Schedule of Survey Dates. Contents

Transcription

1 R a d i o F a l l Schedule of Survey Dates Fall Sept Dec. 15 Winter Jan. 6 - March 30 Spring March 31 - June 22 Summer June 30 - Sept. 21 Fall Sept Dec. 14 Winter Jan. 5 - March 29 Spring March 30 - June 21 Contents 2004 Market Survey Schedule...2 Ethnic Reports Available via CD Access...8 Custom Survey Area Reports...9 Metro Survey Area Rankings and Population Total Survey Area Population Top 25 Metro Survey Areas Based on 12+ Black Population...22 Top 25 Metro Survey Areas Based on 12+ Hispanic Population...22 Proportionality Indices...23 Response Rates Top 100 Television DMA Markets These population estimates are based upon Census 2000 counts updated and projected to January 1, 2005, by Claritas, Inc. Additional markets may be added and the survey frequency of some markets may be changed during the year. All information contained herein reflects Fall 2004 market definitions. DMA is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc. 04-RMR /22/04 1

2 2004 Market Survey Schedule SURVEY SURVEY MARKETS FREQ TYPE DST MARKETS FREQ TYPE DST 241 Abilene, TX 2 C H 73 Akron, OH 4 CM B 267 Albany, GA 2 C B 63 Albany-Schenectady-Troy, NY 4 CM 70 Albuquerque, NM 4 CM H 219 Alexandria, LA 2 C B 69 Allentown-Bethlehem, PA 4 CM 261 Altoona, PA 2 S 195 Amarillo, TX 2 C H 171 Anchorage, AK 2 S 145 Ann Arbor, MI 2 S B 134 Appleton-Oshkosh, WI 2 S 162 Asheville, NC 2 S 11 Atlanta, GA 4 CM BH 135 Atlantic City-Cape May, NJ 2 S BH 109 Augusta, GA 2 S B 264 Augusta-Waterville, ME 2 C 42 Austin, TX 4 CM BH 82 Bakersfield, CA 4 CM H 20 Baltimore, MD 4 CM B 214 Bangor, ME 2 S 83 Baton Rouge, LA 4 CM B 256 Battle Creek, MI 2 C B 133 Beaumont-Port Arthur, TX 2 C B 288 Beckley, WV 2 C 258 Billings, MT 2 C 139 Biloxi-Gulfport-Pascagoula, MS 2 S B 179 Binghamton, NY 2 S 57 Birmingham, AL 4 CM B 281 Bismarck, ND 2 C 239 Bloomington, IL 2 S 279 Bluefield, WV 2 C 114 Boise, ID 2 S 9 Boston, MA 4 CM BH 209 Bowling Green, KY 2 C 121 Bridgeport, CT 2 S BH 292 Brunswick, GA 2 C B 231 Bryan-College Station, TX 2 C BH 52 Buffalo-Niagara Falls, NY 4 CM B 136 Burlington-Plattsburgh, VT-NY 2 S 128 Canton, OH 2 S 185 Cape Cod, MA 2 C 293 Casper, WY 2 C 213 Cedar Rapids, IA 2 S 215 Champaign, IL 2 C B 87 Charleston, SC 4 CM B 181 Charleston, WV 2 S 36 Charlotte-Gastonia-Rock Hill, NC-SC 4 CM BH 229 Charlottesville, VA 2 C B 106 Chattanooga, TN 4 CM B 286 Cheyenne, WY 2 C H 3 Chicago, IL 4 CM BH DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 2

3 2004 Market Survey Schedule (continued) SURVEY SURVEY MARKETS FREQ TYPE DST MARKETS FREQ TYPE DST 198 Chico, CA 2 C H 27 Cincinnati, OH 4 CM B 206 Clarksville-Hopkinsville TN-KY 2 C B 25 Cleveland, OH 4 CM B 96 Colorado Springs, CO 4 CM H 254 Columbia, MO 2 C 89 Columbia, SC 4 CM B 183 Columbus, GA 2 S B 35 Columbus, OH 4 CM B 265 Columbus-Starkville-West Point, MS 2 C B 169 Concord (Lake Regions), NH 2 S 282 Cookeville, TN 2 C 137 Corpus Christi, TX 2 S H 5 Dallas-Ft. Worth, TX 4 CM BH 196 Danbury, CT 2 C 58 Dayton, OH 4 CM B 90 Daytona Beach, FL 2 S B 277 Decatur, IL 2 C B 22 Denver-Boulder, CO 4 CM BH 91 Des Moines, IA 4 CM 10 Detroit, MI 4 CM B 192 Dothan, AL 2 C B 233 Dubuque, IA 2 C 204 Duluth-Superior, MN-WI 2 S 241 Eau Claire, WI 2 C 76 El Paso, TX 4 CM H 246 Elizabeth City-Nags Head, NC 2 C B 216 Elmira-Corning, NY 2 C 165 Erie, PA 2 S 149 Eugene-Springfield, OR 2 S 160 Evansville, IN 2 S 220 Fargo-Moorhead, ND-MN 2 S 144 Fayetteville (Northwest Arkansas), AR 2 C 127 Fayetteville, NC 2 S B 153 Flagstaff-Prescott, AZ 2 C H 125 Flint, MI 2 S B 212 Florence, SC 2 C B 255 Florence-Muscle Shoals, AL 2 C B 198 Frederick, MD 2 C 156 Fredericksburg, VA 4 CM B 67 Fresno, CA 4 CM H 126 Ft. Collins-Greeley, CO 2 C H 65 Ft. Myers-Naples-Marco Island, FL 2 S H 105 Ft. Pierce-Stuart-Vero Beach, FL 2 S B 178 Ft. Smith, AR 2 C 222 Ft. Walton Beach, FL 2 C B 104 Ft. Wayne, IN 2 S 86 Gainesville-Ocala, FL 2 S B 283 Grand Forks, ND-MN 2 C 262 Grand Junction, CO 2 C 66 Grand Rapids, MI 4 CM 290 Great Falls, MT 2 C DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 3

4 2004 Market Survey Schedule (continued) SURVEY SURVEY MARKETS FREQ TYPE DST MARKETS FREQ TYPE DST 188 Green Bay, WI 2 S 45 Greensboro-Winston Salem- High Point, NC 4 CM B 88 Greenville-New Bern-Jacksonville, NC 4 CM B 59 Greenville-Spartanburg, SC 4 CM B 167 Hagerstown-Chambersburg- Waynesboro, MD-PA 2 C 259 Hamptons-Riverhead, NY 4 CM H 79 Harrisburg-Lebanon-Carlisle, PA 4 CM 273 Harrisonburg, VA 2 C 50 Hartford-New Britain-Middletown, CT 4 CM BH 217 Hilton Head, SC 2 C B 61 Honolulu, HI 4 CM 7 Houston-Galveston, TX 4 CM BH 155 Huntington-Ashland, WV-KY 2 S 115 Huntsville, AL 4 CM B 41 Indianapolis, IN 4 CM B 277 Ithaca, NY 2 C 122 Jackson, MS 4 CM B 285 Jackson, TN 2 C B 49 Jacksonville, FL 4 CM B 98 Johnson City-Kingsport-Bristol, TN-VA 4 CM 188 Johnstown, PA 2 S 286 Jonesboro, AR 2 C 235 Joplin, MO 2 C 184 Kalamazoo, MI 2 S B 29 Kansas City, MO-KS 4 CM BH 157 Killeen-Temple, TX 2 C BH 71 Knoxville, TN 4 CM 221 La Crosse, WI 2 C 238 Lafayette, IN 2 S 101 Lafayette, LA 2 S B 224 Lake Charles, LA 2 C B 99 Lakeland-Winter Haven, FL 2 S BH 112 Lancaster, PA 2 S 120 Lansing-East Lansing, MI 4 CM 208 Laredo, TX 2 C H 244 LaSalle-Peru, IL 2 C 38 Las Vegas, NV 4 CM BH 223 Laurel-Hattiesburg, MS 2 C B 275 Lawton, OK 2 C B 180 Lebanon-Rutland- White River Junction, NH-VT 2 S 276 Lewiston-Auburn, ME 2 C 100 Lexington-Fayette, KY 2 S B 245 Lima, OH 2 C 174 Lincoln, NE 2 S 85 Little Rock, AR 4 CM B 2 Los Angeles, CA 4 CM BH 55 Louisville, KY 4 CM B 182 Lubbock, TX 2 S H 154 Macon, GA 2 S B 95 Madison, WI 4 CM 187 Manchester, NH 2 S DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 4

5 2004 Market Survey Schedule (continued) SURVEY SURVEY MARKETS FREQ TYPE DST MARKETS FREQ TYPE DST 270 Mankato-New Ulm-St. Peter, MN 2 C 233 Marion-Carbondale (Southern Illinois) 2 C 289 Mason City, IA 2 C 60 McAllen-Brownsville-Harlingen, TX 2 S H 252 Meadville-Franklin. PA 2 C 211 Medford-Ashland, OR 2 C 97 Melbourne-Titusville-Cocoa, FL 2 S 48 Memphis, TN 4 CM B 186 Merced, CA 2 C H 291 Meridian, MS 2 C B 12 Miami-Ft. Lauderdale-Hollywood, FL 4 CM BH 37 Middlesex-Somerset-Union, NJ 4 CM BH 32 Milwaukee-Racine, WI 4 CM BH 16 Minneapolis-St. Paul, MN 4 CM B 93 Mobile, AL 4 CM B 111 Modesto, CA 2 S H 51 Monmouth-Ocean, NJ 2 S 253 Monroe, LA 2 C B 77 Monterey-Salinas-Santa Cruz, CA 4 CM H 151 Montgomery, AL 2 S B 263 Montpelier-Barre-Waterbury, VT 2 S 174 Morgantown-Clarksburg-Fairmont, WV 2 C 110 Morristown, NJ 2 C 205 Muncie-Marion, IN 2 C 230 Muskegon, MI 2 C B 164 Myrtle Beach, SC 2 C B 44 Nashville, TN 4 CM B 18 Nassau-Suffolk (Long Island), NY 4 CM BH 170 New Bedford-Fall River, MA 2 C 108 New Haven, CT 2 S B 172 New London, CT 2 C 46 New Orleans, LA 4 CM B 228 New River Valley, VA 2 C 1 New York, NY 4 CM BH 139 Newburgh-Middletown (Mid-Hudson Valley), NY 2 C H 40 Norfolk-Virginia Beach- Newport News, VA 4 CM B 190 Odessa-Midland, TX 2 C H 53 Oklahoma City, OK 4 CM B 207 Olean, NY 2 C 72 Omaha-Council Bluffs, NE-IA 4 CM 39 Orlando, FL 4 CM BH 119 Oxnard-Ventura, CA 2 S H 150 Palm Springs, CA 2 S H 240 Panama City, FL 2 C B 248 Parkersburg-Marietta, WV-OH 2 C 123 Pensacola, FL 2 S B 148 Peoria, IL 2 S 6 Philadelphia, PA 4 CM BH 15 Phoenix, AZ 4 CM H 236 Pittsburg, KS (Southeast Kansas) 2 C 23 Pittsburgh, PA 4 CM B DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 5

6 2004 Market Survey Schedule (continued) SURVEY SURVEY MARKETS FREQ TYPE DST MARKETS FREQ TYPE DST 165 Portland, ME 2 S 24 Portland, OR 4 CM H 113 Portsmouth-Dover-Rochester, NH 2 S 161 Poughkeepsie, NY 2 C B 34 Providence-Warwick-Pawtucket, RI 4 CM H 251 Pueblo, CO 2 S H 13 Puerto Rico 4 CM 141 Quad Cities (Davenport- Rock Island-Moline), IA-IL 2 S 43 Raleigh-Durham, NC 4 CM B 271 Rapid City, SD 2 C 131 Reading, PA 2 C 225 Redding, CA 2 C 124 Reno, NV 2 S H 56 Richmond, VA 4 CM B 28 Riverside-San Bernardino, CA 4 CM BH 115 Roanoke-Lynchburg, VA 2 S B 227 Rochester, MN 2 C 54 Rochester, NY 4 CM B 152 Rockford, IL 2 S 26 Sacramento, CA 4 CM BH 130 Saginaw-Bay City-Midland, MI 2 S B 146 Salisbury-Ocean City, MD 2 S B 31 Salt Lake City-Ogden-Provo, UT 4 CM H 280 San Angelo, TX 2 C H 30 San Antonio, TX 4 CM BH 17 San Diego, CA 4 CM BH 4 San Francisco, CA 4 CM BH 33 San Jose, CA 4 CM H 173 San Luis Obispo, CA 2 C H 203 Santa Barbara, CA 2 C H 237 Santa Fe, NM 2 C H 210 Santa Maria-Lompoc, CA 2 C H 117 Santa Rosa, CA 2 S H 75 Sarasota-Bradenton, FL 2 S 159 Savannah, GA 2 S B 14 Seattle-Tacoma, WA 4 CM BH 284 Sebring, FL 2 C BH 272 Sheboygan, WI 2 C 132 Shreveport, LA 4 CM B 269 Sioux City, IA 2 C H 177 South Bend, IN 2 S B 92 Spokane, WA 4 CM 80 Springfield, MA 4 CM H 143 Springfield, MO 2 S 218 St. Cloud, MN 2 C 19 St. Louis, MO 4 CM B 142 Stamford-Norwalk, CT 2 C BH 248 State College, PA 2 C 81 Stockton, CA 2 S H 246 Sussex, NJ 2 C 78 Syracuse, NY 4 CM 163 Tallahassee, FL 2 S B DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 6

7 2004 Market Survey Schedule (continued) SURVEY SURVEY MARKETS FREQ TYPE DST MARKETS FREQ TYPE DST 21 Tampa-St. Petersburg-Clearwater, FL 4 CM BH 202 Terre Haute, IN 2 S 260 Texarkana, TX-AR 2 C B 84 Toledo, OH 4 CM B 194 Topeka, KS 2 S 192 Traverse City-Petoskey, MI 2 C 138 Trenton, NJ 2 C BH 201 Tri-Cities (Richland- Kennewick-Pasco), WA 2 C H 62 Tucson, AZ 4 CM H 64 Tulsa, OK 4 CM 191 Tupelo, MS 2 C B 232 Tuscaloosa, AL 2 C B 147 Tyler-Longview, TX 2 S BH 158 Utica-Rome, NY 2 S 266 Valdosta, GA 2 C B 129 Victor Valley, CA 2 S H 102 Visalia-Tulare-Hanford, CA 2 S H 197 Waco, TX 2 C BH 8 Washington, DC 4 CM BH 250 Waterloo-Cedar Falls, IA 2 S 274 Watertown, NY 2 C 168 Wausau-Stevens Point (Central Wisconsin), WI 2 C 47 West Palm Beach-Boca Raton, FL 4 CM BH 243 Wheeling, WV 2 S 257 Wichita Falls, TX 2 C BH 94 Wichita, KS 4 CM 68 Wilkes Barre-Scranton, PA 4 CM 268 Williamsport, PA 2 C 74 Wilmington, DE 2 S B 176 Wilmington, NC 2 S B 226 Winchester, VA 2 C 107 Worcester, MA 2 S 200 Yakima, WA 2 C H 103 York, PA 4 CM 118 Youngstown-Warren, OH 2 S B DST (Differential Survey Treatment): B Denotes Black ethnic controls, H Denotes Hispanic ethnic controls, BH Denotes Black and Hispanic ethnic controls 7

8 Ethnic Reports Available via CD Access Black Atlanta Baltimore Baton Rouge Birmingham Charleston, SC Charlotte Chicago Cincinnati Cleveland Columbia, SC Columbus, OH Dallas-Ft. Worth Dayton Detroit Greensboro-Winston Salem Greenville-New Bern- Jacksonville Houston-Galveston Indianapolis WINTER/SPRING and SUMMER/FALL Jackson, MS Jacksonville Kansas City Los Angeles Louisville Memphis Miami-Ft. Lauderdale Mobile Nashville New Orleans New York Norfolk-Virginia Beach Philadelphia Raleigh-Durham Richmond Shreveport St. Louis San Francisco Washington, DC Hispanic Albuquerque Austin Bakersfield Chicago Dallas-Ft. Worth Denver-Boulder El Paso Fresno Houston-Galveston Las Vegas Los Angeles Miami-Ft. Lauderdale McAllen-Brownsville WINTER/SPRING and SUMMER/FALL FALL/SPRING Monterey-Salinas New York Orlando Phoenix Riverside-San Bernardino Sacramento San Antonio San Diego San Francisco San Jose Tucson Boston Buffalo Chattanooga Greenville-Spartanburg Huntsville Little Rock FALL/WINTER/SPRING Milwaukee Nassau-Suffolk Orlando Pittsburgh Tampa Toledo 8

9 Custom Survey Area Reports Winter Fall 2004 MARKETS Bend, OR Central New Jersey Fairfield County, CT Farmington, NM-Durango, CO Kalispell-Flathead Valley, MT Northeast Georgia Northern New England Steubenville-Weirton, OH-WV WI04 SP04 SU04 FA04 9

10 Metro Survey Area Rankings and Population METRO PERSONS CM New York, NY 15,283,100 2 CM Los Angeles, CA 10,724,900 3 CM Chicago, IL 7,648,900 4 CM San Francisco, CA 5,850,900 5 CM Dallas-Ft. Worth, TX 4,672,400 6 CM Philadelphia, PA 4,334,000 7 CM Houston-Galveston, TX 4,296,900 8 CM Washington, DC 4,114,900 9 CM Boston, MA 3,878, CM Detroit, MI 3,870, CM Atlanta, GA 3,786, CM Miami-Ft. Lauderdale-Hollywood, FL 3,470, CM Puerto Rico 3,236, CM Seattle-Tacoma, WA 3,165, CM Phoenix, AZ 2,856, CM Minneapolis-St. Paul, MN 2,606, CM San Diego, CA 2,483, CM Nassau-Suffolk (Long Island), NY* (2,379,200) 19 CM St. Louis, MO 2,236, CM Baltimore, MD 2,226, CM Tampa-St. Petersburg-Clearwater, FL 2,215, CM Denver-Boulder, CO 2,139, CM Pittsburgh, PA 2,018, CM Portland, OR 1,937, CM Cleveland, OH 1,792,900 TOTAL ,847,600 * The Nassau-Suffolk Metro is embedded in the New York Metro. ** The San Jose Metro is embedded in the San Francisco Metro. *** The Middlesex-Somerset-Union Metro is embedded in the New York Metro. The population estimates for these markets are not duplicated in the cumulative population totals. METRO PERSONS CM Sacramento, CA 1,714, CM Cincinnati, OH 1,693, CM Riverside-San Bernardino, CA 1,665, CM Kansas City, MO-KS 1,540, CM San Antonio, TX 1,526, CM Salt Lake City-Ogden-Provo, UT 1,482, CM Milwaukee-Racine, WI 1,428, CM San Jose, CA** (1,415,400) 34 CM Providence-Warwick-Pawtucket, RI 1,406, CM Columbus, OH 1,382, CM Charlotte-Gastonia-Rock Hill, NC-SC 1,376, CM Middlesex-Somerset-Union, NJ*** (1,373,400) 38 CM Las Vegas, NV 1,365, CM Orlando, FL 1,360, CM Norfolk-Virginia Beach-Newport News, VA 1,307, CM Indianapolis, IN 1,291, CM Austin, TX 1,169, CM Raleigh-Durham, NC 1,116, CM Nashville, TN 1,101, CM Greensboro-Winston Salem-High Point, NC 1,101, CM New Orleans, LA 1,079, CM West Palm Beach-Boca Raton, FL 1,074, CM Memphis, TN 1,037, CM Jacksonville, FL 1,033, CM Hartford-New Britain-Middletown, CT 1,030,500 TOTAL ,284,900 TOTAL ,132,500 10

11 Metro Survey Area Rankings and Population (continued) METRO PERSONS S Monmouth-Ocean, NJ* (1,013,200) 52 CM Buffalo-Niagara Falls, NY 989, CM Oklahoma City, OK 953, CM Rochester, NY 936, CM Louisville, KY 924, CM Richmond, VA 886, CM Birmingham, AL 858, CM Dayton, OH 833, CM Greenville-Spartanburg, SC 810, S McAllen-Brownsville-Harlingen, TX 802, CM Honolulu, HI 774, CM Tucson, AZ 772, CM Albany-Schenectady-Troy, NY 770, CM Tulsa, OK 724, S Ft. Myers-Naples-Marco Island, FL 714, CM Grand Rapids, MI 697, CM Fresno, CA 692, CM Wilkes Barre-Scranton, PA 677, CM Allentown-Bethlehem, PA 670, CM Albuquerque, NM 639, CM Knoxville, TN 620, CM Omaha-Council Bluffs, NE-IA 602, CM Akron, OH 594, S Wilmington, DE 577, S Sarasota-Bradenton, FL 574, CM El Paso, TX 570,700 METRO PERSONS CM Monterey-Salinas-Santa Cruz, CA 557, CM Syracuse, NY 556, CM Harrisburg-Lebanon-Carlisle, PA 554, CM Springfield, MA 533, S Stockton, CA 526, CM Bakersfield, CA 522, CM Baton Rouge, LA 522, CM Toledo, OH 518, CM Little Rock, AR 508, S Gainesville-Ocala, FL 499, CM Charleston, SC 492, CM Greenville-New Bern-Jacksonville, NC 489, CM Columbia, SC 483, S Daytona Beach, FL 481, CM Des Moines, IA 479, CM Spokane, WA 470, CM Mobile, AL 464, CM Wichita, KS 461, CM Madison, WI 458, CM Colorado Springs, CO 456, S Melbourne-Titusville-Cocoa, FL 451, CM Johnson City-Kingsport-Bristol, TN-VA 449, S Lakeland-Winter Haven, FL 437, S Lexington-Fayette, KY 433,900 TOTAL ,956,200 TOTAL ,088,700 * Monmouth County (population 535,300) is included in the Monmouth-Ocean and the New York Metro definitions. The population estimates for these markets are not duplicated in the cumulative population totals. 11

12 Metro Survey Area Rankings and Population (continued) METRO PERSONS S Lafayette, LA 432, S Visalia-Tulare-Hanford, CA 428, CM York, PA 428, S Ft. Wayne, IN 424, S Ft. Pierce-Stuart-Vero Beach, FL 422, CM Chattanooga, TN 417, S Worcester, MA 417, S New Haven, CT 416, S Augusta, GA 412, C Morristown, NJ* (410,100) 111 S Modesto, CA 409, S Lancaster, PA 407, S Portsmouth-Dover-Rochester, NH 405, S Boise, ID 404, CM Huntsville, AL 402, S Roanoke-Lynchburg, VA 402, S Santa Rosa, CA** (402,100) 118 S Youngstown-Warren, OH 400, S Oxnard-Ventura, CA 397, CM Lansing-East Lansing, MI 389, S Bridgeport, CT 389, CM Jackson, MS 380, S Pensacola, FL 371, S Reno, NV 368, S Flint, MI 367, C Ft. Collins-Greeley, CO 362,600 METRO PERSONS S Fayetteville, NC 348, S Canton, OH 344, S Victor Valley, CA 343, S Saginaw-Bay City-Midland, MI 340, C Reading, PA 332, CM Shreveport, LA 329, C Beaumont-Port Arthur, TX 322, S Appleton-Oshkosh, WI 317, S Atlantic City-Cape May, NJ 314, S Burlington-Plattsburgh, VT-NY 314, S Corpus Christi, TX 313, C Trenton, NJ 310, S Biloxi-Gulfport-Pascagoula, MS 308, C Newburgh-Middletown (Mid-Hudson Valley), NY 308, S Quad Cities (Davenport- Rock Island-Moline), IA-IL 302, C Stamford-Norwalk, CT*** (300,900) 143 S Springfield, MO 295, C Fayetteville (Northwest Arkansas), AR 295, S Ann Arbor, MI 295, S Salisbury-Ocean City, MD 293, S Tyler-Longview, TX 292, S Peoria, IL 292, S Eugene-Springfield, OR 288, S Palm Springs, CA 287,100 * The Morristown Metro is embedded in the New York Metro. ** The Santa Rosa Metro is embedded in the San Francisco Metro. *** The Stamford-Norwalk Metro is embedded in the New York Metro. The population estimates for these markets are not duplicated in the cumulative population totals. 12

13 Metro Survey Area Rankings and Population (continued) METRO PERSONS S Montgomery, AL 285, S Rockford, IL 278, C Flagstaff-Prescott, AZ 273, S Macon, GA 273, S Huntington-Ashland, WV-KY 271, CM Fredericksburg, VA* (270,800) 157 C Killeen-Temple, TX 262, S Utica-Rome, NY 257, S Savannah, GA 256, S Evansville, IN 254, C Poughkeepsie, NY 251, S Asheville, NC 251, S Tallahassee, FL 241, C Myrtle Beach, SC 239, S Erie, PA 237, S Portland, ME 237, C Hagerstown-Chambersburg- Waynesboro, MD-PA 234, C Wausau-Stevens Point (Central Wisconsin), WI 232, S Concord (Lake Regions), NH 227, C New Bedford-Fall River, MA** (226,700) 171 S Anchorage, AK 226, C New London, CT 225, C San Luis Obispo, CA 225, S Lincoln, NE 224,300 METRO PERSONS C Morgantown-Clarksburg-Fairmont, WV 224, S Wilmington, NC 221, S South Bend, IN 220, C Ft. Smith, AR 219, S Binghamton, NY 216, S Lebanon-Rutland- White River Junction, NH-VT 214, S Charleston, WV 213, S Lubbock, TX 210, S Columbus, GA 208, S Kalamazoo, MI 206, C Cape Cod, MA 206, C Merced, CA 202, S Manchester, NH *** (199,600) 188 S Green Bay, WI 199, S Johnstown, PA 199, C Odessa-Midland, TX 198, C Tupelo, MS 197, C Dothan, AL 193, C Traverse City-Petoskey, MI 193, S Topeka, KS 191, C Amarillo, TX 188, C Danbury, CT 184, C Waco, TX 184, C Chico, CA 183,800 * Stafford County (population 84,200) is included in the Fredericksburg and Washington, DC, Metro definitions. ** The New Bedford-Fall River Metro is embedded in the Providence-Warwick-Pawtucket Metro. *** The M-Split portion of Rockingham County (population 49,800) is included in the Manchester and Portsmouth-Dover-Rochester Metro definitions. The population estimates for these markets are not duplicated in the cumulative population totals. 13

14 Metro Survey Area Rankings and Population (continued) METRO PERSONS C Frederick, MD* (183,800) 200 C Yakima, WA 183, C Tri-Cities (Richland-Kennewick-Pasco), WA 176, S Terre Haute, IN 175, C Santa Barbara, CA 174, S Duluth-Superior, MN-WI 174, C Muncie-Marion, IN 172, C Clarksville-Hopkinsville, TN-KY 171, C Olean, NY 170, C Laredo, TX 168, C Bowling Green, KY 168, C Santa Maria-Lompoc, CA 168, C Medford-Ashland, OR 166, C Florence, SC 166, S Cedar Rapids, IA 165, S Bangor, ME 164, C Champaign, IL 163, C Elmira-Corning, NY 161, C Hilton Head, SC 161, C St. Cloud, MN 158, C Alexandria, LA 157, S Fargo-Moorhead, ND-MN 155, C La Crosse, WI 153, C Ft. Walton Beach, FL 153, C Laurel-Hattiesburg, MS 153,200 METRO PERSONS C Lake Charles, LA 152, C Redding, CA 152, C Winchester, VA 151, C Rochester, MN 148, C New River Valley, VA 147, C Charlottesville, VA 146, C Muskegon, MI 145, C Bryan-College Station, TX 142, C Tuscaloosa, AL 142, C Dubuque, IA 139, C Marion-Carbondale (Southern Illinois), IL 139, C Joplin, MO 137, C Pittsburg, KS (Southeast Kansas) 136, C Santa Fe, NM 136, S Lafayette, IN 136, S Bloomington, IL 135, C Panama City, FL 133, C Abilene, TX 131, C Eau Claire, WI 131, S Wheeling, WV 130, C LaSalle-Peru, IL 130, C Lima, OH 129, C Elizabeth City-Nags Head, NC 129, C Sussex, NJ 129, C Parkersburg-Marietta, WV-OH 128,800 * The Frederick Metro is embedded in the Washington, DC, Metro. The population estimate for this market is not duplicated in the cumulative population totals. 14

15 Metro Survey Area Rankings and Population (continued) METRO PERSONS C State College, PA 128, S Waterloo-Cedar Falls, IA 128, S Pueblo, CO 126, C Meadville-Franklin, PA 125, C Monroe, LA 123, C Columbia, MO 122, C Florence-Muscle Shoals, AL 121, C Battle Creek, MI 117, C Wichita Falls, TX 116, C Billings, MT 114, CM Hamptons-Riverhead, NY* (114,500) 260 C Texarkana, TX-AR 112, S Altoona, PA 109, C Grand Junction, CO 107, S Montpelier-Barre-Waterbury, VT 107, C Augusta-Waterville, ME 106, C Columbus-Starkville-West Point, MS 103, C Valdosta, GA 102, C Albany, GA 102, C Williamsport, PA 102, C Sioux City, IA 101, C Mankato-New Ulm-St. Peter, MN 100, C Rapid City, SD 98, C Sheboygan, WI 98, C Harrisonburg, VA 98, C Watertown, NY 96,300 METRO PERSONS C Lawton, OK 93, C Lewiston-Auburn, ME 93, C Decatur, IL 92, C Ithaca, NY 92, C Bluefield, WV 92, C San Angelo, TX 86, C Bismarck, ND 84, C Cookeville, TN 83, C Grand Forks, ND-MN 81, C Sebring, FL 80, C Jackson, TN 79, C Cheyenne, WY 71, C Jonesboro, AR 71, C Beckley, WV 69, C Mason City, IA 69, C Great Falls, MT 67, C Meridian, MS 64, C Brunswick, GA 59, C Casper, WY 58,700 TOTAL ,027,900 TOTAL ,116,600 * Hamptons-Riverhead Metro is embedded in the Nassau-Suffolk (Long Island) and New York Metros. The population estimate for this market is not duplicated in the cumulative population totals. 15

16 Total Survey Area Population TSA PERSONS 12+ MARKET C Abilene, TX 263,200 CM Akron, OH 1,301,600 C Albany, GA 485,400 CM Albany-Schenectady-Troy, NY 1,348,400 CM Albuquerque, NM 1,016,900 C Alexandria, LA 405,500 CM Allentown-Bethlehem, PA 938,400 S Altoona, PA 523,500 C Amarillo, TX 332,300 S Anchorage, AK 330,200 S Ann Arbor, MI 295,000 S Appleton-Oshkosh, WI 884,200 S Asheville, NC 502,600 CM Atlanta, GA 5,183,700 S Atlantic City-Cape May, NJ 537,600 S Augusta, GA 601,600 C Augusta-Waterville, ME 433,500 CM Austin, TX 1,800,400 CM Bakersfield, CA 584,600 CM Baltimore, MD 3,020,000 S Bangor, ME 428,600 CM Baton Rouge, LA 1,350,200 C Battle Creek, MI 117,000 C Beaumont-Port Arthur, TX 564,200 C Beckley, WV 284,000 C Billings, MT 192,900 S Biloxi-Gulfport-Pascagoula, MS 501,000 TSA PERSONS 12+ MARKET S Binghamton, NY 494,200 CM Birmingham, AL 1,863,300 C Bismarck, ND 202,500 S Bloomington, IL 240,600 C Bluefield, WV 218,000 S Boise, ID 631,700 CM Boston, MA 6,619,400 C Bowling Green, KY 279,400 S Bridgeport, CT 389,200 C Brunswick, GA 186,100 C Bryan-College Station, TX 243,700 CM Buffalo-Niagara Falls, NY 1,403,500 S Burlington-Plattsburgh, VT-NY 508,200 S Canton, OH 435,400 C Cape Cod, MA 230,200 C Casper, WY 138,000 S Cedar Rapids, IA 665,800 C Champaign, IL 489,500 CM Charleston, SC 729,100 S Charleston, WV 561,500 CM Charlotte-Gastonia-Rock Hill, NC-SC 2,909,500 C Charlottesville, VA 331,300 CM Chattanooga, TN 1,024,900 C Cheyenne, WY 122,000 CM Chicago, IL 9,111,600 C Chico, CA 407,600 CM Cincinnati, OH 2,478,700 16

17 Total Survey Area Population (continued) TSA PERSONS 12+ MARKET C Clarksville-Hopkinsville, TN-KY 221,900 CM Cleveland, OH 3,294,300 CM Colorado Springs, CO 771,600 C Columbia, MO 590,500 CM Columbia, SC 855,000 S Columbus, GA 560,300 CM Columbus, OH 2,122,200 C Columbus-Starkville-West Point, MS 223,500 S Concord (Lake Regions), NH 365,100 C Cookeville, TN 286,200 S Corpus Christi, TX 465,200 CM Dallas-Ft. Worth, TX 6,104,000 C Danbury, CT 184,900 CM Dayton, OH 1,706,600 S Daytona Beach, FL 481,800 C Decatur, IL 182,200 CM Denver-Boulder, CO 3,296,900 CM Des Moines, IA 982,800 CM Detroit, MI 5,233,800 C Dothan, AL 479,100 C Dubuque, IA 217,000 S Duluth-Superior, MN-WI 395,600 C Eau Claire, WI 353,000 CM El Paso, TX 825,800 C Elizabeth City-Nags Head, NC 174,200 C Elmira-Corning, NY 283,500 S Erie, PA 437,700 TSA PERSONS 12+ MARKET S Eugene-Springfield, OR 692,300 S Evansville, IN 724,700 S Fargo-Moorhead, ND-MN 423,400 C Fayetteville (Northwest Arkansas), AR 437,200 S Fayetteville, NC 846,600 C Flagstaff-Prescott, AZ 401,800 S Flint, MI 557,300 C Florence, SC 513,300 C Florence-Muscle Shoals, AL 264,300 C Frederick, MD 183,800 CM Fredericksburg, VA 336,300 CM Fresno, CA 1,435,100 C Ft. Collins-Greeley, CO 362,600 S Ft. Myers-Naples-Marco Island, FL 925,900 S Ft. Pierce-Stuart-Vero Beach, FL 454,500 C Ft. Smith, AR 509,100 C Ft. Walton Beach, FL 196,600 S Ft. Wayne, IN 842,200 S Gainesville-Ocala, FL 873,300 C Grand Forks, ND-MN 151,800 C Grand Junction, CO 250,000 CM Grand Rapids, MI 1,606,900 C Great Falls, MT 177,000 S Green Bay, WI 930,800 CM Greensboro-Winston Salem-High Point, NC 2,281,400 CM Greenville-New Bern-Jacksonville, NC 1,113,300 CM Greenville-Spartanburg, SC 1,864,800 17

18 Total Survey Area Population (continued) TSA PERSONS 12+ MARKET C Hagerstown-Chambersburg-Waynesboro, MD-PA 377,800 CM Harrisburg-Lebanon-Carlisle, PA 1,571,900 C Harrisonburg, VA 287,400 CM Hartford-New Britain-Middletown, CT 2,743,100 C Hilton Head, SC 180,600 CM Honolulu, HI 996,000 CM Houston-Galveston, TX 5,135,200 S Huntington-Ashland, WV-KY 596,700 CM Huntsville, AL 967,900 CM Indianapolis, IN 2,273,700 C Ithaca, NY 151,400 CM Jackson, MS 804,300 C Jackson, TN 489,000 CM Jacksonville, FL 1,410,700 CM Johnson City-Kingsport-Bristol, TN-VA 886,000 S Johnstown, PA 320,600 C Jonesboro, AR 330,200 C Joplin, MO 398,700 S Kalamazoo, MI 666,100 CM Kansas City, MO-KS 2,316,600 C Killeen-Temple, TX 315,500 CM Knoxville, TN 1,324,200 C La Crosse, WI 192,500 C LaSalle-Peru, IL 141,700 S Lafayette, IN 348,100 S Lafayette, LA 604,700 C Lake Charles, LA 248,500 TSA PERSONS 12+ MARKET S Lakeland-Winter Haven, FL 541,000 S Lancaster, PA 856,600 CM Lansing-East Lansing, MI 1,027,900 C Laredo, TX 188,200 CM Las Vegas, NV 1,648,100 C Laurel-Hattiesburg, MS 295,500 C Lawton, OK 220,400 S Lebanon-Rutland-White River Junction, NH-VT 284,700 C Lewiston-Auburn, ME 93,200 S Lexington-Fayette, KY 877,300 C Lima, OH 339,500 S Lincoln, NE 392,500 CM Little Rock, AR 1,093,600 CM Los Angeles, CA 15,218,200 CM Louisville, KY 1,423,700 S Lubbock, TX 370,200 S Macon, GA 610,400 CM Madison, WI 1,079,400 S Manchester, NH 566,600 C Mankato-New Ulm-St. Peter, MN 218,300 C Marion-Carbondale (Southern Illinois), IL 270,000 C Mason City, IA 148,200 S McAllen-Brownsville-Harlingen, TX 885,000 C Meadville-Franklin, PA 125,200 C Medford-Ashland, OR 275,700 S Melbourne-Titusville-Cocoa, FL 451,200 CM Memphis, TN 1,788,400 18

19 Total Survey Area Population (continued) TSA PERSONS 12+ MARKET C Merced, CA 202,300 C Meridian, MS 231,000 CM Miami-Ft. Lauderdale-Hollywood, FL 4,616,100 CM Middlesex-Somerset-Union, NJ 1,373,400 CM Milwaukee-Racine, WI 2,040,500 CM Minneapolis-St. Paul, MN 3,683,000 CM Mobile, AL 1,076,000 S Modesto, CA 1,386,200 S Monmouth-Ocean, NJ 1,013,200 C Monroe, LA 415,200 CM Monterey-Salinas-Santa Cruz, CA 603,200 S Montgomery, AL 696,800 S Montpelier-Barre-Waterbury, VT 283,400 C Morgantown-Clarksburg-Fairmont, WV 398,900 C Morristown, NJ 410,100 C Muncie-Marion, IN 194,300 C Muskegon, MI 211,400 C Myrtle Beach, SC 417,400 CM Nashville, TN 2,099,600 CM Nassau-Suffolk (Long Island), NY 2,379,200 C New Bedford-Fall River, MA 226,700 S New Haven, CT 761,000 C New London, CT 470,200 CM New Orleans, LA 1,935,400 C New River Valley, VA 197,300 CM New York, NY 18,785,400 C Newburgh-Middletown (Mid-Hudson Valley), NY 420,700 TSA PERSONS 12+ MARKET CM Norfolk-Virginia Beach-Newport News, VA 1,687,600 C Odessa-Midland, TX 324,000 CM Oklahoma City, OK 1,450,900 C Olean, NY 170,100 CM Omaha-Council Bluffs, NE-IA 1,238,400 CM Orlando, FL 3,327,000 S Oxnard-Ventura, CA 837,800 S Palm Springs, CA 287,100 C Panama City, FL 294,400 C Parkersburg-Marietta, WV-OH 304,200 S Pensacola, FL 721,700 S Peoria, IL 615,700 CM Philadelphia, PA 7,684,100 CM Phoenix, AZ 3,450,000 C Pittsburg, KS (Southeast Kansas) 160,500 CM Pittsburgh, PA 3,041,000 S Portland, ME 858,300 CM Portland, OR 2,515,500 S Portsmouth-Dover-Rochester, NH 405,900 C Poughkeepsie, NY 783,500 CM Providence-Warwick-Pawtucket, RI 2,014,100 S Pueblo, CO 226,900 CM Puerto Rico 3,236,900 S Quad Cities (Davenport-Rock Island-Moline), IA-IL 706,500 CM Raleigh-Durham, NC 2,717,100 C Rapid City, SD 223,500 C Reading, PA 332,300 19

20 Total Survey Area Population (continued) TSA PERSONS 12+ MARKET C Redding, CA 253,200 S Reno, NV 620,300 CM Richmond, VA 1,386,800 CM Riverside-San Bernardino, CA 2,687,000 S Roanoke-Lynchburg, VA 1,028,700 C Rochester, MN 431,400 CM Rochester, NY 1,181,400 S Rockford, IL 607,900 CM Sacramento, CA 3,140,900 S Saginaw-Bay City-Midland, MI 1,269,700 S Salisbury-Ocean City, MD 526,000 CM Salt Lake City-Ogden-Provo, UT 1,832,200 C San Angelo, TX 125,500 CM San Antonio, TX 1,997,000 CM San Diego, CA 2,674,700 CM San Francisco, CA 7,309,700 CM San Jose, CA 1,677,300 C San Luis Obispo, CA 393,300 C Santa Barbara, CA 342,800 C Santa Fe, NM 197,400 C Santa Maria-Lompoc, CA 168,000 S Santa Rosa, CA 402,100 S Sarasota-Bradenton, FL 746,500 S Savannah, GA 728,000 CM Seattle-Tacoma, WA 3,763,000 C Sebring, FL 80,600 C Sheboygan, WI 98,300 TSA PERSONS 12+ MARKET CM Shreveport, LA 892,800 C Sioux City, IA 284,000 S South Bend, IN 879,500 CM Spokane, WA 738,900 CM Springfield, MA 597,400 S Springfield, MO 655,000 C St. Cloud, MN 482,600 CM St. Louis, MO 2,737,800 C Stamford-Norwalk, CT 300,900 C State College, PA 312,700 S Stockton, CA 526,100 C Sussex, NJ 176,900 CM Syracuse, NY 991,900 S Tallahassee, FL 563,000 CM Tampa-St. Petersburg-Clearwater, FL 3,677,000 S Terre Haute, IN 350,200 C Texarkana, TX-AR 286,400 CM Toledo, OH 1,137,700 S Topeka, KS 500,900 C Traverse City-Petoskey, MI 482,500 C Trenton, NJ 836,700 C Tri-Cities (Richland-Kennewick-Pasco), WA 400,300 CM Tucson, AZ 1,086,000 CM Tulsa, OK 1,338,200 C Tupelo, MS 461,900 C Tuscaloosa, AL 327,400 S Tyler-Longview, TX 821,300 20

21 Total Survey Area Population (continued) TSA PERSONS 12+ MARKET S Utica-Rome, NY 400,900 C Valdosta, GA 169,900 S Victor Valley, CA 343,200 S Visalia-Tulare-Hanford, CA 428,500 C Waco, TX 605,200 CM Washington, DC 7,040,000 S Waterloo-Cedar Falls, IA 543,200 C Watertown, NY 216,200 C Wausau-Stevens Point (Central Wisconsin), WI 543,000 CM West Palm Beach-Boca Raton, FL 3,040,300 S Wheeling, WV 338,600 CM Wichita, KS 675,500 C Wichita Falls, TX 338,700 CM Wilkes Barre-Scranton, PA 1,174,900 C Williamsport, PA 311,200 S Wilmington, DE 711,100 S Wilmington, NC 376,000 C Winchester, VA 361,900 S Worcester, MA 763,800 C Yakima, WA 207,700 CM York, PA 1,351,600 S Youngstown-Warren, OH 917,800 MARKET TSA PERSONS

22 Top 25 Metro Survey Areas Based on 12+ Black Population P12+ METRO BLACK METRO PERSONS 12+ CM 1 New York, NY 2,710,700 CM 3 Chicago, IL 1,355,400 CM 8 Washington, DC 1,071,500 CM 11 Atlanta, GA 1,065,300 CM 6 Philadelphia, PA 863,800 CM 10 Detroit, MI 838,000 CM 2 Los Angeles, CA 822,300 CM 12 Miami-Ft. Lauderdale-Hollywood, FL 701,400 CM 7 Houston-Galveston, TX 693,600 CM 5 Dallas-Ft. Worth, TX 634,400 CM 20 Baltimore, MD 587,900 CM 48 Memphis, TN 445,400 CM 4 San Francisco, CA 427,400 CM 40 Norfolk-Virginia Beach-Newport News, VA 417,400 CM 19 St. Louis, MO 399,900 CM 46 New Orleans, LA 391,200 CM 25 Cleveland, OH 335,800 CM 36 Charlotte-Gastonia-Rock Hill, NC-SC 285,800 CM 56 Richmond, VA 266,300 CM 9 Boston, MA 247,300 CM 43 Raleigh-Durham, NC 244,000 CM 57 Birmingham, AL 239,800 CM 21 Tampa-St. Petersburg-Clearwater, FL 233,200 CM 49 Jacksonville, FL 225,600 CM 18 Nassau-Suffolk (Long Island), NY 221,500 Top 25 Metro Survey Areas Based on 12+ Hispanic Population P12+ METRO HISPANIC METRO PERSONS 12+ CM CM 2 Los Angeles, CA 4,422,000 1 New York, NY 3,212,500 CM 12 Miami-Ft. Lauderdale-Hollywood, FL 1,578,700 CM CM 3 Chicago, IL 1,323,200 7 Houston-Galveston, TX 1,276,500 CM 4 San Francisco, CA 1,136,700 CM 5 Dallas-Ft. Worth, TX 1,090,300 CM 30 San Antonio, TX 779,500 CM 15 Phoenix, AZ 742,800 S 60 McAllen-Brownsville-Harlingen, TX 695,200 CM 28 Riverside-San Bernardino, CA 689,900 CM 17 San Diego, CA 675,100 CM 77 El Paso, TX 463,600 CM 8 Washington, DC 443,600 CM 22 Denver-Boulder, CO 396,900 CM 33 San Jose, CA 326,200 CM 42 Austin, TX 318,600 CM 11 Atlanta,GA 318,500 CM 38 Las Vegas, NV 309,700 CM 68 Fresno, CA 309,100 CM 39 Orlando, FL 286,800 CM 18 Nassau-Suffolk (Long Island), NY 279,400 CM 26 Sacramento, CA 267,900 CM 9 Boston, MA 264,800 CM 71 Albuquerque, NM 263,300 CM Denotes Continuous Measurement markets, S Denotes Standard markets 22

23 Proportionality Indices SURVEY BLACK HISPANIC M18-24 Winter Winter Winter Winter Spring Spring Spring Spring Summer Summer Summer Summer Fall Fall Fall Fall Response Rates SURVEY Winter Spring Summer Fall

24 Top 100 Television DMA Markets TVHH DMA MARKET PERSONS 12+ TVHH 1 New York, NY 17,373,400 7,355,710 2 Los Angeles, CA 14,180,200 5,431,140 3 Chicago, IL 7,914,600 3,417,330 4 Philadelphia, PA 6,554,800 2,919,410 5 Boston, MA (Manchester, NH) 5,312,500 2,391,840 6 San Francisco-Oakland- San Jose, CA 5,762,600 2,359,870 7 Dallas-Ft. Worth, TX 5,243,300 2,292,760 8 Washington, DC (Hagerstown, MD) 5,019,500 2,241,610 9 Atlanta, GA 4,716,900 2,059, Detroit, MI 4,203,500 1,943, Houston, TX 4,527,400 1,902, Seattle-Tacoma, WA 3,782,500 1,690, Tampa-St. Petersburg (Sarasota), FL 3,447,400 1,671, Minneapolis-St. Paul, MN 3,670,900 1,665, Phoenix (Prescott), AZ 3,649,400 1,596, Cleveland-Akron (Canton), OH 3,293,100 1,556, Miami-Ft. Lauderdale, FL 3,541,300 1,496, Denver, CO 3,114,900 1,401, Sacramento-Stockton- Modesto, CA 3,181,900 1,315, Orlando-Daytona Beach- Melbourne, FL 2,827,800 1,303, St. Louis, MO 2,631,900 1,216, Pittsburgh, PA 2,491,800 1,186, Baltimore, MD 2,381,300 1,087, Portland, OR 2,451,500 1,086, Indianapolis, IN 2,228,100 1,053,020 TVHH DMA MARKET PERSONS 12+ TVHH 26 San Diego, CA 2,483,900 1,025, Hartford & New Haven, CT 2,209,400 1,017, Charlotte, NC 2,174,700 1,004, Raleigh-Durham (Fayetteville), NC 2,123, , Nashville, TN 1,990, , Kansas City, MO 1,922, , Milwaukee, WI 1,884, , Cincinnati, OH 1,877, , Columbus, OH 1,826, , Greenville-Spartanburg, SC- Asheville, NC-Anderson, SC 1,729, , Salt Lake City, UT 2,035, , San Antonio, TX 1,776, , Grand Rapids-Kalamazoo- Battle Creek, MI 1,642, , West Palm Beach-Ft. Pierce, FL 1,529, , Birmingham (Anniston and Tuscaloosa), AL 1,516, , Norfolk-Portsmouth- Newport News, VA 1,572, , Harrisburg-Lancaster- Lebanon-York, PA 1,563, , New Orleans, LA 1,491, , Memphis, TN 1,449, , Oklahoma City, OK 1,412, , Buffalo, NY 1,403, , Albuquerque-Santa Fe, NM 1,466, , Greensboro-High Point- Winston Salem, NC 1,368, ,860 24

25 Top 100 Television DMA Markets (continued) TVHH DMA MARKET PERSONS 12+ TVHH 49 Providence, RI-New Bedford, MA 1,406, , Louisville, KY 1,347, , Las Vegas, NV 1,401, , Jacksonville, FL 1,344, , Wilkes Barre-Scranton, PA 1,300, , Austin, TX 1,284, , Albany-Schenectady-Troy, NY 1,182, , Dayton, OH 1,122, , Little Rock-Pine Bluff, AR 1,134, , Fresno-Visalia, CA 1,435, , Knoxville, TN 1,070, , Tulsa, OK 1,102, , Richmond-Petersburg, VA 1,115, , Charleston-Huntington, WV 1,065, , Mobile, AL-Pensacola (Ft. Walton Beach), FL 1,077, , Lexington, KY 1,032, , Flint-Saginaw-Bay City, MI 1,024, , Wichita-Hutchinson, KS Plus 975, , Roanoke-Lynchburg, VA 938, , Ft. Myers-Naples, FL 925, , Green Bay-Appleton, WI 930, , Toledo, OH 912, , Honolulu, HI 1,080, , Tucson (Sierra Vista), AZ 910, , Des Moines-Ames, IA 888, , Portland-Auburn, ME 858, , Rochester, NY 868, , Omaha, NE 852, ,460 TVHH DMA MARKET PERSONS 12+ TVHH 77 Syracuse, NY 865, , Springfield, MO 837, , Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 820, , Spokane, WA 874, , Shreveport, LA 833, , Champaign & Springfield- Decatur, IL 812, , Columbia, SC 822, , Huntsville-Decatur (Florence), AL 779, , Madison, WI 776, , Chattanooga, TN 760, , South Bend-Elkhart, IN 734, , Cedar Rapids-Waterloo- Iowa City & Dubuque, IA 718, , Tri-Cities, TN-VA 678, , Burlington, VT-Plattsburgh, NY 733, , Jackson, MS 741, , Colorado Springs-Pueblo, CO 706, , Harlingen-Weslaco- Brownsville-McAllen, TX 863, , Davenport, IA-Rock Island- Moline, IL 657, , Waco-Temple-Bryan, TX 724, , Baton Rouge, LA 690, , Johnstown-Altoona, PA 666, , Savannah, GA 658, , Evansville, IN 613, , El Paso, TX (Las Cruces, NM) 727, ,440 25