SMG Stockton FY Business Plan

Transcription

1 SMG Stockton FY Business Plan Presented to the City of Stockton

2 Over 550,000 patrons visited the Entertainment Venues in FY Annual Venue Attendance 350, ,000 Attendance 35,000 25,000 Stockton Arena Bob Hope Theatre Stockton Ballpark Oak Park Ice Arena

3 Over 265 Events were booked at the Stockton Arena, Bob Hope Theatre, and Stockton Ballpark

4 Over 265 Events were booked at the Stockton Arena, Bob Hope Theatre, and Stockton Ballpark

5 Over 265 Events were booked at the Stockton Arena, Bob Hope Theatre, and Stockton Ballpark

6 Over 265 Events were booked at the Stockton Arena, Bob Hope Theatre, and Stockton Ballpark

7 Event Facts Stockton Arena Bob Hope Theatre Stockton Ballpark 112 events 39 events 114 events Stockton Arena exceeded projected event activity by 18% during fiscal year Stockton Arena had a 27% increase in event activity from fiscal year Bob Hope Theatre had a 44% increase in event activity from fiscal year

8 Attendance Facts Stockton Arena Bob Hope Theatre Stockton Ballpark 345,300 31, ,000 Stockton Arena had a 27% increase in attendance from fiscal year Stockton Arena and Bob Hope Theatre combined total attendance is 382,500 This is a 26% increase in combined attendance

9 10% Increase in Combined Events For the Theatre, Arena, and Ballpark in FY Number of Events by Fiscal Year Projections Stockton Arena/Bob Hope Theatre/Stockton Ballpark Series

10 3% Increase in Combined Attendance For the Theatre and Arena in FY Attendance Thousands

11 Over $1,500, placed annually in event advertising in radio, TV, print, outdoor and grassroots marketing in Stockton, Modesto, East Bay, Sacramento, and Merced Exposure on: events center s website, six facebook pages, three twitter pages and Ticketmaster.com Inclusion annually in industry leading trade publications Pollstar and Venues Today

12 Advertising placed in more than 100 media outlets Increased database by 10,000 addresses Gained access to Ticketmaster s database of over 450,000 addresses Worked with over 25 community partners on grassroots marketing

13 45% increase in Partnerships SMG Stockton welcomed the following new partners: Black Oak Casino Delk Pest Control The Record Dippin Dots Nena s Mexican Restaurant St. Teresa Comprehensive Cancer Center University of the Pacific

14 Premium Seating Two new revenue driven programs launched in FY Bob Hope Theatre VIP Program Luxury Suite Program Club Seat Program set to launch in FY 12-13

15 IMPACTING THE COMMUNITY Quality of Life

16 SMG Stockton participated in Over 30 community and charity events Charity Child Abuse Prevention Council Opportunity Hosted a diaper drive in conjunction with Sesame Street Live. Autism Walk 2011 United Way SMG Stockton participated in race. Donated over 200 tickets to So You Think You Can Dance. St. Joseph s Foundation Donated a portion of the proceeds from Ladies Night Out to the foundation. Blood Source Hosted Blood Drive at Stockton Arena in February San Joaquin County Food Bank Hosted food drive at the Friends of the Fox movie and Oak Park Ice Arena during the month of November. SK8ting with Heart Hosted skating benefit at Stockton Arena for local skater diagnosed with cancer. Misc. Charities Throughout the year, over five non-profit groups received 10% of concession sales for working a concession stand during events. KVIE/ Public Television Donated tickets to annual auction

17 SMG Stockton participated in Over 30 community and charity events Local Organization Interaction: In an effort to understand the needs of Stockton, SMG Stockton representatives met with a variety of local organizations: Rotary Club Lions Club Stockton Chamber of Commerce Stockton Downtown Alliance University of the Pacific Friends of the Fox Downtown Comeback Club Stockton Colts Stockton Figure Skating Club Stockton Convention and Visitor s Bureau

18 In addition, SMG Stockton Participated in the following: Lincoln Center LIVE! Kid s Day in the Park Stocktoberfest Halloween Pub Crawl Starlight Night Asparagus Festival Taste of San Joaquin Make a Wish Foundation

19 Estimated Over 15 Million Dollars in direct and indirect economic impact to the downtown area Direct Employment: 22 Full Time Employees and 300 Part Time Employees Indirect Employment: 50 Full Time Employees and 350 Part Time Employees Hotel Rooms Direct: SMG Stockton directly booked over 100 hotel nights Hotel Rooms Indirect: Over 300 events brought in between all four venues with many being sporting events, youth tournaments, and or bringing in a strong secondary market attendance Education: 65% of SMG Stockton shows were promoted by local promoter groups. 35% were promoted by regional and national promoters

20 Operations Safety and Preventative Maintenance

21 Operation Highlights Stockton Arena: Through the first 11 months of FY , the arena reduced electrical usage by 27% Ice quality was a major focus this year and quality was reflected in number of compliments from the Stockton Thunder and the ECHL on improvement in ice quality Stockton Ballpark: Through the first 11 months of FY , the ballpark reduced electrical use by 9% Over 80% of repairs stated in the Feb 2011 SMG venue assessment list are complete Bob Hope Theatre: Through the first 11 months of FY , the theater reduced electrical use by 20% Extensive repairs to HVAC system have been completed. All levels of the seating area are now temperature controlled Oak Park Ice Arena: Repairs to lobby and restroom HVAC system are completed. Lobby has heating capabilities for the first time since 2009

22 Finance Reaching Towards the Future

23 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $ Actual 3.2M City Subsidy Actual 2.6M Budgeted 2.3M Projected 1.9M Series1 $3,187,473 $2,636,328 $2,300,000 $1,900,000

24 The Future Sneak Peak

25 Tedeschi Trucks Band Ringling Brothers and Barnum and Bailey Circus Disney Live! George Lopez Doobie Brothers and Lynyrd Skynyrd Cirque Du Soleil Dralion Bob and Tom Comedy Show Art of Submission III (MMA) Josh Turner Monster Trucks Disney on Ice More Shows To Be Announced!