Wild Beauty. Introduction. Perspectives for Contributions

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1 Introduction Montenegro Facts & Developments Perspectives for Contributions TAIEX LAF Tourism Brussels

2 Contacts Montenegro Biljana Božović National Tourism Organisation of Montenegro Emil Kukalj National Tourism Organisation of Montenegro Dragisa Sokic Local Tourism Organisation Pljevlja Kirsi Hyvaerinen National Tourism Organisation of Montenegro Marina Blazevic Local Tourism Organisation Mojkovac Nikola Medenica Local Tourism Organisation Kolasin TAIEX LAF Tourism Brussels

3 Area: km², less than 190 km diametral Capital: Podgorica Population: (2011) Coastline: 293 km Beaches: 72 km Peaks above 2000m: over 150 Highest peak: m Climate: Mediterranean, continental Currency: Euro TAIEX LAF Tourism Brussels

4 crystal clear sea, sandy beaches...

5 River Deep Mountain High

6 meeting point of many cultures...

7 National Park Durmitor 5 National Parks, 2 UNESCO World Heritage Sites

8 the only fjord in the Mediterranean

9 Tara Canyon the deepest canyon in Europe

10 Lake Skadar the biggest lake in the Balkans

11 distinctive wildlife

12 traditional cuisine of Montenegro

13 cultural festivals, concerts, sports events

14 Hotel Beds Capacity in ,000 Hotel Beds 7,500 4* and 5* beds Further structural change until 2020 TAIEX LAF Tourism Brussels

15 Family run 3-4 star hotels Private accommodations Etno villages, mountain huts Growing offering of cosy, traditional accommodations TAIEX LAF Tourism Brussels

16 World Class Investors and Projects travel Aman Resorts Aman Resorts opens 3 luxury hotels: Milocer , Sveti Stefan , Queens Beach TAIEX LAF Tourism Brussels

17 World Class Investors and Projects Porto Montenegro Exclusive marina for mega yachts, 650 berths. TAIEX LAF Tourism Brussels

18 World Class Investors and Projects Orascom Hotels & Development signed contract to develop integrated t town, hotels and leisure complex, including an 18-hole golf course, on the Peninsula of Luštica Luštica Peninsula Bay of Kotor TAIEX LAF Tourism Brussels

19 Greenfield Investment Opportunities Ada Bojana, Velika Plaza, Buljarica, Mamula TAIEX LAF Tourism Brussels

20 Facilities for Meetings, Incentives, Conferences and Exhibitions

21 2010 Arrivals milllion Overnights 8 million GDP share 20.8 % TAIEX LAF Tourism Brussels

22 International markets EU-Europe & Russia Local market Regional markets three main markets, so far TAIEX LAF Tourism Brussels

23 2003 Regional markets 69% % Non-Regional International Markets 17% 37% Local market 14% 13% International origin markets are of substantial and increasing importance TAIEX LAF Tourism Brussels

24 Trend destination! TAIEX LAF Tourism Brussels

25 Guest Opinions of Montenegro's Best Characteristics 92% 90% 91% 89% 88% 86% 84% 83% 82% 80% 80% 80% 78% 76% 74% Sense of security Intact nature Friendliness of people Climate Quality of services Source: Montenegro Guest Survey 2010 TAIEX LAF Tourism Brussels

26 TAIEX LAF Tourism Brussels

27 Montenegro Tourism Vision to 2020 All-year-round destination, based on our natural and cultural richness Well diversified product portfolio, offering a quality choice to guests A complete commitment t to tourism as the cornerstone of our economy The protection of our natural assets for the benefit of tourism today, and for our future generations Market leader in the Mediterranean for responsible and nature-based tourism development TAIEX LAF Tourism Brussels

28 Perspectives & Scopes of Activity Achievements & Results to 2010 Since 2007: National Hiking & Biking Project Montenegro Tourism Development Strategy to 2020 TAIEX LAF Tourism Brussels

29 Why Hiking & Biking? Biking tourism market (using the example of Germany) 5.6 million biking tourists 79 million overnights Daily spending without transport million biking excursionists 156 million daily excursions Expenses for a daily excursion16 daily The hiking tourism market is even larger! Both are growing within the responsible travel / Both are growing within the responsible travel / sustainable travel worldwide trends and the adventure travel segment. TAIEX LAF Tourism Brussels

30 Why Hiking & Biking? Contribution to achieving the strategic goals seasonal extension, income growth, employment, sustainability Integrating the mountain area into the tourist product, new development possibilities and benefits for the local communities Growth of standard of living and migration decrease Die Strategie: diversifizieren, Saisonverlauf verändern, Umsatz steigern Strategy Strategie I-05 II III IV V VI VII VIII IX X XI XII I-06 II III IV V VI VII VIII IX X XI XII

31 120% Leader in the Mediterranean Infrastructure t Services, legal framework Information, education Natural & Cultural Prerequisites

32 Indicators from the Guest Survey 2009 showed that a good deal of guests travelling in the Centre and the South also mention Hiking among their Top 5 activities

33 Tour operators for Hiking, Biking, Adventure tourism for Montenegro 2011: Germany, Austria, Benelux, UK, Israel, USA, France, Scandinavia

34 Selected media publications & presentations featuring Hiking & Biking in Montenegro Tour operator self-initiated awards: National Geographic 50 Tours of a Lifetime 2007, MT Sobek, US + Sonntag Aktuell Touristikpreis Jan 2007, Wikinger Reisen, GER 1) EUROBIKE, Friedrichshafen initial presentation to media and business audience ) Hidden Europe UK, 2 articles in ) ADFC Radwelt GER ) ADFC partner presentation, ITB GER ) DAV ALPIN, GER ) TV: Globtrekker/ Treks in Wild World ) Radtouren GER ) Op Pad NL ) Single Track Magazine UK ) Wanderlust UK ) Off the Radar US ) FVW International GER ) Ute, NOR ) 4-Seasons GER 2009

35 Selected media Publications & Presentations featuring Hiking & Biking Montenegro 16) Bike Sport News GER ) Wanderzeit Magazin GER ) Man of all Seasons NL ) Gloria, Slovenia, ) 22) Cosmopolitan, Blic, Ok Magazin Serbia ) Outdoor Enthusiast (OE) UK Sept ) CarVoyage NL 3 publications ) Rantapallo FIN ) Adventure Travel World Summit

36 Good for cross-border co-operation: Hiking & Biking Top Trails

37 Examples of cross border projects for sustainable tourism with Montenegro: NAUTICAL TOURISM in DUBROVNIK-NERETVA and MONTENEGRIN COAST RE-DISCOVERING CULTURAL TREASURES OF OLD ROYAL MONTENEGRO VALORISATION OF AN ETHNO-GASTRONOMIC HERITAGE ROUTE OF THE SKADAR LAKE BUSINESS COOPERATION &SKILLS IMPROVEMENT FOR THE DEVELOPMENT OF OUTDOOR TOURISM PLUZINE (IPA/EU, with IUCN, MFAI, COSV, and CSTI) 3 PROJECTS PLJEVLJA MUNICIPALITY, SUSTAINABLE DEVELOPMENT & BIKING PEAKS OF THE BALKANS ALBANIA-KOSOVO-MONTENEGRO (ORF) TUR.GRATE 2 (ALBANIA, GREECE; ITALY, MONTENEGRO) TAIEX LAF Tourism Brussels

38 Herzlich Willkommen - Dobrodošli Thank you - looking forward to our co-operation!