No matter your destination in Los Cabos, within the pages of Destino Magazine you will find an open door to quality editorial about this beautiful

Transcription

1 DESTINO MAGAZINE MEDIA KIT 2016

2 No matter your destination in Los Cabos, within the pages of Destino Magazine you will find an open door to quality editorial about this beautiful region of Southern Baja, as well as relevant tourist information, maps, activities, culinary discoveries, entertainment, real estate, healthy living, local culture, art, sports, and more. Destino is the only magazine to partner with.

3 Eye Catching Covers... Working with a limited advertising budget in 2013, it was important to choose wisely for our print media goals. After researching the local options, we chose Destino Magazine. Our focus was to attract the Los Cabos vacationer and Destino Magazine appealed to us because of their distribution numbers and locations. Due to the professional staff at Destino, our ad resulted in sales covering both the cost of the ad campaign and all related expenses. We could not have been happier and will continue to place our confidence and advertising dollars with Destino Magazine. - Joanne Berkowitz, Real Estate Sales Grand Regina Los Cabos...Quality Editorial and Relevant Tourist Information

4 Advertising with Destino Magazine Our purpose is simple: We want the tourists of Los Cabos to experience the best vacation possible while learning about the local culture. We take pride in our high quality standards, and in publishing editorial that s so entertaining that our readers keep coming back, month after month. Our carefully planned editorial to advertising ratio was developed to keep readers interested, while assuring the best possible exposure and placement of your ad. Social Media All advertising packages include on-going promotional exposure through Destino Magazine s social medial audience, which includes thousands of followers on Facebook, twitter, and Instagram. As part of our internal marketing strategy, Destino invests marketing dollars into boosting and promoting key posts that perform well on social media. As an advertiser, you can expect to see your ad run twice per month on the Destino Facebook page: Demographic As a reputable publication, we have made it our responsibility to provide accurate and pertinent information to the tourists of Los Cabos, and the majority of the content in Destino Magazine is directed to that specific market. With tourism on the climb in Los Cabos, visitors are appearing from farther reaches around the world, and Destino continues to grow and adapt with our readers. While we proudly accommodate the tourists of Los Cabos, our local following continues to grow as well. New monthly subscriptions for our online publication prove to be an even mix of locals, Americans, and Canadians. Destino Subscribers As part of our continued efforts to support our advertisers beyond the printed ads in our magazine, Destino has begun an campaign that enables your ads to reach Cabo regulars in and outside of town. Each new monthly issue of Destino Magazine is ed out to our database of double-opted-in subscribers, which continues to grow. Our subscribers can also expect to hear from us about other news and events, too. This resource is also available to our advertisers to announce exciting news, promotions, specials, and more.

5 Distribution Rack locations in South Baja Rack locations in Cabo San Lucas BE Be EVERYWHERE! Everywhere! Rack locations in San José del Cabo RACKS CABO SAN LUCAS Ace Hardware San Lucas Bella California VDP Cabo Bakery Cabo Café Plaza Cota Cabo Fitness San Lucas Cabo Flyboard Cabo Mar Restaurant Cabo Villas Cabo Wabo Cabo Wine & Jazz Club Café Infusion Casa Country Club Cascadas CRUISE SHIP LANDING Desperados Restaurant El Patron VDA Expedia (Plaza Gali) Fairfield Inn by Marriot Fonatur Api Reception Gricedla s Hoboken Nail Salon Hospitality Villa del Palmar Johny Rockets Land s End Realty Mar de Cortez Hotel Marina Cabo San Lucas Information Booth Marina Sol Condominiums One World Hospital Palmar Palmita Market, Villa del Pemex Costco Pemex Todos Santos Hwy Plaza Aramburo Plaza Bonita - REmexico Plaza del Sol - Uno Mas? Plaza Mariachi Puerto Paraiso - Marina Rancho San Lucas Santa Carmela Market Señor Sweets Sr. Frogs - Plaza Gali Sushimaniaz Taco Bar VDA Taco Bar VDP Tiki Bar Villa del Arco lobby Villa del Palmar lobby Villa La Estancia lobby Villa Serena Restaurant Walmart Wild Canyon SAN JOSÉ DEL CABO Art Walk Cabo Santuario Art Walk Morelos/Obregón Art Walk REmexico Costa Azul Surf Shop Discovery Dolphins Grand Regina Lobby Hotel Posada Terranova Hotel Westing Grand lobby Hyatt Place Jazmin Restaurant Mi Ensalada - Paseo Molly s Pemex Cerro Colorado Plaza Peninsula Puerto Los Cabos San José Downtown Doblado/Hidalgo Shops at Palmilla Tropicana Hotel TODOS SANTOS Café Esquina Cerritos Surf Club Coffee Todos Santos Dana s Diner Galeria Gabo Hacienda Cerritos Hotel Hotel California EAST CAPE Hotel Buena Vista Hotel Palmas de Cortez LORETO Hotel Villa del Palmar REmexico Real Estate DROP-OFF LOCATIONS CABO SAN LUCAS Aerocalafia Oficina Amerimed Hospital CSL Andromeda Divers Bahia Hotel BlueNet Hospital Cabo Bungalos Cabo Cush Hotel Cabo San Lucas International Airport Cabo San Lucas Country Club Cabo Sunset Vista Hotel Cabo Villas Cabo Yacht Center Capella Pedregal Casa Bella Casa Dorada Desert Spa VDP Esperanza Hotel Estancia Real Hotel Los Milagros Hotel Marina Fiesta Hotel Marina Sol Me Cabo Hotel Patios Hotel Pueblo Bonito Blanco Siesta Suites SAN JOSÉ DEL CABO Airport Car rentals: Thrifty, Amerimed Hospital SJC Baja Properties Best Western Airport SJC Cabo Surf Hotel Container Restaurant Coral Baja Cynthia s Restaurant El Encanto Inn El Ganzo Grand Cafe Mega Hayatt Ziva Hola Grand Faro Holiday Inn Marisol Boutique Hotel Mayan Hotel One & Only Palmilla Posada Real Los Cabos Puerto los Cabos Raintree Vacation Club Rent a Car Royal Solaris Tropicana Inn Usave, Eurocar, National, Fox Ventanas Hotel Westin Grand Regina Residences CORRIDOR Dreams Los Cabos El Ameyal Esperanza Auberg Esperanza Villas Fiesta Americana Grand Fiesta Americana Villas Grand Regina Hacienda Encantada Hilton Los Cabos Las Ventanas al Paraiso Marbella Suites Misiones RIU Palace RIU Santa Fe Secrets Marquis Serena del Mar Sheraton Hacienda del Mar Sunrock Hotel and Residences Westin Resort & Spa Zoerty Casa del Mar TODOS SANTOS Art & Beer Baja Beans Bohemia Hotel Pequeño El Hotelito Galeria Ezra Katz Galeria la Sonrisa de la Muerte Galeria Todos Santos Guaycura Boutique Hotel Hotel California Hotel Casa Tota Palapa Spceity Rancho Pescadero Restaurante The Galline Santa Fe Restaurant Teatro Todos Santos The Hub Todos Santos Inn HOTEL ROOMS Club Regina Esperanza an Auberge Resort Estancia Real Fairfield Inn by Marriott Grand Solmar Resort Hotel Santa Fe Marisol Boutique Hotel Playa Grande Seven Crown Villa Del Arco Villa Del Palmar Villa Del Palmar Loreto Villa La Estancia Wyndham Hotel VILLA GROUP OPC DISTRIBUTION 7,500 Magazines distributed to all OPCs

6 Destino Online Destino Magazine s resourceful information and interesting editorial is now online! Our new website was designed and constructed by a leading, US based web development and advertising firm with great focus and investment in SEO and top Google ranking strategies. Advertising oportunities will now be available online, with premium placement options as well as a business listings page. Each new issue of Destino Magazine will feature active links that will lead readers directly to your website. Our decision to expand our advertising efforts into the online market derived from our ongoing efforts to give our advertisers more exposure. When you place an ad with Destino, we consider you a partner. The success of your ad is our responsibility, and our strategy for putting your ad in the hands of our many readers now includes a beautifully designed, state-of-the-art website. is mobile compatible, so tourists who are using cell phones and tablets can easily access information and coupons about your business from any mobile device. Ask about our online advertising pricing and our money saving print/online packages. Office: / Cell: Distribution We distribute 25,000 issues of Destino Magazine every month 300,000 annually in Cabo San Lucas, the corridor, San Jose del Cabo, Todos Santos, the East Cape and Loreto. Every issue of Destino Magazine is placed in over 1000 hotel rooms, and in our high-traffic rack locations across Los Cabos. Destino can be found in real estate offices, hotel concierge desks, restaurants, bars, food markets, shopping malls, and more. Our thorough distribution practices ensure that all locations remain stocked, and that the magazine is visible all month long. Destino is used by hundreds of OPCs as their primary map handout. This means that the magazine is placed directly in the hands of hundreds of tourists, every day. We distribute 25% more magazines than other local publications, at ad prices that are up to 75% less.

7 WHAT ARE YOUR ADVERTISING NEEDS? ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. Print Advertising SIZE 20% discount 40% discount 1 MONTH 6 MONTHS 12 MONTHS ADVERTORIAL OPTIONS Two page spread Full page 1/3 column 1/8 column SPECIAL PLACEMENT Back cover Inside covers $2,200 $1,460 $760 $610 $510 $300 $1,750 $1,600 $1,760 $1,170 $640 $500 $410 $240 $1,400 $1,280 $1,320 $875 $460 $370 $300 $180 $1,050 $960 Do you have a story to tell? Purchase a space to publish an article about your business. Regular advertising rates apply. Editorial and art to be provided by the client. Destino writing services are available at a rate of $0.25 per word. DESTINO SPOTLIGHTS Destino features a limited amount of businesses every month. By advertising your business in this section you will surely stand out from all other advertisers. Same rates as regular advertising apply. Coupons BENEFITS: ~ ~ Your coupon will be posted on our Facebook page twice a month. 1 MONTH: 6 MONTHS: 12 MONTHS: $130 $110 $90

8 MLS# BR 5 FULL BA Prestigious local architects, $3,375,000 Monroy Arquitectos, designed this 6,600+ Sq. Ft. luxury estate 1 into HALF the BAescarpa red rock in Panoramic ocean views matched with sleek clean lines blend traditional and contemporary on a site that can not be duplicated. Sit down anywhere in this luxury estate and have the Sea of Cortez in your lap. Custom woodwork in every No details spared. This property is only for the discerning buyer who truly recognizes and appreciates top quality and luxury living at its best. Virtual Tour: USA & CANADA MEXICO Corridor - Colina Blanca $649,950 MLS# FULL BA One house from the beach, Casa Kelly is your perfect Cabo Beach House getaway. 3 bedrooms/3 bathrooms and over 2700 sq. ft. of indoor living space. 3 BR The 3rd bedroom has a full kitchen, great for renting out as a Virtual Tour: FROM USA & CANADA FROM MEXICO Villa La Estancia $385,000 MLS# This 1/8 share villa offers 6 weeks of carefree ownership in a spectacular 5 star luxury resort. Enjoy 2BR, 3Ba, spacious living and stunning views from the villa and the terrace itself. Resort offers full service amenities galore, including world-class service, concierge and a truly spectacular setting right on the one and only Medano Beach! Mx: U.S.: Toll Free: own@villalaestancia.com VILLAS DE ORO 206 San José Corridor $349,000 MLS# Offering A very well priced 2BR unit in Villas de Oro, well appointed and a great price for being behind the gates in prestigious Palmilla. Enjoy luxury living at a fraction of the price with full ownership condos in Villas de Oro. Golf, beach, restaurants, and tennis are just a short walk away! USA & CANADA MEXICO Online Advertising ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. SIZE Premium Home page banner 700 x 120 ppi Standard rotating banner 330 x 190 ppi Book Now business listing 6 MONTHS $600 $400 $ MONTHS $480 $320 $160 All premium banner ads inlcude a Book Now business listing upon signing a one-year contract. Business listings can be booked individually. The more exposure you have, the more you save. Ask about our print/online money-saving packages. Real Estate Listings ***ALL PRICES ARE PER MONTH. Prices are in US dollars and do not include tax. SIZE Two page spread Full page 1/2 page 1/3 page 1/6 page 1 MONTH $700 $400 $250 $180 $150 6 MONTHS $560 $320 $200 $140 $ MONTHS $420 $240 $150 $110 $90 Full page Half page CASA KELLY One sixth YOUR LISTING AD CREATED FOR YOU AT NO COST - All listings are to follow the same design style and guidelines of Destino Magazine. Please provide the following: High resolution photos Name of the property Location Price MLS number Description Company Logo Contact information CASA ESCARPA Cabo Colorado One third Villa

9 Editorial Calendar 2016 JANUARY Eco Adventures, Lord of the Wind Todos Santos Music Festival FEBRUARY Golf in Los Cabos, Whale Migration MARCH Spring Break, nightlife, fun in the sun APRIL Cabo Weddings MAY Fishing, Yachting, Cabo Marine Show JUNE Surf, Los Cabos Open of Surf Family Fun in Los Cabos South Baja Road Trips Cool off in the water! Scubadiving, snorkeling, water activities SEPTEMBER Spa, Baja Wellness Culinary Cabo Día de Los Muertos, Baja Film Festival, The San José del Cabo Art Walk DECEMBER The New Years Issue IN EVERY ISSUE: LOS CABOS 101 Information about our region, activities, top beaches, important information, maps. ENTERTAINMENT Events of the month, live music schedules, Cabo s party scene. ART & CULTURE San José Art District, giving back, cultural events. HEALTHY LIVING Yoga, organic, eco, fintess. HOME Imagine You Live Here, Real Estate Q&A, The Beach Home, Real Estate Listings. DEADLINES: Ad space reservation deadline is on the 8th of the previous month. Artwork submisison deadline is on the 12th of the previous month. Deadlines and schedules are subject to change.

10 Art Specifications ARTWORK FILES Press quality PDF with embedded JPG. RESOLUTION 300 dpi. All photos and logos must be at 300 dpi. Images from the web are COLOR CMYK color mode and convert all spot colors (Pantone) to CMYK. Files in RGB mode TWO PAGE SPREAD w x h 47.6 cm ancho x 27.3cm alto With Bleeds w x h Con Sangrado 56.5 cm ancho x 32.3 alto Safe Zone 21 w x h Zona Segura 53.3 cm x 29.8 cm and is the client s responsibility. FULL PAGE ADS Bleeds should be set to 0.25 (0.5 cm). Place all text and important elements inside the safe zone (0.25 or 0.5 cm from the edge of the page). (624) / FULL PAGE w x h 23.8 cm ancho x 27.3cm alto With Bleeds w x h Con Sangrado 28.3 cm ancho x 32.3 alto Safe Zone w x h Zona Segura 26.3 cm x 29.8 cm 1/3 Column 3.8 w x h 9.7 cm ancho x 27.3cm alto 1/4 Vertical 2.5 w x h 6.4 cm ancho x 27.3cm alto 1/4 Corner 4.58 w x 5.25 h 11.6 cm ancho x 13.3 cm alto 1/2 Vertical 4.58 w x h 11.6 cm ancho x 27.3cm alto Coupons 3 w x 2.5 h 7.6 cm x 6.4 cm Standard Rotating Web Banner 330 x 190 pixels Premium Web Banner 700 x 120 pixels

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