IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE DIFFERENT.

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Leon Ellis
5 years ago
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1 ANNA NAGAR

Our Design Inspiration The Madras Check, bright, lively and instantly recognisable, has been internationally fashionable since the 18 th century.

2 Our Design Inspiration The Madras Check, bright, lively and instantly recognisable, has been internationally fashionable since the 18 th century. Retaining its popular appeal the pattern evolved and developed over the years, like the city from which it takes its name. IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE DIFFERENT. COCO CHANEL

3 Owned, developed and managed by A NEW METROPOLITAN CENTER FOR CHENNAI

4 CONTENTS 09 / DESIGNED FOR RETAIL INNOVATION 27 / EXPERIENCE A LIFESTYLE BEYOND RETAIL 37 / LOCATION AT THE HEART OF IT ALL 47 / IT S NOT JUST SHOPPING, IT S VIRTUOUS RETAIL

5 DESIGNED FOR RETAIL INNOVATION

VR CHENNAI DESIGN 11 CONTEMPORARY DESIGN, INSPIRED BY CHENNAI Inspired

of Madras Check, Virtuous Retail, collaborating with international

84 million sq ft LEED Gold certified centre, forms the strategic focus

6 VR CHENNAI DESIGN 11 CONTEMPORARY DESIGN, INSPIRED BY CHENNAI Inspired by the soaring Gopurams of the temples of Chennai, and the technicolor of Madras Check, Virtuous Retail, collaborating with international architects Broadway Malyan, have designed the retail destination for Chennai. Offering 1 million sq ft of high quality retail opportunities, this 1.84 million sq ft LEED Gold certified centre, forms the strategic focus of a 42 acre mixed-use development. This striking contemporary addition to Chennai's rich heritage will redefine the city's landscape.

VR CHENNAI DESIGN 13 THE HOLY GARDEN A PERFECT BLEND OF RETAIL CONCEPTS WITH CLEAR CONNECTIONS AND BRANDING OPPORTUNITIES Building on successful Virtuous Retail centre layouts, the interior of VR

7 VR CHENNAI DESIGN 13 THE HOLY GARDEN A PERFECT BLEND OF RETAIL CONCEPTS WITH CLEAR CONNECTIONS AND BRANDING OPPORTUNITIES Building on successful Virtuous Retail centre layouts, the interior of VR Chennai offers a long curved interior for exceptional visibility, circulation, and ample space for events and eye-catching branding. Punctuating this journey are three significant spaces, The Sanctum, The Sacred Precinct and the Holy Garden (shown here). With thoughtful design and careful selection of high quality materials, each of these areas engages visitors and provides a distinct rhythm to the retail experience, resulting in longer dwell times.

8 VR CHENNAI DESIGN 15 DESTINATION RETAIL At VR Chennai, whatever the retail question, there is an answer to be discovered among high-gloss fast fashion, speciality shops and trend-setting boutiques. A MAGNET FOR SHOPPERS, FASHIONISTAS, COOL HUNTERS AND THEIR FANS

9 VR CHENNAI DESIGN 17 THE SACRED PRECINCT COMMUNITY SPACE FOR FRIENDS AND FAMILY

10 VR CHENNAI DESIGN 19 GLOBAL MEETS LOCAL INTERNATIONAL FASHION BRANDS INTERWOVEN WITH LOCAL HERITAGE MARQUES CREATE A COMPELLING MIX

11 VR CHENNAI DESIGN 21 THE INNER SANCTUM RETAIL IN THE ROUND: SPACE, LIGHT AND SUBLIME SHOPPING AT THE HEART OF VR CHENNAI

12 VR CHENNAI DESIGN 23 CONVENIENCE MATTERS LIVELY HEART OF THE COMMUNITY A ONE STOP SHOP FOR EVERYDAY NECESSITIES VR Chennai includes a leading supermarket and DIY superstore that, along with a multitude of service outlets, will ensure the wide primary catchment area is never caught short for essentials.

VR CHENNAI DESIGN 25 AT THE CENTRE OF CHENNAI LIVING A HOP, SKIP AND JUMP FOR 2,500 FAMILIES VR Chennai is unique in that it offers direct access from multiple entrances,

13 VR CHENNAI DESIGN 25 AT THE CENTRE OF CHENNAI LIVING A HOP, SKIP AND JUMP FOR 2,500 FAMILIES VR Chennai is unique in that it offers direct access from multiple entrances, reached by beautiful landscaped walkways. Surrounding residents are drawn into the main retail spaces through a generous and energised public realm with a distinct high street feel.

14 EXPERIENCE A LIFESTYLE BEYOND RETAIL

VR CHENNAI AMENITIES 29 SOMETHING DIFFERENT ON EVERY LEVEL VR CHENNAI

OF EVERY AGE AND ASPIRATION Features abound at VR Chennai and its not

For business there are branded offices and collaborative workspaces for

Chennaites will appreciate the multitude of entertainment options, that

15 VR CHENNAI AMENITIES 29 SOMETHING DIFFERENT ON EVERY LEVEL VR CHENNAI OFFERS MORE THAN BRANDS AND BEVERAGES TO ATTRACT CHENNAITES AND TOURISTS OF EVERY AGE AND ASPIRATION Features abound at VR Chennai and its not just shopping and great food that will draw the crowds. For business there are branded offices and collaborative workspaces for entrepreneurs, freelancers and start-ups. Chennaites will appreciate the multitude of entertainment options, that include: a 10-screen cinema, featuring Gold Class and IMAX, a fitness centre, luxury spa, roof-top tennis courts and swimming pool.

16 VR CHENNAI AMENITIES 31 SIMPLE TO POP IN EASY TO STAY LONGER WHAT S FRESH, WHAT S SEASONAL, WHAT S HAPPENING IS ALWAYS CENTRE STAGE AT VR CHENNAI

VR CHENNAI AMENITIES 33 EPICUREAN DELIGHTS UNIQUE CONCEPTS AND INTENSE LOCAL FLAVOURS FUSE TO

revolutionise the city s dining landscape.

both indoors and al fresco, over multiple levels.

17 VR CHENNAI AMENITIES 33 EPICUREAN DELIGHTS UNIQUE CONCEPTS AND INTENSE LOCAL FLAVOURS FUSE TO DELIVER AN UNFORGETTABLE DINING EXPERIENCE The F&B offering at VR Chennai is set to revolutionise the city s dining landscape. Reputed names will offer fine dining, quick service restaurants, casual dining, cafe-culture, both indoors and al fresco, over multiple levels. The famous Food Box concept will make its debut in Chennai with 22 kitchens and 4 kiosks serving both international and local cuisine. In addition, a themed lounge will offer space to socialise and unwind.

VR CHENNAI AMENITIES 35 EXCITEMENT EVERY DAY A PUBLIC REALM BUZZING WITH

MAXIMISES TRADING At VR Chennai, a carefully curated program of activities

With themed decor and activities throughout the year, holiday times will

Tapping into the city s rich cultural fabric, visitors will enjoy an events

18 VR CHENNAI AMENITIES 35 EXCITEMENT EVERY DAY A PUBLIC REALM BUZZING WITH EVENTS AND ACTIVITY DELIVERS A MEMORABLE EXPERIENCE FOR SHOPPERS AND MAXIMISES TRADING At VR Chennai, a carefully curated program of activities facilitates a social and community hub. With themed decor and activities throughout the year, holiday times will always have something new to see, do and interact with. Tapping into the city s rich cultural fabric, visitors will enjoy an events program that includes: the best of traditional dance, local theatre, jazz recitals, rock concerts, book reading clubs, TED talks, awards shows and much more.

19 LOCATION AT THE HEART OF IT ALL

VR CHENNAI LOCATION 39 WHY CHOOSE CHENNAI THE FOURTH LARGEST ECONOMY IN INDIA WITH HUGE GROWTH POTENTIAL Chennai is ever evolving and its progress has been recognised in 2015 when it was featured in

20 VR CHENNAI LOCATION 39 WHY CHOOSE CHENNAI THE FOURTH LARGEST ECONOMY IN INDIA WITH HUGE GROWTH POTENTIAL Chennai is ever evolving and its progress has been recognised in 2015 when it was featured in Lonely Planet's Top 10 places to visit along with a National Geographic recommendation as a Global Top 10 food city. This is a city that is making its mark on the world stage. THE RECOGNIZED GATEWAY TO SOUTH INDIA 5.3M Chennai city population 6TH largest Indian city 2ND highest literacy rate HIGH PROPORTION OF QUALITY CONSUMERS CURRENTLY ONLY 4 GRADE A MALLS IN CHENNAI ECONOMIC HUB FOR MANUFACTURING, AUTOMOBILE AND IT SERVICES 24% AVERAGE HOUSEHOLD EXPENDITURE ON RETAIL *as percentage of the annual income 1.2M HOUSEHOLDS EARNING MORE THAN INR 1,000,000 PA 98.6% OCCUPANCY ACROSS GRADE A RETAIL

21 Affluent Catchment 10km 41 A rich immediate catchment area of 1,400 upscale residential units (that will increase to 3,800 by 2018). Airport Rail Station Bus Terminal CHENNAI A super primary catchment area of Anna Nagar and a primary catchment comprising the upscale residential neighbourhoods of Kilpauk, Mogappair and Nungambakkam. Capital values in these areas are comparable to other wealthy catchments across the city ensuring a high spending hub. River Cooum River Adyar Outer Ring Road PATTABIRAM Inner Ring Road THIRUMULLAIVOYAL ANNANUR KORATTUR 5km VILLIVAKKAM PERAMBUR WASHERMANPET 1km 500m ANNA NAGAR KILPAUK Super Primary Catchment 5min drive time, 50,000 people, average purchasing power INR 181,000 per capita THIRUVERKKADU MOGAPPAIR KOYAMBEDU VR Primary Catchment 15min drive time, 1.2m people average purchasing power INR 178,000 per capita NUNGAMBAKKAM Secondary Catchment 30min drive time, 5m people, average purchasing power INR 231,000 per capita MANGADU RAMAPURAM GUINDY

22 43 Prime Location VR Chennai is strategically positioned in Anna Nagar which is part of the prime growth corridor of the city. Access by car is effortless, enabled by close proximity to National Highway 4, 45 and 205. The development sits a 10-minute walk from a metro station ensuring that Chennaites from all over the city will have access to a unique retail experience. Connectivity Motorways Rivers Metro line Key Landmarks 1 Metrozone: captive residential campus 1 V R C H E N N A I NH45 J AWAHARL AL NEHRU RD 2 School 3 Corporate housing 4 Residential college 5 Hospital 3,800 upscale residential units Access & Circulation Pedestrian Service Vehicular Paved walkway Pedestrial walkway R I V E R C O O U M

VR CHENNAI LOCATION ANNA NAGAR WEST BUS DEPOT ICF COACH FACTORY THIRUMANGALAM METRO STATION TOWER PARK ROUND "TANA" KILPARK CEMETERY AYYAPPA TEMPLE THIRUMANGALAM FLY OVER

23 VR CHENNAI LOCATION ANNA NAGAR WEST BUS DEPOT ICF COACH FACTORY THIRUMANGALAM METRO STATION TOWER PARK ROUND "TANA" KILPARK CEMETERY AYYAPPA TEMPLE THIRUMANGALAM FLY OVER CENTRAL GOVT. STAFF QUARTERS OVERHEAD TANK KENDRIYA VIDYALAYA SCHOOL 6+2 RESIDENCE QUARTERS PILLAYAR KOIL ST J.N. ROAD IOB STAFF COLLEGE METROZONE ENTRY METROZONE RESI. TOWERS

24 IT S NOT JUST SHOPPING, IT S VIRTUOUS RETAIL

VR CHENNAI CREDENTIALS 49 WHO VR SITE SELECTION CRITERIA 4 OF THE TOP 9 MARKETS PREMIUM MICRO-MARKETS TRANSPORT

is delivering on its global retail promise. But unleashing latent demand takes local knowledge.

offer for Chennai, tailoring the retail experience to perfection.

totalling approx~ 5 million sq ft, delivering international quality retail to affluent communities.

Growth Corridors Dense Residential Areas Integrated with public transport Captive transport services Pedestrian access

25 VR CHENNAI CREDENTIALS 49 WHO VR SITE SELECTION CRITERIA 4 OF THE TOP 9 MARKETS PREMIUM MICRO-MARKETS TRANSPORT CONNECTIVITY DIGITAL CONNECTIVITY VR Chennai, Anna Nagar Powered by new jobs, driven by rising living standards, India is delivering on its global retail promise. But unleashing latent demand takes local knowledge. Out of the success of Surat and Begaluru comes Virtuous Retail s expertise to match customer profiles with the right offer for Chennai, tailoring the retail experience to perfection. Founded in 2007, Virtuous Retail has a pan- India presence with 5 lifestyle centres in 4 of India s top cities, totalling approx~ 5 million sq ft, delivering international quality retail to affluent communities. Economic Development Population Internet Penetration Retailer Performance Catchment Potential Prosperity to Spend High Growth Corridors Dense Residential Areas Integrated with public transport Captive transport services Pedestrian access Focus on walkability Modern Infrastructure Network Effect Active on Social Platforms Focus on Omnichannel Experience VR Bengaluru, Whitefield Main Road VR Surat, Dumas Road Pune, City Centre Arena, Kanakpura Road, Bengaluru

VR CHENNAI TOP CREDENTIALS 51 VR DIFFERENT AWARDS & RECOGNITION CONNECTING COMMUNITIES Including and celebrating local culture through art and events MASTER RETAILER APPROACH Leading the way,

destinations in Surat and Bengaluru has been recognised and decorated by the industry.

1 ST OPENING IN INDIA MUJI COLE HAAN ADIDAS HOMECOURT 1 ST OPENING IN SOUTH INDIA H&M HUNKEMOLLER 1 ST OPENING IN CITY / REGION H&M SUPER DRY ZARA MARKS & SPENCER SWAROVSKI + MANY MORE 17 UNIQUE

THE MAGIC GARDEN THE WHITEFIELD ARMS BENGALURU MURAL SOCIAL MEDIA EXPOSURE Online activation is core to VR's overall marketing and engagement strategy and this has resulted in a direct line to a wide

26 VR CHENNAI TOP CREDENTIALS 51 VR DIFFERENT AWARDS & RECOGNITION CONNECTING COMMUNITIES Including and celebrating local culture through art and events MASTER RETAILER APPROACH Leading the way, innovating and curating fresh concepts PREMIUM LIFESTYLE EXPERIENCES Attracting major international brands ART OF PLACEMAKING User-friendly memorable destinations The runaway success of VR flagship destinations in Surat and Bengaluru has been recognised and decorated by the industry. RETAIL AWARDS AWARDS FOR VR SURAT 100+ CURATED EVENTS >20% EVENT DRIVEN FOOTFALL UPLIFT 39,500 sq ft SKYDECK ROOF TOP EVENT SPACES 336,480 FOOD BOX CARDS ISSUED SINCE OPENING 69 INTERNATIONAL BRANDS 1 ST OPENING IN INDIA MUJI COLE HAAN ADIDAS HOMECOURT 1 ST OPENING IN SOUTH INDIA H&M HUNKEMOLLER 1 ST OPENING IN CITY / REGION H&M SUPER DRY ZARA MARKS & SPENCER SWAROVSKI + MANY MORE 17 UNIQUE CURATED ENVIRONMENTS PICNIC DESTINATION DUMAS SQUARE STREAT: FOOD HAVEN MAGDALLA PLAZA FESTIVAL PARK CENTER COURT THE RUNWAY THE ARC FREE PLAY FOODBOX SKYDECK I LOVE BLR GARDEN CITY THE MAGIC CIRCLE THE MAGIC GARDEN THE WHITEFIELD ARMS BENGALURU MURAL SOCIAL MEDIA EXPOSURE Online activation is core to VR's overall marketing and engagement strategy and this has resulted in a direct line to a wide group of consumers. 286,575 SOCIAL MEDIA USERS 1,948 TWITTER 1,372 OTHERS AWARDS FOR VR BENGALURU VR SURAT IS RATED AS THE TOP ATTRACTION BY TRIPADVISOR 282,192 FACEBOOK *Accurate as of May 2016 *Accurate as of May

7.00 m wide fire truck road METERING ROOM TRANSFORMER ROOM MEZZANINE G1-ANCHOR G0-L1 18299 sqft G7-ANCHOR G0-L1 23358 sqft G3-RETAIL 1205 sqft G4-RETAIL 1281 sqft Female Toilet Male Toilet HC G2-F&B

9795 sqft G2-F&B 958 sqft ELECTRICAL ROOM AHU G36 MINI ANCHOR G0-L1 4392 sqft G40-RETAIL 495 sqft G39-RETAIL 753 sqft G59-ANCHOR G0-L1 3767 sqft G36-ANCHOR G0-L1 6168 sqft HOTEL LOADING BAY 7.

YVES SAINT LAURENT SOUTH ENTRANCE G34-F&B 1517 sqft G33-F&B 1453 sqft G32-F&B 1453 sqft G27-ANCHOR 1765 sqft G30-RETAIL ELECTRICAL ROOM G29-RETAIL 2045 sqft G28-F&B 1453 sqft G56-RETAIL 1012 sqft

G47-RETAIL 991 sqft G48-RETAIL G49-RETAIL 872 sqft 646 sqft G50-RETAIL 549 sqft G51-FLAGSHIP 1840 sqft G9 RETAIL 600sqft G10 RETAIL 695 sqft G11-F&B 635 sqft G12-F&B 484 sqft G13-F&B 947 sqft

28 7.00 m wide fire truck road METERING ROOM TRANSFORMER ROOM MEZZANINE G1-ANCHOR G0-L sqft G7-ANCHOR G0-L sqft G3-RETAIL 1205 sqft G4-RETAIL 1281 sqft Female Toilet Male Toilet HC G2-F&B 1797 sqft G5-RETAIL 840 sqft G6-RETAIL 1625 sqft G6-RETAIL 1765 sqft M&C WEST ENTRANCE JN RM ATRIUM G41-RETAIL G42-RETAIL 689 sqft 872 sqft G43-RETAIL 872 sqft G44-RETAIL 872 sqft G38-ANCHOR G0-L sqft G2-F&B 958 sqft ELECTRICAL ROOM AHU G36 MINI ANCHOR G0-L sqft G40-RETAIL 495 sqft G39-RETAIL 753 sqft G59-ANCHOR G0-L sqft G36-ANCHOR G0-L sqft HOTEL LOADING BAY 7.00 m wide fire truck road LOADING BAY VR CHENNAI GROUND FLOOR Anchor Stores Mini Anchor Stores Retail Inline Stores F&B FASHIONS FADE, STYLE IS ETERNAL. YVES SAINT LAURENT SOUTH ENTRANCE G34-F&B 1517 sqft G33-F&B 1453 sqft G32-F&B 1453 sqft G27-ANCHOR 1765 sqft G30-RETAIL ELECTRICAL ROOM G29-RETAIL 2045 sqft G28-F&B 1453 sqft G56-RETAIL 1012 sqft G55-RETAIL 797 sqft G54 RETAIL 603 sqft G53 RETAIL 366 sqft G58-ANCHOR G0-L sqft ATRIUM G57-F&B 1300 sqft Female Toilet Male Toilet G52-RETAIL 1109 sqft G45-RETAIL 872 sqft G46-RETAIL 1152 sqft G47-RETAIL 991 sqft G48-RETAIL G49-RETAIL 872 sqft 646 sqft G50-RETAIL 549 sqft G51-FLAGSHIP 1840 sqft G9 RETAIL 600sqft G10 RETAIL 695 sqft G11-F&B 635 sqft G12-F&B 484 sqft G13-F&B 947 sqft G16-RETAIL 732 sqft G17-RETAIL 516 sqft G14-RETAIL 936 sqft G15-RETAIL 904 sqft AHU ELECTRICAL ROOM AHU 7.00 m wide fire truck road G18-F&B 796 sqft NORTH ENTRANCE G19-F&B 1162 sqft G20-RETAIL 1001 sqft ATRIUM G27-ANCHOR 3735 sqft G26-F&B 1453 sqft G21-RETAIL 1001 sqft G25-RETAIL 1044 sqft G22-RETAIL 1216 sqft G24-RETAIL 1475 sqft G23-ANCHOR G0-L sqft For leasing and commercial enquiries, please contact: Images are artist's impressions and are used solely for illustration purposes only and subject to change. Information pertaining to floor plans, dimensions and specifications may be subject to further change pending approval from the relevant authorities and facilities management team. May Designed by Accurate as of 19 January 2016 EAST ENTRANCE 7.00 m wide fire truck road Virtuous Retail Services Pvt. Ltd. 40 Vittal Mallya Road 1st Floor Bengaluru , India business@virtuousretail.com

29 Owned, Designed and Managed by

PREMIUM OFFICES ALWAYS BUSINESS ONE CENTRAL

PREMIUM OFFICES ALWAYS BUSINESS ONE CENTRAL ONE CENTRAL PREMIUM ALWAYS BUSINESS A NEW CLASS OF BUSINESS SPACE OVERVIEW 7 ONE CENTRAL 11 STRATEGIC LOCATION 13 QUALITY & CERTIFICATIONS 19 CONNECTIVITY 23 AREA & AMENITIES 25 27 DEVELOPER OVERVIEW 7