INDIAN RIVER COUNTY BOARD OF COUNTY COMMISSIONERS TOURIST DEVELOPMENT COUNCIL AGENDA WEDNESDAY, MAY 11, 2:00 P.M.
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1 INDIAN RIVER COUNTY BOARD OF COUNTY COMMISSIONERS TOURIST DEVELOPMENT COUNCIL AGENDA WEDNESDAY, MAY 11, 2:00 P.M. Councilmember Jim Hill City of Sebastian Councilmember Harry Howle City of Vero Beach Jennifer Bates Owner/Operator Tourist Accommodations Will Collins Owner/Operator Tourist Accommodations Keith Kite Owner/Operator Tourist Accommodations Susan P. Adams Interested in Tourist Development, Not an Owner/Operator Steve Hayes Interested in Tourist Development, Not an Owner/Operator Karen Mechling Interested in Tourist Development, Not an Owner/Operator Indian River County Commissioner Joseph E. Flescher, District 2, Chairman County Commission Chamber, County Administration Building A th Street, Vero Beach, Florida Call to Order 2. Additions or Deletions to the Agenda 3. Approval of Minutes February 24, Tourist Tax Revenues Update 5. Description of Tourist Development Grant Rating Sheets 6. Authorized Uses of Tourist Tax Revenue per Florida Statute (5)(a) /2017 Budget Presentations AGENCY 2015/2016 APPROVED BUDGET 2016/2017 BUDGET REQUEST Indian River County Chamber of Commerce and $454,394 $500,153 Sebastian Chamber of Commerce Sebastian Chamber of Commerce Pelican Porch $24,300 $.00 Visitor s Center Cultural Council of Indian River County $60,000 $60,000 Indian River County Historical Society $20,000 $20,000 Treasure Coast Sports Commission $163,296 $188,000 Vero Heritage, Inc. $12,000 $13,000 Florida Archery Foundation $.00 $5,000 TOTAL $733,990 $786,153 C:\Users\sjohnson\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\CHMB0WEH\May Agenda.doc
2 8. Discuss Budget Requests for 2016/2017 fiscal year, complete ratings and decide level of funding. 9. Other Matters 10. Adjournment Next Scheduled Meeting: Wednesday, August 17, 2016 at 2:00 p.m. Except for those matters specifically exempted under State Statute and Local Ordinance, the Committee shall provide an opportunity for public comment prior to the undertaking by the Committee of any action on the agenda. Public comment shall also be heard on any proposition which the Committee is to take action which was either not on the agenda or distributed to the public prior to the commencement of the meeting. Anyone who may wish to appeal any decision which may be made at this meeting will need to ensure that a verbatim record of the proceedings is made, which includes the testimony and evidence on which the appeal is based. Anyone who needs a special accommodation for this meeting must contact the County's Americans with Disabilities Act (ADA) coordinator at at least 48 hours in advance of the meeting. C:\Users\sjohnson\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\CHMB0WEH\May Agenda.doc
3 Vero Heritage, Inc. THE HERITAGE CENTER AND THE INDIAN RIVER CITRUS MUSEUM
4 Vero Heritage Center
5 Indian River Citrus Museum
6 Events Held at the Heritage Center Weddings/Receptions Reunions Private Parties Civic Meetings Seminars Business/HR Meetings School Events Concerts Fundraising Events Downtown Movie Series Concert Series Moonshot Moment
7 Community & Outreach Events Starry Night on the Green Movie Series Hibiscus Festival Vero Beach Bridal Expo Chamber of Commerce Monthly Breakfast USA Dance Heritage Bluegrass Band Zumba/Pilates Pioneer Dinner New Years Eve Celebration Indoor Movie Series
8 2016 Bridal Expo
9 Wedding Receptions States/Countries Represented All 50 states ~ Alaska to Hawaii 19 Florida Counties 5 Foreign Countries Many staying in local hotels/motels for 3-5 days
10 Starry Night on the Green
11 Types of Events held Parties 11 Bead/Jewelry Show 3 Wedding Receptions 35 Dinner Parties - 11 Fundraisers 1 High School Events 3 Meetings/Seminars 55 Anniversary 2 Concerts - 34 Dances 18 Exercise 55 Karate Tournament 1 Health Fairs 2 Santa Claus 1 Retirement Party - 1
12 Community Partners
13 Visitors 50 States 18 Foreign Countries Australia to Venezuela 20,000+ visitors/guests
14 Visitor Tours
15 Genealogy Florida History and Genealogy Room/Main Library 250 to 300 visitors per month doing research Many visitors remain overnight for 2-3 nights Files frequently accessed by local publications/newspapers Donations to local history files on the increase
16 Santa Claus came to the Heritage Center
17 Funding Request Presentation
18 About Us The Treasure Coast Sports Commission is a non-profit, private organization created to attract local, state, regional, national and international events and sports-related business and activities to the Treasure Coast region of Florida. (Indian River County, St. Lucie County, and Martin County) These events provide tremendous exposure opportunities for the Treasure Coast region and is a proven economic development driver for businesses within our communities. The Treasure Coast Sports Commission is a member of the National Association of Sports Commissions (NASC) and the Florida Sports Foundation.
19 Sports Tourism The Treasure Coast Sports Commission is the Sports Tourism Marketing Organization (STMO) for the Treasure Coast region. We are 1 of 29 sports commissions in the State of Florida. Member Organizations Florida Sports Foundation National Association of Sports Commissions Industry Conferences Florida Sports Foundation National Association of Sports Commissions Connect Sports TEAMS Treasure Coast Sports Tourism Summit
20 National Event Owners artners
21 State Event Owners Partners Special Olympics of Florida Florida College System Activities Association (FCSAA) Florida High School Athletic Association (FHSAA) Florida Premier Baseball Kick Off Soccer
22 Local Event Owners Partners Historic Dodgertown Indian River State College Indian River Soccer Association Indian River Rowing Club Treasure Coast Swimming Indian River LAX (IR Lacrosse) Bolt Aquatics Summer Storm Athletics Vero Beach Polo Club
23 Indian River County Venues North County Aquatics Center North County Regional Park Indian River County Shooting Range Sandridge Golf Club Indian River County Fairgrounds & Expo Center Hobart Soccer Complex Richard N. Dick Bird South County Regional Park Indian River County Intergenerational Recreation Center Historic Dodgertown
24 North County Aquatic Center 2015 Special Olympics Florida State Aquatics Championships NCAC Winter Training TC Swimming March Invitational TC Swimming Go for Gold Invitational
25 North County Regional Park Vero Beach Classic
26 Indian River County Shooting Range Sunshine State Games - Shooting Festival IRC Inaugural Citrus Blast
27 Sandridge Golf Club National Women s Golf Association Event
28 Hobart Soccer Complex FYSA Region B Cup Vero Beach Spring Classic - Boys Vero Beach Spring Classic - Girls Vero Cup
29 South County Regional Park Sunshine State Games Lacrosse Vero Beach Classic
30 Indian River County Intergenerational Recreation Center Sunshine State Games Baton Twirling
31 Historic Dodgertown FHSAA State Softball Finals FCSAA State Softball Tournament The Umpire School Historic Dodgertown College & HS Spring Training
32 ECONOMIC IMPACT REPORT INDIAN RIVER COUNTY FISCAL YEAR INDIAN RIVER COUNTY Economic Impact # of Rooms FY $14,168,098 26,387 FY $11,630,496 21,038 FY $10,703,576 19,975 FY $8,146,453 13,859 FY $6,219,047 9,553 FY $7,162,209 9,694 FY $3,474,870 4,006 FY $3,141,377 3,017 FY $2,477,221 2,559
33 TCSC Requested Funding 2016/2017 County Bid Fees / Admin/Marketing Requesting Grants Indian River County $110,000 $78,000 $188,000 Increase room nights and events, national exposure Increase awareness by attending Sports Tourism Industry Conferences Promoting the Intergenerational Recreation Center as new venue Continue to be an economic driver within Indian River County Tourism ROI on grant funding from Indian River County Estimated $ for every $1.00 supported by grant funds (FY )
34 A preservation organization, established in 1983
35 Preservation Since 1983, the Society has provided leadership in the preservation and restoration of both cultural and natural historical resources in Indian River County. and Providing historical infrastructure for Indian River tourism.
36 Form 1 Authorized Use
37 Funding requested: Historical Components: Vero Beach Regional Airport Forest Service Fire Tower Macedonia Church Florida Heritage Markers: Allen Chapel A.M.E. Tour Guide: Heritage Markers Hallstrom Farmstead
38 Proposed Historical Components Vero Beach Regional Airport Forest Service Fire Tower
39 Macedonia Church C The Macedonia Church is listed on Florida s Black Heritage Trail. And is highlighted on the Department of State, Division of Historic Resources web site part of a statewide tour. The adaptive use by the Gifford Community will be an African American History and Culture Center
40 Florida Heritage Markers Hallstrom Farmstead Allen Chapel, A.M.E Celebrating 100 Years Old in October To Be Listed on Florida Black Heritage Trail Dept. of State, Div. of His. Res.
41 On behalf of the Board of Directors of the Indian River County Historical Society, We, thank you!
42
43 Did you know that there is a non profit agency in Vero Beach that: Provides scholarship opportunities for kids from all walks of life? Provides positive life skills building activities for low income & at risk youth? And even has specialized curriculum for kids on the autism spectrum as well those with physical & mental disabilities? Some of these kids are experiencing success for the 1 st time in their lives!
44 This same agency has activities for: Seniors - to keep them active & healthy Entire families to participate in together as a unit & High performing athletes with Olympic aspirations!
45 Our Instructors & coaches are ranked among the highest in the nation Already in 2016 our students have earned 4 national championships and over $50, in college scholarships with many more competitions left to attend!
46 Up until now we have been a hidden gem tucked away in a little corner of Downtown Vero Beach But now its time for the world to know just what we can do & why they should come to Indian River County to see for themselves!
47 Our Resources Include: A beautiful, well-lit, air-conditioned indoor training range 2 outdoor ranges for training and events 7 USA Archery certified instructors & coaches The capability to host camps, trainings and tournaments
48 What will people come for? Corporate team building events Destination training facility for high level archers Destination training for coaches and instructors Camps, seminars and celebrity appearances Regional, state and national events & tournaments
49 Why would someone come to Indian River County for this? Our area is already a beautiful destination and our marketing efforts would reflect that Our coaches have a proven track record of success and students are willing to travel for high level training Most of all our offerings are unique and not readily available in other areas
50 CONNECT AND BE INSPIRED -re~i.~ ~e Wllls ~cess"'"y ~ "' li.~me ctp Ck-."~"' Co"~e"ce, "'~ Co~~"'"it-y
51
52 TDC Presentation May 11, 2016
53 Vision: Beacon for the Arts Mission Statement: to illuminate lives using the power and inspiration of Art and Culture, driving economic vitality through advocacy, collaboration, education and outreach
54 Cultural Tourism travel directed at experiencing the arts, heritage, and special character of a place when a community attracts tourists, it harnesses significant economic rewards a strong arts and cultural sector is a definite asset for tourism
55 The State of the Florida Traveler
56 The Hyper Informed Traveler
57 Economic Contribution Analysis
58 Arts & Economic Prosperity 5 In this study, over 100,000 non profit arts & cultural organizations act as economic drivers creating an industry that supports jobs, generates government revenue, and is the cornerstone of our tourism industry.
59 Cultural Resources LITERARY Authors & Writers Indian River County Libraries American Association of University Women National League of American Pen Women Laura Riding Jackson Foundation MUSIC Atlantic Classical Orchestra Atlantic Childrens Chorale Community Church Concert Series Fort Pierce Jazz & Blues Society Indian River Symphonic Association Masters of Music Series Space Coast Symphony Orchestra Saint Edwards Instrumental Concerts Sebastian River High School Orchestra Treasure Coast Chorale Treasure Coast Jazz Society Vero Beach Choral Society Vero Beach High School Orchestra & Choral OPERA Vero Beach Opera FINE ART Artists Registry Artists Guild Gallery Art on 18 th Gallery Art Mundo Buzz TV Art Gallery Deborah Gooch Studio Del Peterson Gallery 31 Flametree Clay Gallery Foyer Emerson Center Gallery 14 Gallery at Windsor Gallery of Hope Indian River Poster Company JM Stringer Gallery of Fine Art Main Street Studios Sebastian River Art Club Sebastian Art Studio Tour Signature Art Gallery of Vero The Other Half Gallery Tiger Lily Studio & Gallery Vero Beach Art Club Vero Beach Museum of Art Working Art Studio, LLC DANCE Ballet Vero Beach Ballet Parents & Friends Dance Space SPEAKERS, LECTURES Emerson Center Celebrated Speaker Series Riverside Theatre Distinguished Lecture Series VB Museum of Art International Lecture Series ENVIRONMENT Environmental Learning Center Garden Club of Indian River County McKee Botanical Garden Pelican Island Audubon Society Pelican Island Preservation Society THEATRE Riverside Theatre Riverside Childrens Theatre Saint Edwards School Sunrise Theatre Theatre Go Round Dinner Theatre Vero Beach Theatre Guild FESTIVALS Autumn in the Park Gardenfest! Hibiscus Festival Celebrate the Arts Pelican Island Wildlife Festival Under the Oaks
60 Riverside Theatre
61 Vero Beach Museum of Art
62 McKee Botanical Garden
63 Vero Beach Art Club
64 Indian River Symphonic Association
65 The Emerson Center
66 Vero Beach Opera First Deborah Voigt International Vocal Competition
67 Theatre Go Round Dinner Theatre
68 Marketing Plan for Cultural Tourism Print Publications Broadcast Marketing Electronic Promotion Outreach & Programming Advocacy
69 Print Publications Cultural Connection Local and Regional Publications Arts & Cultural Event Guide Cultural Concierge MATTER r..,...,)
70 Advertising on WQCS, public radio Radio Interviews weekly, monthly and special Cultural Connection with Willi Miller Arts in Depth
71 Electronic Promotion Website Online Calendars Online Cultural Events at Inside Vero.com Mobile Calendar Social Networking E newsletter VeroBeach.com
72 Usage Statistics on Website Cultural Council.org CulturalCalendar.org
73 Outreach and Programming Festivals & Strolls Cultural concierge Information center Ticket Out let Celebrate the Arts Festival
74 Advocacy Florida Cultural Alliance Florida Division of Cultural Affairs Convening Culture Statewide Conferences Indian River County
75 John Crosby, President Indian River Symphonic Association
76 Thank You for making it possible for the Cultural Council to promote arts and culture in Indian River County
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