ZERMATT MATTERHORN PARTNERSHIP. zermatt.ch

Transcription

1 ZERMATT MATTERHORN PARTNERSHIP. zermatt.ch

2 1 TABLE OF CONTENTS. Why Zermatt Matterhorn 3 Brief Portrait 5 Our Strengths 6 Our Wall of Fame 10 Fact and Figures 11 The Brand 13 An Overview of Cooperation Opportunities 31 Peak Partner 32 Summit Partner 34 Top Partner 36 Event- & Project-Related Partnerships 39 General Information and Contacts 41 The Marketing Strategy 15 The Athletic Skier 17 Brauner Hintergrund in der Innenseite wurde nie verwendet. Würde für diese Seite ein Foto empfehlen. The Pleasure-Seeking Hiker 19 The Active Family 21 The Nature-Oriented Mountain Bike Rider 23 The Well-Travelled Matterhorn Visitor 25 The Internationally Oriented Company 27 Version winter 2019

3 Partnership Zermatt Matterhorn 3 WHY ZERMATT MATTERHORN. WELL-KNOWN BRAND INTERNATIONAL APPEAL EMOTIONAL PRODUCT Your best Mountain Eperience ever and ever and ever again! This is why we get up every morning at the Zermatt Matterhorn destination and give our best. Approimately 7,000 people make sure our guests can enjoy a unique eperience every day and around the clock. Whether in hiking boots or on skis, with the family or newly in love, seeking rest or athletic challenges, old or young, the premium Zermatt Matterhorn destination offers all its guests an unforgettable eperience based on their unique programme of eperiences. Because of this, over three quarters of our guests remain loyal to Zermatt Matterhorn for many years and decades. This is the most beautiful recognition of what we strive to do. But we do not rest on our laurels. We continue to invest in railways and pistes, hotels and apartments, restaurants and mountain huts, paths and transportation, leisure facilities, special events and safety. In particular, we are investing in the people who care about our guests to continuously validate our philosophy We take care of our guests. With this document we present some of the possibilities that are available in a partnership with Zermatt Matterhorn. But we are only showing you the tip of the iceberg here. When you realise your own potential, you can cultivate new ways of using our etensive platforms with us. Like us, you are engaging in a premium strategy as our partner and share your strengths and opportunities with us, so that we can reach the summit together. Zermatt, December 2018 Daniel Luggen Janine Imesch Christian Ziörjen Director Head of Marketing Event and Partnership Manager

4 Partnership Zermatt Matterhorn 5 BRIEF PORTRAIT. Zermatt is the most famous mountain village with the most photographed mountain in the world. In the Zermatt Matterhorn resort, which includes the villages of Zermatt, Täsch and Randa, there are, among others, alpinists, ski fans, pleasure seekers and nature lovers. Alpine mountaineers ascend the Matterhorn (4,478 m) following the footsteps of the first climber, Edward Whymper, who managed to reach the mountain s summit along the famous Hörnligrat in Guests can conveniently reach the centre of the Alpine village by train. Zermatt has always been car-free. Here one can go everywhere by foot in summer and winter, use the horse-drawn carriages or the small electric tais, which take luggage to the hotels and apartments along the narrow streets. Zermatt is a pioneer in sustainability: Many companies (hotels, restaurants, mountain railways, etc.) have been conscientious in their responsible management of resources for decades: water, electricity, transportation, waste management and construction technology are all used carefully. Outstanding cuisine awaits the guests in the village, in the hotels and along the hiking trails and ski pistes in the mountains: 17 restaurants collectively have a total of 242 GaultMillau points. Many of Zermatt s hotels and restaurants are family enterprises, which uphold and offer their traditions and provide their guests with a high level of service. It is not surprising that 80 per cent of their customers are loyal, long-standing guests. New and historic hotels all are constructed to the highest standards. Many of them are characterized by an Alpine chic style using stone, glass and often old, well-preserved wood. If you want to enjoy shopping and strolling, you can along the Bahnhofstrasse. In the evening guests and locals choose from numerous clubs, bars and dancing emporia to pass a long night. 360 kilometres of pistes await winter sports enthusiasts who can use the groomed trails on the Swiss and the Italian sides of the Matterhorn from morning until late afternoon. In summer, the area on the Theodul glacier still has 21 kilometres of piste available on snowsure groomed slopes. This means: Snow sports are possible in Zermatt 365 days a year. Winter hikers and snowboarders can also enjoy this snow-covered sports setting. Furthermore, there are over 400 km of marked hiking trails available in summer.

5 7 OUR STRENGTHS. Village & Mountain World The Matterhorn certainly the most famous mountain in the world is a major attraction and omnipresent during any stay at Zermatt Authentic villagescape with a unique character based on historic buildings and structures along with a very careful and managed construction policy The largest pedestrian zone in the world in which people have the right of way and all other individual traffic ends at the edge of the village. Only environmentally sound traffic is allowed for ensuring the most necessary transportation needs Diverse mountain world with a breath-taking panorama (38 four thousand-metre peaks), rich high- Alpine nature, mystic lakes and historic hamlets The sunniest place in Switzerland with over 300 sunny days per year The romantic destination for unforgettable emotional moments Snow Eperience Unlimited snow eperience with a wide selection of very different sports and attractions in the village and the surround mountain world the destination defines the term winter sports Over 360 kilometres of pistes with a huge selection of pistes at every level of difficulty in the Swiss-Italian border area. Many of the pistes are in a sunny location The latest piste infrastructure with well distributed load levels of train and lift capacities, powerful snowmaking equipment technology, the latest equipment for piste grooming and the assurance of a high-quality overall eperience Snowsure year-round highest ski region in the Alps with a complete range of pistes open in winter and 21 kilometres of groomed pistes available in the summer season Sunniest destination in Switzerland with an above-average number of sunny days Heli-skiing and panorama flights with the Air Zermatt powerful helicopter offers unique in the Alpine region Mountain Eperience Over 400 kilometres of Alpine, mountain and pleasure trails with the best developed paths and peaks for every level of difficulty Breath-taking Alpine panorama with a view of 38 four-thousand metre peaks Well-known and multifaceted Alpine sports destination with one of the largest selection of mountain tours for every level of difficulty Lodging & Gastronomy Highest-quality, authentic and modern lodgings offering in every quality category (from hotel to holiday apartment and over 80% of all facilities are family-owned) Unique selection of eceptional gastronomy in the Alps with over 100 restaurants in all quality categories Europe s largest selection of the highest quality mountain restaurants with over 50 restaurants and a destination and cultural transformational presence (Swiss-Italian) Animation & Events The family destination with a comprehensive programme for families with children of any age Festivals and concerts at the highest level with numerous events at an international level (Zermatt Unplugged, Folklore Festival, etc.) The sports destination of the Alps from local leisure sports all the way up to events with an international format (Matterhorn Ultraks, Patrouille des Glaciers, etc.) Pure entertainment with over 60 bars and clubs as well as countless après-ski and nightlife opportunities The wedding destination of the Alps with churches and countless chapels in the village and the mountain world Zermatt is a promise of a pure skiing eperience at the foot of the highest four-thousand metre group in the Alps. Die Handelszeitung Sustainability Zermatt is car-free for decades, electric vehicles have been used in the village to transport people and goods Maimum protection of the plant and animal world through large protection zones for wildlife and measures to protect the pistes in green areas Best connections with the European railways network with a group of national and regional railway and transportation operators Sustainable water, energy and waste management through consistent investments in local and tourist infrastructure Family Eperience The family eperience is celebrated together in Zermatt Matterhorn and passed on from one generation to the net Best services and performance tailored to families in summer and winter animation, infrastructure and service at a high level Overnight possibilities and restaurants geared to families in all categories Zermatt is the place-to-be for summiteers and Alpinists with the Matterhorn and 38 4,000 metre peaks. TripAdvisor Safety and Security Best medical care through in-village medical care and well-known hospitals and clinics in the surrounding area Eperienced mountain rescue as the pioneers of modern mountain rescue No criminality through our safe and secure topographic location and the continuous presence of the police and security personnel Great discretion for well-known guests in the public interest from different origins Wolli (our mascot) the cute black-nose sheep present in the destination

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7 OUR WALL OF FAME. FACTS & FIGURES. over overnight stays Followers on Instagram.. and climbing Followers on Twitter 915 Journalists were mentored by Zermatt Tourism in the total of all print runs of all of our brochures over Traveller s Choice Award 2017 & 2018 by TripAdvisor Third place among the best skiing stations in the world in 2016 according to National Geographic Best implementation of digital transformation in destinations according to AtosConsulting Zermatt hotels were awarded the Pri Bienvenu by Swiss Tourism in 2016 Zermatt is one of the 52 places to go in 2017 according to the New York Times Swiss Tourism Milestone Prize for the 150-year celebrations in 2015 of the First Ascent of the Matterhorn Best Ski Resort 2016 Most searched Swiss city or village on Google in 2015 First place in Alpine Rankings in the Handelszeitung 2016 & 2017 Traveller s Choice Award 2015 by TripAdvisor Traveller s Choice Award 2016 by TripAdvisor Perfect Hiking Region award from wanderungen.ch in % CH, 8% DE, 6.5% UK, 5.2% USA, 3.2% JP, 2% FR, 1.5% RU, 1.2% CN 80% of our guests are regular guests Swiss francs are spent by 20% of the guests in Zermatt. 25% spend CHF 1,000 2,000. More than CHF is the income of 20% of the guests. 25% between 100, ,000 and 40% between 50, ,000.. and climbing YouTube subscribers.. and climbing page views on per year 3' 25'' is the average viewing time of a user on Travel professionals were mentored by Zermatt Tourism in 2018 Let us share a few unforgettable moments together. over Swiss francs are paid directly and in cash to the organisers of events annually. live chat sessions with web visitors in Newsletter subscribers.. and climbing over 25% of our Newsletters are opened over visitors in the Tourist Office in 2018 Best Ski Area in the World award from skigebiete-test.de in 2015 Gold medal at the Werbe Grand Pri of the Austrian tourism trade magazine T.A.I. in 2015 Globonet etourism Award 2015 Traveller s Choice Award 2014 by TripAdvisor Certificate for Ecellence in 2014 by TripAdvisor Best Ski Region in the Alps ADAC Fans on Facebook.. and climbing 46 / 41 / 13% Desktop Mobile Tablet The proportion of devices accessing Print run of our Mountain Eperience brochure in DE, FR, EN and Asian. 90% of our brochures are given to guests on site.

8 Partnership Zermatt Matterhorn 13 THE BRAND. Zermatt Matterhorn is one of the most famous brands in the tourism industry. Its landmark, the Matterhorn, is also one of the most striking and famous mountains in the world. The Zermatt Matterhorn brand is the ambassador of our messages. The messages include information about the geographical origin, are intended to arouse epectations about quality and trigger emotions. All this makes Zermatt Matterhorn the most valuable tourism brand in the Alpine region. Trademark Zermatt Tourism is the registered owner of numerous word and image brands, including the MATTERHORN trademark, and is responsible for their protection, among other things. The brand is registered for various goods and services in the Swiss and International Trademark Register. The brand builds on the following values: The objectives of brand protection are: Protection against brand abuse Alpine Origin Matterhorn Mountains Authentic Tradition Village Character Protection against a deceptive Appellation of Origin Marketing of the brand values with targeted issuing of licenses and sub-brands Passionate Eperience Adventure Service Quality Friendliness Dynamic Model Cosmopolitan Courage Quality

9 Partnership Zermatt Matterhorn THE MARKETING STRATEGY. The marketing strategy is aimed at si different target groups for which the marketing activities are oriented. The conduct, the origin or the requirements of the target groups play an important role. Together with the strengths and USPs of the destination, all travel phases (the customer journey) are discussed with the target groups. Zermatt Matterhorn destination guests characteristically have a wide variety of needs and internationality. In order for the marketing to be successful, priorities in the target group must be defined. The activities for this are internationally oriented, but focused on markets where there is rapid growth with added value. Our si target groups: Dream The athletic skier The pleasure-seeking hiker Share Plan The active family The nature-oriented mountain bike rider The well-travelled Matterhorn visitor The internationally oriented company Eperience Book The 5 phases of the customer journey

10 Partnership Zermatt Matterhorn 17 THE ATHLETIC SKIER The athletic skier is an ambitious person, who achieves maimum daily performance in his profession. He is self-confident, focused, agile and open-minded. Since he has little time for himself, he appreciates an environment in which he can enjoy his most precious resource time as best as possible. Best in a lively combination of an athletic challenge and spirited enjoyment. In this respect, he makes the greatest demands. Requirements Simply have a good time High work-related demands Deliberate escape Feel at home without burdens Management responsibilities Top pistes no waiting times Active relaation snowsure Comfortable transportation without international connections (entrepreneur or manager) Prestige and comfort Free run of skiing pleasure Be athletically active Pure enjoyment International milieu Varied ski days Best use of time Financially secure Quality of services Good weather Good to very good living situation Great variety of shopping Everyday routine, pressure, stress possibilities Social gatherings Enjoyment r embe Dec Janua ry Fe br April Northern countries China ay Focus on: Germany Great Britain Switzerland Russia further countries M June July t us 360 km of groomed pistes with Little free time for himself Travel time: November to April er temb Sep Core messages Eperience nature ch Mar Octob er r be m Major gains Well situated ry ua No ve Living environment waiting times Year-round skiing enjoyment The best mountain restaurants High quality, authentic and modern accommodations Cordial hosts 360 mountain world with 38 four thousand-metre peaks Longest downhill run in Europe Highest altitude ski region in Europe Au g

11 Partnership Zermatt Matterhorn 19 THE PLEASURE-SEEKING HIKER He is well rooted in life. He makes time for himself despite his professional success. He is self-confident and demanding but rather somewhat reserved in private. He is fleible with his time and athletically ambitious. He gladly spends his free time in surroundings where he can combine real relaation with physical activities and great enjoyment. Further, he likes to shop and values appropriate offers. Living environment Requirements Major gains Core messages Well situated Eperience nature Simply have a good time 400 km of hiking trails Middle to high work-related Deliberate escape Feel at home without burdens Car-free and fresh air Enjoyment Active relaation Mountain cuisine Be athletically active Pure enjoyment Overnight stay possibilities in the Large selection of tours Best use of time Quality of services Good weather Great variety of shopping Comfort mountains (mountain huts) Cordial hosts Multi-day tours 38 four thousand-metre peaks with the Matterhorn Unique fauna and flora Guaranteed sun The cradle of Alpinism, starting point for many Alpine high-altitude tours demands Work responsibilities Good life-work balance Financially secure Good to very good living situation possibilities Janua ry Comfort Octob er ch Mar April M t us Fe br er temb Sep r be m r embe Dec ry ua No ve Distance and quietness Travel time: June to October Focus on: Germany USA Switzerland South Korea further countries ay Au g June July

12 Partnership Zermatt Matterhorn 21 THE ACTIVE FAMILY He lives a modern family life and also places great value in activities together during holidays. He is organised, seeks simple travels and a safe environment. His everyday life is focused on a typical family life. There is little free time. He spends holidays to pass hours together and values an offer rich in variety where boredom does not arise. Living environment Well situated and in the middle of life Middle to high work-related demands Family and profession in the foreground Requirements Core messages Eperience nature Spend time with the family Eperience nature Be active Family-friendly varied eperiences Great variety of activities Large selection of tours Convenient travel Holiday together Family-friendly accommodations Sense of security Wolli (mascot) Eat well Good weather Free skiing up to age 9 Great variety of activities Daily family stress Major gains Varied offer of summer and Family offers Friends and relatives Janua ry Fe br Octob er ch Mar April M t us er temb Sep r be m r embe Dec ry ua No ve Good living situation Travel time: Year-round (when everyone can walk) Focus on: Switzerland Germany Brazil India GCC further countries winter activities as well as an animation programme Good infrastructure Stable weather conditions Family hotels with traditions Cordial hosts Destination specialised for families (Family Seal of Approval) ay Au g June July

13 Partnership Zermatt Matterhorn 23 THE NATURE ORIENTED MOUNTAIN BIKE RIDER He has strong private and professional ambitions. He is always looking for new challenges. He is self-aware, athletic, ambitious, open, enjoys contacts and tied to nature. He is very demanding when it comes to carrying out his passion. The same is also true for the enjoyment while or after achieving athletic goals. His passions are precious and epensive. Living environment Requirements Major gains Core messages Well situated Escape everyday situation Spend time with like-minded people Unique eperience in nature Great work-related demands Eperience nature Very varied bike tours Breath-taking panorama with Management responsibilities Top infrastructure for bikes Active relaation Little time for himself and biking Action and challenge Ambitious milieu New challenges Best use of time Financially secure Enjoyment Good weather Good living situation Best equipment Everyday routine, pressure, stress Comfort Travel time: July to October Focus on: Germany Switzerland USA Australia New Zealand northern countries further countries Matterhorn and 37 more four thousand-metre peaks Bike friendly infrastructure Cordial hosts Enduro and all-mountain eperience guarantee a mi between flow and challenge Best mountain restaurants The longest downhill rides in the Alps Bike events Quick and lasting development and epansion of offering

14 Partnership Zermatt Matterhorn 25 THE WELL TRAVELLED MATTERHORN VISITOR He is stuck in the daily routines. He finds fulfilment while travelling. He takes time for that. He is educated, cosmopolitan, interested, enjoys discovering and is well travelled. He would like to share his eperiences with friends and family. He travels around the world and carefully documents this. During a trip, he makes very good use of his time in order to see as much as possible. He is always online and mobile. Travel is his hobby. He likes to invest in his eperiences. Living environment Janua ry Requirements Major gains Core messages Well situated Escape everyday situation See world-famous places Matterhorn Medium to great work-related Eperience nature Eperience pure Switzerland Mountain lakes demands Dominant everyday life Financially secure Normal to good living situation Collect natural wonders Be there at least once Authentic village Must sees Recognition from family and friends Cordial hosts International cuisine Great memories and souvenirs 38 four thousand-metre peaks Authentic eperiences Best use of time International cuisine Swiss shopping Uncomplicated travel Shopping eperience Ability to report about the trip Good weather Swissness (tradition and culture) Car-free Fe br ry ua Travel time: year-round ch Mar April Focus on: Japan China Hong Kong Thailand USA Malaysia Singapore Switzerland further countries M ay June

15 Partnership Zermatt Matterhorn 27 THE INTERNATIONALLY ORIENTED COMPANY Internal influencers (for eample, managers, employees, etc.) and eternal influencers (for eample, customers, meeting planners, etc.) play an important role here. The demanding participants and customers want to be served a unique eperience. In this regard, they are ambitious, critical and perfectionistic. They search for quality and variety from A to Z during the entire customer journey. Therefore, unforgettable and unique eperiences are in demand. Living environment Major gains Requirements Core messages Well situated Top destination with prestige Unforgettable eperiences Prestige destination Prominence Professional partner Satisfied participants Eclusivity Cosmopolitan and eperienced Uncomplicated travel Participants, who well talk about it Unique and unforgettable Constantly challenged and Sufficient capacity in looked for competitive quality Reliable infrastructure The unique eperience Economically feasible for a long time eperience Smooth operation Year-round offer Eperienced partners Swissness No problems and no incidents Modern Alpine seminar infra- structure Attractive supporting programme Switzerland Travel time: Off-peak periods (eception: weddings) Focus on: Companies in Switzerland International companies with a subsidiary in Switzerland with a mi of nature, sports and high-quality cuisine Cordial hosts Breath-taking mountain backdrop with 38 four thousand-metre peaks Fresh mountain air

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17 Partnership Zermatt Matterhorn 31 AN OVERVIEW OF COOPERATION POSSIBILITIES. The table below provides an overview about the basic services, which Zermatt Tourism can make available. In addition, there are further platforms available. After entering into a basic agreement, an epansion through the integration of other platforms is certainly possible. We are always interested in the implementation of innovative ideas and concepts. PEAK PARTNER SUMMIT PARTNER TOP PARTNER PEAK SUMMIT TOP Value of the partnership each year Maimum number of partners Branch eclusivit overall Branch eclusivity segment related Communication services print Inside front cover ad in one of our brochures Contents page ad in one of our brochures Ad in one of our segment-specific brochures Communication services digital Logo presence at with link Contents page Named as partner at Unique naming in the content of the Zermatt Tourism Newsletter Unique naming in the content of the segment-specific Newsletter Social Media post 2 1 Further visibility Logo on official Zermatt Tourism clothing Logo presence in the main hall of Zermatt Tourism Your film in the main hall of Zermatt Tourism Product Placement Product placement and giveaways in contacts with tour operators and media professionals Product placement and, when approved, sales in the main hall of Zermatt Tourism Product placement and giveaways in segment-specific contacts with tour operators and media professionals Miscellaneous Co-creation: Involvement in the development process of new products related to the partnership Matterhorn sightseeing flight with Air Zermatt for 5 persons Ski passes international (day passes)

18 Partnership Zermatt Matterhorn 33 PEAK PARTNER PEAK PARTNER As a Zermatt Matterhorn Peak Partner with a partnership value of CHF 50,000, we provide the following adjacent performance services. We would be happy to modify these under an agreement. Ad on an advertisement page in our brochures Mountain Eperience DE/FR/EN or Village Map or Restaurants and Bars or Daily Activities & Events Logo presence at Your logo appears in the footer of our website and is linked to your page Content page at We work out the tet and layout of a content page on our website. This is adapted to the needs of the guests and should offer visitors added value resulting from our partnership Naming as a Zermatt Matterhorn partner at You are named and linked as a Peak Partner on our partner page One-time mention in the content of the Zermatt Tourism Newsletter You are named as a Zermatt Matterhorn partner in the newsletter sent to around 220,000 addresses Social Media posts Each year you receive one post via our Facebook and Instagram account. You determine the content yourself or ideally you can work it out with us Logo on official Zermatt Tourism clothing Your logo is placed on the sleeve of the official Zermatt Tourism jacket Logo presence in the main hall of Zermatt Tourism Your logo is placed in the main hall of Zermatt Tourism under Zermatt Matterhorn Partners Your film in the main hall of Zermatt Tourism A film featuring your products or your brand will run at least eight times an hour on the large video wall in the main hall of Zermatt Tourism Product placement and giveaways in contact with segment-specific tour operators and media professionals By arrangement, products can be given to tour operators and media professionals Co-Creation of new products We actively integrate you into the planning and implementation development process of new activities, which concern common partnerships Access to offers from our partners Once a year, you take a Matterhorn round-trip helicopter flight on your own or with up to 5 passengers You and or your customers receive 10 ski passes international (day passes)

19 Partnership Zermatt Matterhorn 35 SUMMIT PARTNER SUMMIT PARTNER As a Zermatt Matterhorn Summit Partner with a partnership value of CHF 25,000, we provide the following adjacent performance services. We would be happy to modify these under an agreement. Ad on an advertisement page in our brochures Mountain Eperience DE/FR/EN or Village Map or Restaurants and Bars or Daily Activities & Events Content page on We work out the tet and layout of a content page on our website. This is adapted to the needs of the guests and should offer visitors added value resulting from our partnership Naming as a Zermatt Matterhorn partner at You are named and linked as a Summit Partner on our partner page One-time mention in the content of the Zermatt Tourism Newsletter You are named as a Zermatt Matterhorn partner in the newsletter sent to around 220,000 addresses Social Media posts Each year you receive one post via our Facebook and Instagram account. You determine the content yourself or ideally you can work it out with us Product placement and possible product sales in the main hall of Zermatt Tourism Products and giveaways can be placed and possibly sold in the main hall of Zermatt Tourism Access to offers from our partners Once a year, you take a Matterhorn round-trip helicopter flight on your own or with up to 5 passengers You and or your customers receive 5 ski passes international (day passes)

20 Partnership Zermatt Matterhorn 37 TOP PARTNER TOP PARTNER Advertisement in a segment-specific brochure If available; otherwise compensation in another brochure Naming as a Zermatt Matterhorn partner at You are named as a Top Partner and linked on our partner page Unique mention in the contents of the Zermatt Tourism Newsletter You are named as a Zermatt Matterhorn Partner in the segment-specific newsletter and linked on our partner page Product placement and giveaways in contacts with segment-specific travel agencies and media professionals By arrangement, products may be given to travel agencies and media professionals Access to offers of our partners You receive 2 ski passes (day passes) for yourself and / or your clients As a Zermatt Matterhorn Top Partner with a partnership value of CHF 10,000, we provide the following adjacent performance services. We would be happy to modify these under an agreement.

21 Partnership Zermatt Matterhorn 39 EVENT AND PROJECT-RELATED PARTNERSHIPS Zermatt Matterhorn is a venue for major events with a strong and at times international impact throughout the year. New events very often take place. There are some which take place only once and others that are held annually and become established in the destination. We are always looking for new unique premium events. These events can be held for different target groups. We will be pleased to arrange bridges and make contact between you and the event organizers or support you both at the beginning of your cooperative efforts. At you can get an overview of our broad landscape of events. Themes paths for families, mountain bike trails, photo points for selfie-loving Matterhorn photographers and much more. Of course, we are always open and looking for new ideas and projects.

22 Partnership Zermatt Matterhorn 41 GENERAL INFORMATION & CONTACT. For further information, please see the enclosed annual report from Zermatt Tourism, our brochures or our website at We would be happy to work out a tailored partnership agreement together with you by combining your epectations with ours and, above all, taking advantage of every bit of synergy. Your direct contact at Zermatt Tourism: Christian Ziörjen Event and Partnership Manager Bahnhofplatz 5 CH-3920 Zermatt Tel christian.zioerjen@zermatt.ch

23 Zermatt Tourism Bahnhofplatz 5, 3920 Zermatt Tel. +41 (0)