ConnectVermont. Vermont s Tourism & Traveler Information Platform Robert T. White Vermont AOT
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1 ConnectVermont Vermont s Tourism & Traveler Information Platform Robert T. White Vermont AOT
2 ConnectVermont History ConnectVermont began in 2000 as a project called the Cross Marketing Database (CMDB) through the Vermont Agency of Commerce and Community Development (ACCD). CMDB was originally envisioned as a consolidated database of Vermont business information that would enable Vermont businesses to network on a business-tobusiness basis and to provide information to consumers about their products and services.
3 ConnectVermont History cont d In its original form, ConnectVermont consisted of two web sites: the Vermont Department of Economic Development s business site. (now known as ), the Vermont Department of Tourism and Marketing s official tourism web site.
4 ConnectVermont History cont d To support travelers in Vermont and Vermont businesses, fields were added to the database for tourism related services such as lodging, dining, attractions, and events. The new application was called the Vermont Travel Planner (VTP). The VTP would and does enable travelers to do pre-trip planning. VermontVacation.com became the lure piece to attract potential visitors to the site and engage them in Vermont as a destination. The VTP closes the sale by converting visitors to the web site to visitors to Vermont.
5 VermontVacation.com
6 Vermont Travel Planner
7 511 and LPFM Vermont currently has 2 Low Power FM Stations that continuously play traveler information including information from CARS (events, road, & weather conditions) along with local and state tourism information.
8 ConnectVermont Today ConnectVermont is a collaborative effort by multiple Vermont State Agencies led by ACCD, AOT, and Buildings and General Services (BGS) to jointly integrate the delivery of core traveler services to the public. Other ConnectVermont partners: Agency of Human Services Agency of Agriculture Agency of Natural Resources Department of Information & Innovation Department of Public Safety The Vermont Arts Council The Vermont Commission on Women The Vermont Film Commission
9 Promotional Outreach
10 Promotional Outreach Match
11 Promotional TV Outreach
12 ATIS Standards In 2002 as part of a collaborative effort with Maine and New Hampshire ( TRIO ) the 3 states undertook a project to develop ATIS Standards for Traveler Information Yellow Pages. The ATIS standards would enable the 3 states to share Traveler Information seamlessly across their respective Traveler Information websites.
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16 DINING/RESTAURANT SERVICES FINAL Version 5 ATIS DATA DEFINITION: Place to eat. Dining/Restaurant NAICS Codes ATIS Code Dining NAICS Codes (1), Food Services and Drinking Places Dining/Restaurant by Service Type ATIS Code Service TYPES (1), Bakery (2), Brew Pub/Bar and Grill (3), Cafeteria (4), Coffee Shop (5), Deli Café (6), Dinner Cruise (7), Dinner House (8), Family Dining (9), Fast Food (10), Fine Dining (11), Truck Stop Dining/Restaurant by Service Sub-Type
17 TRIO & 511 TRIO s 511 service is unique in that a caller in any of the 3 states can request road and weather information from another state. Vermont goes one step further to provide traveler information via a live operator feature.
18 1-800-VERMONT/511 Call Center
19 TRIO Evolution True Regional Data Sharing NH Tourism VT Tourism Web Services 511 CARS ME Tourism VisitMaine.com VisitNH.gov VermontVacation.com Lodging Road Conditions Regional Itineraries Attractions NH/VT/ME Itineraries Road Conditions Lodging/Dining Attractions Events Shopping NH/VT/ME Itineraries Road Conditions
20 Next Steps National Adoption of of ATIS Standards TRIO Traveler Information Services DNE Traveler Information Services I-95 Corridor Coalition Traveler Service National Traveler Information
21 Visit Vermont Thank you for your time and attention!
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