Pedro M. Trinidad, Jr. Cortes Pride Campaign

Transcription

1 Pedro M. Trinidad, Jr. Cortes Pride Campaign

2 Burgos and Uba Marine Protected Area

3 Burgos and Uba Marine Protected Area A Covenant We, the Cortes Marine Protected Areas Steward, believed that real food security and development can only be achieved by sustainably managing, preserving, conserving and protecting our marine resources for the present and future generation through social marketing, people s participation, strengthening the management and enforcement of laws of the marine protected areas. In witness hereof, we affixed our signature this 7 th day of December in the year of our Lord 2010 in the municipality of Cortes, Surigao del Sur Philippines. Campaign Strategy

4 Burgos and Uba Marine Protected Area Target Audience TA -1 Fishers Behavior Change Stop Fishing within the MPA TA-2 Community Residents Reporting TA-3 LGU Employees Promotion of MPA related activities to friends & Family Members Campaign Strategy

5 KAP MPA Rating Fishing effectively stopped inside the sanctuary zone [Ang panagat sulod sa MPA nahunong na] Illegal and destructive fishing reduced outside of MPA [Ang illegal ug makadaot nga panagat mikunhod gawas sa MPA] PCRA/MERF Precontempl ation Contem plation Preparati on Validation / Discussion Action (Report, Guard, Stop fishing) 3 kgs. Average fish catch Passive

6 K Knowledge A Attitude IC Interpersonal communications Conservation Goals: 10% increase fish biomass, 2 % hard coral cover Perceived higher Fishers fish catch

7 Burgos and Uba Marine Protected Areas Social Marketing Strategies

8 Burgos and Uba Marine Protected Areas Social Marketing Strategies

9 Burgos and Uba Marine Protected Areas Conservation Strategies 24/7 MPA Guarding

10 Theory of Change, Results, and Critical Analysis K Knowledge Uba Fishers Attained TOC Pre Target Post (pp) K Control site

11 Theory of Change, Results, and Critical Analysis A Attitude Uba Fishers Attained TOC Pre Target Post (pp) A Control site

12 Theory of Change, Results, and Critical Analysis IC Interpersonal communications Uba Fishers TOC Pre Target Post Attained (pp) IC

13 Theory of Change, Results, and Critical Analysis Uba Local Fishers TOC Pre Target Post Attained (pp) BR Uba Pre Target Post Deputy Fish Warden

14 Theory of Change, Results, and Critical Analysis Uba Pre Target Post days/mo. days/mo. days/mo. Uba Fishers Attained TOC Pre Target Post (pp) BC Control site MPA Guarding

15 Theory of Change, Results, and Critical Analysis TOC PRE TARGET POST TR # of Persons Apprehended # of Violations Troy Hansel Deputy Country Director, WCS Lao PDR

16 Pre Target Post Biomass Coral Cover

17 Bright Spots and Areas of Improvement How we monitored success? Women & 4 P s Guarding the MPA Radio Program 2009 Troy Hansel Deputy Country Director, WCS Lao PDR

18 Bright Spots and Areas of Improvement How we monitored success? School Bus Painting Billboard with landscaping 2009 Troy Hansel Deputy Country Director, WCS Lao PDR

19 How we monitored success? 1.Enforcement System (Reports recording) 2.Documentation of best practices Areas of Improvement 2009 Troy Hansel Deputy Country Director, WCS Lao PDR

20 Where Are We Now/Future Goals Before Behavior Continuum 120 Behavior Now Continuum Contemplation Preparation Validation Action Future Goals Contemplation Preparation Validation Action Troy Hansel Deputy Country Director, WCS Lao PDR

21 Sustaining Momentum 1. Adopt and Implement the MPA Management Sustainability Plan 2. Apply for Alumni Program 3. Replicate to other MPA s = Yehey! FISH FOREVER Lessons learned: What are your future goals to move them along the Theory of Change? 1.Strong Political 2.Good Social Marketing = Community Buy in

22 Daghang Salamat