PRIA Announces Winners Of 41st National Golden Target
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1 11/13/2017 PRIA Announces Winners Of 41st National Golden Target Awards - B&T Marketing Home > Marketing 10 NOVEMBER, 2017 PRIA Announces Winners Of 41st National Golden Target Awards By B&T MAGAZINE The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to celebrate the best-of-the-best campaigns, individuals and organisations judged across 29 categories. Sefiani Communications Group won five categories including National Campaign of the Year, while Red Agency was another big winner on the night, also taking out five categories including Large Consultancy of the Year. PRIA chief executive Anne Howard said: There is no higher honour in Australia for public relations and communication professionals than winning a National Golden Target Award, and this year the awards attracted a record number of entries from all sectors of the industry, and from every state and territory in the country. During the past 12 months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today s fast-changing industry, and remain the most prestigious and hard to
2 win accolade in the PR and communication calendar.. PRIA also opened the awards up to the entire industry for the first time in their long history. See the full list of winners below. CAMPAIGN AWARDS Advocacy and Public Affairs Campaign HIGHLY COMMENDED: Reverse the cuts; Community Legal Centres Queensland HIGHLY COMMENDED: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani WINNER: Justice for Kids campaign; Essential Business-to-Business Campaign HIGHLY COMMENDED: REST Industry Super employer engagement campaign: Future of Work and Bridge the Gap; Sefiani WINNER: Launch of International Convention Centre Sydney (ICC Sydney); ICC Sydney and History Will Be Kind Community Relations Campaign HIGHLY COMMENDED: Darling Downs Hospital & Health Service Toowoomba Hospital Redevelopment Project; Helen Hutchings (Phillips Group) HIGHLY COMMENDED: Aubin Grove Station: Built in the community, for the community; Public Transport Authority HIGHLY COMMENDED: How communities shaped the West Gate Tunnel Project; Transurban, West Gate Tunnel Communications team WINNER: 2016/17 Yellow Pages and White Pages covers program launch; Haystac Consumer Campaign HIGHLY COMMENDED: Buderim Ginger Rally; Agent99 Public Relations HIGHLY COMMENDED: The YES Test; Herd MSL HIGHLY COMMENDED: Ostelin National Vitamin D Awareness Day 2016; Haystac Brisbane HIGHLY COMMENDED: Bridge to Brisbane 2016; P4 Group WINNER: Australian macadamias announces Macadamia ; Red Agency Content Marketing HIGHLY COMMENDED: Jurien Bay Time; JLCA HIGHLY COMMENDED: 3M #FUTUROHERO; Magnum & Co HIGHLY COMMENDED: The Bottom 100 Red Agency, Havas, Havas Media and Finch for Fund for Peace; Red Agency and Havas Sydney with Fund for Peace WINNER: Albert Street Precinct Marketing; Helen Hutchings (Phillips Group) Corporate Public Relations Campaign HIGHLY COMMENDED: Perth Busport: A new level of public transport education; Transperth and Public Transport Authority WINNER: Characters of Kings Cross; N2N Communications and Coca-Cola Crisis Management Campaign HIGHLY COMMENDED: NSW DPI North Coast Shark Net Trial; NSW DPI Performance and Engagement
3 11/13/2017 PRIA Announces Winners Of 41st National Golden Target Awards - B&T WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani Digital and Social Campaign HIGHLY COMMENDED: X-Men: Apocalypse Home Release; History Will Be Kind WINNER: Radiance of the Seas Digital Campaign; LBPR Experiential Campaign HIGHLY COMMENDED: Golden Gaytime Crumb Shed; Mango Communications HIGHLY COMMENDED: Synergy Schools Solar Challenge; JLCA WINNER: Australia s first poo-powered car; Queensland Urban Utilities Government Sponsored Campaign HIGHLY COMMENDED: Stop it at the Start National campaign to reduce violence against women and their children; Department of Social Services HIGHLY COMMENDED: BOM Weather App; Bureau of Meteorology WINNER: Horizon Communication Group Hey Tosser! Campaign; Horizon Communication Group Health Campaign HIGHLY COMMENDED: Gallipoli Medical Research Foundation (GMRF) PTSD Campaign; P4 Group HIGHLY COMMENDED: Do You See What I See? eye health initiative; Bayer Australia and SenateSHJ WINNER: The Riderless Bike; Red Agency, Havas and Finch Integrated Marketing and Communication Campaign HIGHLY COMMENDED: Vote to protect the Great Barrier Reef; QUT and Great Barrier Reef Foundation HIGHLY COMMENDED: 2016/17 Yellow Pages and White Pages Covers Program Launch; Haystac HIGHLY COMMENDED: Nowhere to go protecting Queensland koalas from excessive tree-clearing (Integrated Campaign); WWF-Australia WINNER: Shutdowns: Two major Perth rail disruptions; Transperth and Public Transport Authority WINNER: Million Dollar Fish S2 Better Luck in The NT; Kite Communications Internal or Change Management Communications Campaign HIGHLY COMMENDED: Westpac 200 Years; Westpac Corporate Communications HIGHLY COMMENDED: Australia s first government department on Workplace by Facebook; DPI Performance & Engagement WINNER: OneShop; Coles Supermarkets Issues Management Campaign WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani Major Campaign HIGHLY COMMENDED: nbn Sky Muster II; nbn and One Green Bean HIGHLY COMMENDED: Synergy Schools Solar Challenge; JLCA HIGHLY COMMENDED: Two Queensland greats bringing mutual strength and trust to banking; Phillips Group WINNER: Brisbane Festival 2016; P4 Group
4 Pro Bono Campaign HIGHLY COMMENDED: ANZGOG s Save the Box; IMPACT Communications WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani Small Budget Campaign HIGHLY COMMENDED: ME Bank Super Smashaday; Keep Left HIGHLY COMMENDED: Camp Quality: Crackers for a Cause; Camp Quality and Red Agency WINNER: Australian macadamias announces Little Mac to the world; Red Agency Thought Leadership Campaign HIGHLY COMMENDED: Meet Graham; Transport Accident Commission WINNER: Map and Page: Westpac s Businesses of Tomorrow Campaign; Map and Page/ Westpac INDIVIDUAL AWARDS Future Leaders HIGHLY COMMENDED: Cassie Dellit, Red Agency HIGHLY COMMENDED: Shane Allison, Sefiani WINNER: Ayla Fitzgibbon, Red Agency Public Relations Educator of the Year WINNER: Robert Gill, Swinburne University of Technology Student of the Year HIGHLY COMMENDED: Norma Morgan-Shelley, Queensland University of Technology HIGHLY COMMENDED: Matthew Jensen, Queensland University of Technology WINNER: Holly Lister, Queensland University of Technology TEAM/ORGANISATION AWARDS Corporate In-House PR Team of the Year HIGHLY COMMENDED: Energy Queensland Cyclone Debbie Communications Response WINNER: The Finder.com.au PR team Government In-House PR Team of the Year WINNER: Public Transport Authority Corporate Communications Not-for-Profit In-House PR Team of the Year HIGHLY COMMENDED: Cancer Council Victoria Small Consultancy of the Year HIGHLY COMMENDED: Hunter Communications
5 11/13/2017 PRIA Announces Winners Of 41st National Golden Target Awards - B&T WINNER: VIVA! Communications WINNER: Elevate Communication Medium Consultancy of the Year HIGHLY COMMENDED: Think HQ HIGHLY COMMENDED: Sefiani Communications Group WINNER: Sauce Communications WINNER: FULLER Brand + Communication Large Consultancy of the Year HIGHLY COMMENDED: Herd MSL HIGHLY COMMENDED: Weber Shandwick Australia WINNER: Red Agency PRE-EMINENT AWARDS The President s Award WINNER: Annabelle Warren Excellence in Measurement and Evaluation WINNER: Brisbane Festival 2016; P4 Group National Campaign of the Year WINNER: Addressing Privacy Breach: the taking and sharing of intimate images without consent; Sefiani SIGN IN WITH LINKEDIN Please login with linkedin to comment 2017 The Misfits Media Company Pty Limited. All Rights Reserved.
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