The Plopsaland App. Sebastien Momerency Marketing & Sales Director Plopsa Group & Stefan Colins Developer & Digital Strategy Consultant - 25/09/2018

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1 The Plopsaland App Sebastien Momerency Marketing & Sales Director Plopsa Group & Stefan Colins Developer & Digital Strategy Consultant - 25/09/2018

2 The Plopsaland App version 1

3 The Plopsaland App version 1

4 The Plopsaland App version 1 Result Too much functions Too complicated to use Too much website instead of inpark This first app was used by almost 5% of the visitors, not bad but not good enough

5 Gathering information

6 Gathering information Top 5 most frequently asked questions from visitors during a visit Top 5 visitor complaints/remarks Feedback from staff, information desk, visitors, Analytics: most populair items and content on website Analytics: most used functions in app version 1

7 Gathering information Top 5 most asked questions from visitors during a visit Result Top 5 most received complaints/remarks Feedback from staff, information desk, visitors, Analytics: most populair items and content on website Analytics: most used functions in app version 1

8 The Plopsaland App version 2 (light)

9 The Plopsaland App version 2 (light) After putting the app on a diet we received a lot of positive feedback Usage in the park increased to more than 11% of the visitors (when we count in families, it means our app is used by 44% of the visitors) Profile: 63% male / 37% female - more than 50% in age group yrs old Since this year version 3 is online: new design & faster, takes into account operating system updates and the GDPR

10 The Plopsaland App version 3 The app is linked to a content management system used by different departments in the company

11 The Plopsaland App research Why do we use the Plopsaland app?

12 The Plopsaland App research 1: To receive notifications when a show or event in the park is starting +20% When you enter the park and used the app once that same day, you'll receive notifications for the rest of that day For your convience, the park will stay open an extra hour. The Samson & Gert Zomershow will start in 15 minutes in the Plopsa Theatre.

13 The Plopsaland App research 2: To get an indication of the current waiting times +17% Indication based on experience and input of the park staff

14 The Plopsaland App research 3: To consult attraction Restrictions +15% Use the 'select on height or select on mark tool

15 The Plopsaland App research 4: To navigate in the park +12%

16 The Plopsaland App research 5: To consult the shows and events program +9%

17 The Plopsaland App budget Talk with the right partner

18 The Plopsaland App budget When apps started to be booming business, we were contacted by almost 100 companies who wanted to create our app. Some offered to do it for free. Double check possible developers. We talked with more than 20 companies, 16 of them claimed to make the Tomorrowland app and 1 forgot to delete Plopsaland out of their presentation (to other potential customers they claimed we were a client when we did not even had a park app). Talk with your partners: The Plopsaland App is sponsored by Proximus (No.1 telecom company in Belgium), with the app and the free WiFi they offer nice services to their clients and potential clients visiting the park

19 The Plopsaland App conclusions Our conclusions and experience

20 The Plopsaland App conclusions We also introduced the same app in our park in Germany, Holiday Park. Here, usage is a little higher because of more teenage visitors. We decided not to use it in our indoor parks, only in the bigger parks (based on the results of the surveys and results (less attractions, less navigation, ) We see dad is taking the lead, but the whole family is joining, just like with the printed version. In general, we see the app is used a lot in waiting cues. Visitors optimalize their visit by using the app without losing time our quality time with the family. Visitors download the app when they come to the park and a big part of them deletes it afterwards.

21 The Plopsaland App conclusions App vs printed park map: Changements can be done faster and by ourselves We can adapt the shows and events program immediately We can send important messages whenever we want Direct contact with the visitor Possibility to mark attractions as closed by operational staff members

22 Thank you! Sebastien Momerency Plopsa Group 25/09/2018