TURISME DE BARCELONA

Size: px

Start display at page:

Download "TURISME DE BARCELONA"

Todd Russell
5 years ago
Views:

1 TURISME DE BARCELONA Innovation in Promotion Innovation Campus 2012 Pere Duran General Manager This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

2 Turisme de Barcelona Consortium - Organisation responsible for promoting the city as a tourist destination (September 1993). - Public-private consortium (mixed-management system). Municipal Council Chamber of Commerce Members of Turisme de Barcelona

3 763 members* of Turisme de Barcelona BConvention Bureau 326 members BShopping Line 176 members BGastronomy 169 members BSports 21 members BPremium 50 members BCulture & Leisure 61 members BBusTurístic 49 members BCard 88 members BPass 19 members BMar 1 member * 23% of the companies are members of more than one programme or service of Turisme de Barcelona

4 Tourists and overnights in Tourists: Var. 11/10: % Overnights: Var. 11/10: % Source: Barcelona Hotel Association for Turisme de Barcelona (2010 and 2011).

5 Tourists in hotels by purpose of visit % Tourists 2011 Others 8% Professional 42% Leisure 50% Source: own elaboration.

6 Tourists in hotels by nationality % Tourists 2011 (2010) Domestic 23,6 International 76,5 Source: own elaboration based on data from Idescat and the INE.

7 : Turisme de Barcelona, 20 years of urban tourism promotion

8 From Mobile World Congress To Mobile World Capital

9 Meetings according to the sector generating them Congresses Corporate Others Others se Social ability sector Medical Pharmaceutical Food ation demic Publishing house Scientific Chemical Technological Industrial Insurance Scientific Economy Textile/Fashion Industrial Technological/Computing Advisory services Computing Automobile Food Finances Source: Congress Statistics Barcelona 2011

10 Country and City Rankings ICCA Report 2011 Worldwide rankings (country and city) Country Meetings 1 U.S.A German Spain United France Italy Brazil China Netherla Austria 267 City Meetings 1 Vienna Paris Barcelona Berlin Singapo Madrid London Amsterd Istanbul Beijing 111 Source: ICCA

11 Apple Store in Passeig de Gràcia

Web, BCNSHOP and social networks Official website : www.barcelonaturisme.cat, Information for tourists and the travel trade Virtual shop : bcnshop.barcelonaturisme.com 180 products on line Visits, tours, entertainments, gastronomy, leisure, etc Social networks : www.

12 Web, BCNSHOP and social networks Official website : Information for tourists and the travel trade Virtual shop : bcnshop.barcelonaturisme.com 180 products on line Visits, tours, entertainments, gastronomy, leisure, etc Social networks : You can find us on the main social networks: Facebook, Twitter, You Tube.

13 During your stay in Barcelona, have you used or intend to use any of the following devices to connect to the internet and search for information related to your visit Smartphone 17,5% Tablet PC 9,8% Smartphone Laptop computer 3,6% Tablet PC Other devices with internet access 4,0% None 66,8% NA 0,1% Multiple response None Laptop computer Other Source: Instituto DYM for Turisme de Barcelona.

14 Barcelona Opportunity Week BOW

Accessible Barcelona More than 90 % of the city s streets are accessible Transport: The entire fleet of buses are low-floor and have kneeling ramps.

15 Accessible Barcelona More than 90 % of the city s streets are accessible Transport: The entire fleet of buses are low-floor and have kneeling ramps. 83% of metro stations have lifts Some landmark buildings, museums and theatres have facilities for sensorially impaired people Turisme de Barcelona offers: A website about accessibility ( featuring information about hotels, the city s cultural offering, transport and special services Brochure in English Braille and adapted tourism products

Barcelona Sustainable Tourism It brings together initiatives related to Social Corporate Responsibility and Sustainability geared to evaluating and reducing environmental impact at business and city

The certification is recognised by the Institute of Responsible Tourism (ITR), which is associated with Unesco and the World Tourism Organisation (WTO), and a member of the Global Sustainable Tourism

16 Barcelona Sustainable Tourism It brings together initiatives related to Social Corporate Responsibility and Sustainability geared to evaluating and reducing environmental impact at business and city level Barcelona is the first city in the world to be awarded Biosphere certification. The certification is recognised by the Institute of Responsible Tourism (ITR), which is associated with Unesco and the World Tourism Organisation (WTO), and a member of the Global Sustainable Tourism Council (GSTC) which is supported by the United Nations Foundation The city is recognised as a sustainable tourism destination committed to developing responsible tourism and including sustainable environmental, cultural and socio-economic criteria It is a member of the Global Sustainable Tourism Council (GSTC)

17 Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

18 Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

19 Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

20 Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

21 Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

22 Thank you! You can find us! facebook.com/ visitbarcelona This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.

Supporting Tourism through the management of the urban built heritage.

Supporting Tourism through the management of the urban built heritage. The case of Barcelona Ignasi de Delàs Deputy General Manager Dublin, April 25th, 2013 This presentation is a subject to copyright