Hi From Sol! Sol Toasts its Marketing Teams from Across the Region. Welcome to our June edition. of the Sol News Update.
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1 SOL NEWS UPDATE JUNE 2016 Hi From Sol! Welcome to our June edition. of the Sol News Update. Sol Toasts its Marketing Teams from Across the Region This year s annual Sol Sales and Marketing Meeting was yet another great success. Sales and Marketing teams from across the region came together to recognise and celebrate each other s achievements. Some of our Gold Retailers also joined us in these sessions. Reviewing the year s previous strategies, recognising best practices and discussing future plans were integral parts of the sessions.
2 Some featured topics included: the Sol Excellence Programme, Convenience Retailing and Brand Management. These topics were engaging and informative. All the teams and retailers then gathered to celebrate the numerous achievements over the year at the Sol Blue Carpet Awards, which was held at the beautifully decorated Lloyd Erskine Sandiford Centre. The awards were a great success this year, and featured delightful entertainment. Twenty-two (22) awards were presented to the deserving individuals and markets in celebration of their hard work and accomplishments carried out in Congratulations to this year s winners, and continue the hard work! Sol Puerto Rico team with Moncho and representatives of the movie production team. xxxxxxxxxxxx. Oscar Ramon Moncho Loubriel Flores with Dario Amadeo, Sol Puerto Rico s General Manage. xxxxxxxxxxxx. Sol Puerto Rico - El Alma de Equipo The Sol Puerto Rico team launched an inspiring documentary El Alma de Equipo in March. The documentary promotes the inclusion of individuals with special conditions in every social structure. The film features Moncho, a special assistant of a well-known basketball team in Puerto Rico, who was born with Down s Syndrome. Despite his condition, Moncho helps the basketball team by assuming multiple roles. From being the waterboy, to changing the towels, to encouraging the team in every practice session and game, Moncho is a part of the basketball team. In addition to this, the documentary also greatly aided the Puerto Rican Down s Syndrome Foundation. A job well done Sol Puerto Rico, this is a worthy and encouraging movement!
3 Customers receiving their vouchers from Sol Guadeloupe and Martinique representatives. xxxxxxxxxxxx. Guadeloupe and Martinique Launch Customer Feedback Programme On April 25, we launched the Sol Excellence Customer Feedback Programme in Guadeloupe and Martinique. The aim of this was to gain insightful feedback, which would greatly help in improving the customer experience. Customers who provided the most useful feedback received a 40 fuel voucher. This is an essential programme, as the standards and consistency of the brand must always be ensured as we continue to provide excellence for our customers.
4 Team members along with supporters celebrating their win. Row for Charity 2016 We are delighted that Sol was a part of Row for Charity again this year! A hearty congratulations is due to Team Sol for a job well done! Their dedication and training definitely paid off on June 26, with the team placing 3rd, up from 4th last year. Our rowers showed excellent skill, strategy, perseverance, energy and amazing teamwork! We are thrilled at the results, and look forward to 2017!
5 Team members along with supporters celebrating their win. xxxxxxxxxxxx. Sol Puerto Rico Participates in National Truck Show The Sol Puerto Rico Sales & Marketing team recently participated in the National Truck Driver Festival. This was a celebration of the truck drivers community which included a good mix of exhibitions, entertainment and competitions for people of all ages. During the showcase of industry leaders, the team got the opportunity to engage with the participants, updating them on our lubricant offers and their benefits. To further create awareness of our products, persons also got the chance to participate in a product raffle upon completing the product orientation.
6 We have a Vitara with your name on it! From April 25 to June 5, customers in Barbados who spent $40 or more on fuel at a Sol Service Station got the chance to win a grand prize of a Suzuki Vitara, as well as weekly fuel prizes valued from $100 to $250. With the new addition of a web entry form and Fantastic Fridays promotional events, over 150,000 entries were received from the driving population. This allowed Sol Barbados to achieve their goal of increasing sales volume and brand awareness throughout the market. Kudos to the Sol Barbados Marketing team for a rewarding promotion! Congratulations to the ecstatic Joia Reece, who won the grand prize of a brand new Suzuki Vitara with her name on it! Sol Smile Challenge Thanks to everyone who entered last month s Sol Smile Challenge, where we asked all employees to submit photos, both individual and team, to showcase their beautiful smiles! The number of applicants was outstanding, and winners were randomly selected. The individual winner will receive a Bluetooth headset. Sol would like to thank everyone who participated. We definitely enjoyed seeing you smile! Pictured are our winners: the Sol Guyana Group and Hanna Castillo from the Dominican Republic. Taking Safety to the Next Level in the Dominican Republic In an effort to take safety awareness to the next level, the Road Transport team in the Dominican Republic held a session with the Sol Road Trailer Wagon (RTW) drivers and their spouses, in order to educate them and emphasize the importance of adequate rest before shift work. Audiovisual representations were used to inform attendees of the main causes of fatigue and importance of sufficient rest. The session was held at our Haina Road Transport facilities and had a great turn out. In addition, some of the spouses even shared tips on how they support the drivers in order for them to get the necessary rest at home. The session was fruitful, with the drivers and spouses being both attentive and cooperative and leaving the session feeling more knowledgeable.
7 Sol Grenada s Health Walk On June 26, Sol Grenada supported the Sol Health Walk in collaboration with the Gouyave Improvement Committee (GIC). In an effort to engage and support Health and Safety Executive (HSE) initiatives and activities, Sol Grenada has sponsored this particular event for the third year of the GIC s calendar and the participation continues to grow. This year, there were over 400 persons attending this event who participated in a warm up exercise session at the Coteau Mele Junction. They were then briefed on healthy lifestyles and eating practices during the event. The walk was indeed a triumph as Sol Grenada s participation reiterated our company s commitment to serving the community in which we operate. Participating in the walk allowed us to take advantage of an excellent opportunity to increase our brand s recognition.
8 Sol Grenada Supports the Home of Protein from Waste Society The Sol Grenada Operations team, being guided by the HSE mandate, has supported the non-governmental organisation (NGO) renewable energy/waste recycling initiative, The Home of Protein from Waste Society. Located at Perseverance, St. George, Grenada, the society has embarked on a waste production project, which has proven effective. The project has produced animal feed and manure from waste produce received at the Perseverance Landfill, as well as other suitable waste from other companies. Sol Grenada supports this initiative through the provision of waste-oil for fuelling the boilers. Sol s contribution is essential for the production process and simultaneously minimises the need to source costly, external waste-oil removal services. We welcome your input as we grow the Sol brand. Send your news to mybrand@solpetroleum.com.
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