25/26 February. COMMITTED TO DIVERSIFICATION GASTRONOMIC TOURISM Km. O & ACTIVE TOURISM

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1 VIl INTERNATIONAL CONGRESS ON RURAL TOURISM OF NAVARRA CONGRESO INTERNACIONAL DE TURISMO RURAL DE NAVARRA, NAFARROAKO LANDA TURISMOKO NAZIOARTEKO 6. BILTZARRA 25/26 February Palacio de Congresos Baluarte. Pamplona/lruña COMMITTED TO DIVERSIFICATION GASTRONOMIC TOURISM Km. O & ACTIVE TOURISM PROVISIONAL PROGRAMME Follow us on: - facebook Organised by:

2 VIl INTERNATIONAL CONGRESS ON RURAL TOURISM OF NAVARRA COMMITTED TO DIVERSIFICATION: Gastronomic Tourism Km. O and Active Tourism 25th and 26th February Palacio de Congresos Baluarte Pamplona - Navarra - Spain On 25th and 26th February 2016 the 7th INTERNATIONAL CONGRESS ON RURAL TOURISM will be held, the most important event for the rural tourism sector in Southern Europe. Organised by the Regional Government of Navarra, the Navarra Federation for Rural Tourism, and Ferias de Navarra S.L., the congress is taking place to coincide with the 11th edition of Navartur, the Reyno de Navarra International Tourism Fair, in the Palacio de Congresos Baluarte (Conference Centre) of Pamplona. As in previous years, it will be a meeting point and forum for debate for rural tourism entrepreneurs, interested professionals from both the private and public sector, and rural tourism researchers. With the slogan "COMMITTED TO DIVERSIFICATION: Gastronomic Tourism Km. 0 and Active Tourism", the Programme of the Congress tackles all these themes in plenary sessions and at round tables. Together with social events and optional work visits, this congress is a must for everyone in Europe who is working in Rural Tourism. The programme is divided into 5 sessions: Local product and destination integration experiences Creating icons for attracting visitors Active tourism trends Adventure and mountain sports: Fun as an attraction factor in rural areas Outdoor activities and the growing market of apps for mobiles Director: Luis Cortés, Manager of Navartur, Ferias de Navarra, S.L. Moderator: Klaus Ehrlich, Secretary General of Eurogites REGISTER ON THE WEBSITE

3 PROVISIONAL PROGRAMME Thurs. 25 February '30 OPENING SESSION - INAUGURAL SPEECH Mr Manu Ayerdi Olaizola, Vice-president for Economic Development of the Regional Government of Navarra Ms Maria Engeles Ezquer, President of the Navarra Federation of Rural Tourism Mr Luis Cortés, Director of the Congress 10'00-11'00 SESSION 1: "LOCAL PRODUCT AND DESTINATION INTEGRATION EXPERIENCES" Keynote: Traditional rural and mountain cooking, a competitive advantage: the Norwegian Experience Speaker: Espen Blafjelldal, Vice-President - Hanen Norwegian Rural Tourism & Traditional Food - Hanen 11'00-11'30 COFFEE BREAK 11'30-12'30 PRESENTATION OF THREE EUROPEAN SUCCESS STORIES Emerging European tourist destinations that have developed novel strategies in their tourist offer based on the specificity of local gastronomy. A selection of destinations that offer authentic tourist experiences and carry out sustainable social, cultural, and environmental management. - Goierri Turismo, with the project "Goierri Gastronomika: Territorio Idiazabal ". Winner of the Eden Excellent Destinations Prize. A destination promoted based on a gastronomic product: cheese, and an active tourism product such as the GR283, the Idiazabal Cheese Route where gastronomy also plays an important part. - Burren Food Trails. Ireland. Finalist for the 2015 Eden Excellent Destinations Prize. This project tells visitors about the history of the landscape of the region through gastronomy. Speaker: Tina O'Dwyer. - Tourist project associated with the Roncal Cheese D.O. (Denomination of Origin) Speaker: Fernando Hualde. 12'30-13'15 Round Table: "RURAL TOURISM, A HEALTHY PRACTICE" Participants: Slow Food Navarra - Mr Oscar Labat Slow Food Béarn, France - Mr Gilbert Dalla Rosa Slow Food Alava - Mr Alberto López de Ipiña Samaniego 13'15-14'15 "THE VALUE OF TRADITIONAL ARCHITECTURE ACCOMMODATION" - The Austrian eco-label for tourism: An opportunity for a sustainable quality product. Speaker: Mrs. Regina Preslmair, President of Eco-Label in Austria, Ministry of Agriculture, Forests, the environment and water management in Austria. - The Daruankrim Hostel. Morocco. Speaker: Arantxa Cristobal LUNCH [unplanned] 16'00-17'00 SESSION 2: "CREATING ICONS TO ATTRACT VISITORS" Keynote: THE LATEST TRENDS IN GASTRONOMIC TOURISM" Speaker: Roberta GaribaldI, Expert on gastronomic tourism and coordinator of Italy's participation in the European Gastronomy Region project. 17'00-19'00 SESSION 3: "ACTIVE TOURISM TRENDS" Talk on "Customising the experience - Tourism beyond a simple selfie: combining adventure, gastronomy, and nature experiences. Is this real cool?" Speaker: Dr. Peter Varley, Senior Research Fellow. The University of the Highlands and Islands. Director of the Adventure Tourism Studies Degree Round table: Mr Ignacio Alonso, President of the National Association of Active Tourism Companies Dr Joio Martins (Paulo Rochas) Representative of APECATE, the Portuguese Association of Companies, Congresses, Tourist Activities, and Events Mr José Carlos de Santiago, President of the Association of Active Tourism Entrepreneurs of Castilla La Mancha Mr Angel Mari Loperena, President of Bideak, the Navarra Active Tourism Association

4 Fri. 26th February '30-10'45 SESSION 4: "ADVENTURE AND MOUNTAIN SPORTS. FUN AS AN ATTRACTION FACTOR IN RURAL AREAS" - "The development of tourism linked to mountain biking" Speaker: Dr Pablo Luque Valle, Doctor in Physical Activity and Sports Science. University of Granada. Member of the Mountain Scientific Advice Council of the Spanish Federation of Climbing and Mountain Sports (FEDME) - Moturisme Ara Lleida. Routes, accommodation and services for motor-bike tourism enthusiasts. Speaker: Juli Alegre Alcázar, Director of the Tourist Board - Lleida County Council 10'45-11'10 COFFEE BREAK 11'10-11'30 "SPORTS TOURISM AS A MEANS, NOT AS AN END" Speaker: Juanma Murua, Independent consultant expert on Tourism and Sports 11'30-12'50 " NATURE SPORTS ENCOURAGE & PROMOTE RURAL TOURISM & MAINTAIN THE LOCAL POPULATION" Speaker: Biktor Andueza, in charge of events such as Navarra Cycling Xperience, Irati Xtrem, & Irati Xtrem BTT. 11'50-12'1O "THE CASE OF MURILLO DE GÁLLEGO, ARAGON" Speaker: Pablo Vallés, President of the Association of Tourism Companies of Murillo de Gállego 12'20-13'30 SESSION 5: "OUTDOOR ACTIVITIES AND THE GROWING MARKET OF APPLICATIONS FOR MOBILES" 12'20-12'45 "THE IMPORTANCE OF APPLICATIONS FOR MOBILES IN RURAL TOURISM DESTINATIONS" Speaker: José Francisco Sánchez Díaz, CEO of Naturapps Naturapps, hiking guides in your mobile. Naturapps offers hiking guides with quality descriptive contents, photographs, and maps together with built-in GPS. It includes over 1,000 km of routes in Spain. It stands out because of its design, its very simple operation, and its 100% functionality without the need for data coverage. Prize for the Best National Active Tourism App in The 2014 App Tourism Awards (FITUR-SEGITTUR) and finalist in the 2015 International World Summit Award competition (guaranteed by the UNESCO). 12'45-13'30 PRESENTATION OF 4 INNOVATIVE APPS FOR MOBILES Sport, Nature, and Adventure APPS: - Acoustic Trail is a mobile personal navigation aid application that will guide you on unknown mountain paths without the need to look at the screen of your mobile, even if you have no GPRS I cover. Speaker: Rafael Olmedo of Geko Navsat - AsWings: a prizewinning app in the category of apps for sport and nature, because with a very innovative design it invites you to get to know your destination in a different way through sport; moreover, in its turn the app itself allows the creation of an active community of skater travellers. Enogastronomic Tourism APPS: -León Enoturismo: Best national tourism application of Cultural and Enogastronomic Tourism in the 2015 App Tourism Awards in the App Tourism Awards of SEGITUR and FITUR Speaker: Adolfo Beato, Director of ATMovilidad - MediaPhone - Vojo Way. The winning app in the national category of Cultural and Enogastronomic Tourism for its concept, design, programming, and above all for its ability to personalise the tourist's experience at the destination, making it more attractive thanks to the traces left by its users, together with the varied cultural and gastronomic offer of the different routes. Speaker: Pablo Casals of Vojo Life 13'30-14'00 REFLECTIONS AND CLOSING SESSION Ms Maitena Ezkutari, Director General of Tourism and Commerce of the Regional Government of Navarra Director: Luis Cortés, Director of Navartur Moderator: Mr Klaus Ehrlich, Secretary General of Eurogites

5 REGISTRATION DATE AND PLACE HELD: 25th and 26th February Palacio de Congresos Baluarte Plaza Baluarte s/n, Pamplona, Navarra (underground parking in the building itself) REGISTRATION FEE: Standard fee: 57 (35 reduced rate for members of the Navarra Rural Tourism Federation) Fill in the appropriate form on the website and pay the corresponding fee. DISCOUNT VOUCHER: renfe: On the website the discount voucher can be downloaded and printed. REGISTRATION DEADLINE: Up until the day the congress starts (25th February) if capacity has not been reached. Places are limited and will be allocated in strict order of registration.. FORM OF PAYMENT: Directly on the website CONTACT DETAILS: Technical Organisation: Ferias de Navarra, S.L. - Director: Luis Cortés Tel Mobile info@congresoturismorural.es ferias de navarra C/ García Castellón, 10-5º Pamplona Tel Tel info@congresoturismorural,es Organised by: N..ȧ...ḟ.,ȧ_,, r,. ṙ.. o,._ a / / Na Re v yn a o d r e ra feriasnauarra Collaborators: Pamplona IIIP ANAPEH ASOCIM:IÓN HOSTELERIA 111 A '1' 6.a ékolo