TOURISM, THE ARTS & HERITAGE

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1 CREATING CUSTOMERS FOR TOURISM, THE ARTS & HERITAGE EAST OF ENGLAND MARKET LEADING LEAFLET DISTRIBUTION DIGITAL & PRINT ADVERTISING

EAST OF ENGLAND: OVERALL OUTLET INFORMATION WE HAVE EXTENSIVE COVERAGE THROUGHOUT THE EAST OF ENGLAND ACROSS 4 COUNTIES OFERING A COMPREHENSIVE SERVICE FOR DISTRIBUTION.

OVERALL OUTLET INFORMATION Accommodation - 529 Motorway Services - 5 Attractions & Leisure - 303 Roadside - 20 Community - 345 SelectOne - 571 Harwich Port - 1 Supermarkets & Shopping - 28 Local -

2 EAST OF ENGLAND: OVERALL OUTLET INFORMATION WE HAVE EXTENSIVE COVERAGE THROUGHOUT THE EAST OF ENGLAND ACROSS 4 COUNTIES OFERING A COMPREHENSIVE SERVICE FOR DISTRIBUTION. Our first-class, professional service ensures leaflets gain maximum exposure to the right marketplace. OVERALL OUTLET INFORMATION Accommodation Motorway Services - 5 Attractions & Leisure Roadside - 20 Community SelectOne Harwich Port - 1 Supermarkets & Shopping - 28 Local TIC & VIPs SPECIFICATION: 2,342 (includes On Demand TIC & SelectOne) CAMBRIDGESHIRE NORFOLK SUFFOLK MONTHLY CAMPAIGN REPORTS Merchandisers use handheld devices to input locations and leaflet replenishment levels. Our bespoke in-house operations system produces comprehensive data on campaign activity. We know how many leaflets are distributed, when, and at which locations. ESSEX You will receive a detailed monthly campaign report. We are able to provide targeted and intensive leaflet coverage for your chosen demographic we know which areas are most effective through detailed data analysis. 2

EAST OF ENGLAND : COUNTY OUTLET INFORMATION NORFOLK SUFFOLK CAMBRIDGESHIRE ESSEX Accommodation 252 118 48 111 Attractions & Leisure 135 77 16 75 Community 345 - - - Local 303 85 25 - Motorway

3 EAST OF ENGLAND : COUNTY OUTLET INFORMATION NORFOLK SUFFOLK CAMBRIDGESHIRE ESSEX Accommodation Attractions & Leisure Community Local Motorway Services Roadside SelectOne Supermarkets & Shopping TIC & VIPs TOTAL 1, Counties are further spilt into clusters, giving you complete control of both the type of outlet and the distribution area for your campaign. NORFOLK N1 - Great Yarmouth N2 - North Norfolk N3 - Norwich & Broadland N4 - West Norfolk N5 Breckland N6 - South Norfolk SUFFOLK S1 - Lowestoft & Waveney S2 - Suffolk Coast S3 - Ipswich & Felixstowe S4 - Mid Suffolk S5 - West Suffolk CAMBRIDGESHIRE C1 - North Cambs C2 - South Cambs ESSEX E1 - Colchester & Tendring E2 - South Essex E3 - North/West Essex 3

BRANDING & ADVERTISING DIGITAL MEDIA STATIONS 10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing

Highly targeted you can pick and choose where and when to feature and change your artwork to reflect seasonal offers and special events.

4 BRANDING & ADVERTISING DIGITAL MEDIA STATIONS 10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing stands. In prime locations including major UK shopping centres, motorways, ports, railway stations and Heathrow Airport. Full brand take over available! Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites. HEADERBOARDS Printed branding at the top of our 60, 84 and 104 slot floor-standing leaflet stands across our whole network. Highly targeted you can pick and choose where and when to feature and change your artwork to reflect seasonal offers and special events. A3 & A4 POSTER SITES 4 Tried, tested and proven. We offer A4 and A3 poster sites (some on stands, some framed and some indoor). In addition, all of our new style, high-volume supermarket stands have poster sites along with motorway service stations. We also run specific postering campaigns in Scotland.

SPECIALIST DISTRIBUTION BLITZ FROM 350 PER DAY What is it? Individual dispensers dropped into cafes, pubs, take-aways etc. in a specified town. Why do it?

Brief written by Sales Manager locations, target audience and outlets We never drop and run like many companies do.

5 SPECIALIST DISTRIBUTION BLITZ FROM 350 PER DAY What is it? Individual dispensers dropped into cafes, pubs, take-aways etc. in a specified town. Why do it? Compliments mainstream campaigns Enables us get even greater coverage with drops in a day Audience focus Dedicated merchandiser employed to do just this How does it work? Brief written by Sales Manager locations, target audience and outlets We never drop and run like many companies do. The merchandiser always asks outlets and takes a receipt or business card as proof The list of outlets is provided to you TOURIST BAGS Get your print straight into visitors hands! Branded carrier bags containing local visitor information leaflets and a competitions and offers flyer. Handed out to day trippers and tourists in select major cities and holiday resorts across the East of England. Campaigns launch throughout the UK over the Summer holiday period. Opportunities for bag sponsorship to get your brand more visibility and online competitions and offers. 5

6 ADVERTISING: TOURIST MAPS & PUBLICATIONS A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One network! SOUTH WEST Somerset: Things to see & do SOUTH EAST 450k Gardens of the South: Places to see & enjoy 150k Tastes of the South 125k Family Fun 100k Christmas & New Year 50k LONDON Xperience London SCOTLAND Xperience Glasgow 850k 150k THE MIDLANDS Home of Shakespeare: Things to see & do Essex: Things to see & do EAST OF ENGLAND Suffolk: Things to see & do Winter in East Anglia Xperience Blackpool NORTHERN ENGLAND South Lakes: Things to see & do 100k 100k 100k 50k 100k 100k 6

ADVERTISING: ESSEX THINGS TO SEE & DO THE CAMPAIGN Motorway routes serving East of England (M25, M11) and roadside restaurants Accommodation providers including hotels, B&Bs and holiday parks Premier

7 ADVERTISING: ESSEX THINGS TO SEE & DO THE CAMPAIGN Motorway routes serving East of England (M25, M11) and roadside restaurants Accommodation providers including hotels, B&Bs and holiday parks Premier Inn and Travelodge 14 rail and bus stations around Essex and into London Attractions and leisure based businesses including restaurants Leisure centres Local attractions such as museums and country parks Colleges and libraries Tourist Information Centres Shopping centres (inc Lakeside) EXCLUSIVE Supermarkets including Sainsbury s and Morrisons Thurrock and Birchanger Green service stations EXCLUSIVE Print available for consumers to order through KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 7

ADVERTISING: SUFFOLK THINGS TO SEE & DO THE CAMPAIGN Motorway routes serving East of England (A1, M11, A14, A12) and roadside restaurants including Cambridge & Peterborough EXCLUSIVE Holiday Parks

8 ADVERTISING: SUFFOLK THINGS TO SEE & DO THE CAMPAIGN Motorway routes serving East of England (A1, M11, A14, A12) and roadside restaurants including Cambridge & Peterborough EXCLUSIVE Holiday Parks B&Bs, campsites & guesthouses Premier Inn, Travelodge and Holiday Inn Hotels Tourist Information Centres Major supermarket chains (Morrisons, Asda and Sainsbury's) Shopping Centres (including Chaplefield Norwich) EXCLUSIVE Print available for consumers to order through KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 8

ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) MAPSIDE NO PREFERENCE Small 68 68 395 340 Wide double 140 68 685 635 Tall double 68 140 685 635 Quad 140 140 n/a 925 Full

9 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) MAPSIDE NO PREFERENCE Small Wide double Tall double Quad n/a 925 Full page BACK n/a 1,300 Banner map footer ,300 n/a Voucher 2 sided ARTWORK DEADLINES ESSEX 26 th October 2018 SUFFOLK 26 th October 2018 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. 9

printed In market place September February Featured in the Christmas email to our Day Visits database Advertised and available to order through Day Visits website Social media campaign on Facebook,

10 ADVERTISING: WINTER IN EAST ANGLIA Target families in the region! THE CAMPAIGN A fun, ideas packed campaign online and in leaflet racks intended to get local families visiting special events & local tourist attractions through the festive season 50,000 copies printed In market place September February Featured in the Christmas to our Day Visits database Advertised and available to order through Day Visits website Social media campaign on Facebook, Twitter and Pinterest 50,000 leaflets printed and distributed in over 450 sites across Norfolk, Suffolk, Cambridgeshire and Essex including: Motorway and roadside services Attractions and leisure outlets Supermarkets and Shopping Centres Bus stations Chain hotels, independent hotels and cottages Family restaurants Tourist Information Centres and visitor information points 10

ADVERTISING: WINTER IN EAST ANGLIA AD SIZE WIDE (MM) HIGH (MM) PRICE Full page 87 198 600 Half page 87 96 300 Back page 87 198 750 ARTWORK DEADLINE 3 rd August 2018 2 nd August 2019 Artwork should be

11 ADVERTISING: WINTER IN EAST ANGLIA AD SIZE WIDE (MM) HIGH (MM) PRICE Full page Half page Back page ARTWORK DEADLINE 3 rd August nd August 2019 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. 11

LEAFLET ORDERING AND FULFILMENT As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for

2million leaflets, covering 2,400 titles go through 2,122 outlets. 2. WEBSITE - When you choose to make your print available to order we can feature you on the homepage to give you more exposure and increase order rates.

12 LEAFLET ORDERING AND FULFILMENT As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for Tourist and Visitor Information Centres and smaller accommodation providers/private offices who may not have room for a floor standing leaflet rack. This service has been completely overhauled with brand new and bigger databases and two new ordering websites, designed to get more leaflets into more customers hands. TARGET 3 WAYS 1. LEAFLETS - businesses can logon, order a quantity of leaflets that they want and we deliver free of charge. There is minimal wastage and you open up a whole new market. Last year saw 6.2million leaflets, covering 2,400 titles go through 2,122 outlets. 2. WEBSITE - When you choose to make your print available to order we can feature you on the homepage to give you more exposure and increase order rates. 3. TARGETED MARKETING- We can our databases with your information on your behalf. We can design s to your brand guidelines and will manage the whole campaign and report back. 12 We also have an ordering service for consumers via Dayvisits. The only one like it in the UK. Just 99 pa for full digital marketing package and brochure ordering.

BRANDING & ADVERTISING: POSTERS PRICING & SPECIFICATION A4 POSTER SITES Price per site, per month 15 EXAMPLE: 10 sites x 15 per site per month = 150 per month for all sites x 6 per site per month =

13 BRANDING & ADVERTISING: POSTERS PRICING & SPECIFICATION A4 POSTER SITES Price per site, per month 15 EXAMPLE: 10 sites x 15 per site per month = 150 per month for all sites x 6 per site per month = 60 per month for all sites 150 x 4 months = 600 for the total campaign A4 SITES EAST OF ENGLAND Asda Norwich Bressingham Garden Centre Co-Op Felixstowe Great Yarmouth Stadium Haven Caister Holiday Ct Hemsby Beach Chalet Park Kessingland Beach Holiday Park Manor Park Holiday Village Morrisons Dereham Morrisons Gorleston Morrisons - Kings Lynn Morrisons Lowestoft Morrisons Maldon Morrisons Norwich Morrisons Witham North Norfolk Heritage Steam Railway (Poppy Line) Norwich Castle Mall Sainsburys - Chelmsford Sainsburys - Great Yarmouth Searles Leisure Resort Summerfields Holiday Village Travel Information Office - Kings Lynn Trumpington Park & Ride A3 POSTER SITES NATIONWIDE Price per site, per month 10 Cambridge Extra Services Peterborough Extra Services Baldock Extra Services Hertfordshire Beaconsfield Extra Services Buckinghamshire Watford Harlequin Shopping Centre Hertfordshire Redhill Belfry Shopping Centre Surrey Please provide posters printed on minimum 250gsm stock. 13

ADVERTISING: SCHOOL S OUT! School s Out! is an exclusive publication that goes directly into children's school bags and home to parents and carers!

KEY FACTS Around 200 schools per region (depending on pupil roll) Schools included are those with a higher propensity to have more disposable income Include money off vouchers to incentivise visits

14 ADVERTISING: SCHOOL S OUT! School s Out! is an exclusive publication that goes directly into children's school bags and home to parents and carers! It is designed to give ideas and inspiration for things to do and places to see with children aged 4 11 in the run up to and during the main school holidays. KEY FACTS Around 200 schools per region (depending on pupil roll) Schools included are those with a higher propensity to have more disposable income Include money off vouchers to incentivise visits Include online calls to action, highlight any learning areas it can link to along with healthy living and lifestyle! The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data. PRICES Half page: 495 Full page: 950 SPEC Half page: 87mm x 96mm Full page: 87mm 198mm DATES CHRISTMAS HOLIDAYS 2018 Artwork Deadline: 15 th October 2018 In schools: 14 th December 2018 EASTER HOLIDAYS Artwork Deadline: 11 th February 2019 In schools: 12 th April 2019 SUMMER HOLIDAYS Artwork Deadline: 16 th May 2019 In schools: 15 th July 2019 VOLUMES 50k school bags in your region 14

ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE WHY ADVERTISE?

set to increase (economy, exchange rates & safety) People spend 5 hours 22 minutes dreaming, planning & booking be part of this process!

your leaflet will form part of a pack orderable online with data collected and shared 60k nationwide circulation - M&S, Waitrose, Sainsbury s, Morrisons, Asda Established Archant publication Long

15 ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE WHY ADVERTISE? Make your brand visible & expand your market Introduce new products and features to the market Help develop your local economy & tourism industry Target those holidaying in the UK Domestic holidays set to increase (economy, exchange rates & safety) People spend 5 hours 22 minutes dreaming, planning & booking be part of this process! 52% of people arrive already knowing what they are going to do make sure you re on the list 45% of people use a mixture of online and print to make their decisions Target pre-trip online and in print your leaflet will form part of a pack orderable online with data collected and shared 60k nationwide circulation - M&S, Waitrose, Sainsbury s, Morrisons, Asda Established Archant publication Long shelf life (typically stays in home January to October) Little wastage as targeted publication Pass-on readership increases exposure of your advert Status magazine is well respected in its field Small Space (91mm x 40mm) + leaflet in pack = 350 Medium Space (91mm x 87mm) + leaflet in pack = 550 Large Space (91mm x 180mm) + leaflet in pack = 1100 Appealing & engaging THEMED CONTENT. Designed to NOT LOOK LIKE ADVERTISING - an article. Evoke IDEAS & INSPIRATION. Calls to action to include ordering of a themed pack of LEAFLETS & BROCHURES with DATA SHARING. View magazine online & our content on pages 6 & 7 15

information centres who are low on storage or looking for inspiration.

nationwide and includes advertising opportunities front and reverse

16 ADVERTISING: MAILBAG WHAT IS IT? Our shared mailing service, designed for tourist & visitor information centres who are low on storage or looking for inspiration. A pack is built that contains a file copy of your leaflet along with a tailored carrier sheet. This is mailed to 1,200 tourist and visitor information centres nationwide and includes advertising opportunities front and reverse of carrier sheet. WHEN? Lands April RATES Insert leaflet + ad on reverse of carrier (150 words) + ad on website Front of carrier whole cover takeover

DIGITAL MARKETING: THE DAYVISITS PACKAGE PACKAGE INCLUDES: Your own web page with image carousel Feature in related

event promotion SEO of the above content Posts over social media (Twitter, Facebook, Instagram, Pinterest) Inclusion in at

leaflets and have them delivered to their door.

17 DIGITAL MARKETING: THE DAYVISITS PACKAGE PACKAGE INCLUDES: Your own web page with image carousel Feature in related content suggestions Feature in itinerary builder Competition hosting and promotion Offer hosting and promotion Special event promotion SEO of the above content Posts over social media (Twitter, Facebook, Instagram, Pinterest) Inclusion in at least one per quarter BROCHURE ORDERING The only UK website for consumers to order tourist and visitor information leaflets and have them delivered to their door. OPTIONAL EXTRAS: Homepage Banner - 65pm / 600pa 1x large image: 1000px x 313px Homepage Advertorial - 65pm / 600pa 1x large image: 460px x 324 2x small images: 218px x 137px Copy: 80 words ALL FOR JUST 99PA 17

18 DIGITAL MARKETING: THE DAYVISITS SPECIFICATION YOUR PAGE: TEXT, LOGO AND CAROUSEL IMAGES Please complete the supplied Word document by typing directly into it and returning via along with images and logo. Attraction page jpeg 740px 390px Logo jpeg 300px x 300px OFFERS details of your offer to the dayvisits team COMPETITIONS your prize, question and terms & conditions to the dayvisits team and we will do the rest! EVENTS complete a dayvisits form with details of your event and to the dayvisits team along with an image. 18 mail@dayvisits.co.uk

DIGITAL MARKETING: WORKING WITH A THIRD PARTY WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for inspiration to picking up offers.

It s a great way to make your own digital marketing even more effective by boosting your own traffic (search and inbound via links) and social activity.

19 DIGITAL MARKETING: WORKING WITH A THIRD PARTY WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for inspiration to picking up offers. You can promote yourself to a vast ready-made audience of people who we know are actively interested in tourism and days out. - This includes databases and social media. It s a great way to make your own digital marketing even more effective by boosting your own traffic (search and inbound via links) and social activity. It maximises the number of touch-points for the consumer. Research suggests people now need 10 prompts to make a decision. Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one website to obtain information, opinions and photography and video content. 58% of people arrive for a trip having already decided where they are going to visit. Target these people whilst they are making their decision. Some people still like print. Make your leaflets available to anyone anywhere through brochure ordering. 19

CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636 Email: sales@takeonemedia.co.uk Web: www.takeonemedia.co.uk DEBBIE EDDINGS SALES MANAGER EAST OF ENGLAND E: debbie.

20 CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: sales@takeonemedia.co.uk Web: DEBBIE EDDINGS SALES MANAGER EAST OF ENGLAND E: debbie.eddings@takeonemedia.co.uk T: M: HAYLEY DAWES SALES & ACCOUNT EXECUTIVE E: hayley.dawes@takeonemedia.co.uk T: HEAD OFFICE ADDRESS: TAKE ONE MEDIA Orbital Park Ashford Kent TN24 0GA MARKET LEADING LEAFLET DISTRIBUTION DIGITAL & PRINT ADVERTISING

The North and its borders

The North and its borders Contact Us Take One Media c/o Menzies Distribution Europa Way, Sheffield, S. Yorks, S9 1XT Tel: 0114 256 4331 or 0800 389 6636 www.takeonemedia.co.uk sales@takeonemedia.co.uk