UNWTO Silk Road Programme: New opportunities for Silk Road Tourism. Alla Peressolova UNWTO Silk Road Programme
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1 UNWTO Silk Road Programme: New opportunities for Silk Road Tourism Alla Peressolova UNWTO Silk Road Programme
2 United Nations agency & leading international organization in travel & tourism since 1946: global forum for tourism policy issues practical source of tourism know-how
3 OUR MEMBERS 162 countries and territories 400+ Affiliate Members from over 80 countries
4 OUR MISSION: To contribute to the UN Millennium Development Goals by promoting the development of responsible, sustainable and universally accessible tourism
5 2014 1,135 mln travellers +5%
6 International tourist arrivals to reach 1.8 billion by 2030 International tourism, World International Tourist Arrivals, million 2,000 1, bn 1, bn 1,250 1,000 1 bn source: World Tourism Organization (UNWTO)
7 tourism & the Silk Road
8 ZHANG QIAN ALEXANDER THE GREAT MARCO POLO the most important route in the history of mankind
9 THE BRIDGE BETWEEN THE EAST & WEST Network of routes - both overland & maritime - dating back to 200 BC Channel of trade between ancient empires of China, India, Persia & Rome Exchange of dialogue, art, ideas & technology Silk, spices, glass, furs, perfume, livestock Buddhism, Islam, Hinduism, Christianity The Silk Road then
10 SILK ROAD ACTION PLAN 2010/2011 The
11 The Silk Road now Economies growing stronger in Asia & Middle East and increased outbound travel New destinations emerging and opening up Improved connectivity via transnational rail links and new air routes Internet accessibility & role of social media Gaining political momentum: Let's work together to create a new Silk Road - Hillary Clinton, US Secretary of State, 2011
12
13 Celebrating 20 years of Silk Road tourism 1994 Samarkand Declaration on Silk Road Tourism 19 countries called for: A peaceful and fruitful rebirth of these legendary routes as one of the world s richest cultural tourism destinations
14 Building the new Silk Road for Tourism A collaborative platform aimed at fostering sustainable and competitive tourism along the historic routes. 3 key areas: Marketing and Promotion Destination Management and Capacity Building Travel Facilitation
15 UNWTO Silk Road Programme 33 Committed Member States Albania Armenia Azerbaijan Bangladesh - Bulgaria China Croatia - DPR Korea - Rep. Korea Egypt Georgia Greece Indonesia - Iran Iraq Israel Italy Japan Kazakhstan Kyrgyzstan Mongolia Pakistan Romania - Russia San Marino - Saudi Arabia Spain-Syria Tajikistan Turkey Turkmenistan - Ukraine - Uzbekistan
16 Silk Road Stakeholders
17 Supporting Air Route Development
18 SILK ROAD ACTION PLAN 2010/2011 The Silk Road as the top touring route (26,5%)
19 EXAMPLES OF COLLABORATIVE INITIATIVES
20
21 Destination Management & Promotion UNESCO/UNWTO Silk Road Heritage Corridors Tourism Project
22 The Chang'an-Tianshan Corridor (China, Kazakhstan, Kyrgyzstan): Together with State Parties, UNESCO & UNWTO are developing a tourism strategy to provide policy guidance and recommendations for visitor management, site presentation, promotion and planning
23 Thematic Route Development Projects VeRoTour Project Objectives: Introduce sustainability as a key element of competitiveness Support the development of sustainable tourism products Focus on small and medium-sized enterprises (SMEs)
24 Travel Facilitation along the Silk Road refers to: Abolishing/ simplifying visa policies Improving border crossing procedures Abolishing/ minimising taxation on travel Air transport liberalisation
25 Key area 3: Travel Facilitation 2008 : 87% required a visa prior to departure to a Silk Road destination 2013 : 73% GOOD PRACTICE: Georgia no visa policy for over 100 countries
26 Join us at 2015 Events WTM London - Social Silk Road Seminar 4 Nov. WTM London - Speed Networking Event for Tour operators, 5 Nov. SR Ministers meeting SR Tour operators Tourism ITB, Berlin, March 2016
27
28 Thank you! Web: silkroad.unwto.org
29
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