 645, , Burlington-Plattsburgh 670, , Colorado Springs-Pueblo 647, , Tri-Cities, TN-VA 649, , Waco-Temple-Bryan 665, , Johnstown-Altoona 645, , Baton Rouge 634, , Evansville 590, , El Paso 698, , Youngstown 591, , Savannah 595, ,340 22

23 Top 25 Metro Survey Areas Based on 12+ Black Population P12+ METRO BLACK METRO PERSONS 12+ CM 1 New York, NY 2,393,700 CM 3 Chicago, IL 1,300,300 CM 9 Washington, DC 937,000 CM 11 Atlanta, GA 817,800 CM 2 Los Angeles, CA 812,400 CM 7 Detroit, MI 807,900 CM 5 Philadelphia, PA 767,600 CM 10 Houston-Galveston, TX 633,400 CM 20 Baltimore, MD 576,900 CM 6 Dallas-Ft. Worth, TX 529,000 CM 12 Miami-Ft. Lauderdale-Hollywood, FL 518,500 CM 4 San Francisco, CA 479,600 CM 45 Memphis, TN 393,600 CM 38 Norfolk-Virginia Beach-Newport News, VA 365,400 CM 19 St. Louis, MO 362,000 CM 42 New Orleans, LA 333,500 CM 24 Cleveland, OH 327,600 CM 58 Richmond, VA 242,500 CM 37 Charlotte-Gastonia-Rock Hill, NC-SC 237,900 CM 48 Raleigh-Durham, NC 222,400 CM 8 Boston, MA 221,000 CM 57 Birmingham, AL 217,800 CM 52 Jacksonville, FL 197,600 CM 21 Tampa-St. Petersburg-Clearwater, FL 192,400 CM 43 Greensboro-Winston Salem-High Point, NC 191,000 Top 25 Metro Survey Areas Based on 12+ Hispanic Population P12+ METRO HISPANIC METRO PERSONS 12+ CM 2 Los Angeles, CA 4,031,600 CM 1 New York, NY 2,719,100 CM 12 Miami-Ft. Lauderdale-Hollywood, FL 1,280,300 CM 4 San Francisco, CA 1,066,700 CM 3 Chicago, IL 966,400 CM 10 Houston-Galveston, TX 869,100 CM 32 San Antonio, TX 708,800 CM 6 Dallas-Ft. Worth, TX 604,200 CM 16 San Diego, CA 600,400 S 65 McAllen-Brownsville-Harlingen, TX 586,500 CM 29 Riverside-San Bernardino, CA 468,900 CM 15 Phoenix, AZ 451,400 CM 73 El Paso, TX 413,500 CM 28 San Jose, CA 354,100 CM 9 Washington, DC 300,700 CM 67 Fresno, CA 259,400 CM 23 Denver-Boulder, CO 252,600 CM 47 Austin, TX 238,900 CM 8 Boston, MA 211,500 CM 39 Las Vegas, NV 209,300 CM 74 Albuquerque, NM 209,000 CM 21 Tampa-St. Petersburg-Clearwater, FL 202,700 CM 27 Sacramento, CA 202,600 CM 62 Tucson, AZ 195,300 CM 18 Nassau-Suffolk (Long Island), NY 183,400 CM Denotes Continuous Measurement markets, S Denotes Standard markets 23

24 Proportionality Indices SURVEY BLACK HISPANIC M18-24 Winter Winter Winter Winter Response Rates SURVEY Winter Spring Summer Fall Spring Spring Spring Spring Summer Summer Summer Summer Fall Fall Fall Fall Arbitron Inc. 01-RMR /01 24