Global Cities Retail guide. Cushman & Wakefield 2012/2013

Transcription

1 Cushman & Wakefield 2012/2013

2 Overview is Norway s only real city by international standards and for a capital it is relatively low key. It is the oldest capital city in Scandinavia. The modern city centre was built in the 19th century and boasts wide streets, parks, solid 19th century buildings and long classical vistas. The city is located at the head of the 100-kilometre fjord. The fjord s 40 islands are used for recreation, and many of them can be reached by ferry. is by far the most sophisticated retail centre in Norway as it is the only city large enough (the population of and its suburbs is 1,484,823) to support a full range of retailing. Retail spending in the city is higher than the national average and the city itself absorbs around 43.6% of total national retail sales.

3 Overview Over 600,000 people Population

4 Key Retail Areas & Streets KARL JOHANS GATE Karl Johangate extends from the Central Station to the castle and is one of the main shopping streets in. It is dominated by high volume retailers in the fashion and accessories market, including Zara, H&M, Aldo, Gina Tricot and the various brands of the Norwegian Varner gruppen, as well as luxury brand shops like Louis Vuitton, and Hermes. The partly pedestrianised street includes many of s tourist attractions and has a high footfall. The shopping center Eger with the high end department store Høyer is also located on Karl Johans gate, and is home to 25 shops, with an emphasis on designer clothing and accessories. s largest book store, Tanum is also located at Karl Johan within the department store Paleet. Karl Johans Gate also features one of Norway s most prominent hotels, the Grand hotel, as well as the Norwegian parliament, the cathedral, and a number of restaurants and bars. BOGSTADVEIEN Bogstadveien which is situated slightly further from the city centre, caters for the more upmarket shopper. It complements the luxury and high fashion boutiques that are also located in Stortingsgata and Karl Johans gate. It is dominated by fashion, including flagship stores of international fashion brands such as H&M, Monsoon, Benetton and Zara to the more exclusive designer boutiques such as Norwegian stores Koma and Kamikaze, which both serve as luxury multi-brand retailers for brands such as Valentino, Gucci and Prada. Moods of Norway and Lacoste also have stores in the street. AKERSGATA Luxury goods retailers such as Louis Vuitton, Mulberry, Tiedemann (watches), jeweler David-Andersen, Follestad and as well as high fashion boutiques, are located in the city centre in Akersgata, the pedestrianised street behind the parliament building. A high-end shopping centre (Eger) opened recently at Egertorget, and is the most exclusive shopping-centre in. This shopping centre is located right across the street from David-Andersen.

5 Key Retail Areas & Streets STEEN & STRØM MAGASIN Steen & Strøm is one of s oldest department stores situated on a side street off Karl Johansgate. It has been newly renovated and has a number of fashion shops with famous brands as well as floors dedicated to cosmetics and interior design. At the top of the building there is an outdoor cafe and nightclub with views across the city centre. BYPORTEN Byporten Shopping is next to Central Station ( S). It includes around 60 shops, a Scandic Hotel and Norway s largest Egon Restaurant. OSLO CITY Just across the street from the Central Station, City is one of Norway s most popular shopping centres. The centre has over 90 shops and restaurants, including most major international and Norwegian chains, spread across five floors. It has a GLA of 19,430 sq.m and a turnover of million (2010). AKER BRYGGE Aker Brygge is a mixed use centre on the waterfront. It has over 60 stores and 35 restaurants. By 2015 Aker Brygge will have been totally refurbished to create a modern interior along with a revitalized seaside promenade and pier.

6 Key Retail Areas & Streets market overview Data as of August 2012 KEY AREAS/ STREETS/SHOPPING CENTERS CONSUMER PROFILE MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT FOR UNIT OF 200 SQM RANGE OF UNIT SIZES Karl Johans gate Locals, Tourists Zara, H&M, Aldo, Gina Tricot, Varner Group brands Moods of Norway, G-Star NOK 18,000/ sqm/pa 60-4,000 sqm Bogstadveien Locals H&M, Monsoon, Benetton, Zara, Moods of Norway, Lacoste Aldo, MQ, Marimekko NOK 8,000/sqm 60-1,500 Akersgata Locals, Tourists Louis Vuitton NOK 10, sqm Byporten Mass market G-Star, The Body Shop, Mexx, Lush, Benetton, BR Toys, Game Stop City Young, mass market Accessorize, Bik Bok, Carlings, Clas Ohlson, H&M, Lindex, Vero Moda Aker Brygge Locals, Tourists Tiger of Sweden, Benetton, H&M, Gant, MCS Marlboro Classics, Ecco, Din Sko NOK 4, NOK 8, 'TBC NOK 8,000/sqm 50-5,000

7 Food & Beverage There are food and beverage outlets to suit all tastes and budgets in. Norway has some of the world s finest chefs, and several of them are found in restaurant kitchens in. Norway s Michelin rated restaurants are all situated in or near. In the city centre Stortingsgatan, running parallel to Karl Johans gate, and both leading eastwards from the Royal Palace have a few restaurants and nightclubs, though most will be found in one of the side-streets either running directly from them, or parallel to them. Other key areas are Grünerløkka, Aker Brygge, Solli Plass, Majorstuen and Grønland. Majorstuen is known for its vibrant downtown, especially its shopping and it is one of the city s most stylish neighbourhoods. Holmenkollen, in addition to being a residential area in with its restaurants and other food & beverage outlets, has been a ski recreation area since the late 19th century, with its famous ski jumping hill (Holmenkollbakken). Grønland is full of relatively cheap eating establishments, shops selling fabrics and jewellery, Indian and Pakistani sweet shops, cheap beer etc. Another budget dining area is Torggata (from Hausmanns gate south to Youngstorget). Aside from the city centre, Aker Brygge, the waterfront located south of the city hall has outdoor restaurants and bars almost everywhere. During summer the area is very vibrant. It has become an established and popular destination for leisure and entertainment. market overview KEY AREAS CONSUMER PROFILE FOOD & BEVERAGE OPERATOR INCLUDING Aker Brygge Tourist to high end McDonald s, Eataly Ristorante, Jensen's Biffhus, TGI Friday s, Olivia, Beach Club, Onda City Centre Full range Brasserie France, Balthazar, Kaffebrenneriet, Bagel&Juice Grünerløkka Young, trendy, Kaffebrenneriet, Trancher, San Leandro, Villa Paradiso, Bugges Majorstuen Usually quite wealthy, all kinds of ages Data as of August 2012 The Broker, Yaya's, Jacob Aall, United Bakeries, Kaffebrenneriet, Baker Hansen, Olivia, Lille Asia, Sushi&Wok, Nodee. Grønland Young, on a budget Vognmand Nilsen, Curries Grønland, Vann & Brød, Café con Bar Holmenkollen Wealthy, families Holmenkollen restaurant, Holmenkollen Park Hotell, Jonoe Sushi, United Bakeries. Torggata Young, on a budget Internasjonalen, Justisen, Revolver,Café Sara Independent food and beverage operators dominate the and indeed the Norwegian market, accounting for half of total turnover.

8 JOHN STRACHAN Global - EMEA Ph: Portman Square London, England W1A 3BG john.strachan@eur.cushwake.com MATT WINN Americas Ph: Ivan Allen Jr. Boulevard, Suite 700 Atlanta, GA matt.winn@cushwake.com SANJAY VERMA Asia Pacific Ph: /F The Headquarter Building 168 Xizang Zhong Lu Shanghai, China PRCi sanjay.verma@ap.cushwake.com No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals Cushman & Wakefield, Inc. All rights reserved.