Food Matters Live. Christine Losecaat 11/20/2014
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1 1 Food Matters Live Christine Losecaat 11/20/2014
2 THE UK GOVERNMENT S AMBITIONS Doubling UK exports to 1 trillion a year by 2020; Getting 100,000 more UK companies exporting by 2020; Getting one in four UK companies to export (European average) rather than one in five at present; and Maintaining the UK s position as the most favoured location in Europe for inward investment. 2 2
3 UKTI TRADE SERVICES PORTFOLIO Inward trade missions Business opportunities High Value Opportunities (HVOs) Aid-funded business Tradeshow Access Programme (TAP) Gateway to Global Growth (for experienced exporters) Open to Export Venture Capital Unit 3
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8 UK AT EXPO MILANO
9 EXPO MILANO 2015 FEEDING THE PLANET: ENERGY FOR LIFE 1 st May 31 st October million visitors Participants include: China, Brazil, USA, UAE
10 UK PAVILION CORE FUNDERS Lead Department: UK Trade & Investment
11 OBJECTIVES Increase positive perceptions of Britain s unique selling points as the most open, flexible and diverse nation; creative and innovative; a global leader solving shared challenges and promoting international development; Promote UK global leadership and innovation in the creative, life science, agri-tech, healthcare, food & drink and technology sectors to UKTI target markets.
12 UK TARGET AUDIENCES The UK s target audiences, in order of priority, are: Opinion formers and leaders in the food and drink, creative, life sciences, healthcare, agri-tech and technology sectors in UKTI's priority target markets Public, business and VIP visitors to the Expo.
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14 UK THEME: GROWN IN BRITAIN Core / Priority Sectors: Food & Drink, Agri-tech, Technology, Life sciences, Healthcare, Creative Industries
15 GROWN IN BRITAIN CAMPAIGN The UK theme and narrative will underpin 4 major strands of activity: Grown in Britain: Global Business Grown in Britain: International Development Grown in Britain: Global Policy & Research Grown in Britain: Creativity & Culture The events under each of the strands will take place in 3 locations: The UK Pavilion on the Expo Site Milan City Internationally
16 GROWN IN BRITAIN GLOBAL BUSINESS PROGRAMMEWNGROWN IN Public & non- UK Interactions 3000 local and global interactions 800 local and global interactions 800 local and global interactions 600 local and global interactions 4000 visitors per day & nonbusiness activity Global Grown in Britain activities - China US UAE Americas Europe UK 1-9 OGD Events 1-9 UKTI Events ITALY 30 Business Events MILAN 6 GREAT Weeks & Milan Events UK PAVILION 6 VIP Business Events Food & Drink example events Anuga Food trade show International Food Expo - London Sapore Vinitaly GREAT Week Food & Drink Tutto Food Food & Drink showcasing & receptions
17 ON SITE UK PAVILION UK Pavilion Business Suite Stunning Roof Terrace Chef Programme Cookery Demonstrations Music Performances VIP Receptions
18 IN MILAN A series of events that celebrate and showcase the UK s creativity including: Pop-up restaurants / Chef Residencies in leading hotel UK DJ Residencies in leading night clubs Pop-up retail spaces showcasing British Food, Fashion and Furniture Street Performances and Art.
19 Milan Expo 2015 Themes Grown in Britain Global Business Programme GREAT Weeks May Food Safety Food & Drink Food Safety & Traceability June Urban & Rural Development Water, Food & Energy TBC HM Queens Birthday Party July Sustainability & Biodiversity Agri-tech (& Food Sustainability) Technology August Cooperation TBC Aid-Funded Business September Conservation & Creativity Creative Industries Fashion & Retail Advanced Engineering October Technical Innovation Innovations (Healthcare & Life Sciences) Agri-tech Legacy
20 BEYOND MILAN The UK s theme GROWN IN BRITAIN will form the underlying narrative for all relevant UK government supported events taking place throughout the world in 2015 / 2016 Key target markets include: China North America Gulf States Brazil South Korea Africa
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