AIRPORT ADVERTISING BURBANK, CA [BUR] AIRPORT MEDIA GUIDE

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1 AIRPORT ADVERTISING BANK, CA [] AIRPORT MEDIA GUIDE

2 AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a high dwell environment. Whether you are trying to raise awareness about your brand, product, or service, or you d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim. Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service. Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits. Advertisers say that when they use airport in their media mix, the buy feels much bigger than the actual spend.

3 AIRPORT PROFILE Major regional airport serving Northern Los Angeles and the San Fernando Valley. Located 7 miles from Hollywood, the proximity makes it the preferred airport to millions of Southern California residents The 2nd largest airport in Los Angeles County Gateway airport to millions of L.A. area passengers each year Source: visitpasadena.com

4 AIRPORT PROFILE AIRLINES: Southwest SkyWest Alaska Mesa Jet Blue Other 300+ SCHEDULED DAILY FLIGHTS 60% 80% NONSTOP DESTINATIONS: DALLAS DENVER LAS VEGAS NEW YORK CITY OAKLAND PHOENIX PORTLAND SACRAMENTO SALT LAKE CITY SAN FRANCISCO SAN JOSE SEATTLE Source: US Department of Transportation

5 PASSENGER PROFILE Hollywood Burbank Airport travelers are affluent, upscale, and loyal air travelers. Many use Burbank as a feeder into the greater Los Angeles area, while countless others are from the surrounding cities! AVERAGE ANNUAL PASSENGERS: 4.1 MILLION 69% LIVE IN CALIFORNIA Source: US Department of Transportation; PortofPortland.com

6 MARKET PROFILE POPULATION: 14,336,991 49% MALE y/o 13.3% y/o 19.2% y/o 17.8% 51% FEMALE y/o 17.7% y/o 15.3% 65 & older 16.7% 57% OF RESIDENTS ATTENDED AT LEAST SOME COLLEGE 42% ARE WHITE; 42% ARE HISPANIC; 7% ARE ASIAN 36% OF HOUSEHOLDS EARN OVER $75,000/YEAR 48% OWN THEIR RESIDENCE WHILE 48% RENT 30% AGREE THEY LIKE TO LOOK AT ADVERTISING 37% BASE PURCHASING DECISIONS ON ADS Source: Nielsen Los Angeles, CA 2016 (Release 2), photobucket.com

7 TRAVELER PROFILE 95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Hollywood Burbank Airport Frequent Fliers: 4+ trips per year HOLLYWOOD BANK AIRPORT FREQUENT FLIERS 92% have taken at least one personal/vacation trip in the past year. 63% have taken at least one business trip in the past year. 49% have visited Las Vegas overnight in the past year. 63% are business decision makers. 85% are employed full time. 58% viewed an airport digital display in the past 6 months. Source: Nielsen Los Angeles, CA 2016 (Release 2)

8 MARKET PROFILE AREA EVENTS & ATTRACTIONS Downtown Burbank Car Classic Wildwood Canyon Park Colony Theater Burbank Comedy Festival Magnolia Park Downtown Burbank Arts Festival Warner Bros. Studio Tour Hollywood Conan O Brien Show Chandler Bikeway Flappers Comedy Club Aviation Museum Ellen Degeneres Show Winter Wine Walk The Rink in Downtown Burbank Farmers Market Burbank Town Center Burbank International Film Festival Starlight Bowl Verdugo Mountains Burbank Beer Festival Lakeside Golf Club 42% OF LOS ANGELES RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR. 825,403 RESIDENTS HAVE DEPARTED FROM BANK BOB HOPE AIRPORT IN THE PAST YEAR. Source: Nielsen Los Angeles, CA 2016 (Release 2), burbank.com

9 COMPETITIVE MEDIA PRESENCE Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 37% of Los Angeles residents used an online music service in the past 30 days. 93% of Los Angeles residents have not clicked on a social media ad in the past 30 days. 56% of Los Angeles homes do not subscribe to cable television. 69% of Los Angeles residents find cell phone ads annoying. 64% of Los Angeles residents say they did not read a newspaper in the past week. Source: Nielsen Los Angeles, CA 2016 (Release 2)

10 Doug McNaughton 3727 West Magnolia Blvd. #811, Burbank, CA Phone: Fax: lamar.com/losangeles Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We re ready to help you build an effective campaign.