37TH ESMA CONVENTION PROGRAMME SEPTEMBER Growth through. Innovation
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1 37TH ESMA CONVENTION PROGRAMME SEPTEMBER 2014 Growth through Innovation
2 OSLO SEPTEMBER 2014 RICA HOLMENKOLLEN PARK HOTEL Meet your colleagues from accross Europe and learn more of GROWTH THROUGH INNOVATION Dear Members and Friends, At Jensen we are looking forward to welcoming you all to Oslo, Norway for the 37th ESMA Convention. Growth through Innovation is the theme for this year s conference. Consumers are faced with a seemingly endless assortment to choose from and that is only from what appears on the retailers shelves. Many more products do not even make it that far. As Distributors we survive and prosper by generating profitable sales growth through working with suppliers and brand owners to provide products that consumers can believe in, that meet their needs and offer good value. We will look at what consumers and customers find to be good innovation, particularly as consumers grow more and more demanding. How can we as distributors contribute to good innovation in our markets? Two very successful innovations, Ella s Kitchen baby food and Oatly Oat drinks will share their innovation journeys with us and there is much to learn from their experiences. Both companies have chosen the Distributor model and will present their perspective. ESMA Conventions offer much more than the working conference. There is the opportunity to visit interesting retail formats, network, meet old and new friends and also relax and enjoy the wonderful city of Oslo a vibrant modern city sitting in a fjord surrounded by forests and hills. We have an outstanding program combining business with nature, culture, good food and fun! We look forward to welcoming you to Oslo in September. Best regards, Christine Christine Bugge Jensen President ESMA Rica Holmekollen Park is situated on the hilltop of Oslo overlooking the entire city with lush woods right behind it. Only 10 minutes from Oslo center, it is still in a quiet area next to the famous Holmenkollen ski jump. Address: Kongeveien 26, 0787 Oslo, tel:
3 Enjoy Norway! THURSDAY 4TH SEPTEMBER Day activities: GOLF VENUE: HAGA GOLF COURSE (Adress: Grinivn 315, hagagolf.no) 08:30 Departure from hotel (please meet 5 minutes early in reception) 09:00 Driving range open for players 10:00 Tee off. Lunch «to go» provided between hole 9 & 10 16:30 Return to hotel STORE VISITS 14:00 Departure from hotel (please meet 5 minutes early in reception) We will visit 3 of the 4 major retailers in Norway; NorgesGruppen s CC Vest, Coop s Mega Skøyen and Rema s Rema 1000 Majorstuen 18:00 Arrival back at hotel Evening activities: AN EVENING AT THE SKI MUSEUM (holmenkollen.com) 19:00 Departure from hotel (please meet 5 minutes early in reception) We will walk to the museum together (5 min). Bring appropriate shoes and light jacket. This evening we will have the opportunity to look at the view of Oslo from the top of the Ski Jump. Finger food to be served.
4 FRIDAY 5TH SEPTEMBER Day activities: BUSINESS CONFERENCE PROGRAMME (Holmenkollen Park Hotel) 08:30 Conference Registration and coffee in Saga C. Opening of Brand Showcase 09:00 Welcome, Eddie Scaife CEO ESMA/ Christine Bugge Jensen President ESMA 09:30 Innovation in Europe, Johan Sjøstrand; SVP Nielsen 10:15 Innovation from trade perspective,truls Fjeldstad, Director of marketing intelligence at NorgesGruppen ASA 10:45 Break 11:05 Successful innovation what went right? Paul Lindley; Ella s Kitchen 12:00 Break 12:20 New Directions with a solid background, Toni Petterson; Oatly 13:05 Lunch 14:00 Invasion or innovation, Jan Hillesland; Big Blue Company 15:05 From Manager to Leader, Svein Harald Røine; Alltid Positiv 16:05 Break 16: Report & AGM, Eddie Scaife CEO ESMA Innovation award 18:00 Close of Brand Showcase PARTNER PROGRAMME 10:00 Departure from hotel (please meet 5 minutes early in reception) 10:30 Nobel Peace Center (nobelpeacecenter.org) 45 min guided tour where you will learn about Nobel laureates such as Nelson Mandela, Martin Luther King Jr., Mother Teresa and Dalai Lama. 12:00 Lunch at Onda Sea (Onda.no) 13:35 Astrup Fearnly Museum Of Modern Art (afmuseet.no) The museum has collections from artists such as Jeff Koons, Damien Hirst, Cindy Sherman and Andy Warhole 16:30 Return to hotel Evening activities: GALA DINNER (Holmenkollen Park Hotel) 19:00 Gala Dinner reception outside Saga A&B
5 SATURDAY 6TH SEPTEMBER Day activities: EXPLORE THE OSLOFJORD You will have the opportunity to be both inside and outside today, so bring a warm (waterproof) jacket and good walking shoes. There are opportunities to be more active and less active depending on your wishes! 10:00 Leave hotel (please meet 5 minutes early in reception) 11:00 Boatride from Rådhusbrygge 3 (Norway Yacht Charter) 12:45 Lunch at Lille Herbern 15:00 Bus back to hotel Evening activities: 17:30 Leave hotel for dinner (please meet 5 minutes early in reception) 18:00 Fram Museum Address: Bygdøynesvn 36, frammuseum.no Fram ( Forward ) is a ship that was used in expeditions of the Arctic and Antarctic regions by the explorers Fridtjof Nansen, and Roald Amundsen between 1893 and It was designed and built by the Norwegian shipwright Colin Archer for Fridtjof Nansen s 1893 Arctic expedition. At the museum you will be able to walk through the ship Dinner at the Maritime Museum Enjoy a relaxed dinner overlooking the fjord and the city of Oslo. Enjoy Norway!
6 Go to esma.org to learn how you can enter your success story in the 2014 ESMA Innovation Award and to participate in the Brand Showcase.
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