TDC Quarterly Meeting Review of FY2018 Q3 Activities. July 9, 2018

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1 TDC Quarterly Meeting Review of FY2018 Q3 Activities July 9,

2 Review Presentation Outline 1. Visit Lake Introduction and Updates 2. Administrative and Budget 3. Market Analytics 4. Marketing, Advertising, Co-op Sponsorships 5. Sports Report / Event Recruitment 6. Capital Projects 7. Upcoming Events 8. Recognition and Opportunity 2

3 Visit Lake Updates Visit Lake Updates 3

4 Visit Lake Updates Visit Lake Updates Introductions: Executive Director Brandon Matulka New Welcome Center location has been well-utilized by our industry partners and conducive to Visit Lake meetings, sponsorship trainings and collaborations. Print materials have been updated to feature the new logos for consistent branding and accurate contact information. 4

5 Visit Lake Updates 2018 Hurricane Preparedness Webinar with Visit FL Enhanced Visit FL web site will provide updates in real time New tools provide communication resources for visitors and partners visitflorida.org/resources/crisis-preparation/hurricaneinformation/ 5

6 Visit Lake Updates Pursuing ways to enhance visitor experiences with new initiatives Guest experience and local advocacy help drive visitor numbers Image as a visitor-friendly destination, meeting needs of individuals and partners Visitors message encourages others to visit - authenticity Partnering with Parks and Trails and other Community Leaders Improved amenities for bike riders, hikers, and eco-tourists 6

7 Visit Lake Updates Visit Lake Staff exploring price options, identifying possible locations and program feasibility for our visitors. A few candidate locations suggested by Parks and Trails: Cooper Library Minor Trailhead Memorial Bench Old HWY 50 Minneola Athletic Complex McDonald Canal Boat Ramp Green Mountain Scenic Overlook and Trailhead North Lake Community Park 7

8 Visit Lake Updates Pilot Program Bright Guard Sunscreen Initiative Visit Lake is joining forces with NTC, Orlando Health, UF Health Cancer Center, City of Clermont, LC Parks and Trails and Bright Guard to place multiple sunscreen dispensers around County parks and trails serving both visitors and residents. 8

9 Administration and Budget FY2018 Visit Lake Budget - Promotions FY17 BUDGETED FY17 ACTUAL % EXPENDED FY18 BUDGETED FY18 ACTUAL % EXPENDED PROMOTIONS AKERS MEDIA/WATUAGA GROUP $500,000 $304,899 61% $695,577 $372,903 54% CENTRAL FLORIDA SPORTS COMM/ $104,952 $104, % $75,000 $61,800 82% TRAVEL AND PER DIEM $25,000 $8,984 36% $25,000 $8,592 34% PRINTING $22,000 $10,370 47% $17,000 $4,469 26% PROMOTIONAL ACTIVITY $1,082,421 $909,595 84% $1,389,641 $690,505 54% HOSPITALITY/FAM TOURS $10,000 $649 6% $10,000 $0 0% EVENT MANAGEMENT & LOGISTICS $9,244 $287 3% $41,031 $315 1% SUB-TOTAL PROMOTIONS $1,760,375 $1,342,411 76% $2,253,249 $1,138,584 50% 9

10 Market Analytics Market Analytics 10

11 Market Analytics Fiscal Year Monthly TDT Revenue Comparison $450,000 $412,300 $400,000 $350,000 $300,000 $250,000 $248,615 $256,750 $288,458 $315,073 $355,829 $307,169 $251,741 $200,000 $150,000 $100,000 $50,000 $0 October November December January February March April May June July August September FY 2016 FY 2017 FY

12 Market Analytics Fiscal Year Cumulative TDT Revenue Comparison $3,500,000 $3,000,000 $2,500,000 $2,000,000 $2,435,935 $3,163,860 $2,722,314 $1,500,000 $1,000,000 $500,000 $0 October November December January February March April May June July August September FY 2016 FY 2017 FY

13 Market Analytics $3,000,000 Fiscal Year-to-Date TDT Revenue $2,500,000 $2,000,000 $1,500,000 $1,475, % $1,662, % $1,825, % $1,960, % $2,210, % $2,435, % $1,000,000 $500,000 $0 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY

14 Market Analytics 95% Monthly Occupancy Rate 90% 85% 80% 75% 70% 65% 60% Lake County Orange County Osceola County Polk County Seminole County 55% 50% October November December January February March April May

15 Market Analytics $ Monthly Average Daily Rate $ $ $ $ $ $ $ $90.00 Lake County Orange County Osceola County Polk County Seminole County $80.00 $70.00 $60.00 October November December January February March April May

16 Market Analytics $ Monthly RevPAR $ $ $ $ $ $ $90.00 $80.00 $70.00 Lake County Orange County Osceola County Polk County Seminole County $60.00 $50.00 $40.00 October November December January February March April May

17 Sports Report / Event Recruitment Sports Report / Event Recruitment 17

18 Sports Report / Event Recruitment National Industry Media Editorial & Advertorial 18

19 Sports Report / Event Recruitment National Industry Media Editorial & Advertorial 19

20 Sports Report / Event Recruitment NASC Symposium Attended Symposium in Minneapolis, MN; April one-on-one meetings held with event organizers 20

21 Sports Report / Event Recruitment Event Recruitment Closed Bids Fondo Cycling Circuit USA Clermont Clermont Grand Opening Event of Victory Pointe Bass Pro Shops Big Bass Tour Hickory Point 3-days of competition Outstanding Bids USAT Multisport Clermont Sommer Sports host 21

22 Sports Report / Event Recruitment Event Recruitment Targeted Bids 2019 Bassmaster Eastern Venetian Gardens 400 projected anglers 2019 American Cornhole Organization Florida State Clermont July, CCSA Beach Volleyball Conference Point Beach Florida Region of USA Volleyball host 22

23 Capital Projects Capital Projects 23

24 TDC Quarterly Meeting 2018 Q3 Capital Projects Hickory Point Beach Fieldhouse Final Construction Manager bid submitted Final GMP approval by BCC; projected August 7, 2018 BCC Regular Meeting Estimated groundbreaking August, 2018 Estimated opening Spring, 2019 Locker Rooms Training Room Meeting Space Public Bathroom s Conce ssion s 24

25 TDC Quarterly Meeting 2018 Q3 Capital Projects Lake County Disc Golf Trail Six (6) courses: Clermont Champions Hiawatha Preserve Mount Dora Nature Park Disc Golf (9-holes) Mount Dora Lincoln Park Disc Golf (9-holes) Eustis Palmetto Trails Palmetto Point Lake County North Lake Park LSSC (Leesburg Campus) Lakehawk Landing World Champion Disc Golf Design continue to design and construct courses Working with county agencies to create course maps using GPS data collection Course naming promotion for North Lake Park course 25

26 Capital Projects FY2018 Visit Lake Budget Capital Projects FY17 BUDGETED FY17 ACTUAL % EXPENDED FY18 BUDGETED FY18 ACTUAL % EXPENDED CAPITAL PROJECTS HPB FIELDHOUSE $1,663,672 $90,652 5% $1,844,308 $56,337 3% HPB FACILITY IMPROVEMENTS $0 $0 $100,000 $0 0% LCWA CONTRACTED IMPROVEMENTS $0 $0 $50,000 $0 0% LAKE COUNTY DISC GOLF TRAIL $0 $0 $150,000 $0 0% WOOTEN PARK EXPANSION $248,000 $3000 1% $0 $136,935 55% VICTORY POINTE/TRIATHLON BEACH $400,000 $0 0% $400,000 $0 0% CANOE/KAYAK COURSE $60,000 $60, % $0 $0 ASTOR BOAT RAMP & PARKING EXP. $0 $0 $20,000 $20, % SUB-TOTAL CAPITAL PROJECTS $2,371,672 $153,652 6% $2,564,308 $213,272 8% 26

27 Capital Projects 2018 Fall Cycle Capital Projects Funding Grant Program Visit Lake will host an application learning session at 2 p.m. on Tuesday, July 17 at U.S. Highway 27, Groveland All applications are due Friday, August 24 by 5 p.m. First TDC hearing scheduled for 3 p.m. on Monday, Oct. 8, BCC Chambers Second TDC hearing set for 3 p.m. on Monday, Oct. 29, BCC Chambers 27

28 Marketing and Advertising Marketing, Advertising, Co-op Sponsorships 28

29 Marketing, Advertising, Co-op Advertising and Marketing Strategy Akers Media/Watauga Group execute and manage master campaign with Visit Lake and Office of Communications oversight Visit Lake and Office of Communications manage and execute smaller custom projects in-house 29

30 Marketing, Advertising, Co-op In the News: AAA Living Bird Convention South 30

31 Marketing, Advertising, Co-op Meeting planners Roundtable Ad in Convention South Meeting planners landing page Meeting Planners Initiative 31

32 Marketing, Advertising, Co-op National Tourism Week 2018 was the 35 th year that National Tourism Week has been celebrated The purpose was to showcase the importance of Tourism On April 24 th, a proclamation was announced by the BCC to declare May 6-May 12, 2018 Tourism Week in Lake County 32

33 Marketing, Advertising, Co-op Tourism Week 33

34 Marketing, Advertising, Co-op Partner Portal A centralized location for partners to: Download Videos/Photos Manage their listings View TDC presentations Access other resources 34

35 Marketing, Advertising, Co-op Event Sponsorships (Sports vs. Tourism) # of Events Sponsored Total Sports Tourism Grant Amounts Awarded $300,000 $261,500 $250,000 $200,000 $180,547 $150,000 $144,500 $116,000 $100,000 $85,880 $94,667 $50,000 $0 Total Sports Tourism FY17 Q3 FY18 Q3 FY17 Q3 FY18 Q3 35

36 Marketing, Advertising, Co-op FY17 Q3 vs. FY18 Q3 Co-Op Marketing Applications Received Co-Op Marketing Amount Awarded $12,500 $12,000 $11,500 $11,000 $12, $10,500 $10,000 $9,500 $10,145 0 FY17 Q3 FY18 Q3 $9,000 FY17 Q1 FY18 Q1 36

37 Upcoming Notable Events 37

38 Upcoming Notable Events Upcoming Notable Events August th Annual Harvest Grape Stomp Lakeridge Winery, Clermont Florida Half Century Senior Softball Lady Lake September FYSA Premier League Mike Stone Soccer Complex, Tavares 38

39 Recognition and Opportunity 39

40 TDC Quarterly Meeting FY18 Q3 The Florida Attractions Association Award for Outstanding Attraction Members of 2018 Audrey and Kevin Jowett of Revolution Off Road 40

41 Visit Lake received the Florida Chamber of Commerce Commissioner s Business Recognition Award for our support of the Renaissance Faire. The award was presented by Commissioner Pam Stewart, Florida Department of Education at the 2018 Learners to Earners Workforce Summit in Tampa. 41

42 Opportunity to host next TDC meeting, location suggestions welcome. 42

43 TDC Quarterly Meeting 2018 Q3 Lake County EDT Quarterly Update Tab Bassmaster Eastern Open Funding Request 43

44 TDC Quarterly Meeting 2018 Q Bassmaster Eastern Open 2019 Bassmaster Eastern Open Proposed Date: January/February, 2019 Venetian Gardens & Ski Beach host venue Working with the City of Leesburg to assist in event host obligations and provide complimentary weigh-in venue and support services. Projected participation between 175 boats/350 anglers 200+ boats/400+ anglers Most recent Bassmaster Open hosted in Lake County was 2017; 15 B.A.S.S. professional bass tournaments have been held on Harris Chain of Lakes/Lake County. 44

45 TDC Quarterly Meeting 2018 Q Bassmaster Eastern Open Notable Host Deliverables: 1) Host Fee not to exceed $30,000 (sliding scale) 2) Accommodations for B.A.S.S. staff 3) Complimentary venue for weigh-in and meeting space 4) Complimentary meal for up to 425 people. 5) Additional event operation items Estimated cost approximately $48,000 45

46 TDC Quarterly Meeting 2018 Q Bassmaster Eastern Open Requested Action: Request approval of funding, not to exceed $50,000, to host a 2019 Bassmaster Eastern Open on the Harris Chain of Lakes and begin negotiating agreements with B.A.S.S. and City of Leesburg. 46

47 TDC Quarterly Meeting 2018 Q3 Lake County EDT Quarterly Update Tab 4 Central Florida Sports Commission Report 47

48 Central Florida Sports Commission Report 48

49 Central Florida Sports Commission Report 49

50 Central Florida Sports Commission Report 50

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