MISSISSIPPI GULF COAST REGIONAL CONVENTION & VISITORS BUREAU OFFICIAL MINUTES AUGUST 26, 2014

Transcription

1 MISSISSIPPI GULF COAST REGIONAL CONVENTION & VISITORS BUREAU OFFICIAL MINUTES AUGUST 26, 2014 The MS Gulf Coast Regional Convention & Visitors Bureau Commissioners met Tuesday, August 26, 2014 at 1:30 p.m., at 2350 Beach Blvd, Suite A, Biloxi, MS Commissioners Present: Kim Fritz, president; Rich Westfall, vice president; Jimmie Ladner, treasurer; Jeff Descher, secretary; Danny Hansen; Bill Holmes; Jerry Levens; Duncan McKenzie; CeCe Shabazz; George Schloegel; Carla Todd; Clay Wagner Commissioners absent: Richard Chenoweth; Rip Daniels HCTC Staff Members Present: Renée Areng, executive director; Traci Dauro; Janice Jones, Internet/e marketing manager; Others Present: Hugh Keating, legal counsel; Linda Hornsby, MS Hotel & Lodging Assn; Myrna Green, HCTDB; Beverly Martin Burkholder and John Boyle, MS Hospitality & Rest Assn; Janice Jefferson, MCCCC; Rhonda Roberts, Attractions Assn; Jenna Weatherford, HC Beautification; Russ Bloom, David Lee, and Chris Altese, MCG Golf Assn; Courtney Haggerty, Candace Sutherland, Hilton Garden Inn; Kevin O Brien, Ohr-O Keefe Museum of Art President Fritz called the meeting to Order. 1. Commissioner Hansen made the motion to accept the agenda as presented. Seconded by Commissioner McKenzie, the president called the question, with the following results: 2. Commissioner Descher made the motion to approve the minutes as presented from the July 22, 2014 meeting. Seconded by Commissioner Schloegel, the president called the question, with the following results: 3. Linda Hornsby, MS Hotel & Lodging Assn report the July 2014 hotel occupancy as presented from the Star report. Occupancy was up 2.2%, at 75.9% compared to the same time last year; ADR was $95.54 compared to $91.94; RevPAR is $72.52 compared to $68.27, so July looks like a good indicator for the remainder of the summer. The Assn has partnered with the MS GC Golf Assn, and will be working closely to increase golf rounds, and bookings. Vacation rentals agencies are becoming an issue, due to the possibilities of room tax not being collected. 1

2 4. Beverly Martin Burkholder, MS Hospitality & Rest Assn reported that the Chefs of the Coast is September 28, 2014, and this year the Assn has partnered with the MS Hotel & Lodging Assn for hotel room packages. 5. Russ Bloom, Gulf Coast Golf Assn reported the Assn has had a 90% decrease in golf rounds and bookings this year. Marketing needs to be rebranded and they have asked the MS Hotel & Lodging Assn to partner to secure more rounds and bookings. The Assn is open to any suggestions, and support partners can give. 6. Jenna Weatherford, HC Beautification updated the Commission on the I-10 Tri County Gateway Program, which includes the Adopt an Interchange, signage and Highway 90 signage. 7. President Fritz presented Commissioner McKenzie an appreciation plaque for all of his hard work and leadership through the first year of the Commission. 8. President Fritz also requested a Resolution commending Commissioner s George Schloegel and Chett Harrison for their contributions to the Commission on their leaving the Board. 9. Supervisor Kim Savant thanked the Commission for all of the work which has been done so far, and more great things to come. Supervisor Savant reported that he will be appointing Pam Meinzinger to the Commission at the next Board of Supervisors meeting to replace George Schloegel as his term has expired. 10. Renée Areng, Executive Director Report A. Marketing Department Public/Media Relations position to be discussed in Executive Session We have identified 11 articles that have been written about the MS Gulf Coast that the Marketing Department has provided with information for each of them. Highway 90 Street Sign Numbering Project A meeting will be held tomorrow with Harrison County sign engineer to determine next direction. The Interstate exit and traffic light map has been designed by M2 Media as part of the new Dining and Attractions brochure. B. Sales/Sports Department Travel Connect Marketplace and Connect Sports Orlando, FL, Aug 19 23, 2014; HSMAI MEET in Washington DC Sept 3 4, 2014; Meeting Focus Live New Orleans, LA Sept 21 24, 2014 The Group Fam Tour is on the Coast as we speak! August 24 27, 2014 Convention Sales Leads (year to date) are pacing ahead of last fiscal year by 20.9% in total tentative leads. Bookings are pacing slightly up this month (year to date) by 9.5% over last fiscal year. Sports Leads (year to date) are pacing slightly ahead of last fiscal year by 10.3% while bookings are up 38.1%. The bookings increase is due to better tracking and growth in the number of events as well targeting events that are a good fit for current facilities. Sales Departments Production Report July 2014 Convention Sales: (Please review full reports) July Convention Sales Leads generated: Sixteen (16)/YTD 120; 2,492 delegates/ytd 37,609; 5,402 room nights/ytd 59,612; Estimated direct spend $2,206, Bookings/Definite: Five (5)/YTD 51; 1,990 delegates/ytd 10,042; 1,950 room nights/ytd 15,523; Estimated direct spend $1,492, Lost Business Report: (See full report): Six (6)/YTD MGC Conventions/Groups Serviced: (See full report): Groups 32/YTD 100; Delegates 3,865/YTD 33,780; Economic direct spend - $2,898,750.00; CVB Cost to service - $1,

3 5. Group/Leisure $200. Per room night (See full report): Leads: One (1)/YTD 28; Passengers 20/YTD 2,114; Room nights 50/YTD 5,521; Estimated direct spend- $10, Sports Sales and Marketing: (See full report) July Leads: Four (4)/YTD 33; Attendees 990/YTD 31,472; Room nights 1,606/YTD 27,457; Estimated direct spend $358, Definite Bookings: None Marketing & Communications Department: (Please See full report) 1. Article Media: Ten (10) Articles YTD Advertising Inquiries/fulfillment: USA 800 Top 10 AD Inquiries - July 1,288/YTD 10, USA 800 Top 3 AD Source July: Web 519/YTD 3,905; Search Engine 248/YTD 2,212; Unknown 123/YTD USA 800 Top 3 AD Source by State July: Mississippi 160/YTD 1,124; Louisiana 158/YTD 955; Texas 133/YTD 898; July Totals for USA 800 = 1,274/YTD 10, CVB In House Ad Sources: Contact Us 52/YTD 353; Search Engine 12/YTD 128; Friend Referral 14/YTD 116; July Totals for In-House Requests = 145/YTD 1, CVB In-House Inquiry by States: Mississippi 21/YTD 150; Louisiana 20/YTD 103; Texas 12/ YTD 84; YTD Totals for In-House Inquiries = 1, Web Statistics GulfCoast.org Google Analytics July vs. June YTD: Visits/185,070/+3,934/1,198,490; Unique Visitors - 143,219/+1,964/857,797; Page Views - 662,191/-7,070/4,225,919; Pages Visited /-; Avg. Visit Duration - 03:42/ Bounce Rate %/+; New Visits %/- 8. Outbound referrals to Marketing Partners Web Sites July: Top 3 outbound sites and numbers: Beau Rivage - 1,590; Golden Nugget - 1,214; Big Play Family - 1, Mobile Statistics July vs. June: Visits - 67,961/+14,678; Unique Visitors - 55,480/+11,672; Page Views - 467,777/+55,618; Avg. Visit Duration - 2:26/-; Bounce Rate %; +; New Visits % %/- 10. Web Banner Advertising (gulfcoast.org) Page impressions/click Thrus: MS Gulf Seafood Trail 601/572; South Beach Biloxi Hotel & Suites - 562/497; Island View Casino Resort - 499/468; Palace Casino - 366/345; Preserve Golf Course - 52/48; MHLA Golf Ad /Golf - 18/17; MHLA Golf Ad/Hotels - 16/ Commissioner Levens made the motion to approve the proposal submitted by Meltwater Services for media article tracking in the amount of $6,000, and authorize the executive director to execute same. Seconded by Commissioner Wagner, the president called the question, with the following results: 12. Commissioner Levens made the motion to approve the preliminary Marketing Plan with current known updates such as event dates, current advertising strategy, etc. Seconded by Commissioner Descher, the president called the question, with the following results: 3

4 13. Commissioner Descher made the motion to approve the 2015 preliminary summary Budget in the amount of $3,351, Seconded by Commissioner Ladner, the president called the question, with the following results: 14. President Fritz made the following recommendations for Committee re-assignments: GOVERNANCE Audit Committee Finance Committee Jerry Levens, chair Jerry Levens, chair Jimmie Ladner, chair Richard Chenoweth Jeff Descher Bill Holmes Jeff Descher Danny Hansen Carla Todd Danny Hansen Rich Westfall Clay Wagner Advisory Linda Hornsby Development & Govt Marketing & Conventions Sub-Committee Future Funding Duncan McKenzie, chair Jeff Descher, chair Bill Holmes, chair Rip Daniels Richard Chenoweth Rip Daniels Bill Holmes Kim Fritz Jimmie Ladner Jimmie Ladner CeCe Shabazz Duncan McKenzie Carla Todd Carla Todd Clay Wagner Clay Wagner Rich Westfall Rich Westfall Advisory Advisory Advisory Clay Williams Russ Bloom John Boyles Bob Thunelius Janice Jefferson Linda Hornsby Rhonda Roberts Nikki Moon 15. Commissioner Schloegel made a motion to accept the 2014/2015 Committee Reassignments as presented. Seconded by Commissioner Wagner, the president called the question, with the following results: 16. Commissioner Ladner reported on the August 26, 2014 disbursements as follows: check disbursements for 08/26/14--$487,922.56; total travel advance/reimbursement for the month of August - $4,256.70; grand total disbursements--$492, Commissioner Descher moved these disbursements be approved. Seconded by Commissioner Levens, the president called the question, with the following results: 4

5 17. Commissioner Ladner reported on the following items: A. Room sales tax revenue of room sales tax collections for August 15, % share being $339, for a 14.44% change in total collection, and total income of 1.43% year to year changes. B. World Choice Travel Revenue collections for the month of July 2014 being $498.70, with a total year to date $6, Commissioner Holmes reported on the Future Funding Committee. There are four segments which collect taxes, looking into some different alternatives for increasing revenue. 19. Commissioner Levens reported on the Governance Committee evaluations sent to all Commissioners. Also, Committee chair person to review your charters and suggest any changes before the September meeting. 20. Commissioner Levens reported on the current Audits. FY2012 should be completed this week, FY 2013 in two weeks, and FY2014 by the end of September. 21. Myrna Green, HCTDB, reported on the following items: Revenue for ending year looks like it will be up 2% over previous year, and they will make budget. Spotlight fam participants spent time in Hancock County, went over very well. New Harbor opened last month and is already 50% booked, 83 slips leased to out of state boaters. 22. Commissioner Descher made the motion to Enter into Closed Session to discuss the need to enter into Executive Session. Seconded by Commissioner Ladner, the president called the question, with the following results: 23. Commissioner Wagner made the motion to enter into Executive Session to discuss personnel matters. Seconded by Commissioner Descher, the president called the question, with the following results: 5

6 24. Commissioner Schloegel made the motion to reconvene from Executive Session. Seconded by Commissioner Ladner, the president called the question, with the following results: Commissioner Westfall Voted ---- A&E Commissioner Ladner Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- A&E Due to previous appointment, Commissioners Levens and Westfall Absent & Excused here on in. 25. President Fritz reported No Action Taken in Executive Session. 26. Commissioner Ladner authorized the executive director to make an offer to a potential candidate for the Public/Media Relations Manager position. Seconded by Commissioner Descher, the president called the question, with the following results: Commissioner Westfall Voted ---- A&E Commissioner Ladner Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- A&E 27. Reminders MGCRCVB meeting Tuesday, September 23 1:30pm 28. Commissioner Hansen made a motion to adjourn the meeting. Seconded by Commissioner Descher, the president called the question, with the following results: Commissioner Westfall Voted ---- A&E Commissioner Ladner Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- A&E 6

7 Reports Sales department Tentative Leads: July 2014: 16 Fiscal YTD: 120 Goal: 200 Name Meeting Date # Attendees / # Room Nights Origin Mississippi Psychological Association 2016 Annual Convention Sept 13 16, / 120 Client relationship Association of Financial Institution Brokers (AFIB) Bi-Annual Conference Feb 22-25, / 140 Phone call Mississippi Coalition of Appraisers September 2014 Class Sep 9 11, / 60 Website inquiry Morehouse School of Medicine Minority Health Group of Researchers Investigating Diseases Mar 3 6, / 650 Atlanta Sales Trip National Baptist Convention of America Senior Women Missionary Union 22 nd District Conference May 21-24, / 505 CVENT C-130 TCG International Technical Program Review Oct 23 Nov 2, / 2,021 Phone call Chevrolet Nomad Association 2017 Annual Convention and Car Show July 14 21, / 840 Phone call Mississippi Department of Agriculture & Commerce National Association of Farmer s Market Nutrition Programs 2016 Annual Conference Sep 13 18, / 560 Phone call National Association of Community Health Centers Financial Operations Management Level III Financial Operations Management II Revenue Cycle 360 December 2014 Revenue Cycle 360 May 2015 The Practical Art of Health Center Finance Apr 21-24, 2015 Mar 3 6, 2015 Dec 2 5, 2014 May 12 15, 2015 Feb 3 6, / / / / / 96 CVENT National MS Society MS/AL Chapter Couples Retreat Sep 12 14, / 37 Middleton Family Reunion 2015 July 2 5, / 35 Website inquiry Minshew Family Reunion 2015 July 19 24, / 30 Website inquiry TOTALS 2,492 / 5,402 YTD TOTALS 37,609 / 59,612 Estimated Direct Spend: $2,206, (based upon $ per person for an average of 2.5 nights) Goal: 100,000 Room nights Site Visits: July 2014: 1 Fiscal YTD: 15 Name Tentative Dates # Attendees / # Room Nights MS Psychological Association September / 120 Client Meetings / Client Events / Client Projects: July 2014: 1 Name Dates # Attendees / # Room Nights Lego Press Conference July 8, ,000 attendees Travel: July 2014: 1 Name Dates Sales Manager(s) Attending MSAE Meeting & Sales Calls July 15 16, 2014 Annette Rand Conventions Serviced: July 2014: 32 Fiscal YTD: 100 Goal: 110 7

8 Name Meeting Date # Attendees Service included: Arnold Family Reunion July Name badges, pens, bags, brochures Culberson Family Reunion July Bags, pens, brochures Devo Family Reunion July Bags, pens, brochures Dismukes Family Reunion July Bags, pens, brochures Thomas-Hall Family Reunion July Bags, pens, brochures Bethea Family Reunion July Bags, pens, brochures MS Costumers Assn. July Bags, pens, brochures Mickens Family Reunion July Bags, pens, brochures Whitney Family Reunion July Bags, pens, brochures 33rd Ave. High School July Bags, pens, brochures MS DARE Officers Assn. July Name badges, pens, bags, brochures MS- LA Labor Mgmt. Conference July Name badges, pens, bags, brochures USPS Tri-State Conference July Bags, pens, brochures Hicks Family Reunion July Bags, pens, brochures Martin Family Reunion July Bags, pens, brochures Whitley-Collins Family Reunion July Bags, pens, brochures KHTB Family Reunion July Bags, pens, brochures Brown - Scott Family Reunion July Bags, pens, brochures McInnis Family Reunion July Name badges, pens, bags, brochures Thompkins-Perry-Kent Family Reunion July Bags, pens, brochures Smith Family Reunion July Bags, pens, brochures MS Dept. of Education July Burns-Sudduth Family Reunion July Bags, pens, brochures Haywood Family Reunion July Bags, pens, brochures Thompson-Williams Family Reunion July Bags, pens, brochures Morgan Family Reunion July Bags, pens, brochures Smith-McCarty Family Reunion July Bags, pens, brochures Stallworth Family Reunion Jul Bags, pens, brochures Hawthorn Family Reunion July Bags, pens, brochures Tri-State Dental Labs July Shell Pipleine Meeting July Felix-Anderson-Coorley Family Reunion TOTALS 3,865 July 31 - Aug Bags, pens, brochures YTD TOTALS 33,780 Goal: 26,000 room nights Total HCTC Investment in Services: $1, Estimated Direct Spend: $2,898, (based upon $ per person for an average of 2.5 nights) Definite Bookings: July 2014 : 5 Fiscal YTD: 51 Goal: 100 Name Meeting Date # Attendees / # Room Nights Headquarter Hotel Mississippi Psychological Association 2015 Annual Convention Sep 8 12, / 120 Biloxi property Geekonomicon 2014 Event Mississippi Tourism Association 2014 Governor s Conference on Tourism H.T. Hackney Convenience Expo Dec 11 15, / 300 Biloxi property Sep 21 23, / 410 Biloxi property Feb 14 19, / 770 Biloxi property 8

9 Southeastern Regional IDea 2015 SE Regional Idea Conference Nov 11 13, / 350 Biloxi property TOTALS 1,990 / 1,950 YTD TOTALS 10,042 / 15,523 Goal: 50,000 room nights Estimated Direct Spend: $1,492, (based upon $ per person for an average of 2.5 nights) Lost /Cancelled Business: July 2014: 6 Fiscal YTD: 53 Name Meeting Date # Attendees / # Room Nights Restaurant Association 2016 Meeting Apr 24 27, / 365 International Association of Insurance Professionals 2015 IAIP Convention Jun 2 7, / 205 Delta Sigma Theta Sorority, Inc Southern Regional Conference Jun 5 10, ,000 / 2,515 Hotel Guy Pandora Radio May 11 15, / 2,400 National Academic Advising Association 2015 July Summer Institute 2015 June Summer Institute July 25 Aug 2, 2015 June 20 28, / / 410 Reason Lost Group has selected Charlotte, NC for the 2016 Conference. They chose another city. The client did not elaborate. MS did not get selected for Montgomery was recommended. Factors of loss include no convention center hotel and shuttling to and from the cc. The local chapter is going to go after Combination of Reasons Distance between HQ hotel & CC. Client wants everything under one roof. Going to the Hilton Waterside in New Orleans. They did not want to use the convention center. Going to Antlers Hilton in Colorado Springs. Also was not interested in utilizing the convention center. Incentive Offered LEISURE TRAVEL: Tentative Leads: July 2014: 1 Fiscal YTD: 28 Goal: 85 Name Tour Date # Attendees / # Room Nights Capitol Bus Lines, Inc./dba Capitol Tours Linda s Bunch Jun 14 19, / 50 TOTALS 20 / 50 YTD TOTALS 2,114 / 5,521 Estimated Direct Spend: $10, (based upon $ per person for an average of 2.5 nights) Assists: July 2014: 4 Fiscal YTD: 13 Name Andrea Crawford Crawford Group Tour Date # Passenger / # Room Nights Assisted with Aug 15 17, / 40 Welcome bags Freedom Travel Good Times on the Gulf Coast Jan 7 9, / 50 Touring ideas Jacqueline Cockrill Reunion Motorcoach Cockrill Reunion Motorcoach Travel July 22 27, / 60 Ideas for activities, tours, restuarants Voyager Cruise & Tour LLC Spring 2015 Mar 29 31, / 50 Additional tour ideas TOTALS 164 / 200 YTD TOTALS 658 / 733 Estimated Direct Spend: $82, (based upon $ per person for an average of 2.5 nights) 9

10 Staff Meetings: July 2014: Meeting Name: HSMAI Gulf South Chapter Luncheon Snowflakes in the Bay Committee Meeting Director of Sales Meeting Masterminds Conference Call Breakfast with the Mayor MDA Tourism Meeting RE: Chinese Golf Hilton Garden Inn / Residence Inn Client Event Marketing Committee Meeting Ohr Event Meeting Meeting with Leesa Robinson MS Gulf Coast Fashion Week Staff Member Linda Stewart and Janet Harrington Janet Harrington Crystal Johnson, Linda Stewart, Annette Rand, Janet Harrington, Lori Muller Crystal Johnson Linda Stewart Annette Rand / Torye Hurst Crystal Johnson Crystal Johnson Annette Rand Crystal Johnson and Annette Rand SPORTS: Tentative Leads: July 2014: 4 Fiscal YTD: 33 Goal: 40 Name Meeting Date # Attendees / # Room Nights Origin 2014 Ben Nelson Golf Cars Coast Open August 7-9, / 225 Client Call 2014 MGCCC Fall Golf Tournament October 4-7, / 146 Client Call World s Universal Beauty Scholarship Competition January 15-17, / 585 Client Call 2017 Outdoor Writers Assoc. Annual Conference September 13, /650 Client Call TOTALS 990/ 1,606 Monthly Estimated Economic Impact: $198, (based upon $ per person x 990 attendees for an average of 2.0 nights) Monthly Direct Room Night Impact: $160, (based on $100 per room x 1606 room nights) YTD Estimated Economic Impact: $6,294, (based upon $ per person x 31,472 attendees for an average of 2.0 nights) YTD Direct Room Night Impact: $2,745, (based on $100 per room x 27,457 room nights) Definite Bookings: July 2014: 0 Fiscal YTD: 21 Goal: 20 Name Meeting Date # Attendees / # Room Nights Headquarter Hotel TOTALS Monthly Estimated Economic Impact: $300, (based upon $ per person x 1,500 attendees for an average of 2.0 nights) Monthly Direct Room Night Impact: $90, (based on $100 per room x 905 room nights) YTD Estimated Economic Impact: $4,994, (based upon $ per person x 24,972 attendees for an average of 2.0 nights) YTD Room Nights: 15,091 Goal: 30,000 YTD Attendees: 23,972 Goal: 35,000 Assists: July 2014: Fiscal YTD: 3 Name Tour Date Attendees / # Room nights 2014 Ben Nelson Golf Cars August 7-9, /225 USSSA Summer Games July 17-20, ,500/2,700 USFA Southern National July 23-27, ,890/4, Assisted with

11 TOTALS 3510/7275 Estimated Economic Impact: $702, (based upon $ per person for an average of 2.0 nights) Site Visits: July 2014: 2 Fiscal YTD: 9 Name Tentative Dates # Attendees / # Room Nights Mississippi State Gymnastics Meet March 13-15, /1000 Orlando Volleyball Club January 24-25, /1000 Events Serviced: July 2014: 2 Fiscal YTD: 6 Name Meeting Date # Attendees Service included: USSSA Summer Games July 17-20, ,500 Coach Welcome Bags: FTG, Attractions, coupons USFA Southern National July 23-27, ,890 Coach Welcome Bags: FTG, Attractions, coupons TOTALS 3,390 Estimated Economic Impact: $678,000 (based upon $ per person for an average of 2.0 nights) Meetings: July 2014: Meeting/Contacts Staff Member Description Restaurant & Hospitality Association Torye Hurst Monthly meeting on July 8, MDA Tourism Golf Dinner and meeting Gulfport Blueways Public Meeting MS State Golf Guide Annual State Golf Marketing Partners Meeting Travel: July 2014: Gary Benson, Torye Hurst Gary Benson Gary Benson Gary Benson Meeting with State MDA Tourism representatives, MS Gulf Coast Golf Assn. Board members and Linda Hornsby to discuss golf package opportunities, especially in the emerging Asian market. Spoke to Gulfport citizens about the proposed Blueways Progran and how it will impact Gulfport tourism. Meeting with Pam Schaheen, Crossroads Marketing, to discuss MSGCRCVB involvement in 2015 MS State Golf Guide Event hosted by MDA Tourism in Jackson to discuss 2015 Golf Show participation and Golf Wholesalers. Name Dates Sales Manager Attending Annual State Golf Marketing Partners Meeting July 23, 2014 Gary Benson Lost /Cancelled Business: June 2014: Name None Meeting Date # Attendees / # Room Nights Total Lost/Cancelled Business 0 / 0 Reason Lost Incentive Offered Marketing Department MEDIA RELATIONS: Articles February March April May June July FYTD Media Value $ $ $ $ $ $ $106, Identified

12 INQUIRIES: USA 800 Ad Sources July ,288 FYTD 10,620 Web 519 Web 3,905 Search Engine 248 Search Engine 2,212 Unknown 123 Another Web Site 744 Another Web Site 96 Unknown 739 Friend Referral 81 Fall Travel Planner (Compass) 640 go.mississippi.com 46 go.mississippi.com 580 Mississippi Travel Guide 22 Friend Referral 516 Mississippi Tour Guide 17 Mississippi Travel Guide 187 Family Circle 16 AAA Tour Book 163 AAA Tour Book 16 Mississippi Tour Guide 123 USA 800 States July 1,274 FYTD 10,615 Mississippi 160 Mississippi 1,124 Louisiana 158 Texas 955 Texas 133 Louisiana 898 Tennessee 89 Missouri 666 Arkansas 81 Illinois 634 Georgia 75 Tennessee 596 Florida 66 Florida 520 Missouri 61 Arkansas 486 Illinois 54 Georgia 421 Alabama 44 Wisconsin 362 CVB In-House Ad Sources July FYTD 1,171 Contact Us 59 Contact Us 353 Friend Referral 14 Internet Request 149 Internet request 13 Search Engine 128 Search Engine 12 Friend Referral 116 Chamber of Commerce Referral 9 Chamber of Commerce Referral 90 Magazine/Newspaper 7 Previous Visitor 57 Previous Visitor 7 Unknown 43 AAA Southern Traveler 5 AAA Tour Book 37 Another Web Site 4 Magazine/Newspaper 37 Unknown 4 Another Web Site 34 CVB In-House States July FYTD 1,166 Mississippi 21 Mississippi 150 Louisiana 20 Louisiana 103 Texas 12 Texas 84 Tennessee 11 Arkansas 75 Arkansas 8 Missouri 68 Florida 8 Tennessee 66 Missouri 6 Florida 65 Wisconsin 6 Illinois 50 Alabama 5 Georgia 49 12

13 New York 4 Alabama 45 GOOGLE ANALYTICS: VISITOR OVERVIEW GULFCOAST.ORG July 2014: 143,219 June July FYTD: 857,797 Sessions (Visits) 181, ,070 3,934 1,198,490 Users (Unique Visits) 141, ,219 1, ,797 Pageviews 669, ,191-7,070 4,225,919 Pages per Session Average Session Duration 0:03:54 0:03:42-0:03:53 Bounce Rate 41.51% 42.77% % % of New Sessions 70.61% 69.08% % OUTBOUND REFERRALS July 2014 Link Report June Visits June Unique Visits 13 July Visits July Unique Visits FYTD: 258,119 Listings 37,127 15,577 36,111 15, ,499 World Choice Travel 19,566 15,096 16,577 12,375 93,095 Events 8,847 6,831 7,328 5,809 79,176 Visitors Guide 3,866 3,071 3,796 3,103 23,902 Banners 1,883 1,625 2,201 1,962 11,177 mseastcoast.com ,745 mswestcoast.com Listings July 2014: 818 Total Referrals Unique Referrals FYTD: 1,040 Beau Rivage Resort & Casino 1,590 1,430 Golden Nugget Biloxi 1,214 1,073 Big Play Family Fun Center 1, Hard Rock Hotel & Casino 1, Island View Casino Resort IP Casino Resort & Spa Treasure Bay Casino & Hotel Palace Casino Resort Hollywood Casino Biloxi Beach Company Events July 2014: 389 Total Referrals Unique Referrals FYTD: 1,457 66th Annual Mississippi Deep Sea Fishing Rodeo 2,655 1,967 Biloxi 4th of July Fireworks Display th Annual Gulf Coast Black Rodeo Gulfport 4th of July Fireworks th Annual Our Lady of the Gulf Crab Festival SaltOriya th Annual Carl Legett Memorial Fishing Tournament Michael Grimm Charity Concert nd Annual Bay Harborfest

14 Sail Aboard The Biloxi Schooner SEARCH SOURCES Organic & Referral June 2014 Visits Pages / Visit Avg. Visit Duration Requested FTG google / organic 74, :04:34 40 m.gulfcoast.org / referral 40, :02:37 21 Facebook / Facebook Ads 10, :00:34 1 bing / organic 10, :04:36 8 (direct) / (none) 10, :04:05 14 yahoo / organic 8, :05:09 9 google / cpc 7, :00:48 2 biloxi.ms.us / referral 5, :07:09 7 Rocket Fuel / Display 4, :00:28 1 gulfport-ms.gov / referral 1, :04:58 0 Referring Sites June 2014 Visits Pages / Visit Avg. Visit Duration Requested FTG m.gulfcoast.org 40, :02:37 21 biloxi.ms.us 5, :07:09 7 gulfport-ms.gov 1, :04: , :00:59 0 search.tb.ask.com :06:08 1 us.wow.com :05:03 2 usfastpitch.org :03:18 0 l.facebook.com :04:44 1 flygpt.com :02:00 0 facebook.com :02:51 0 GEOGRAPHIC Top 10 States Visits Top 10 Cities Visits Top 10 Countries Visits Mississippi 51,141 Hattiesburg 9,707 United States 182,190 Louisiana 29,727 Gulfport 8,172 Canada 634 Texas 24,608 Houston 7,895 United Kingdom 282 Alabama 15,393 Biloxi 7,575 India 253 Georgia 12,685 New Orleans 5,728 Brazil 180 Florida 7,818 Atlanta 5,405 Germany 160 Tennessee 5,393 Ocean Springs 4,272 Mexico 106 Arkansas 3,876 San Antonio 3,377 (not set) 91 California 3,592 Baton Rouge 3,014 Japan 70 Missouri 2,983 Enterprise 2,742 Australia 57 14

15 Most Viewed Content Pages Visits Unique Visits Avg. Visit Duration /?mobile= 45,474 38,745 0:01:04 /events/ 41,033 29,975 0:02:40 /attractions/ 37,067 26,198 0:00:48 /Homepage 33,566 28,022 0:01:38 /casinos/ 28,205 15,513 0:01:14 /visitors/attractions/beaches-and-harbor-activities/ 22,119 17,392 0:01:35 /coupons/ 20,730 14,950 0:01:06 /hotels/ 19,037 14,124 0:01:07 /visitors/attractions/family-activities/ 16,543 11,886 0:00:53 /includes/itinerary/ 12,321 9,850 0:00:39 Top Landing Pages Visits Pages / Visit Avg. Visit Duration Requested Fun Times Guides /?mobile= 38, :02:32 19 / 24, :04:20 32 /events/ 14, :03:29 6 /attractions/ 10, :06:55 10 /visitors/attractions/beaches-and-harbor-activities/ 9, :03:51 6 /casinos/ 8, :04:37 1 /coupons/ 4, :04:04 3 /hotels/ 4, :02:56 0 /fishing/ 4, :02:56 1 /visitors/attractions/family-activities/ 3, :07:05 1 Simpleview Analytics: VISITOR OVERVIEW GULFCOAST.ORG 6 Month Traffic Overview Feb Mar Apr May June July Visits: 114, , , , , ,070 Unique Visitors: 89, ,039 88, , , ,219 Bounce Rate: 43% 41% 40% 40% 42% 43% Pageviews: 384, , , , , ,110 Average Pageview per Visit: Average Time on Site: 0:03:46 0:04:05 0:04:05 0:04:08 0:03:54 0:03:42 Total Organic Search Traffic: 70,995 80,967 65,518 76,769 97,250 95,915 % of Traffic From Organic Search: 62% 57% 58% 56% 53% 52% Entry Pages From Search: 1,987 2,358 2,186 2,261 2,448 2,412 Total Organic Keywords: 11,197 13,498 10,202 11,143 12,490 11,745 Mobile Site Visits: 39,859 49,988 35,618 41,550 53,283 67,961 All Traffic: 154, , , , , ,031 SEARCH ENGINE OPTIMIZATION Overview: Total visits to the main+mobile site are up 31% year over year Organic sessions are up 9% year over year New Session are up 9% year over year Pageviews have increased 16% year over year 15

16 Users to the site have increased 36% year over year MOBILE SITE STATISTICS: VISITOR OVERVIEW GULFCOAST.ORG MOBILE June 2014: 55,480 June July FYTD: 275,605 Sessions (Visits) 53,283 67,961 14, ,055 Users (Unique Visits) 43,808 55,480 11, ,605 Pageviews 412, ,777 55,618 2,710,696 Pages per Session Average Session Duration 0:02:28 0:02:26-0:03:05 Bounce Rate 19.92% 28.14% % % of New Sessions 76.07% 75.65% % GEOGRAPHIC-Mobile Top 10 States Visits Top 10 Cities Visits Top 10 Countries Visits Mississippi 18,862 Hattiesburg 8,428 United States 67,626 Texas 13,574 Atlanta 4,878 Venezuela 137 Louisiana 7,834 Houston 4,481 Canada 38 Alabama 7,500 San Antonio 2,801 India 27 Georgia 7,071 New Orleans 2,522 United Kingdom 25 Florida 2,571 Enterprise 2,408 Italy 12 Oklahoma 1,692 Gulfport 2,157 Japan 11 Arkansas 1,135 Waco 2,068 Brazil 8 Tennessee 1,098 Biloxi 1,912 Turkey 8 Kentucky 907 Birmingham 1,845 Germany 7 BANNER ADVERTISEMENTS: June 2014 Banner Page Impressions Click Thru411 Average time on Banner Page FYTD Banner Page Impressions FYTD Click Thru Mississippi Gulf Seafood Trail :40 47, South Beach Biloxi Hotel :55 82,253 3,335 Island View Casino Resort :14 160,890 2,820 Palace Casino :14 179,197 2,535 Preserve Golf Course :17 24, MSHLA Golf Ad/Golf :17 24, MSHLA Golf Ad/Hotels :55 82,