18-20 October 2016 JW Marriott Marquis, Dubai

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1 1820 October 2016 JW Marriott Marquis, Dubai Innovating better, together. Host Airline Principal Sponsor Official Media Sponsor 1

2 World Passenger Symposium Program at a glance Tuesday 18 October Wednesday 19 October Passenger Technology 09:00 10:15 Opening plenary Innovating better, together 09:00 10:30 The size of the prize The future of airport security: airside and... landside Digital transformation Networking coffee break Networking coffee break Passenger Technology 11:00 12:30 Opening plenary Innovating better, together 11:15 12:30 Do we have tools that work or are we unique? Baggage of the future Mega technology trends in next 3 years Networking lunch Networking lunch transformation Passenger Technology 14:15 15:30 Introduction and action! Airport of the future 13:45 15:15 So, is this all possible? Digital ecosystems and the passenger Driving IT Innovation Networking coffee break Networking coffee break 16:00 17:30 19:00 20:30 09:00 13:15 The future and the players transformation One identity WPS Welcome reception 16:00 17:15 16:0 19:15 22:30 0 A 5 year vision but can we get there? Thursday 20 October Innovation day IATA Travel incubation Passenger Enabling a entire passenger journey with on board connectivity Gala dinner Technology Can APIs enable agility

3 Opening plenary Tuesday 18 October :00 12:30 08:00 09:00 09:00 09:05 09:05 09:25 09:25 09:45 09:45 10:05 10:05 10:15 10:15 11:00 11:00 11:40 11:40 12:30 Networking break IATA Opening remarks Aleks Popovich, Senior Vice President, Financial and Services (FDS), IATA Welcome address by host airline, Emirates Sir Tim Clark, President, Emirates Industry strategic roadmap IATA s Director General (DG) and CEO present the industry strategic roadmap for meeting the substantial future passenger growth while upholding customer s expectations for their future air travel. Alexandre de Juniac, DG and CEO, IATA IATA 20 year passenger forecast brand new release By focusing on the fundamental drivers of air travel demand, we look beyond the status quo and identify the major markets that will emerge during the second century of commercial aviation. Brian Pearce, Chief Economist, IATA Innovating better, together! Eric Leopold, Director Transformation, Financial and Services (FDS), IATA Networking break The Simplifying the Business (StB) story: transforming how the industry operates, only for the benefits of the passenger! StB has driven change in the airline industry for more than ten years and its Think Tank identifies and incubates ideas before they become industry change initiatives. In this session, StB will share its unique formula to drive change and will present its next disruptive ideas. Come to the StB Show and hear from the StB Steering Group and industry leaders on their plans and, contribute to the journey! Stephan Copart, Head Strategy Industry Services Transformation, IATA Glenn Morgan, Head of Digital Business Transformation, IAG Rob Broere, VPIT PSS transition, Emirates Patrice About, Director Ground Innovation, Air France KLM Rosalie Hallenbeck, Director, Employee Customer Solutions and Airport Operations & Customer Service, Alaska Airlines Leadership panel: Innovating Better, Together Where are we heading? Is a program like StB enough? Will seamless ever become a reality for passengers? Is retailing the ultimate objective of airlines? Is connectivity a must to satisfy customers? How airport infrastructure can support a seamless but secure and are we ready? All of this can only be achieved through true innovative collaboration. Listen to our panelists on what is the formula for success to achieve customer satisfaction and sustained profitability at industry level. Aaron Heslehurst, Presenter, BBC World News Paul Griffiths, CEO, Dubai Airports Christoph Mueller, Chief Digital and Innovation Officer, Emirates Saeed Amidi, CEO and Founder, Plug and Play Gareth Williams, CEO & CoFounder, Skyscanner Caroline Strachan, Managing Partner, Festive Road 12:30 14:15 Networking lunch 3 3

4 Tuesday 18 October :15 15:30 Introduction and action! Airport of the future As NDC gains momentum, it also unlocks many other opportunities for further transformation which will make airlines more efficient and improve the customer. This will also provide opportunities to players across the value chain incumbents and new entrants. You will hear from those who are already innovating, from experts who will articulate the bigger picture and opportunities that lie further ahead. There will also be a chance to listen and to engage in discussions with airlines, agents, buyers and technology providers as they share their views on the opportunities, the challenges and the blockers to innovation. Moreover, this stream will investigate for the first time the areas of payment is this the area for the next disruptive change? 14:15 14:35 The inevitable update NDC! Where are we on the NDC program? Who is certified, how is the value chain engaged and what is on the horizon? Yanik Hoyles, Director NDC Program, IATA 14:35 14:50 How we move to true retailing! Make offers, take orders become a true retailer. What are we doing about the consistency of the standard? And security and scalability? When will we evolve to REST and JSON? How do we engage the geeks? Come and get the answers first hand with our expert, Dr. Muller! Claude Muller, Head, NDC Standards and Architecture, IATA 14:50 15: 05 Airline NDC Case Study 1 Hear why Finnair are embarking on the NDC journey and discover who they will partner with! Rogier vanenk, Head of Commercial Strategy, & Data Science, Finnair We are starting to see pieces of tomorrow s airport come together. Tickets are a thing of the past and new checkin concepts (self tagging, bag drop, etc.). are becoming more commonplace. Paradigms are regularly being broken. But what will an airport actually look like in 2040? Will we walk through the doors and be in a shopping mall where airplanes also park? 14:15 14:30 Global Passenger Survey Results Jon Glick, Partner, Customer Experience and Travel, PwC 14:30 15:30 Airport of the future Based on examples from recent and current major airport development projects (e.g. Dubai, Doha, Abu Dhabi, Mexico City, etc.) IATA brings together colleagues from the airline community, the architectural design and engineering consulting communities, and airport builders and operators to explore the challenges we are meeting together developing the Airport of the Future. Panelists will discuss the opportunities and also the challenges they are facing as they work with the aviation industry to provide facilities that support reinvented processes. David Stewart, Head of Airport Development, IATA Panelists : Miguel Leitmann, CEO & CoFounder, VisionBox Howard Eng, CEO, Greater Toronto Airport Authority Chris Garton, SVP Airport Operations, Dubai Airports Rhett Workmand, Managing Director, American Airlines Jackie Coburn, Associate Aviation, Arup Engineering Antoinette Erickson, Partner, Foster and Partners 15:05 15: 30 Amadeus Altéa NDC certified level 3 LIVE! Amadeus will share its views on the key challenges and industry trends and drivers for NDC adoption. From this perspective, Amadeus will present its on a live NDC implementation and the value that NDC can bring to both airlines & users, through the usage of persistent offer(s) from shopping to ordering/ booking. Stéphane Lecourtois, Head of Product management, Merchandising,Amadeus IT Group Q&A with Amadeus & Finnair 15:30 16:00 Networking break 4

5 Tuesday 18 October :00 17:30 Passenger Experience The future and the players 16:00 16:15 Evaluating the NDC solutions out there, who are the true game changers? IATA has appointed a third party to carry out research in order to assess the solutions / implementations that best support the true vision of resolution 787. Philippe Berland, Associate Partner, Sia Partners Management Consulting 16:15 17:00 No more proration, no more RBDs, no more tickets, all hybrid carriers? Explore industry opportunities for simplification beyond the transformation already taking place. Discuss the value creation of offer and order management systems and what the transition could look like. Debate the true industry game changers taking place and the new capabilities likely to emerge. Sebastien Touraine, Head, ONE Order Program, IATA Dieter Westermann, VP Revenue Management, Etihad Rogier vanenk, Head of Commercial Strategy, & Data Science, Finnair Christian Popp, Senior Director & Revenue Management Strategy, Lufthansa Sanjay Nair, Managing Director, Marketing and ecommerce Systems, United Airlines, United Airlines Ramesh Venkat, CIO, flydubai 17:00 17:30 Airline NDC Case study 2 Nicola Ping, Futures Manager, British Airways Smart control solutions and the elimination of queues, crowding and congestion everywhere in the process, including on landside. The whole endtoend process should be efficient and passengerfriendly. However, if safety and security remains the number one priority and responsibility for all stakeholders within aviation, the approach taken to achieve this is divided, with each stakeholder taking steps to ensure their obligations are met with little or no coordination between parties. This results in a frustrating and repetitive process for the customer. Other industries and public services have shown that a federated approach to verification can break down silos and barriers to trust, improving customer service, without creating issues around data protection. Come hear how we can do it in the aviation industry! 16:00 16:25 Secured facilitation and passenger tracing Hear the outcome of this most recent field experimentation conducted in India to validate a proof of concept based on latest biometrics technology. Christine Riveau, VP Business Development Secure mobility, Safran Identity & Security 16:25 16:55 One Identity: A new concept for a friction free passenger process The vision of the One Identity initiative is to create a streamlined, frictionfree process that allows an individual to assert their identity, online or in person, to the required level, while maintaining the privacy of personal data and enabling improvements to operational efficiency and security. Presented for the first time at WPS, hear what are the 4 concepts building the One Identity initiative: Digital passport, biometrics, federated identity verification and trust framework across the multiple stakeholders. Harvey Tate, Digital Transformation, IAG 16:55 17:30 Can we achieve true collaboration to develop a one secured and seamless integrated process? Hear our panelists from governments, airlines and airports discuss the new concept of passenger identity management. Can we expect an industry alignment for the benefits of the passenger? One Identity Pierre Charbonneau, Director PassengerAPCS, IATA Speakers: Miguel Leitmann, CEO & CoFounder, VisionBox Harvey Tate, Digital Transformation, IAG Annet Steenbergen, Coordinator Happy Flow and Preclearance, The Government of Aruba Dann Dunn, Branch Manager, Global Initiatives, Office of Global Strategies, TSA Christine Riveau, VP Business Development Secure mobility, Safran Identity & Security 19:00 20:30 WPS Welcome reception 5 5

6 Wednesday 19 October :00 10:30 08:00 09:00 Networking break The size of the prize The future of airport security: airside and landside Technology (CIO Forum) Digital transformation 09:00 09:25 Top Airline Merchandising Innovations to Delight Travelers and Boost Profits IdeaWorksCompany explores how airlines are becoming better retailers by examining the newest products and services. Examples abound from all over the world to include American, Anadolujet, Eurowings, Jazeera, Virgin Atlantic, Vueling and the 8 airlines of Asia s Value Alliance. These airlines demonstrate how new a la carte products, airport services, distribution methods and online marketing can truly boost revenue through better merchandising. Jay Sorensen, President, Ideaworks Company 09:25 09:50 Metasearch first adopters of NDC? Come and listen to why a large metasearch was so fast to engage in NDC, where they see the benefits and how they see the world of metasearch evolving tomorrow. Gareth Williams, CEO & CoFounder, Skyscanner 09:50 10:15 Should we talk about payment? Payment is a key component of a distribution strategy. Legal/ regulatory environment is changing, technology in particular mobile and realtime bank transfers is facilitating new payment instruments. With NDC, airlines are in control of offer and payment. This session will highlight first perspectives on future payment workflows to fully benefit from NDC potential. Pascal Burg, Director, Edgar Dunn & Company 10:15 10:30 What could One Order look like in the future Emirates PSS? Listen to a short presentation of how Emirates believes the One Order concept could be implemented and the impact on PSS. Rob Broere, VPIT PSS transition, Emirates In the face of an everevolving threat environment, heightened security measures at airports are a necessary evil both at the security checkpoint and increasingly so on landside. How can we keep security outcomes in balance with passenger expectations and industry s need for operational efficiency? 09:00 09:15 Introduction: change is in the air Technology and process innovations bring a future within reach where passengers proceed through security with minimal inconvenience and delays Guido Peeterman, Project Manager, Smart Security, IATA 09:15 09:35 Case study: Amsterdam Airport Schiphol Schiphol s Security Service puts the passenger at the centre of the security process. Dan Van Voonhoven, Senior Manager Security Policy, Amsterdam Airport Schiphol 09:35 09:55 Balancing security outcomes, customer service and cost Lachlan Philips, Counsellor Transport, Australian Office of Transport Security (OTS) 09:55 10:15 Landside security Recent attacks have brought landside security under scrutiny. How do we secure publicly accessible areas in airports without creating new bottlenecks? Serge Yonke Nguewo, Manager, Facilitation and Airport IT, ACI World 10:15 10:30 Panel discussion and Q&A Finding the right balance between security effectiveness, operational efficiency and passenger. Airlines which properly embrace digital technology by replacing and augmenting existing business processes drive competitive advantage across passenger, what they sell and how they sell. We hear from CIOs on their digital transformation program. 09:00 09:05 Introduction Tim Grosser, Head of Digital Transformation, IATA 09:05 09:30 CIO perspective Etihad Rob J Webb, Chief Information Technology Officer, Etihad 09:30 09:55 CIO perspective Turkish Airlines After 1 and half years in the role of CIO, Mr Yakut is driving a digital transformation program across Turkish Airlines. See how he is using data to drive customer personalization and and transforming his organization to ensure agility and speed to market. Ali Serdar Yakut, Executive Vice President CIO, Turkish Airlines 09:55 10:15 CIO perspective Emirates Our host airline s CIO presents his digital transformational roadmap ensuring that his organization stays flexible and keeps the customer as the focal point. Neetan Chopra, Senior Vice President IT Strategic Services, Emirates 10:15 10:30 Questions and answers 10:30 11:15 Networking break 6

7 Wednesday 19 October :15 12:30 Technology (CIO Forum) 11:15 11:30 Airline NDC Case study 3 Marcus Motzkuhn, Project Manager Commercial Systems, Condor 11:30 12:00 Another perspective on distribution challenges? Hear from a leading international hotel chain on the challenges they face in the area of distribution and what their transformation looks like if any. Michael Simon, General Manager,, EMEA & APAC, Marriott International 12:00 12:30 NDC in action: NDC in Indirect action! Whilst we debate, engage and improve the standards, some players are already taking the initiative to build live NDC solutions. Before we deepdive into the opportunity and challenges for NDC across the value chain, we first take a look at some case study developments that will deliver true value to the corporate travel interface. This session will focus on the Travel Management Company desktop and corporate booking tool. Paul Tilstone, Managing Partner, Festive Road Do we have tools that work or are we unique? Adrian Parkes, Commercial Director, Portman Travel Annicka Loftsrand, Director Global Suppliers KDS Baggage of the future Despite big reductions in the rates of baggage mishandling, the costs of baggage mishandling were still $2.2Bn in Learn how the industry aims to save $800 million from this bottom line expense. 11:15 11:25 Common capabilities, individual excellence IATA propose 5 common capabilities for baggage for all members. Tracking is the first, effective June Are you ready? Andrew Price, Head, Global Baggage Operations, IATA 11:25 11:40 How the airlines are implementing DELTA handle 120 million bags a year, and have implemented RFID across their operation. Learn why they took this major strategic decision. David Hosford, Manager Baggage Performance and Strategy, DELTA 11:40 11:55 A community approach to tracking Event Exclusive: Hear about the new IATA/ SITA RFID Business case. SITA are solving the problem for those airlines and airports that have not yet started to implement the infrastructure needed. Learn how their solutions can address the issues of cost and connectivity. Peter Drummond, Senior Product Manager, Baggage Portfolio, SITA 11:55 12:10 Amadeus approach for baggage tracking Given the technology available today, significant lost and delayed baggage should be a thing of the past. Hear how Amadeus are working to this ambitious aim reality. Patricia Maya, Product Manager PPS, Airport IT, Amadeus IT Group 12:10 12:30 Answer the Audience Your chance to ask the panel questions about tracking and the IATA / SITA RFID Business Case. Mega digital trends in next 3 years Two trends which will have a profound impact within Digital Transformation for the Airline sector are a) Artificial Intelligence and b) Blockchain. What are the key players doing in this space, what are the opportunities, threats and what does the future hold. 11:15 11:35 CIO Perspective Gulf Air Hear how Gulf Air are driving digital transformation with achievements in building the private cloud, expanding it to the hybrid Cloud, Big Data and market demand analysis, implementing Cloud mobilization (including Electronic Flight Bag). Dr. Jassim Haji, Director Information Technology, Gulf Air Artificial Intelligence 11:35 12:05 Artificial Intelligence and the Google Enterprise Google is one of the big players in the AI space, where do they see the future and what use cases can we see in the future. Abdel Wahed Bendaoua, Head of MiddleEast & Africa, Google for Work Salesforce and Artificial Intelligence Hot of the press, Salesforce just launched their AI initiative. What will the most innovative company bring to the table. Bart Pannecoeck, Artificial Intelligence Lead, Salesforce Q & A Session 12:05 12:30 Blockchain in the Airline Industry Blockchain is becoming relevant in providing IT and business innovation not only to financial services organisations but also increasingly to other industries as well. In this session we will discuss what is happening around the globe and across industries with regards to Blockchain and how this technology can be applied to the airline industry. There are global trends emerging and the focus is now on use cases which are increasingly relevant to the airline industry and we will also explore how an organisation can begin their journey in defining and selecting use cases that are most suitable. John Velissarios, Senior Principal Global Blockchain Technology Lead, Accenture Use Case of Blockchain Greg Simon, CEO & CoFounder Loyyal / Blockchain Advisor, Loyyal 12:30 13:45 Networking lunch 7 7

8 Wednesday 19 October :45 15:15 Technology (CIO Forum) So, is this all possible? Digital ecosystems and the passenger Driving IT Innovation Hosted by: 13: Airline NDC Case Study 4 Sanjay Nair, Managing Director, Marketing and ecommerce Systems, United Airlines 13:55 14:30 NDC in action: Value chain mashup Working together Representatives from across the value chain will share their hopes and fears for what NDC will enable. In this live debate we expect to see the realization that many constituents want the same outcome. But how do we achieve those outcomes and what so they need from each other to extract the value they can foresee? Caroline Strachan, Managing Partner, Festive Road Nicola Ping, Futures Manager, British Airways Jeroen Van Velzen, CEO, Roadmap Paul Wait, CEO, GTMC 14:30 15:15 What do airline executives think about all this? Senior Commercial representatives will be grilled on their distribution strategies and their plans to deliver value to the customer. This will take into consideration the change of customer needs and behaviors, the emerging technologies and the evolution of the landscape. Yanik Hoyles, Director NDC Program, IATA Juha Järvinen Chief Commercial Officer, Finnair Nayeem Ekbal, SVP Revenue Management, Qatar Airways Bill Cavendish, VP Strategy, Emirates Xavier Lagardère, Head of, Lufthansa Group Hub Airlines 13:45 14:00 How to use big date to drive customer insights Angelo Contreras, Sr. Manager, Global Product Marketing, Sabre 14:00 14:15 The end to end passenger and digital Innovation Passengers are expecting airlines to remove the inconveniences of air travel. Mobile technology has already had a significant impact on the passenger journey and airlines are beginning to take a holistic look at the customer journey, and provide empowered passengers who want to be in control of their journey with a personalized and stressfree endtoend travel. Henry Harteveldt, Founder Atmosphere Research Group 14:15 15:15 Digital eco systems Passengers, spoilt by availability of intuitive apps on their smartphones, are raising the bar for airline apps to become more relevant as well. While many of the latest digital apps offer convenient services think United Airlines and Uber, easyjet s Mobile Host, and Singapore Airlines Companion app these tend to focus on a specific area rather than align the whole passenger journey. As forwardlooking airlines are now stepping back to reenvision the passenger from a more holistic endtoend perspective, airline apps will evolve into digital travel companions allowing airlines to extend their service beyond just flying passengers from A to B. Henry Harteveldt, Founder Atmosphere Research Group Marcus Casey, VP Personalized Customer Experience, LH & Member of the Advisory Board, Lufthansa Innovation Hub Max Coppin, Partner Development Manager, Travel Practice, Google Neil James, VP Middle East and Africa, Panasonic Avionics Neetan Chopra, Senior Vice President IT Strategic Services, Emirates Christina Cassotis, CEO, Pittsburgh Airport How does one drive an IT innovation program, whilst still protecting the core business. Learn the different innovation models to drive transformational change. 13:45 14:00 Innovation through Digital Alchemy Creating realtime data, events, and APIs are key for digital transformation Domenic Ravita, Sr. Director, Global Solutions Consulting, Tibco Software 14:00 14:15 EmiratesInnovation lab Emirates have a mature innovation lab and see how they run their lab, and understand best practices from Emirates. Sanjay Sharma, Manager Innovation, Emirates 14:15 14:30 Driving business change through innovation Speed of innovation is critical, see how Indra drive innovation with speed via agile, and innovative customer interaction measurements. Sergio M. Fernández Sastre, Global Head of Airline Products,, Indra 14:30 14:45 Innovation is core to the Mastercard DNA, see how to they drive innovation in a fast moving and transformational sector Mr. Zahir Khoja, Group Head, Market Development, MENA, International Markets (IMK), Mastercard 14:45 15:15 Questions and Answers. Domenic Ravita, Sr. Director, Global Solutions Consulting, Tibco Software Panelist Mr. Zahir Khoja, Group Head, Market Development, MENA, International Markets (IMK), Mastercard Sanjay Sharma, Manager Innovation, Emirates Sergio M. Fernández Sastre, Global Head of Airline Products, Indra Hariharan Subramanium, VP Reservation and Departure Control Systems, Sabre 15:15 16:00 Networking break 8

9 Wednesday 19 October :00 17:15 A 5 year vision but can we get there? 16:00 16:25 The world of airline distribution in 5 years? 4 years ago IATA commissioned a piece on research on the evolution of distribution up to At the time (and still today) it provided a great baseline for discussion. During this session, IATA will reveal an updated version of the study based on research across airlines and the value chain, followed by Q and As. Come and hear where key executives think the world of airlines distribution is heading come and challenge us and give us your views! Henry Harteveldt, Travel Industry Analyst & Advisor, Atmosphere Research Group 16:25 17:15 Let s talk about elephants A group of experts will debate the changes currently taking place in the area of airline distribution e.g. NDC, ONE Order but also other trends such as changes in the role of the TMC, the corporate buyer and intermediaries. They will share views on why change is so slow in our ecosystem and what chances our industry really does have to be able to evolve or not Marc Rosenberg, President, Strataconnex Caroline Strachan, Managing Partner, Festive Road Henry Harteveldt, Travel Industry Analyst & Advisor, Atmosphere Research Group Montie Brewer, Retired CEO, Air Canada Aidan Brogan, CEO, Datalex Shelly Terry, Vice President, Travel Product Solutions, Sabre Enabling an entire passenger journey with on board connectivity 16:00 17:15 The connected aircraft: a passenger journey from takeoff to 2025 Connected aircraft now provide a critical competitive factor in passenger worldwide for airlines. How do airlines decide upon deploying new digital technologies to differentiate their product and gain competitive advantages? How can the latest connectivity technologies influence brand perception and consumer preference? How will connectivity affect the evolution of inflight entertainment? How can airlines make investments into this technology commercially viable? What are new areas that can benefit from the connected aircraft and can help pay for the investments? What steps should airlines and vendors be taking today to gain the best positioning both today and looking forward to 2025? Joe Leader, CEO Airline Passenger Experience Association Panelists : Patrick Brannely, Divisional VP of Customer Experience, Inflight Entertainment and Connectivity, Emirates Babar Rahman, Head of CSR and Inflight Entertainment Qatar Airways Juha Järvinen, Chief Commercial Officer, Finnair David Bruner, VP Global Communication Services, Panasonic Avionics Meherwan Polad, Director, Business Development for Exede Mobility Services, ViaSat Conducted by: Technology (CIO Forum) Can APIs enable agility Running IT like a startup requires using new technologies, agility and speed. Learn from other airlines who have been able to make this change. 16:00 16:15 Agility of the future? We are in the fourth industrial revolution, and no business is safe from disruption, and certainly not the airline industry. It is easier than ever for new players to enter the market and turn entire industries upside down. Large incumbent organizations, with calcified processes and monolithic infrastructures, will be hit the hardest. Fourtunately, the means for real business transformation are within reach. An application network can help an organization be more agile and change the clock speed of business. Paul Crerand, Director Solution Consulting EMEA, Mulesoft 16:15 16:30 Aviation Case Study flydubai have now commenced down the road of API lead digital transformation. Understand how this journey is going, expected benefits and potential risk. Mohammed Ahteshamuddin, Vice President ITPSS & Customer Experience, flydubai 16:30 16:40 Transport Case Study Want to see what the end result of an API platform could look like, lets talk to Transport for London, where they are 4 years down this path. Lets learn how they have benefited from this strategic approach to opening up they data. Phil Young, Head of Online, Transport for London 16:40 16:55 Airport Case Study Heathrow, one of the worlds largest airport is also embarking on the API led connectivity, what are their benefits and why are they investing this platform. Stephen Glenfield, Head of Digital, Heathrow Airport 16:55 17:15 Questions and Answers. Tim Grosser, Head of Digital transformation, IATA Paul Crerand, Director Solution Consulting EMEA, Mulesoft Mohammed Ahteshamuddin, Vice President ITPSS & Customer Experience, flydubai Phil Young, Head of Online, Transport for London Stephen Glenfield, Head of Digital, Heathrow Airport 19:00 22:00 Gala dinner 9 9

10 Innovation day Thursday 20 October :00 13:15 08:00 09:00 09:00 09:10 09:10 10:10 10:10 11:00 Networking break The IATA innovation journey Hear how IATA has embarked in an unprecedented innovation journey through internal research, think tanks, hackathon, innovation awards, innovation funds and partnering with one of the most prominent silicon valley accelerator companies. Meet the winners of the IATA NDC Hackathon The NDC standard is about modernizing airline indirect distribution, bringing our industry into the world of internet technology. In doing so it opens our landscape to new communities of developers who can build new solutions, look at our industry from a new angle.come and see 2 of the possible game changers of tomorrow! Passenger Innovation Award The final round The three finalists from the 2016 edition of IATA s Passenger Innovation Award will present their ideas to the audience prior to the determining vote. Graham Kelly, Technical Director, Fast Travel Global Ltd Brian Whelan, CEO, Travacoin Kevin O Shaughnessy, CEO, UP 11:00 11:30 11:30 11:45 11:45 12:30 12:30 13:00 13:00 13:15 Networking break Passenger Innovation Award ceremony The jury panel and event attendees will vote on the best idea the awards will be announced and presented to the winners. This year the winner will be offered a 3 months accelerator program at the heart of the Silicon Valley. Jury Panel: Laila Ali Hareb, Asst. Director General Strategy & International Affairs, General Civil Aviation Authority of UAE Amir Amidi, Managing Partner for Travel and Hospitality, Plug and Play Tech Center John Magill, Senior Development Advisor, Enterprise Ireland Nicola Simionato, General Manager EMEA/ APAC Travel, Google Nawal K. Tanjea, Airline Business Strategist What are the next game changers in the air transport space. The Simplifying the Business (StB) think tank have identified four areas where the next disruptive change can happen. In addition to the idea briefs to be presented in our 2016 StB White Paper, IATA and its innovation partners will show case these ideas through proofs of concept and demonstrators developed for all of them: Baggage Open API Payment One Identity. Steve Peterson, IBM Global Travel & Transportation Leader, Institute for Business Value Glenn Morgan, CoChair StB Steering Group, Head of Digital Business Transformation, International Airlines Group Jim Peters, Chief Technology Officer, SITA Stuart Birrell, CIO, Heathrow Airports How to foster innovation in the air transport industry. How to build an ecosystem that give entrepreneurs the best possible chance to succeed? The air transport industry used to be a very innovative industry in the past. Today, innovation doesn t necessarily comes from our industry anymore. Software companies like the GAFAs are bringing innovation into many more traditional businesses. How can the air transport industry keep control of its own innovation? Hear from one of the most prominent Silicon Valley incubator and accelerator how to foster innovation in the travel and hospitality space. Saeed Amidi, CEO and Founder, Plug and Play Key takeaways from WPS and Executive Summit and Closing remarks Aleks Popovich, Senior Vice President, Financial and Services (FDS), IATA 10 1

11 A Special Thank You to our Sponsors! Host Airline Principal Sponsor Gold Sponsors Silver Sponsor Bronze Sponsor 11 Destination Partner Innovation Day Sponsor Official Media Partner Supporting Organization Official Media Sponsor Media Partners

18-20 October 2016 JW Marriott Marquis, Dubai

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