AGENDA COMMITTEE OF WHOLE COUNCIL MEETING Monday, October 20, :00 AM in Council Chambers

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1 Page AGENDA COMMITTEE OF WHOLE COUNCIL MEETING Monday, October 20, :00 AM in Council Chambers A. CALL TO ORDER B. INTRODUCTION OF LATE ITEMS C. DELEGATIONS Buy Local BC Initiative 'Buy Local! Buy Fresh!' - Shane Wright, Coordinator Osoyoos Lake Loops Triathlon - Three Lakes Triathlon Series - Sara Opp and Steve Brown D. BUSINESS E. ADJOURNMENT Page 1 of 16

2 Page 2 of 16 Your Year-Round Map and Guide To Local Food

3 Project Review Page 3 of 16 Developed as a cost-effective direct marketing tool for farms, local food processors & retailers Invited local Farmers Markets, Municipalities & Regional Districts, Producer Associations Buy Local BC and Okanagan Greens Society partnership, linking stakeholders in support of local food and farming Sponsorship funds help with map production costs including sales, design & printing Buy Local BC Initiative

4 Project Update Page 4 of 16 10,000 Buy Local! Buy Fresh! Okanagan maps printed for 2014 edition, 8000 printed in farms listed in 2014, up from 27 in expansion added Similkameen Valley & Osoyoos areas, covers whole Okanagan region Map registration fee includes complementary farm listing on Promotional video produced over past year Buy Local BC Initiative

5 Project Feedback "You offer the best advertising value around!" Paynter's Fruit Market "We did have several new customers saying they discovered our farm this year because of your map. The easy to use map is great to have on hand at the farm as well. We were able to point people to other farms if they were looking for produce that we did not have." Thunder Hill Farms Page 5 of 16 "Outstanding job on 2013 s map! And thanks for the additional maps. I love having them in the bakery to help promote local farms/markets/businesses throughout the Okanagan Valley. And our customers love them!" True Grain Bread Buy Local BC Initiative

6 Page 6 of 16 Next Steps Gain benefits of growing project recognition Gradually raise annual print volume Refine website, & mobile device access Improve sustainability of Buy Local! Buy Fresh! Okanagan Map Increase advertising income as project evolves Register more farms goal of 50 farms next year for 2015, 80+ farms by 5 th edition Stable sponsorship agreements year-to-year Buy Local BC Initiative

7 From: To: Subject: Date: Buy Local BC Coordinator Buy Local BC Initiative Buy Local! Buy Fresh! Okanagan Video release October :49:47 AM Dear Buy Local! Buy Fresh! Okanagan participants, Best of the harvest season to everyone! We are excited to announce the release of the new Buy Local! Buy Fresh! Okanagan video this past Thanksgiving weekend. Thanks once again to all of those that contributed, gave interviews, and opened their farms and businesses to us. Please take a moment to see this 4 minute production and hear great reasons to buy local and fresh from our featured farmers themselves! Filmed and produced over the past year, this movie celebrates Okanagan food and farms. To watch now, please visit Enjoy! Shayne Shayne Wright Co-ordinator, Buy Local BC Initiative (250) Follow our new Twitter channel for campaign news and promotions! Page 7 of 16

8 Osoyoos Lake Loops Triathlon PRESENTED BY THREE LAKES TRIATHLON SERIES Page 8 of 16

9 About Who We Are Series Detail Festival Weekend Site Potential Event Plan Page 9 of 16 Seeking From Town

10 Who We Are BC Ltd. based in Penticton BC is a retail operation (Peach City Runners) and event management company Owned and Operated by Steve Brown, established 1997 Owner and Operating Ultraman Canada, a 3 day multi stage ultra distance triathlon since 1993 Owner and Operating Peach City Half Marathon since 1996 Part of the original group to bring Ironman to Penticton in 1984 Ironman Canada Board Member from Page 10 of 16 Race Director Ironman & Peach Classic Triathlons Race Director for Valley First Challenge Penticton Canada

11 Who We Are (Continued) Sarah Opp, Owned and Operated Sporting Event Management Company from 2001 until Present 2014 Valley First Challenge Penticton Volunteer Coordinator and Strategy Planning Group Ironman Canada - Subaru Canada Marketing and Sponsorship Coordinator Page 11 of Ironman Canada Operator Merchandise Tent on behalf of IMC Ownership

12 Series Details Develop race series for Western Canada to be known as Three Lakes Triathlon Series Series to include Osoyoos, BC; Sylvan Lake, AB; Cultus Lake, BC Events to be known as Osoyoos Lake Loop Triathlon; Sylvan Lake Loop Triathlon; Cultus Lake Loop Triathlon Page 12 of 16 1 or 2 Loop Options - Similar to Olympic and Half Distance Races Greater economic impact for communities through joint marketing possibilities and Tourism Initiatives linking all three communities

13 Family Orientated Festival Weekend Friday Afternoon Vendor Expo, Athlete Check-in Saturday Vendor Expo, Athlete Check-in (continues) Page 13 of 16 Special Events Underpants Run, Kids Fun Run, Options for Evening Entertainment Sunday Race Day Sunday Awards and Celebration

14 Site Potential Great overall race venue 1 or 2 loop swim in Osoyoos Lake (Gyro Park) 1 or 2 loop rural bike course (Black Sage Loop) 1 or 2 loop in town run course (Lakeshore) Page 14 of 16 Work with city to develop a spectator, family and resident friendly site

15 Event Plan Secure local race organizing committee (swim, bike and run captains plus others), sponsor partners and suppliers Secure local organizations for race course support honorariums to be paid Develop transition, swim, bike and run courses Safety Plan RCMP, Fire, MOT, City Page 15 of 16 Sanction Event through TRIBC (Insurance & Safety) 3 year strategy plan (safety, growth, partnership) with City

16 Seeking from Town Road closures as required, Park and Facility Access, Equipment Approve needed venues and permits (Sites, roads,) In kind sponsorship Policing and flagging needs confirmed Venues secured Athlete Check-in, Vendor Expo Page 16 of 16 3 year agreement with specific performance clauses

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