87% of the population have a college

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2 Ballston delivers the quality of lifestyle and work environment to attract top corporations and is the preferred location by many of their employees to live, work, learn and play. The residential population is nearly 13,800 people with an average age of % of the population have a college degree and more than 35% of the population hold advanced degrees. The average household income is $128,000 and each person spends approximately $40,000 a year in retail stores. photo courtesy of TOMMY CASEY For over 14 years, Gold s Gym has proudly been a part of the Ballston community. In such a diverse and rapidly-expanding area; it s rewarding to be in a place where so many community members come together every day with the same goal in mind- to be the healthiest version of themselves. Gold s Gym is honored to help the Ballston community achieve their potential through fitness. Craig Haislip General Manager Gold s Gym Ballston 2

3 There is something special about living and working in the same community. I love waking up every day knowing that the work I do has a direct impact on the place I call home. Ballston s future is more exciting than ever and I m going to invest all of my efforts in making Ballston more vibrant that ever. You can bank on it. Leigh Hurley Ballston resident and employeed in Ballston Ballston boasts over 8,200 residential units, both rental and owner occupied, representing a range of market-rate options necessary for a vibrant livework community. These include rental apartments, mid-price and luxury condominiums, retirement living, affordable housing and nearby singlefamily homes. Ballston will also welcome nearly 2,000 units coming to the neighborhood over the next 2-5 years. 3

4 75% RESIDENTS UNDER THE AGE OF 45 MISSION To imagine and implement innovative programs, partnerships and collaborations that bring people together, create a sense of community and strengthen the economic vitality of our businesses and commercial partners in Ballston. VISION To create a leading business district that attracts, supports and connects the most creative, compelling and ambitious minds in the region. 4

5 STRATEGY To FOCUS on creating innovative and dynamic opportunities for learning, networking and collaboration. To LEVERAGE the unique combination of research, education, non-profit and corporate organizations in the Ballston area. 3. To CONTINUE with our focused and impactful placemaking efforts that over time will transform Ballston into a unique, amenity-rich destination with a strong sense of community. 5

6 6 The Ballston BID has created a new charitable arm, BallstonGives. Fundraising events, such as Taste of Arlington, will be controlled by BallstonGives, allowing the events to have an even greater positive impact on the community. BallstonGives will be maintained by selling sponsorships and tickets to programs and events, applying for grants from governmental and private institutions and by accepting direct contributions.

7 Ballston BID and now BallstonGives are one of AFAC s staunchest supporters. Our continued relationship has helped feed thousands of Arlington residents. The BID has supported AFAC with donations of food, funds, and valuable volunteer time. Their commitment to the Arlington community is woven into everything that they do. Charles Meng Executive Director, Arlington Food Assistance Center Since January 2012, the Ballston BID has donated a total of $142,535 to local charities; some of which include the Arlington Food Assistance Center, Leadership Arlington, Doorways for Women & Children, Arlington Community Center, and the Arlington Art Center. While many Business Improvement Districts in the area make donations, few have distinct and separate charitable arms. The BID recognizes that supporting our nonprofit partners is good for business. 7

8 8 The Ballston BID, in partnership with Pivot4D has launched a new Ballston Directory. This interactive mapping tool is available to the public via the Ballston BID wesbite to access and experience the Ballston neighborhood like never before. The Ballston Directory highlights all aspects of Ballston from our iconic real estate, to our endless transportation options, to all the different amenities Ballston has to offer. This directory will be a powerful tool to attract new companies and support the current tenants that occupy our commercial real estate.

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10 Cheesetique is so excited to be a new member of the Ballston community! As a local business, being part of a dynamic, supportive neighborhood is critical to our success. That is exactly what we have found in Ballston and we are thrilled to see even more exciting changes on the horizon. Thanks to the Ballston BID, we don t have to wait long. Jill Erber Owner Cheesetique Ballston features 80 restaurants in a 5 block radius and a host of celebrity chefs, including Robert Wiedmaier and Top Chef s Mike Isabella. Just steps from your home or office, Ballston boasts a wide range of options from destination spots such as Kapnos Taverna, Cheesetique, Mussel Bar & Grille, and Grand Cru to great pubs, including The Front Page and World of Beer. Tasty venues for midday meals include A-Town Bar & Grill, Earls Sandwiches, PF Chang s and Rustico. The Ballston BID teamed up with Brookfield Properties in 2014 to bring a destination restaurant to our neighborhood through a Restaurant Challenge. The winner, SER has been a great addition to the neighborhood and has received rave reviews from the Washington Post, Washingtonian and Arlington Magazine. 10

11 Our Arlington building in Ballston is really our headquarters in the National Capital Region for Virginia Tech. We are looking to create experiential opportunities for our undergraduates essentially studying abroad within the state of Virginia and we look at the community around our Ballston building as a living laboratory. Dr. Timothy Sands President Virginia Tech Ballston has a convergence of higher education institutions including Marymount University, Virginia Tech Advanced Research Institute, George Washington University and nearby George Mason University. 11

12 Ballston has over 1,000 hotel rooms with the Westin Arlington Gateway, Hilton Arlington, Holiday Inn and the newly constructed Residence Inn by Marriott at Liberty Center. Operating a hotel in the Ballston neighborhood is a rewarding experience. It is the perfect blend of commercial space, residential communities, entertainment venues as well as beautiful green spaces. A vibrant and energetic community, Ballston has all who work and live here grateful for the continued efforts to enhance what is already a premier location and desirable destination. Simply put, there is no better place for growing a business. Michael Golembe General Manager Residence Inn 7,400,000 SQ FT OF OFFICE SPACE RESIDENCE INN Ballston is composed of primarily high-rise, high density office uses with 31,000 employees. 12

13 The Nature Conservancy is happy to be headquartered here in Ballston. From its public transit and proximity to DC to great public schools to a growing restaurant scene, it s no wonder so many businesses are making Ballston their home. Mark R. Tercek President and CEO The Nature Conservancy Ballston is strategically located, just minutes from major regional destinations including easy access to both Tysons (10 miles) and downtown DC (4 miles). With the completion of the Silver line to Tysons Corner, Ballston is a regional transportation hub. 13

14 Recreation opportunities in the Ballston area include Quincy Park, the Randolph Street Bocce Courts, Arlington Arts Center and Kettler Capitals Iceplex, home of the Washington Capitals practice facility. Other entertainment venues are a newly renovated 12-screen Regal Cinema movie theater, both located at the Ballston Common Mall, as well as over 10 gyms including Orange Theory and SolidCore. Ballston includes over 1,140,000 SF of retail space. Ballston has been a terrific home for the Washington Capitals, our players and fans. It s extremely gratifying to see Kettler Capitals Iceplex become home to amateur hockey and figure skating groups as well as general public open skates. Contemplating such a facility atop a parking garage adjacent to a mall wasn t easy for some to initially comprehend, but Arlington County shared our vision and has been a great partner. 14 Dick Patrick Vice Chairman, Chief Opertating Officer and President Washington Capitals

15 The most scientists/technologists per square mile in the US. Ballston is home to the Defense Advanced Research Projects Agency (DARPA), Office of Naval Research, the Air Force Office of Scientific Research, Homeland Security Research Projects Agency, Virginia Tech/IBM s Center for Community Security & Resilience, Accenture, Evolent Health, Applied Predictive Technologies and CACI. These organizations continue to attract many nonprofit organizations, think tanks and private sector companies that are also making innovations in science and technology. Ballston is a convenient live/work location which is important to our work force. If you just look at the growth of Ballston since Evolent Health moved here, a number of businesses and retail have moved in to create this innovative culture. Ballston has evolved into an attractive neighborhood and has enabled us to hire over 800 employees in the last 4 years. Frank Williams CEO Evolent Health 15

16 Taste of Arlington is an annual food festival attracting over 50,000 visitors and residents of Arlington and the DC Metropolitan area to Ballston. Now in its 30th year it boasts fantastic cuisine, a diverse selection of beer and wine, Girls on the Run 5k, KidZone, BarkPark, VIP Tasting Pavilion and live music on multiple stages. In 2016, we partnered with Deschutes Brewery to bring their 400 ft Street Pub to the event. Ballston Animal Hospital has been a proud sponsor of Taste of Arlington for the past 3 years. It has been a pleasure working with the Ballston BID on this well planned and well attended community food festival. We are able to have direct contact with our existing customers while reaching out to potential new customers in a fun environment. Our exposure to over 40,000 people in one day is invaluable and helps us continue to be one of the top animal hospitals in Arlington! Thomas Collins, DVM Veterinarian & Practice Owner Ballston Animal Hospital 16

17 The Ballston BID in partnership with FreshFarm Markets produces a highquality farmers market every Thursday located adjacent to the Ballston Metro at Welburn Square. 20 food vendors offer fresh, local produce and prepared food from April through October. The first Thursday of each month is a Mega Market with additional vendors, a live band, chef demonstrations and a beer and wine garden. Monroe Bay Vineyard is so excited to be part of the Ballston Farmers Market. The Market has a great urban location in Wellburn Square just across the street from Ballston Metro stop. Unlike some street markets we are in a grassy area that makes you feel like you are buying from a stand at the farm. We enjoy selling our wine and cider to new and regular customers. We provide tasting and sell bottles every week and the first Thursday of the month is the mega market where we have live music and a beer and wine garden where you can enjoy a glass of wine outside. There is great selection of vendors with fresh, local, farm grown fruits, vegetable, flowers, juice and treats. Kiki Apple Ballston Farmers Market Vendor 17

18 METRO PLAZA The Ballston/MU metro stop currently receives 26,000 trips daily and it is anticipated to grow to 38,000 by In response to this increase, the metro plaza will be redeveloped in the coming year. The redesign will: increase traffic safety reorient space to improve transit/ bus circulation around the stations decrease bus traffic on Stuart St improve access and enhance station amenities, including maximizing green space and increasing visibility for retail. Ballston is a key stop along the Metro Orange and Silver Lines with 26,000 trips per day. It is also a bus transit hub, with 9,000 trips per day. If you happen to need a car, both ZipCar and Car2Go are available. Ballston has 7 Capital Bikeshare stations and serves as the commercial intersection of many of Northern Virginia s major arterials and highways- Route 66, Glebe Road, Fairfax Drive and Wilson Boulevard. It is located only 8 miles from The Washington National Airport. Ballston has been designated the most walkable neighborhood in Arlington, earning a walk score of 94 from Walkscore.com and bike score of

19 Find things to do on the weekend, learn about new art installations in the community, find out where to watch the Caps play and search through the best happy hours in Ballston! This dynamic and fun app gives you 24/7 access to what s happening in Ballston in addition to navigation tools to show you where to park. A new look and navigation of BallstonConnect was launched this past year which included a food truck tracker and a ticketing functionality where people can purchase Taste of Arlington tickets in seconds on their mobile phones. This mobile app is your everyday, all day access to all things Ballston! FREE Download 19

20 BALLSTON QUARTER Ballston Common Mall intends to be anything but common in the near future with a transformation along Wilson Boulevard turning the mall inside out creating an all new street front façade. Forest City s plans will create a town center in Ballston a destination and gathering place. A new, fresh mix of great restaurants, shopping, nightlife, family activities and much more. Ballston Quarter will embrace street life with the creation of open-air retail concourses, as well as a multi-level main entrance plaza that will serve as a community focal point. The redevelopment will include a significant upgrade to the retail mix inside its four levels on 365,000 square feet of space. We re transforming Ballston Common to be the centerpiece of Ballston for the future! With a significantly upgraded retail array, a new configuration including new finishes, a new open-air plaza and a European-style retail concourse, this will be the heart of the neighborhood for decades to come. We believe in the future of Ballston! 20 John Moore Regional VP Commercial Management, Forest City

21 BALLSTON PARKS WELBURN SQUARE is a small park that sits in the middle of Ballston across the street from the Ballston/MU metro stop shaded by skyscrapers. Welburn Square hosts the Ballston Farmer s Market during the summer. QUINCY PARK located adjacent to Central Library is a 4-acre park with a playground, tennis courts, basketball court and sand volleyball. You may also reserve shelters for picnics. GLEBE & RANDOLPH PARK located at 615 N Glebe Road features a pair of bocce courts, benches, and green space. MOSAIC PARK at 538 N. Pollard Street is the first park in Arlington to have a playground that features a climbing wall and bocce courts. The Mosaic Park design master plan includes development of an interactive water feature, children s play area, multipurpose court, flexible use lawn area, half-court basketball area and rain garden. A major feature of the park design will be to incorporate sustainable practices and features. BALLSTON POND PARK is located at 4747 N Fairfax Drive. This is a great spot to look at wildlife in a 4 acre urban setting with access to the the Martha Custis Trail. 21

22 22 FAIRFAX DRIVE Last year the Ballston BID finalized plans for improvements in the public realm. The changes began this year with the exciting work that is bringing the character and personality of Ballston to the street level. The medians on Fairfax Drive were transformed starting with the removal of plant debris and the addition of fresh plantings that are regularly maintained. The new bold median landscape design includes signature bald cypress trees, ribbons of shrubs and geometric plantings of perennials work together to create a striking, unique appearance.

23 Arlington Public Schools (APS) was ranked the 38th best school division in the U.S. by the 2015 Niche Rankings. Best Public School Districts ranked 8,738 school districts based on dozens of key statistics and 4.6 million opinions from 280,000 students and parents. APS is the top ranked Virginia school system on the list and one of only two school systems from Virginia in the top 100 school districts. A high ranking indicates that the district contains great schools with exceptional teachers, sufficient resources and a diverse set of high-achieving students who rate their experiences very highly. Average Teacher Salary Total FY15 Budget $79,589 $557,421, Middle 5 4 Schools Elementary Schools High Schools The 2015 Washington Post Challenge Index listed all APS high schools in the in the U.S. TOP 3% Improved academic performance increases local property values by $2.7-$4.7 BILLION 79% of the teachers have earned a master s degree, and have doctorate degrees. 3% Approximately 75% of graduating seniors completed at least one AP or IB course. 23

24 Ballston Is home to approximately 7,400,000 SF of primarily high-rise, high density office uses with 31,000 EMPLOYEES Approximately 620,000 SF of development on more than 118 ACRES More than 1,000 hotel rooms and 22,300 SF of Meeting Space COMMERCIAL PROPERTIES (the BID only includes commercial properties)

25 50,000 attended the TASTE OF ARLINGTON in Ballston in May RESTAURANTS More than 1,140,000 SF of retail space 87% of the population has a college degree & 35% more than hold advanced degrees 25

26 Ballston The average household income is approximately $ $128,000 with an average yearly retail expenditure of $40, HOUSEHOLD INCOME <$15K $15,000 - $49, % 7.9% $50,000 - $74,999 $75,000 - $99, % 12.2% 15.5% $100,000 - $149, % 16.8% $150,000 - $199,999 $200,

27 Within the BID boundary, the residential population is 13,800 with an average age of 31 POPULATION SUMMARY 1 MILE 0 8,587 8,871 9,592 2,000 4,000 6,000 8, MILES 0 71,012 75,990 82,804 20,000 40,000 60,000 80,000 POPULATION BY AGE 15.2% 13.3% 8.2% 4.3% 13.7% 45.3% % 4.3% % 13.8% 11.9% 46%

28 Ballston Over 8,000 residential units within the BID boundaries 5% 68% 27% HOUSING UNITS Own Rent Other WITHIN 1 MILE 6% 54% 40% WITHIN 5 MILES 28

29 POPULATION BY SEX Male Female MILES 1 MILE 5 MILES 1 MILE ,500 4,371 1,000 38,401 37,589 4,900 4,692 1,000 41,885 40,920 10,000 2,000 3,000 20,000 2,000 3,000 30,000 4,000 4,000 5,000 40,000 5, ,000 20,000 30,000 40,000 29

30 ABINGDON ST WASHING N BUCHANAN ST 11TH ST N INTERSTATE 66 N GLEBE R N WAKE FAIRFAX FAIRFAX DR N ABINGTON ST 9TH ST N LEGEND M Ballston BID Boundary BID Member Public Park Residential Commercial Green Space Metro Stop N GEORGE MASON DR N BURLINGTON ST N GEORGE MASON DR N EDISON ST N N BUCHANAN BUCHANAN ST ST 8TH RD N N ALBEMARLE ST 7TH RD N 7TH ST N N BUCHANAN ST N WOODROW ST WILSON BLVD WILSON BLVD N EMERSON ST 30 6TH ST N

31 WASHINGTON BLVD N QUINCY ST TON BLVD N N VERNON VERNON N N VERMONT VERMONT ST ST N UTAH ST WASHINGTON BLVD N TAYLOR ST 11TH PL N 11TH ST N N D FIELD ST 11TH ST N N N TAYLOR TAYLOR ST ST N STUART ST 11TH ST N DR N STUART ST N STUART ST N N STAFFORD STAFFORD ST ST N N UTAH UTAH ST ST N N STAFFORD STAFFORD ST ST N RANDOLPH ST 10TH ST N N GLEBE RD N N VERMONT VERMONT ST ST FAIRFAX DR M N STAFFORD ST FAIRFAX DR N QUINCY ST FAIRFAX DR N VERMONT ST N TAYLOR ST 9TH ST N N POLLARD ST N WAKEFIELD ST 7TH RD N N GLEBE RD WILSON BLVD 7TH ST N N TAZEWELL ST 7TH ST N WILSON BLVD 7TH ST N N GLEBE RD BALLSTON COMMON MALL N RANDOLPH ST WILSON BLVD 5TH RD N N QUINCY ST N POLLARD ST 5TH PL N 5TH RD N 6TH ST N N ABINGTON ST N WAKEFIELD ST N VERMONT ST N PARK DR N CARLIN SPRINGS RD N GLEBE RD N GLEBE RD N THOMAS ST N GLEBE RD HENDERSON RD 4TH ST N 5TH ST N 4TH ST N 31

32 Ballston BID Board of Directors as of June 2016 PRESIDENT Jill Goubeaux The JBG Companies Senior Vice President VICE PRESIDENT Martin Schnider Fred Schnider Company President VICE PRESIDENT Bob Wiberg Piedmont Office Realty Trust Executive VP Mid-Atlantic Region VICE PRESIDENT John Moore Forest City Eastern Regional VP Operations TREASURER Dustin Young NRECA Senior Director Finance and Budget SECRETARY Donna Estin Advance Global Solutions, Inc. Vice President 32

33 Bethany Allen Monument Realty Vice President Joe Dupriest Washington Capitals Vice President, Chief Marketing Officer Shannon Flanagan-Watson Assistant County Manager Business Ombudsman David Gelfond The Meridian Group Senior Vice President Ray Green Hilton Arlington General Manager Karen Jennings Gates, Hudson & Associates (Representing Dweck Properties) Senior Property Manager, Commercial Division Clark Maier NRECA Director, Real Estate and Operations Larry Nixon Nixon & Vanderhye P.C. Partner Kelly Shooshan The Shooshan Company, LLC Chief Operating Officer Larry Smith (County Appointee) Bluemont Civic Association Nick Stone Virginia Tech Virginia Tech Research Center Arlington Deputy Director, NCRO Michelle Tierce The JBG Companies Senior VP, Lodging Asset Manager Allyson Ugarte Ballston-VA Square Civic Association Karen Vasquez (AED liaison) Arlington Economic Development Director of Strategic Partnerships & Initiatives Steve Yeager Jamestown, L.P. Director, Acquisitions James Ryerson Marymount University Dean School of Business Administration 33

34 Tina Leone CEO Catherine Roper Chief Marketing Officer Allie Krafft Communications Manager Samantha Baker Operations Manager 34

35 Allie Krafft Catherine Roper Tina Leone Samantha Baker Ballston Business Improvement District 901 N. Glebe Road, Suite 806, Arlington VA,

36 Ballston #wheremindsmeet Ballston