Welcome to Hoola - HUB s new development in. London s Royal Docks.

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4 Welcome to Hoola - HUB s new development in London s Royal Docks. 360 individually designed studios, 1, 2 and 3 bedroom apartments in two iconic towers, set in their own landscaped garden. Located adjacent to the historic Royal Victoria Dock, it marks the gateway to London s Royal Docks, an area which is set for major regeneration over the next few years.

5 2 Computer Generated Image of exterior at Hoola is indicative only.

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7 4 Computer Generated Image of exterior at Hoola is indicative only.

8 Hoola is being developed by HUB in partnership with Strawberry Star HUB was established to develop mid-market homes in well connected parts of London. Its foc is on driving non-traditional investment into the hoing market, helping unlock the development process and contribute to the undersupply of good quali homes in London. The senior team have over 50 years of real estate experience, both in the UK and abroad, and a successful track record of delivering residential, commercial and mixed-e projects around the capital. Strawberry Star s mission is to provide end-to-end proper solutions of the highest standard, keeping things streamlined for clients, getting things done effectively, with minimum fs and favourable returns. By being involved in every step, from a development s inception, through to letting and managing properties within it, Strawberry Star keep their standards of care high for everyone from investors to homeowners and tenants alike. Strawberry Star believe that brings a refreshingly different and productive perspective to the world of real estate.

9 Hoola has been designed by internationally renowned architects CZWG, working alongside interior specialists Johnson Naylor. The gardens are the work of Churchman Landscape Architects. Rippling glass balconies surround these two virtually identical 23 and 24 storey residential towers, adding a powerful dynamic to their already soft and fluid plan forms. They sit upon a landscaped hill, elegantly concealing car and cycle parking and service spaces, and command 360 degree views over the Royal Docks, the Thames, O2 Arena, the Olympic Park, the skyline vista of Canary Wharf and the Ci of London. Hoola offers a wide choice of generolysized apartments, from studios to three bedrooms. All benefit from a range of facilities including a gym, residents biness lounge, pl the comfort and securi of the concierge services. All residents also have access to the garden, which has soft and hard landscaping that includes semi mature trees and dramatic water features. Hoola combines fine, timeless architecture with 21st century stainable ci living. 6 Computer Generated Image of exterior at Hoola is indicative only.

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11 Hoola: destined to be a London landmark 8 Computer Enhanced Image of exterior at Hoola is indicative only.

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13 Hoola will leave a small footprint. By that we mean that the building will have as little environmental impact on the area in which it sits as possible. The building is super-insulated, so it won t require much heating. The apartments are shaded by louvres, so their interiors won t overheat, and the space heating and hot water will be provided through a shared energy network ing surpl heat from the ExCel exhibition centre. Hoola is also adjacent to The Crystal, the stainable cities initiative by Siemens. As well as being one of the greenest buildings in the world, it is also centred around an interactive exhibition featuring global trends and innovations in urban planning, smart buildings, safe and securi, energy, water, healthy living, environment, and mobili. The Crystal is already a popular visitor attraction and venue for conferences and events, showing that the Royal Docks is at the vanguard when it comes to stainable urban living. 10

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18 Royal Victo and was to be bu of shipp s Tidal Basin, which Hoola overlooks, was the entry point to the dock from the river Thames. In the early years, four piers reached into the dock, giving 3.6 miles of quays where ships could unload goods into vast warehoes. Every working day you would have seen thoands of men toiling to unload huge cargoes of frozen meat, tobacco, oranges, bananas and new cars from the ships moored alongside. Royal Victoria Dock is part of the Royal Docks, the largest enclosed dock system in the world with a water area of nearly 250 acres. When it was built, Royal Victoria was state of the art: the first London dock big enough to accommodate the new iron steamships, and the first to have its own railway link, a route which today is part of the DLR and will be incorporated into Crossrail. The docks were also the heart of a close-knit East London communi. Hoes, pubs, shops, cinemas and parks were built to serve this group of hardworking Londoners. The docks were heavily bombed during World War II, but after the war they were re-built and reached their peak of activi in the 1960s. However, the advent of containerisation and the decline of passenger liner travel spelt the end for the London Docks as commercial operations and by the 1980s they had become a sad scene of dereliction.

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20 After the docks closed to shipping in 1980, the London Docklands Development Corporation began an ambitio programme of regeneration. Public funding was provided to improve infrastructure and attract private investment into the area. Canary Wharf was the first part of Docklands to be extensively redeveloped, culminating in the completion in 1991 of One Canada Square, the instantly recognisable 800 feet high tower, giving the area its London Manhattan tag. Today Canary Wharf is the UK s most dynamic financial services district after the Ci and also has a rich collection of shops, restaurants and bars. The Royal Docks are now set for significant changes, which will capitalise on their large areas of open water and excellent transport connections. Exciting future proposals include other major mixed e developments, a floating shopping village, and a new biness park. Hoola is perfectly located at the heart of this ongoing transformation.

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22 Waterside living Enclosing nearly 250 acres of water, the Royal Docks offer unique opportunities for leisure. The Royal Docks are still functional. The cargo ships may have gone, but the water is now a valuable leisure resource for Londoners. There are numero rowing clubs situated on the docks, including the London Regatta Centre in its distinctive building. The docks come to life in particularly spectacular fashion every June for the Dragon Boat Festival. Closer still to Hoola is Wakeup Docklands, the only place in London where you can wakeboard from a cable system or try your hand at stand-up paddleboarding: both exhilarating ways to get wet. Outside the Royal Docks is the migh river Thames, whose tidal surges are now kept safely under control by the modern wonder that is the Thames Flood Barrier. With a span of 520 metres it is one of the largest moveable flood barriers in the world. You can view the Thames Barrier at stunningly close quarters from Thames Barrier Park, one of London s most innovative open spaces whose features include a green dock and fountains, a cool urban oasis that s about a 20 minute walk from Hoola.

23 Hoo oll is at th ola o the e gatew gateway Crossrail at Ctom Hoe Direct services to Canary Wharf, Liverpool Street, Tottenham Court Road and beyond to Heathrow Airport. to the enew inve e estment e es ment zone zon CANNING TOWN (DLR) WN KEIR HARDIE RECREATION GROUND YA LEAMOUTH PENINSULA WA leisure attractions and the regeneration being spurred by Crossrail. O RT 22 billion worth of development potential in the shape of biness, homes, offices, CANNING TOWN VE SIL CANNING TOWN (JUBILEE LINE) They are part of the London Borough of Newham s Arc of Opportuni, a region with The Crystal, ExCel, the Universi of East London and the forthcoming Asian Biness Port on Royal Albert Dock are amongst those contributing to the CK ROAD VICTO RIA DO A local economy. The arrival of Crossrail will ensure that the Royal Docks benefit from the best possible connections with the rest of London. SONS R FREEMA OA D London s ss Royal Docks kss are th the ffoc off major inve ves estment, offe es e erring exciting new opportunities tie es for jobss and e a enterprise. EAST INDIA (DLR) CUSTOM (DLR ROYAL VICTORIA (DLR) TIDAL BASIN RD WESTERN GATEWAY EMIRATES ROYAL DOCKS EM IR AT ES CA BL E CA R ROYAL V RT H W OO LW IC H RO AD A A CANARY WHARF F (JUBILEE LINE) NO WEST SILVERTOWN (DLR) Canary Wharf London s second biness ci, as well as a stunningly successful location for shopping, leisure and restaurants Arena Major entertainment and leisure complex that includes live performances, TV shows, sports events, exhibitions, cinema, restaurants and bars. NORTH GREENWICH (JUBILEE LINE) EMIRATES GREENWICH PENINSULA GREENWICH PENINSULA The Crystal Siemens Stainable Cities Initiative, hoed in an iconic building, and an important new educational resource dedicated to urban stainabili. LYLE PARK

24 ExCel London Major multi-purpose, flexible space for exhibitions, conventions and events. TOLLGATE ROAD Asian Biness Port Financed by Chinese investor Advanced Biness Parks, a 35 acre complex of offices and shops which will create thoands of jobs. Already dubbed the new Canary Wharf. Universi of East London Docklands camp of UEL, one of the UK s top six universities for research, attracting students from all over the world. PRINCE REGENT LANE KING GEORGE V PARK STANSFELD ROAD BECKTON DISTRICT PARK BECKTON PARK (DLR) CYPRUS (DLR) OM HOUSE (DLR) WAY AL VICTORIA DOCK PRINCE REGENT (DLR) CONNAUGHT BRIDGE ROYAL ALBERT (DLR) A1020 ROYAL ALBERT WAY A1020 ASIAN BUSINESS PORT ROYAL ALBERT DOCK UNIVERSITY OF EAST LONDON GALLIONS REACH (DLR) LONDON CITY AIRPORT SILVERTOWN WAY A1020 PONTOON DOCK (DLR) THAMES Silvertown BARRIER Quays PARK 50 acre mixed e quarter with space for new binesses, galleries, restaurants and interactive brand pavilions showcasing new products. LOWER L E A C R OSSING CONNAUGHT ROAD A112 LONDON CITY AIRPORT (DLR) London Ci Airport Serving destinations all over the UK and mainland Europe, as well as New York JFK. Carries 3 million passengers a year, and a 15 million investment plan will enable capaci to increase further. NORTH WOOLWICH ALBERT ROAD A112 KING GEORGE V (DLR) ROYAL VICTORIA GARDENS

25 Chinese investor Advanced Biness Parks, in partnership with UK investor Stanhope, has signed a deal worth 1 billion to establish a 35 acre complex of offices and shops on a site facing London Ci Airport. The vision for the new scheme is that it will become the next financial district for London, and become known as Asian Biness Port. The biness park will be vast, stretching almost the whole length of the dock and revitalising it with exciting and diverse modern architecture. With new landscaping and public spaces and retail units as well as offices, it has the potential to become a new mini ci in its own right, open for biness 24 hours. Companies from China and elsewhere in the Far East will find that the new biness park is an ideal UK base. As they move in, this is certain to attract further investment from UK and European companies, bringing more than 20,000 new jobs and major economic benefits for London and the UK in the process. Advanced Biness Parks has committed to deliver the first phase by It will be jt 7 minutes away from Hoola by DLR, and within easy walking distance too. Residential investors will doubtless find a steady supply of professional tenants for their properties from the thoands of people working for the companies who take office space there. 22 Computer Enhanced Image of exterior of Asian Biness Port is indicative only.

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27 Accessible from Ctom Hoe station, one stop on the DLR, or about ten minutes walk from Hoola, it will become a major new transport hub for visitors to the Royal Docks. Docklands Light Railway / London Underground Royal Victoria (04 min walking) Canning Town (02 min) Beckton Park North Greenwich (07 min) (07 min New Biness Park) From 2018, Crossrail will begin services that will drastically shorten journey times for London commuters. It is one of the biggestever infrastructure projects to be undertaken in the UK. 21 kilometres of twin-bore tunnels are being excavated under central London, eight new stations are being built and many others upgraded to cope with the expected surge in passenger numbers. In total, Crossrail will cover 118 kilometres, reaching between Maidenhead and Heathrow in the west to Shenfield and Abbey Wood in the east. For residents at Hoola, connecting with Crossrail will be a simple matter of taking the DLR one stop to Ctom Hoe, or taking a ten minute walk along the dockside. The 2012 Crossrail Proper Impact Study demonstrated that the Crossrail effect is already in evidence, acting as a driver for regeneration in the areas it runs through, supporting and attracting new development. The study classifies the area around Ctom Hoe station as one that is creating change. In other words it is a neighbourhood where there are likely to be distinct or large scale impacts on the residential proper market. Of particular interest to the residential investor at Hoola is the projection made by the Crossrail Proper Impact Study that residential capital values immediately around central London Crossrail stations will increase by 25%. Continues to Maidenhead Southall (34 min) Hayes & Harlington (37 min) Hanwell (31 min) West Ealing (30 min) Ealing Broadway (28 min) Acton Mainline (25 min) 24 Central Overground Bakerloo Circle District DLR H smith & Ci Jubilee Metropolitan Northern Piccadilly Computer Generated Image of Crossrail is indicative only. Heathrow (43 min)

28 Cypr (08 min) Canary Wharf (09 min) London Ci Airport (13 min) Stratford International (13 min Westfield and Eurostar) London Bridge (14 min) Tower Gateway (17 min) Waterloo (18 min) Bank (20 min) Westminster (20 min) Bond Street (23 min) Greenwich (26 min) Heathrow Airport (1 hr Terminal 1 3) Paddington (20 min) Bond Street (17 min) Farringdon (12 min) Tottenham Court Road (15 min) Liverpool Street (10 min) Whitechapel (7 min) Stratford (12 min) Maryland (14 min) Canary Wharf (04 min) Forest Gate (16 min) Ctom Hoe (00 min) Manor Park (18 min) Woolwich (04 min) Ilford (21 min) Abbey Wood (07 min) Continues to Shenfield Gatwick (76 min) Luton (50 min) Stansted (63 min)

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30 Hoola is connected by DLR, tube and major road links in every direction The DLR was purpose designed to link the Docklands to the rest of London, interchanging with London Underground at key stations. Royal Victoria is the nearest DLR station to Hoola, jt four minutes walk away. This is your gateway to Canary Wharf, the Ci and London as a whole, interchanging with London Underground at Canning Town. London Ci Airport is jt five stops on the DLR offering convenient access to other UK cities, Europe s biness destinations and beyond. Docklands is also at the heart of a far reaching road network. The A1020 Silvertown Way crosses the end of Tidal Basin Road, where Hoola is situated. At Canning Town it connects to the A13, a major route into central London or to the A406 North Circular Road and the M25 junction 30.

31 2 The Emirates Cable Car, part of Transport for London, began operations in summer 2012, and consists of a 1 kilometre gondola line connecting Greenwich Peninsula with the Royal Docks. The journey takes five minutes. This unique means of transit links two key destinations, and shows that this part of London is a magnet for serio investment. At the eastern end of the Cable Car is ExCel, an exhibition and events centre of international stature. It hosts a year-round programme of professional, sports, travel and leisure exhibitions drawing hundreds of thoands of visitors from around the world. High profile events taking place there include Grand Designs Live, The London Boat Show, World Travel Market, The Telegraph Outdoor Adventure and Travel Show, and Cloud Expo Europe. Across the water from ExCel is the O2 Arena, the iconic structure on Greenwich Peninsula and arguably London s most important entertainment venue. Live performances include globally famo names from the worlds of mic and comedy, and televisual events such as the X-Factor and the BRIT Awards. The O2 Arena also hosts major sports events, arts festivals, family shows and exhibitions, as well as being home to a cinema and many restaurants and bars. It truly epitomizes a 21st century entertainment hub. 28

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33 Canary Wharf, for leisure as well as biness Hundreds of bars and restaurants - all jt ten minutes from your door. Canary Wharf is no longer jt a place of work. It now has a choice of shops and restaurants to rival the West End, and there are many more planned. The trend is now for developers to add retail and dining space to their office schemes, reflecting the Wharf s changing stat. At the foot of the One Canada Square tower, you ll find hundreds of leading name shops, restaurants and bars in Jubilee Place, with more arriving as the shopping centre expands further. The forthcoming Crossrail station will also have four storeys of shops and restaurants above it. There s also an inspiring events programme throughout the year which includes art exhibitions, fashion shows, concerts and seasonal attractions such as Christmas ice skating at Canada Square. 30

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35 London s restaurant scene is now considered to be the world s most exciting, and at the latest count, there were six-four with a Michelin star. Department stores such as Harrods and Selfridges are internationally renowned. The Thames riverside also continues to develop as a place of leisure, with new attractions, restaurants and shops. When you re living in London, some of the world s most iconic buildings, both ancient and modern, become part of the everyday scenery. This is the ci where opportunities for enjoying life are endless. 32

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37 Out of the world s leading 100 universities, London is a leading academic ci. Six of its universities are in the top 100 universities of the world according to the Times Higher Education World Reputation Rankings 2014, more than any other ci.* With 22 universities and many more colleges and vocational schools, London attracts students from across the globe. Whatever they choose to study, from medicine to history of art or political science, London has a prestigio seat of learning to suit their needs. It is also a gateway to Oxford and Cambridge Universities. Hoola s great transport links mean that most of these educational institutions can be reached with ease, making it a natural choice for investors who have children coming to the capital to study. 34

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39 Hoola offers choice. A total of 360 apartments, with the option of studios, 1, 2 or 3 bedrooms. The floor-to-ceiling windows and continuo balconies at Hoola mean that great views can be enjoyed by everyone. Depending on the orientation of your apartment, you may be able to see Canary Wharf, the Ci, the O2 Arena, Royal Victoria Dock or even as far as Kent and the Thames Valley. 36

40 Computer Generated Image of exterior at Hoola is indicative only.

41 38 Computer Enhanced Image of exterior at Hoola is indicative only.

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43 You ll find the Hoola residents entrance jt off the lobby. The concierge is there to greet you and high speed lifts whisk you up to your apartment. 40 Computer Enhanced Image of entrance area at Hoola is indicative only.

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45 42 Computer Enhanced Image of gym interior at Hoola is indicative only.

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48 Welcome to your home at Hoola where smart, slish contemporary interiors are ready and waiting for you. The inside of Hoola is jt as impressive as the outside. The interiors are designed by renowned interior specialist Johnson Naylor, who are also working on high profile schemes such as Battersea Power Station, Kings Cross Central and Fitzroy Square. With credentials like these, it s no surprise that your home has a quali specification that ticks all the boxes when it comes to modern essentials. Your fitted kitchen is as slish as it is functional, with streamlined cabinets partnered by composite stone worktops. All the appliances you need are included too. On to the bathrooms, and here you will be able to enjoy boutique-hotel sle sanitaryware and fittings, with luxury touches such as a heated towel rail, bespoke cabinet and mirror demister. Ample storage is always important in apartments, so we have included a wardrobe in every bedroom and a utili cupboard in the hall. Your bedrooms are carpeted and the other floor areas tiled, all in modern contemporary shades. Having amazing views is one of the many bones of living at Hoola, so your apartment has floor-to-ceiling windows and sliding glass doors giving access to the balcony.

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51 Designed for modern living We have included all you need to start enjoying your apartment the minute you move in. Kitchens Composite stone worktop Integrated appliances by Siemens Combi oven Dishwasher Induction hob Integrated extractor Integrated fridge/freezer Stainless steel sink Chrome mixer Ceramic tiled splashback Under cabinet lighting Freestanding washer/dryer located in utili cupboard Bathrooms WC with concealed cistern Wall mounted wash hand basin White bath or shower tray Shower with glass screen Glass bath screen Tiled bath panel Powder coated brassware Bespoke integrated storage cabinet with feature lighting Heated towel rail Mirror demister Tiled walls Living/dining room 5 amp lighting circuit Perimeter lighting Exposed concrete soffit Storage Utili cupboard in hallway Wardrobe in all bedrooms, with high level shelf and hanging rail Flooring Tiling to living areas and bathrooms Carpeted bedrooms Balcony to all apartments 48

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57 Road S A1208 Bethnal Green Road SHOREDITCH Allen Gardens Weavers Fields WHITECHAPEL Maze St A107 Heath Cambridge BETHNAL GREEN A11 Mile End Rd STEPNEY GREEN Millennium Park A1205 Burdett Rd Mile End Rd A11 Bow R d High St A11 8 Tower Hamlets Cemetary Park A12 BROMLEY-BY-BOW A12 STAR LANE (DLR) ABBEY RD (DLR) A1011 Manor Rd WEST HAM WEST HAM (DLR) 24 Whitechapel Road A11 A1205 A1011 E Commercial Road Burdett Rd Bartlett Park A13 L eman Street Dock Street A13 A102 CANNING TOWN Silvertown Way Mansell Street LIMEHOUSE (DLR) A101 A13 E India Dock Rd A13 E India Dock Rd CANNING TOWN (DLR) TOWER GATEWAY The Highway A1203 SHADWELL A1261 ALL SAINTS (DLR) A1261 EAST INDIA (DLR) Lower Lea Crossing A1203 POPLAR (DLR) Aspen Way 9 BLACKWALL (DLR) A102 Bridge 11 RIVER THAMES A200 Jamaica Road BERMONDSEY WAPPING ROTHERHITHE Southwark Park B205 Lower Road A200 CANADA WATER Salter Rd Redriff Rd Salter Rd Redriff Rd 29 RIVER THAMES Westferry Rd A1206 Westferry Rd CANARY WHARF 5 SOUTH QUAY (DLR) CROSSHARBOUR (DLR) 10 4 A1206 Preston s Rd 3 Blackwall Tunnel Blackwall Tunnel Approach NORTH GREENWICH GREENWICH PENINSULA SURREY QUAYS A102 Southwark Park Road 26 A2 Hoola is perfectly placed for the London lifesle. A200 ISLAND GARDENS (DLR) 2 Mudchute Park A Manchester Rd Trafalgar Rd A206 Woolwich Rd Evelyn St CUTTY SARK (DLR) Creek Rd A206 Naval College Gardens 32 21

58 M Silvertown Way A1020 ng CH LA East London Cemetary Hermit Road Recreation Ground A124 Barking Rd A124 Newham Way Keir Hardie Recreation Ground ROYAL VICTORIA (DLR) Tidal Basin Road EMIRATES 6 ROYAL DOCKS 33 ROYAL VICTORIA DOCK Silvertown Way WEST SILVERTOWN (DLR) 20 A13 Lyle Park Barking Rd CUSTOM HOUSE (DLR) 19 A1 12 Prince Regent Lane PRINCE REGENT (DLR) Newham Ci Farm PONTOON DOCK (DLR) Thames Barrier Park 28 Beckton District Park North ROYAL ALBERT (DLR) East Ham Nature Reserve & Visitor Centre Beckton District Park BECKTON PARK (DLR) Advanced Biness Park ROYAL ALBERT DOCK 27 LONDON CITY AIRPORT (DLR) Restaurants & Bars 1 Canary Wharf Amerigo Vespucci Boisdale Byron Canteen Iberica Canary Wharf The Parlour Plateau, Bar & Grill Quadrato, Four Seasons Hotel Royal China Wagamama Wahaca Wasabi 2 Elephant Royale 3 Memsaheb on Thames 4 The Gun 5 Byblos Harbour 6 Nakhon Thai 7 Manhattan Grill 8 Levante Bar 9 Il Bianco 10 Café Forever 11 The Dickens Inn 12 Red Chilli 13 The Empress 14 Café Spice Namasté 15 Tom s Kitchen 16 O2 Gaucho Las Iguanas Frankie and Benny s Zizzi Nando s Slug and Lettuce Brooklyn Bowl Shopping 17 Canary Wharf Leisure 16 O2 Church s Crabtree and Evelyn Dunhill Gant Jaeger L K Bennett Marks and Spencer Phase Eight Reiss Ted Baker Thomas Pink Tiffany Waitrose Whistles 18 Cineworld West India Quay 19 Thames Barrier Park 20 Lyle Park 21 Greenwich Park 22 WakeUp Dockland 23 Meum of London Docklands 24 Whitechapel Art Gallery 25 ExCel 26 Mudchute Park and Farm Places of Interest 17 Canary Wharf 27 Ci Airport 28 Thames Barrier 29 Thames Clipper 30 Cut Sark 31 Greenwich Foot Tunnel 32 Royal Observatory Greenwich 33 Royal Victoria Dock 34 Emirates Cable Car A206 h Rd A102 A102

59 Nearest DLR station to Hoola: Royal Victoria For sales information, please call Strawberry Star +44 (0) or DISCLAIMER The details contained in this brochure are intended to give a general impression of the apartments referred to therein but do not form part of any specification or contract. The dimensions are approximate and may vary depending on internal finish. Prior to printing this brochure some details may have changed becae of HUB s policy of continually updating and improving design features. Therefore, please be sure to check with the developers or their agents, any aspect that might be of particular importance to you. HUB gives notice that; (1) the particulars are produced in good faith, are set out as a general guide only and do not constitute any part of a contract; (2) no person in the employment of HUB, Strawberry Star London, or their agents has any authori to make or give any representation or warran whatsoever in relation to these properties. April

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