City of Abbotsford. Monday, November 5, 2012

Transcription

1 City of Abbotsford Monday, November 5, 2012

2 Tourism BC Destination Management Organization Tourism BC is part of the Ministry of Jobs, Tourism and Innovation Consumer Marketing, Visitor Experiences, Partnership Marketing

3 Vancouver, Coast & Mountains Tourism Region Act as Representatives of Tourism BC Regional Destination Marketing Organizations (RDMO) are non-profit associations governed by boards & accountable to stakeholders Mid-year business reviews & highly structured annual marketing plans developed in formal consultation with Tourism BC & regional stakeholders

4 What do we do? Deliver cooperative marketing campaigns Support communities Work with travel media, tour operators and travel influencers

5 $5 million+ leveraged to $8 million+ incremental activity 1800 tourism operators & 100+ communities participate 700+ projects annually Focus in short haul markets with awareness of BC, complementing Tourism BC long-haul & trade programs Regions

6 Tourism Growth Trends

7 604Pulse.com Monthly Analytics: Unique Visitors 4,700 Visits 5,800 Pageviews 8,400 Pages / Visit 1.45 New Visitors 75% Returning Visitors 25% Promotion 604 Pulse is supported by an active social media presence and is VCM s primary call to action in close-in markets.

8 Sasquatch Day s 2012: June 9 & 10 in Harrison H ot Springs Kay 26th, J l.le 11 tc:! 0 o Be the fir.'1 After nearly 70 years. SasQuatch Days are cominq back to Hamson Hot Spnngs! On June 9th and 10th. this historic evenl will bring the local First trillions Band Sls'alli vdl30e of Harrison Hot Spon!!s for th'o da,s of games fun and e~crtemenl ThiS inlerc ~Iebratlon... liilndude canoe races traditional salmon barbeque medldne waws, CL arts &. craft actmues. (james. entertainment and mosl importantly talks on the Sasquatch from Sts'alles experts and local Harrison Hot Springs Sasquatch In\fE!stigalors 604 Pulse. May 28 '" 604 Sasquatch Days return s to Harrison Hot Springs - June 9 & 10' M./y/M21 Mws Expand Sasquatch Days return s to Harrison Hot Springs after a 70 yea r obsence! Detall5: Pu lse 604Pulse JUNE 9 9::IIAII-&:OO I'll JUNE 11 9:OOAI1-2:311 I'll HARRlSOII HOT SPRIIIIS CUllum nelt INClIDIII: WAR CANOE RACES Men's, WoolIon's, Mbid 00utIIn, BucksI6ni. SINI & Laroe c..oa SAlMON IWI8fQUE ""..., DRUMMING DISPlAY IN MEMOftlAL HAll SASQUATtH TAlKS TRADTTIONAL DANCES MfOICIMEWAIJ(.S GAMES CEDAIIWEAVING Harrison I I U Bus-to-sorry and 4 others retweeted you 1 Jun II I 1 Jun: Sasquatch Days comes to Harrison Hot Springs June 9 &10! Can.. JUNE 9 S ::IIAlI-&~O I'll JUNE 11 9:1DAM -2:311 PI! HARlllSOII HOT SPIIJIISS ajllvlll nut.cljiii: WAR CAHOE RAU'S ~1;d i. WnmWll'*, l.i tc;,: DO~!Ie! e~oj,~ SnIJli 8.lknle Calo:,tClJ SALMON BAIm~aut: ""... 5Jun One of our favourite just shared some news about this weekends' #Sasquatch Festival (.uoh "' JE Great event for the 1lDper fraser vaueyl l.jne 7 at 5:Q:m' Lh 6 1 Chris wheeler Meet.., Av.'esome l.ljne 8 at 6:~ ' li<e Wore a cortwnefil" 1,20 7 people readled. 28 % Vancouver Coast & Mou nta i ns REGION SUPER, NATURAl BRITISH COLUMBIA" C AN A DA

9 Consumer Publications

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11 Visitor Experiences Programs to Enhance Customer Experience Visitor Centre Network Quality Assurance World Host

12 Visitor Centres 115 Visitor Centres 3.5 million visitors 1.6 million publications distributed 13,000+ tourism businesses represented

13 "Iourbm Tourism Business Essentials "tourism "IOuri.o;m -,:= l ourism.. "tourism r NDAMENTAlS ror I OURISl\1 BUSINESSI S -_" Tourism Toun..m l burism Cultural Tourism Vancouver 1St & Mou nta i ns REGION Research Online M k ti

14 Tourism Industry Resources BRITISH... COLUMBIA a.c:._ IE Tourism Industry Resources Resources Sea rch " All B.C. Tour i~ m!ndu~try Resources Text Size ICI D -- ~- Ministry of Tourism, Trade~ ~ and Investment ~ ~ Tourism Trade and Investment Tourism Industry Resources TOURISM INDUSTRY RESOURCES I Minirtl)' of Tourism, Trade and Investment ~ Tourism Planning Resources Whet her you are an entrepreneur lookino t o st a rt a to urism business or a community/ sector interest ed in tourism, t his section outlines how t o begin planning. Learn more about Tourism Planning Resources... Quick Links St arting a Tourism-Relat ed ~ The Planning Process Provincial Situation Analysis Tourism Research Tourism Asset I nventory Market Read y Standards DMAI Accreditation.. Tourism Brief e ~ Newsletter.. Regjon~1 Contllcts.. WorldHost.. HelioSC.Com + Travel Media Highlights.. New Vlllue of Tourism Report.. Latest Tourism Indicators.. Latest International Visitor Arrivals Tourism As part of the Ministry of Tourism, Trade and Investment, Tourism Be's mandate is to support and promote the business of tourism throughout the province. Tourism BC is structured to develop and deliver programs and services that attract visitors to British Columbia and help ensure t hat t he Quality of their vacation experience keeps them coming back for more. Tourism BC has a number of resources available to assist tourism operators, communities and sectors in growing and developing their businesses. Explore the following collection of t ools and links by viewing the sections below. Overview of Structure in B.C. The province of B.C. has a diverse t ourism industry with a variety of stakeholders involved at the provincial, regional and community levels engaged in marketing, development and infrastructure. Learn more about the Structure of Tourism... How-to Guides and Workshops This section provides links to the Tourism Business Essentials series of guides and workshops that are offered free to B.C. t ourism stakeholders. In addition there are links to WorldHost 9 Training Services and other resources t hat you might find valuable in developing your business. Quick Links Overview of Structure in B.C. Regional Partners Community Partners Industry Partners Touris m Acronyms Quick Links Touris m Business Essentials Guide s Tou rism Busin ess Essentials Workshops Wo rldho s~ Training Services other Tourism Industrv Guides REGION Developing a Tourism Plan If you are a community or sector association t his section can assist you with t he steps involved in creating a st rategic, research-based, consumercentric tourism plan. Learn more about Developing a Tourism Plan... Implementing Your Tourism Plan Once a plan is in place, implementing t he strategies and tactics is the next st ep. This section offers insights int o funding options, bra nding, sust ainability practises, and marketing program informat ion for businesses, communities and sectors. Learn more about Implementina Your Tourism Plan... Monitoring and Evaluation Measuring the impact of your marketing efforts provides you w it h a baseline for future comparisons and provides a continuing measure of progress. Th is section highlights the programs available through our Research, Quick links What is included in a Tourism plan? Components of a Situation Analysis Components of a Tourism Plan Quick links Service and Attractions Highw ay Sign Program Sustainable Tourism Brochure Racking Tourism Industry Programs Marketing Funding Opportunities Tourism Checklist Quick links Value of Tourism Provincia l Commercial Accommodation Survey Measuring the Success of Marketing Activities

15 Community Program Goal To strengthen competitiveness and sustainability of communities to enhance the visitor experience and generate greater economic, environmental, social and cultural benefits at the local, regional and provincial level.

16 Community Program Work with communities Strategies Educate communities on roles Target communities that are committed to long term planning and implementation Maximize leveraging of resources committed by communities Build long lasting relationships

17 Community Program Strategies cont d Increase market Reduce regional disparity

18 Community Tourism Foundations (CTF) Province wide program that provide eligible tourism destinations with a tourism planning process Produce a month plan for tourism marketing and development activities 2 communities per region are budgeted for each year on either a one day planning session or revisit to update existing plans

19 Community Tourism Foundations 82 programs delivered, involving 137 communities Northern BC: Haida Gwaii (5) Smithers Terrace Prince George McBride Mackenzie Dawson Creek/Pouce Coupe (2) Vanderhoof Burns Lake Tumbler Ridge Fort St. John District of Taylor Prince Rupert Stewart Hazeltons (2) Chetwynd Kitimat Hudson s Hope Cariboo Chilcotin Coast: Bella Coola West Chilcotin (3) Williams Lake (6) Xeni Gwet in Quesnel/Wells/Barkerville (3) Lillooet Clinton 100 Mile House Vancouver Island: North Island (4) Tofino/Ucluelet (2) Sooke/Port Renfrew (2) Alberni Valley Ladysmith Quadra Island Nootka Sound (3) Duncan Salt Spring Island Parksville/Qualicum Beach (2) Comox Valley (3) Cowichan Valley Campbell River Vancouver, Coast & Mountains: Bowen Island Sunshine Coast (3) Squamish Harrison Hot Springs/Kent (2) Hope and the Fraser Canyon (6) Maple Ridge/Pitt Meadows (2) New Westminster North Shore/West Vancouver (2) White Rock Langley (2) Mission Coquitlam Thompson Okanagan: Barriere/Lower North Thompson (2) Logan Lake Ashcroft/Cache Creek (2) Merritt Vernon Penticton Osoyoos Oliver Lake Country Clearwater Shuswap (6) Boundary Country (5) West Kelowna Summerland Kootenay Rockies: Golden Revelstoke Columbia Valley (3) Cranbrook Kimberley Fernie Rossland Nelson Kaslo Castlegar Nakusp Trail (3) Creston Elkford

20 Community Tourism Opportunities (CTO) Province wide programs that provides cooperative funding for eligible tourism activities in communities Founded on an comprehensive annual analysis conducted by the region Currently qualified communities receive up to $9,200 in matching funds and cluster communities receive up to $23,000

21 CTO Projects for 2012/13

22 a;~ eat " ;:stlval Saturday, loam -8pm and SUnday, loam -4pm mat l'itluttdb, AIII1TSAlI:D......, ~I.' _II Lots ofentertainment, food & vendors to browse throughl August 2-6, AGRIFAJR --,~ Vancouver Coast & Mou nta i ns REGION SUPER, NATURAl BRITISH COLUMBIA" CANADA

23 Tourism Activity Summaries Documents are produced each year to summarize the partnership activities undertaken between Tourism BC, the region and community 1-3 page summary for community DMO and local government to better understand the resources shared with their community on behalf of Tourism BC and their regional tourism association Partnership review meetings will take place with select communities each year.

24 Questions? Vancouver Coast & Mou nta i ns REGION 0.10 SUPER, NATURAl BRITISH COLUMBIA" CANADA