100 FACTS THAT CONFIRM TOURISM IN MEXICO IS A NATIONAL PRIORITY

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1 D Li II.-II II -.i II.-iI II.- ii II.-iI II-iI I I I I I i I I I I I I I I I I I 100 FACTS THAT CONFIRM TOURISM IN MEXICO IS A NATIONAL PRIORITY -1L32 = A I I I "r rrrr. WSA SECRETARIA DE TURISMO SUBSECRETARIA DE DESARROLLO TURISTICO

2 01,6 it 169, 19 "...the Government of Mexico reaffirms its permanent compromise to support the tourism development, through sustaining an economic stable environment." Ernesto Zedillo Ponce de Leon President of Mexico. Opening Ceremony XXlVTouristTianguis Acapulco.April 18th, 1999.

3 RJR CHAPTER I. ECONOMIC IMPACT LI.In Mexico Employment Tourism Receipts Income's Redistribution and Regional Investment Fiscal Contribution 1.2. In the World Employment Tourism Receipts Investment Income's Redistribution and Regional I 1.3. Mexico in the World CHAPTER II. DEMAND 2.1. In Mexico 2.2. In the World 2.3. Mexico in the World CHAPTER III SUPPLY 3.1 Accommodation 3.2. Other Tourism Services 3.3. Attractions CHAPTER IV.TRANSPORTATION 4.1 Air Services 4.2. Land Services

4 5 Fur 1.1 In Mexico Employment' I.The 6.1% of the active work force of the country, performs at the tourism industry. 2. Accordingly, it is estimated that in 1999 the tourism industry did provide an income to some 1,850, 000 of persons. 3.The employed tourism industry personnel, as classified by subsections, will present this breakdown 1.3z 29% ll3% 1.3% % N himagencies Recreational Activities LK EF N t't!00. Acomodation 11.8% 128% Restaurants Other 4.The persons employed at the tourism industry in Mexico, actually drew the 7.6% of the total amount of wages and salaries paid in Tourism Receipts 5.The total receipts generated by the International visitors in 1999 was of 7,587 millions of dollars, comprising the expenditure generated by the tourists, and border & port visitors (less than one day stays). 6.The receipts generated in 1999 by the International tourists to Mexico reached 5,869 millions of dollars, due to the expenditure of the Inbound and border tourists ( more than one day stays on both cases) 7.The foreign currency income produced by the one-day visitors in the same year, was established at 1,7 1 7 millions of dollars, integrated by the expense performance of the border visitors and the passengers traveling on the cruiseline ships while visiting Mexico. 8.The 7,587 millions of dollars, as the total income generated by the International visitors to Mexico at 1998, represents more than a half of the 14,013 millions of dollars showed as the deficit on the Current Account of Mexico's Balance of Payments. 9.With this kind of income produced, the tourism retains its leadership among the most important earners of foreign currency, right after the manufactured goods and the oil industry..

5 LI 6 I 0.The average expenditure of the International tourists in 1999, was of 521 dollars per visit to Mexico. I.The net results of the 1999 Tourism Balance, reflects a positive amount to Mexico of 3,050 millions of dollars. I 2.Accordingly, 1999 will become the fifth consecutive year on which a positive result of more than 3,000 millions of dollars is posted at the Tourism Balance. In the ten years span previous to 1995, the highest positive yearly balance reached did amount roughly to 1,000 millions of dollars. a 13.The positive result of 3,050 millions of dollars reflected on the 1999 Tourism Balance, is equivalent to half of the deficit of 5,360 millions of dollars showed at the 1999 Mexico's Trade Balance. 14.The foreign currency captured in Mexico through the International visitors expenditure for the years 1995 to 1999 did amount to 35,187 millions of dollars. 15.The positive results for the tourism industry, as reflected on the Mexico's Tourism Balance, accumulated for the years 1995 to 1999, amount to 16,937 millions of dollars. I 6.The income in foreign currency generated by the expenditure of the International visitors in Mexico, have growth to a tune of a 5.5% yearly average, thru the years 1995 to 1999 period. Income's Redistribution and Regional Development I 7.The Tourism's contribution to the Gross Domestic Product, GDP, represents 8.2% of the total. I 8.The Tourism Gross Domestic Product, integrates on this fashion:

6 TEO r.i'i 11.2% I2 i 13.3% - I2.0 /o 25.0% I Restaurants and Bars Accomodation Retail Craftsmanship L Other I 9.The tourism participates with an average of 17.4% on the private consumption in Mexico, considering buyer's prices. 20.The Tourist Consumption, integrates on this fashion 11.8% Ii DomesticTurism InbounclTurism Outhondlurlsm Investment 21.An study commissioned, in 1997, by the Consejo Nacional Empresarial Turistico -a bona fide private business council overseeing tourism-,states that the total market value of the private capital vested on the tourism industry in Mexico, amounts to close of 30,000 millions of dollars. 22.The private investment applied on the tourism industry in Mexico for 1999 reached some 1,431 millions of dollars.the estimate for the year 2000 sets a duplication of that figure, 3,157 millions of dollars. 23.The federal investment related to the tourism sector in 1999 was of 6,250 millions of pesos. Fiscal Contribution 24. Accordingly to an estimation done by the ' Mexican Classification of Activities and Products". CMAP, presented by INEGI, of 36 economic activities related to the tourism industry, the fiscal taxes applied did produce 27,487 millions of pesos, an amount equivalent to a 12.4% of the total fiscal collection.

7 L 12.4% Tourism and Related Activities Rest of the Fiscal Income The World Travel and Tourism Council,WTTC, did establish that in the year of 1996, an amount close to 5,000 millions of dollars was generated in fiscal taxes by the activities of the tourism industry in Mexico % "The Tourism Program of the State of Guerrero for the years ', reflects that close to 70% of the amount of the state's fiscal collection, is actually produced by the tourism industry's economic activities. 1.2 In the World Employment According to estimations, the tourism industry did provide paid occupations to close of million persons in I 998.This fact represents wage & salaries for the 9.4% of the global work force. For the year 2010, it is forecasted that the number of remunerate positions in the tourism industry will reach millions, close to 10.9% of the globally sized positions.this deed meaning that for every nine persons holding a rewarded position in the world, one of them will be drawing an income from the tourism industry. Tourism Receipts The sum of 455,000 millions of dollars, was recognized as the total expenditure poured globally by the International visitors in the year of The advanced countries control the 63% of the total of foreign currency globally produced by the tourism industry activities, the less developed ones did take 30%, and the remaining 7% goes to those located at Central/Oriental Europe. The 29 nations, members of the Organization for the Economic & Cooperation Development, OECD, concentrate the 69% of the total arrivals of International visitors. It is estimated that for the year 2020, the economic benefits generated by the activities of the International visitors will reach some 2,000 billions of dollars. The 1999 activities of the tourism industry, delivered an estimated economic contribution of 7.9% to the total of global exports.

8 9 I.I No 61 Investment 1.8% 1.5% 1998 Tourism and International Fare Receipts 6 6/ Chemicals Computer and office equipment - 59% Automotive Products $: Food Other The tourism industry in 1998 was the recipient of an estimated I.8% of the total capital investments performed in the world. Income's Redistribution and Regional Development The tourism industry did contribute with I I.6% of the The World Gross Domestic Product. 1.3 Mexico in the World Mexico holds the eleventh global position in foreign currency captured, a place reached by the tourism industry in Mexico in the year of 1998, was positioned on the spot number thirteenth of this yearly listing of the World Tourism Organization,WTO. Taken on the entire America's Region context. Mexico occupies the third position as the bigger foreign currency earner in 1998, right after the United States and Canada. Mexico contributes with the 6.3%, of the total foreign currency income captured by the tourism industry in the Americas Region. 19.1% 5 8.4% 3.5Y 4.Y, R,sIi Canada Mexico - Brazil Argentine r._ Others The United States, Germany, the United Kingdom and Japan, top the world's ranking of the countries with the largest expenditures on international traveling.together, they have disbursements of more than 164,000 million U.S. dollars, just for the 1998 year. For Mexico, its principal import market is the United States, while receiving more than 500 thousand tourist from the other three above mentioned countries. - On the matter of the tourism spenders countries, Mexico rates among the first twenty countries of the world. In 1990, the national residents going abroad expend close to 4,537 million U.S. Dollars Mexico holds the fifth most important position, when the level of expenditure is considered, for the international tourism incoming industry in the United States

9 oii ii. Demand 2.1 In Mexico In the year 1999, the total number of International visitors admitted was of 100,062 thousands of persons, with I 9'236 thousands being International tourists, and 80'826 thousands of less than one day stay visitors in Mexico. Of the mentioned I 9'236 thousands International tourists, I 0'407 thousands of them visit, arrive or disembark in the ports or inland points of Mexico, and 8'829 thousands enjoy their visits at our country, with stays at the border zone. 100 millions were the visitors classified with less than one day stay length in Mexico, 77.7 millions of them located at the border zones and the rest did disembark in ports and visit Mexico, while traveling on the cruiseline ships. Mexico in the year 1999, for the first time in the national tourism history overpass the 3 millions of cruiseline ships passenger arriving to Mexican ports. The number of International tourists arriving and staying in Mexico have registered an steady growth of 7.7% annual average, considering the years 1995 to The United States of America provide close to 88.2% of the tourists, that yearly visit Mexico. 48.The Mexican citizens, living abroad, represent the 22% of the total of the inbound tourism. kan CIdw Rest of InboundTourist 22% 49.49% of the International tourists, while visiting Mexico, stay here from 6 to 10 days. From the total of the foreign tourists, 7 1 % of them did declare that they travel to Mexico for pleasure reasons. Of the international tourists that visit Mexico, 49% of them obtain a yearly income higher than 50,000 dollars. 49% of the International tourists, while visiting Mexico, travel in couples. Of the International tourists that visit Mexico, 5 1 % of them have traveled & stayed at the country for an average of two or more occasions. One of every six international tourists, have visited Mexico an average of four or more times. About 4.5 millions of international tourists that have visited Mexico, have utilized a tourism services package. 18%

10 56 Texas California Illinois and NewYork are the four best producers of tourists to Mexico from the United States, and together provide the 55.1% of our incoming tourists. fl f % Texas California Illinois - NewYork I U Others - 4.3% 6.4% 42% of the international tourists expenditure in Mexico, it is produced at the winter season. The Mexican travelers did realize close to a ISO millions domestic trips in Mexico in 1997, including in every case at least one overnight stay. (2) On those I 50 millions of journeys, the travelers stay at the homes of friends or relatives close to a 63.0% of the times. Some other 25.0%, of the visitors did utilize a commercial hotel or lodging. 12% 25% II. 63% *own_ Hotels Home of Friends or Relatives 1 I Other 3 60% of the cases of domestic travelers with at least an overnight stay, utilize the motorcoach as the choice transportation form, with 35% of them moving in an automobile, plus 4% utilizing the air transport. 66% of the above mentioned domestic trips with overnight stays are performed with the immediate members of the family, 20% of them are solo trips, 6% are realized with friends and close to 3% are done in the company of working mates or partners. More than 10 millions of persons were visitors at Mexico's archeological sites in 1999, of which more than 25% were foreigners.

11 ffl D] In the World On a worldwide scale, the arrivals of International tourists were established at 657 millions for the year Europe keeps concentrating the 60% of said International arriving tourists, followed by the America's Region, (where Mexico is located) with a 19.4 percentage. Europe, by the same token, exports more than half of the international tourism travelling through the world. The forecast for the year 2020, is established at 1,600 millions of arrivals of internationals tourists. It is estimated that for the year 2020, some 7% of the world population capable of travel, will be realizing by then International travels. For the year 2020, is widely expected a rearrangement on the leadership of the countries controlling the International tourist arrivals. China will overtake the first place, moving aside nations such as France, and Spain, that for now hold the first two leading positions. There's an estimate, that establish that for the year 2020, the leading countries that actually will provide the tourists in large quantities will be Germany, Japan. the United States, China and the United Kingdom All together those nations will be the source of close to 39% of the international tourists 2.3 Mexico in the World Mexico, has become the eighth leading country in the world, on the number of admitted International tourists, showing 19.2 millions of arrivals in L._ France Spain United States Italy China - United Kingdom Canada -I Mexico - ;- - R C-. Zr I

12 13 L] In the entire America's Region context, Mexico held the second position in 1998, on the international tourists chapter, right after the United States. El Mexico's share of the total of international tourist arrivals to the Western Hemisphere amounts to 15.2 per cent. Q 4.0/0 4.7% 23.6% 31.1% 15.2% 5.4% Canada io Argentine Other The forecast for the year 2020, establish that Mexico will be having close to 49 millions of international tourists, while positioning very close to the 8th place, of the yearly World Tourism Organization classification. For the United States, after Canada, Mexico is the second largest incoming tourism market. In 1998, close to 9.1 millions of Mexican visitors did visit the United States. Of the Mexican tourists traveling abroad, 93% of them are bound for the United States.

13 M11I.Supply, 06 Accomodation s In Mexico, there were 10,055 accommodation places and 419,608 hotel room units registered in The hotel room capacity in Mexico, have growth to a tune of a 2.9% yearly average, thru the years 1995 to 1999 period,. It exits a time-sharing industry, offering 303 accommodation points.this fact represents the 5.7% of the total time-sharing operations on the world. In 1998, there was 13.5 millions of hotel rooms listed on the world. Other Tourism Services In the Country of Mexico, there are 3,856Travel agencies operating. The rental car firms total 628, operating throughout Mexico business concerns operate an specialized tourism ground transportation system. On food and beverages, there's an inventory of 15,649 restaurants to cater to the tourism Mexico offers 39 fully equipped marinas. 85.There exist 77 Spas O 86. In Mexico, there exist 1,909 registered sites, (UMAS - Units for the proper wildlife handling and its tourism utilization), where the sportsmen can enjoy all the experiences related to nature's watching, fishing, hunting, shoot and trap animal species activities. The Golf Courses in Mexico, open to the tourism and local players number 84 installations. The Official Listing for the Authorized Travel Guides in Mexico, enrolls 2,252 professionals of this trade. The bathing and watering public establishments offer in Mexico 495 points in operation.

14 Is 90. 'The Green Angels", a non-charging mechanical road, & tourism orientation service of Sectur, in 1999 did travel more than 21 millions of highway kilometers, providing assistance to more of 588 thousands of tourists. 91. In Mexico, operate 527 tourism schools covering all the required levels of learning, from basic instruction to graduate studies. Attractions 92. The United Nations Organization for the Education, Science and Culture, known as UNESCO, has declared 21 points in Mexico, as World's Heritage Sites, as follows Number Description: Location in Mexico: Pre-Hispanic City and National Park of Palenque State of Chiapas 0 2 Tajin Pre-Hispanic City State ofveracruz 3 Pre-Hispanic City ofteotihuacan State of Mexico. 4 Pre-Hispanic Town of Uxmal State of Yucatan 5 Historic Center of Oaxaca and archeological site of Monte Alban State of Oaxaca 0 E' 6 Pre-Hispanic City of Chichen ltza State of Yucatan. 7 Biosphere's Reserve of Sian Ka'an State of Quintana Roo 8 Historic Center of Mexico City and Xochimilco Mexico City. 9 Rock Paintings of the Sierra de San Francisco State of Baja California Sur 0 10 Hospicio Cabanas, Guadalajara State ofjalisco. II HistoricTown of Guanajuato and Adjacent Mines State of Guanajuato. 12 Historic Center of Morelia State of Michoacan 0 13 Historic Center ot Puebla State of Puebla 14 Historic Monuments Zone of Queretaro State of Queretaro IS Historic Monuments Zone oftlacotalpan State ofveracruz 16 Historic center ot Zacatecas State of Zacatecas 0-17 The arquelogical zone of Paquime - Casas Grandes. State of Chihuahua 18 Whale's Sanctuary Vizcaino lagoons State of Baja California Sur. 19 Earliest 16th- Century Monasteries on the slopes of Popocatepetl Volcano. States of Puebla, and Morelos. 0!i 20 Historic Fortified Town of Campeche State of Campeche 21 Archaeological Monuments Zone of Xochicalco State of Morelos 93. In Mexico, there exist 153 relevant archeological sites open to the tourism and local visitors. 0!1! The inventory of significant museums and art /handicrafts galleries represent in Mexico 887 sites of rewarding opportunities. Mexico possess 117 Protected Natural Areas, classified on nine categories : the biosphere's reserves,the special biosphere's reserves, national parks, natural monuments, marine parks, natural resources protected areas, wildlife protected areas, urban parks, and ecological protected zones.

15 Iffl o 16 Airways The airports network system in Mexico consists of 84 installations, 29 served by domestic services, and 55 offering international operations. 29 National Airports International Airports 55 In 1999, the mentioned airports network system process the arrivals of more than 29 millions of passengers, on both domestic and international categories. The arrivals of domestic, international and non-scheduled flights totaled 489 thousand operations. Close to 80% of the total of air transported passengers arriving in Mexico were originated at points in The United States, another 8% were coming from Central & South America, while Europe contributes with 7%, and the remaining 5% fly from points at Canada. 1% 5% 8%.. - United States Central and South America l Europe Canada Land Services lo0.the toll road highway system,admitted more than 158 millions of vehicles in 1999.

16 17 U Ur Sources ofthe Cited Information Fact Number Bank of Mexico. 5,6,7,8, 10,1 I, 12,1 3,42 43,44,47, 48,49,50,5 I,52,53,54,55,56,57 World Tourism Organization,WTO 29,30,3 1,32,33,36,37,38,39,63, 64,65,66,67,68,69,70,71,72,73,79 World Travel &Tourism Council,WTTC 25,27,28,34,35 Private Enterprise National Tourism Council 21 Tourism Secretariat, SECTUR 22,23,76,77,80,81,82,,83,84,85, 87,88,89,90,91,94 Secretariat for Finance & Public Credit, SHCP 24 Government of the State of Guerrero 26 Institute of Anthropology & History, INAH 62,93 SECTUR e INEGI, National Institute of Statistics, Geography and Informatics 1,3,4,17,18,19,20,58,59,60,6 I United Nations Education, Science & Culture Organization. 92 UNESCO Secretariat for the Environment, Natural Resources & 86,95 Fisheries, SEMARNAP Airports & Auxiliary Services,ASA 97,98,99 Secretariat of Communications and Transports, SCT. 100,45,96 Done by SECTUR with Information from INEGI. 2 Done by SECTUR with Information from Bank of Mexico 9, 14,15,1 6,,40,46 and INEGI. Resort Condominium International 78 Tourism Industries 41,74,75

17 Notas Metod - The data included in the document, when concerns the impact of tourism over the employment and the Gross Domestic Product, GDP, were obtained from the "The Satellite Account for the Tourism in Mexico', a measuring process performed by the National Institute of Statistics, Geography and Informatics, INEGI, as well as Secretariat of Tourism, SECTUR, based on information from the National Accounts System. The items cited over domestic tourism, were taken from the " National Home Survey over the travels of Mexicans", a joint study released by the National Institute of Statistics, Geography and Informatics, INEGI, and the Secretariat of Tourism, SECTUR, over the 1994 to 1997 years period. The ciphers of the Chapter III - Supply, were considered at the 1999 closing.

18 19 irni DI International Travelers International Visitors Other Visitors (not included at the tourism statistics) - Trans-border workers. - Inmigrants. - Nomads. - Passengers in Transit. - Refugees. - Military. - Diplomats. International Tourists (overnigth) One Day Visitors Border Tourists (no beyond the border zone) Inbound Tourists (visiting Mexicos inland) Cruise Passengers One Day Border Visitors *World Tourism Organization and Bank of Mexico.

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20 LJ il EJ LJ For furher information about the facts cited at this publication, please refer to: "Dirección General de PolIticaTurIstica" Mazaryk 172-I1 th Floor, Polanco, Mexico Phone Numbers: & Facsimile Number: sectur04@supernet.com.mx