30 th Annual. Presented by: Howard Freeman The Festival Group (973) ext. 14
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1 30 th Annual Presented by: Howard Freeman The Festival Group (973) ext. 14
2 The Number 1 Thing to do in NJ Quick Chek NJ Festival of Ballooning Dean Durling-Owner, Quick Chek The Quick Chek NJ Festival of Ballooning is our #1 branding event with millions of media impressions throughout our market our top team-building event with over 500 team members and their families pitching in and a great sampling event.we dazzle our guests with 2 1/2 days of fun and excitement! Elisa Padilla Senior Marketing Manager-AT&T The Quick Chek NJ Festival of Ballooning continues to be a great partner for AT&T. The Festival delivers incredible pre-event exposure, tremendous on-site branding opportunities and it s a great place for AT&T to showcase our technology products and services. At the 2009 Festival, we exceeded our on-site expectations and we look forward to continuing our partnership with the Festival. Event Marketers Magazine, a national authority on event marketing and sponsorship opportunities, has noted The Quick Chek New Jersey Festival of Ballooning as a valuable property to sponsor for its long term impression potential and its ability to create comprehensive, focused exposure to the NYC Metro & surrounding regions. The Quick Chek New Jersey Festival of Ballooning was rated one of the Top 100 Events and Festivals by ABA (American Bus Association) for Group Events in the United States for 2011 and 2013!
3 Who Goes to a Hot Air Balloon Festival? Demographics 165k people attend annually over the 3 days 54% Female 85% Families with Children Average Stay 7.5 hours Over 50% of Attendee HHI >$100, % Own a home
4 DEMOGRAPHICS AGE < 18 1% INCOME > 55 22% % % $150K - $200k 10% > $200K 7% < $50K 18% $100k - $150K 22% $50K - $75K 25% % % $75K - $100K 18% < > 55 < $50K $50K - $75K $75K - $100K $100k - $150K $150K - $200k > $200K
5 Atlantic 0% Bergen 8% Burlington 4% Camden 2% Cumberland 1% Essex 6% Gloucester 1% Hudson 5% Hunterdon 11% Mercer 2% Middlesex 15% Monmouth 7% Morris 6% Ocean 6% Passaic 5% Somerset 10% Sussex 2% Union 9% Warren 2% Atlantic Bergen Burlington Camden Cumberland Essex Gloucester Hudson Hunterdon Mercer Middlesex Monmouth Morris Ocean Passaic Somerset Sussex Union Warren NJ COUNTIES
6 Quick Chek NJ Festival of Ballooning Festival Overview Over 125 Hot Air Balloons Concerts featuring Grammy Winning Artists Fireworks Kids Fun Area Interactive Displays 5k Running with the Balloons Sunrise Yoga Jazzercise Zumba Carnival Rides Hot Air Balloon Rides Hospitality Area Balloon Glow
7 Family Entertainment The Festival is so much more than just the largest summertime collection of hot-air balloons in the country and offers a full weekends worth of family entertainment: Kid s Club Hot-Air Balloon Experience Jennifer The Cannon Lady Smith Magic Shows Family concerts Carnival Rides Inflatables Hundreds of exhibitors
8 The Festival is so much more than just the largest summertime collection of hot-air balloons in the country and offers a full weekends worth of family entertainment: Premier Concerts - past performers have included: Smokey Robinson - Brett Michaels Eddie Money - Iconic Boyz Meat Loaf - The Jonas Bros. Barenaked Ladies - Hall & Oates The Beach Boys - Demi Lovato Rick Springfield - Kool and the Gang KC and the Sunshine Band - The Doobie Bros. Kid s Club Hot-Air Balloon Experience Magic Shows & Family concerts Carnival Rides & Inflatables Hundreds of exhibitors More then just Hot Air. Why people stay 7.5 Hours
9 Doing well by doing good Charitable Contributions This past year the balloon festival continued its tradition of helping local charities and organizations through charitable contributions and raised over $70,000 in support. This brings the 20 year total raised by the Quick Chek New Jersey Festival of Ballooning to well over 2 million dollars. A fact of which we are very proud! Children s Miracle Network Trinitas Regional Medical Center Steeplechase Cancer Center at Somerset Medical Center Center for Educational Advancement Hunterdon Medical Center The Beez Foundation NJ State Division of Youth and Family Services Have-A-Heart Children s Cancer Society Healing in the Hurting Places Howling Woods Farm Hunterdon County Chamber of Commerce NJSPCA Project Porch light Peaceful Mountain Horse Rescue The Theater at Raritan Valley Community College North Brunswick Volunteer Fire and Rescue Co. 3 Readington Volunteer Fire Company Whitehouse Volunteer Fire Company Whitehouse First Aid and Rescue Squad Readington Township Community Emergency Response Team New Jersey Civil Air Patrol Knights of Columbus Hunterdon County Somerville High School Music Band Boosters Somerset County 4H Alpaca Club Highroads Hog Agape Home, Inc. Discipleship Center Hogar CREA International of NJ, Inc. Remember Scott Oldenberg Inc. Boy Scouts Troop 1776 Navy Ball Committee
10 2012 Quick Chek NJ Festival of Ballooning The audience reach of 565,318,269 was a 95% increase over previous record coverage in 2011 and marked the seventh consecutive year in which media coverage was increased. Highlights include national TV coverage of the Festival, worldwide coverage of the July 3 rd tether, and continuous coverage from January through August
11
12 2012 Sponsors Quick Chek..Title Sponsor PNC Bank. Associate Sponsor AT&T.. Marketing Partner Volkswagen.. Participating Sponsor Farmers Insurance. Participating Sponsor Horizon Blue Cross/Blue Shield. Participating Sponsor Johnson & Johnson... Participating Sponsor Patch.com. Participating Sponsor Toyota Participating Sponsor USTA.. Participating Sponsor Trinitas Regional Medical Center... 5K Title Sponsor Reebok.. 5K Sponsor Gatorade.... 5K Sponsor
13 Benefits of Sponsorship Promote products and services directly to over 150,000 festival patrons Generate retail traffic, generate business back Sample product Build digital direct-marketing database Provide platform for social media campaign Turn-key activation ideas Pre-event marketing and PR builds brand awareness Custom developed, targeted promotions drive pre-event consumer interaction Unique Position sponsorship increases pre-event messaging and on-site visibility On-Site hospitality - entertain/reward: clients, vendors, partners, employees
14 The 31 st Annual Quick Chek New Jersey Festival of Ballooning offers companies one of the most unique marketing opportunities in the NY, NJ, PA media market. The Festival gets more press than any event in the area because it is the feel good event of the year, and we pass on the exposure to our partners. The sky is the limit with regard to what we can create for our partners and we would be happy to work with you to make sure a program is designed to achieve your specific objectives. See you July 26, 27 and Solberg Airport, Readington, NJ Howard Freeman ext. 14 hfreeman@balloonfestival.com
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