International Tourism Forum and international exhibition «ANCIENT TARAZ » AGENDA. DAY 1, November 12, 2017

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1 International Tourism Forum and international exhibition «ANCIENT TARAZ » November 12-13, 2017 Taraz City AGENDA DAY 1, November 12, 2017 Time Theme Speaker Place: parquet hall of the central concert hall "Balasagun" Сity tour in Taraz Participants of the Great Silk Road Festival, delegates of the forum 10:00-18:00 Exhibition - travel agencies, hotels, sanatoriums, restaurants, artisans, photo exhibition COFFEE BREAK Flash Mob (competition) LUNCH THEMATIC MASTER CLASSES Place: small hall of the central concert hall "Balasagun" Staff motivation is the way to improve the quality of services Standards as a foundation for the ecological tourism development :20 COFFEE BREAK Modern ways of forming tourism products and sales technologies В2В workshop Kazakhstan and Chinese tour operators DINNER DAY 2, November 13, 2017 Participants of the Silk Road Festival, Regional Chamber of Entrepreneurs, travel companies of Taraz, Almaty, Shymkent, Kyzylorda cities Expert: Mrs. Natalya Sergeenkova Vice-President of of Kazakhstan Association of Hotels & Restaurants (KAGIR) Expert: Mrs. Damira Raeva (Kyrgyzstan) Senior Value Chain and Rural Economy Advisor HELVETAS Swiss Intercooperation Expert: Mr. Dauren Valiyev Deputy director of «Khan Tengri Expeditions» Participants of the Silk Road Festival, international forum experts, participants of the information tour for Chinese tour operators, participants of the information tour for domestic tour operators, travel companies of Taraz, Almaty, Shymkent, Kyzylorda cities MODERATOR OF FORUM IGOR SAKHAR Place: Arai Plaza hotel, hall «Bronze» Time Theme Speaker

2 PRESS CONFERENCE with mass media Mrs. Assel Berimzharova Kazakhstan Press Club OFFICIAL CEREMONY OF THE OPENING OF THE EXHIBITION AND FORUM Welcome address Mr. Kokrekbayev Karim Akim of Zhambyl region Welcome address Mr. Murzamadiyeva Maynura Chairman of the Tourism Industry Committee of the Ministry of Culture and Sports of the Republic of Kazakhstan Mr. Duisengaliyev Timur Executive Chairman of National company «Kazakh Tourism» Mrs. Krista Pikkat (Estonia) UNESCO Almaty Cluster Office for Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan Mrs. Munkhtuya Altangerel Executive Permanent Representative of UNDP in the Republic of Kazakhstan Regional tourism product Mrs. Roza Assanbayeva Development is the foundation of Chairman of Tourism Committee, National country success Chamber of Entrepreneurs of the Republic Portrait of a Chinese tourist on the Great Silk Road of Kazakhstan «Atameken» Mr. Dai Bing (China) President of the Chinese Academy of Tourism Silk Road - the vision of Germany Mr. Rolf Mafael Extraordinary and Plenipotentiary Ambassador of Germany to the Republic of Kazakhstan PLENARY SESSION 1. PROGRAM "RUHANI JANGIRU" SACRED GEOGRAPHY Taraz is the heart of Kazakhstani history Projects in the framework of the national program "Ruhani jangiru" aimed at development of the tourist potential of Zhambyl region SINGING OF MEMORANDUMS Mr. Nurzhanov Arnabay Archaeologist, candidate of historical sciences Institute of Archeology named after Margulan Mrs. Aralbekova Karlygash Head of the Department of Entrepreneurship and Industrial and Innovative Development of Zhambyl Region Akimat COFFEE BREAK PLENARY SESSION 2. KAZAKHSTAN AS TOURISM DESTINATION. REALITY, PERSPECTIVES AND CHALLENGES 11:25-11:50 Tourist destination development Mr. Jan Zizka (Czech Republic) CEO, Chairman of the Board of Directors KZET Travel Transport logistics as attracting factor for tourists Mr. Alexander Blair Treherne Pollock (United Kingdom) CEO & Member of the Board of Directors

3 Potential of the cultural and natural heritage of Kazakhstan for the development of sustainable tourism Guide is the visit card of tourist destination. The experience of Turkey in the guides preparation of JCS Air company QAZAQ AIR Mrs. Krista Pikkat (Estonia) UNESCO Almaty Cluster Office for Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan Mr. Mustafa Yalcin Yalcinkaya (Turkey) Member of the board of the Antalya guides association SIGNING OF MEMORANDUMS LUNCH Development of eco and agrotourism as the main tourist product of Zhambyl region Creation and development of a combined tour products involving visits to several countries / places through joint tours International experience in the creation CBT s and advises for the Zhambyl Region Positioning of regions at the international market. Experience of different countries. Mrs. Veimer Albina Director «Tourcenter «Golden Caravan» Mrs. Valerya Batueva Director of Zhambyl Association of Tourism Industry Mr. Sergii Pidmogulnyi (Ukraine) Head of Ukrainian Adventure and Ecotourism Association Mr. Chai Chenlianhg (China) Director of CTRIP PLENARY SESSION 3. THE GREAT SILK ROAD: POSSIBILITIES OF TRANSBOUNDARY COOPERATION Arts and crafts development to preserve the rich cultural heritage of the Great Silk Road Formation and enhancement of the tourist image of the Central Asian countries in the framework of tourism along the Great Silk Road COFFEE BREAK DISCUSSION Mr. Anvar Temirkhodjaev (Uzbekistan) Head of Marketing Research, Promotion of National Tourism Product of the Uzbekistan Republic State Committee for Tourism Development Mr. Ahmad Gurbanov (Azerbaijan) Azerbaijan Tourism Association (AZTA) INCOMING AND DOMESTIC TOURISM DEVELOPMENT IN ZHAMBYL REGION Main strategy - work with internal tourism products Mrs. Damira Raeva (Kyrgyzstan) Senior Value Chain and Rural Economy Advisor HELVETAS Swiss Intercooperation 1. Mr. Fattoh Fayzullaev President of the Tajik Association for the Promotion of Tourism Development (TATO) 2. Mr. Ibrokhim Islamov Chief Specialist of the Department for

4 Marketing and promotion of regional tour products on the domestic and international markets Dual education is the way to qualified specialists Licensing, Certification and Coordination of Entrepreneurship Activities The State Committee of the Republic of Uzbekistan 3. Mrs. Botagoz Krambayeva Director of ZereTour LLP (Aktobe) 4. Mrs. Zhibek Abdullina Guide 5. Mrs. Oralkul Ashirbayeva Director, Taraz-Travel LLP (Taraz) 6. Mrs. Albina Veimer Director "Golden Caravan" TourCenter LLP (Taraz) Mrs. Irmak Yalaz, CIS sales manager, Tour Plus (North Cyprus) 1. Mrs. Marite Abilpatta Director of hotel «Zhambyl» 2. Mrs. Shakira Adilbekova Manager of Kazakhstan tourism association 3. Mrs. Valerya Batueva Director of Zhambyl Association of Tourism Industry 4. Mrs. Aizhan Omiralina Executive director of Arman Tour 5. Mr. Jan Zizka CEO, Chairman of the Board of Directors KZET Travel 6. Mr. Ahmad Gurbanov Executive Director of Azerbaijan Tourism Association (AZTA) Mr. Albert Over (Germany) Project coordinator of Handwerkskammer Trier 1. Mrs. Zaituna Akhiyarova Director of Sertification centre for hospitality industry 2. Mrs. Natalya Sergeenkova Vice-President of of Kazakhstan Association of Hotels & Restaurants 3. Mrs. Klara Mamutova Manager of Kazakhstan tourism association 4. Mrs. Zhamila Akhmetzhanova Chief of administrative department, hotel Zhambyl 5. Mr. Galymzhan Zhapsarbekov Ph.D., Associate Professor, Head of the Department "Tourism and Service" Taraz

5 State University. M.H. Dulati 6. Mr. Nikolai Lukash The owner of the hotel "Lirona" CLOSING PRESS CONFERENCE Mrs. Assel Berimzharova Kazakhstan Press Club DINNER at restaurant «Bak saray» Show «Taraz Fashion day» Forum closing ceremony Dinner on behalf of Mayor of Zhambyl region

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