hudsonriverpark.org 2017 Brand Activation and Partnership Opportunities

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1 Brand Activation and Partnership Opportunities

2 2 A World Class Park Background Hudson River Park is enjoyed annually by millions of New Yorkers and visitors from around the world. Since construction began in 1998, the Park has transformed the west side of Manhattan with unprecedented waterfront access, playgrounds and recreational space, beautiful gardens, lawns, and athletic facilities, creating a world-class public amenity. There are numerous opportunities to become a part of the Park community: Promote your brand through the park s eclectic event offerings, including concerts, dance performances, movies, fitness and more all a part of our summer of fun series Achieve your company s philanthropic goals by supporting the park s premier public programs in environmental, educational and service areas Engage your employees and/or clients with unique recreational and service experiences in New York s Park for Play Hudson River Park s Mission Continue advancing park construction Operate and maintain the park at a high level Improve the park s estuarine sanctuary Provide free or low-cost recreational opportunities Ensure the park s future financial selfsufficiency

3 Brand Activation Through Sponsorship Integrated Marketing Brand name/logo integration in sponsorship & philanthropic assets including marketing/communications platforms Promotion & Experiential Programs Activation opportunities can include experiential footprints, tents, tabling, product displays, sampling and data collection Light Pole Banner Program Placed in strategic locations along the bike path Offer the visibility of a billboard and the positive consumer recognition associated with supporting a public works project Interactive Network Logo & designation on website event pages Inclusion in E-blasts Social media extensions Program Extensions Community relations programs Hospitality VIP & entertainment areas Rights and Benefits Designation & logo usage Category exclusivity Event Signage & Branding On-site signage Security barricade covers Trash receptacle wraps hudsonriverpark.org 3

4 4 Arts & Culture Hudson River Park is proud to offer an exciting opportunity to become an Arts & Culture Sponsor for the upcoming 2017 season. Offered throughout the park s four-mile footprint, Hudson River Park s dance, music and film events deliver a diverse audience from all five boroughs of New York City and the surrounding tri-state area. Events include: Hudson River Dance Festival June, Pier 63 Lawn Bowl Blues BBQ Festival August, Pier 97 Hudson RiverFlicks Movie Series May August, Big Hit Wednesdays at Pier 63 Lawn Bowl & Family Fridays at Pier 46, Singa-long, Thursdays, Pier 97 Sunset Salsa Dance Series Tuesdays, July August, Pier 45 Sunset Swing Dance Series Tuesdays, June July, Pier 45 Sunset on the Hudson Concert Series Fridays, June August, Pier 45 Jazz Foundation of Pier 84 Thursdays, June 1 st, July 6 th, August 3rd

5 5 Sports, Health & Fitness The Park offers a wide variety of sports and athletic activities. Every day of the year you can find active park patrons taking full advantage of the many facilities along the four-mile footprint. Hudson River Park Games o A one-of-a-kind event, celebrating the Park s world-class recreational opportunities through three main components: Team Pentathlon, Fear the Pier and Community Fest Healthy on the Hudson Fitness Series o Hudson River Park provides a variety of fitness classes at multiple locations in the Park from Spring through Fall Facilities Skate Parks o Tribeca: 8,840 square feet o Pier 62: 15,000 square feet Tennis Courts o Canal St.: two (2) doubles and one (1) singles court Basketball Courts o Harrison St., Canal St. and Chelsea Waterside Park Athletic Fields o Pier 40: Three and a half (3.5) acres of recreation field space. Average of 250,000+ athletes and active park patrons use the fields annually o Chelsea Waterside Park: 32 yard x 60 yard all-purpose outdoor turf field

6 6 Family The Park provides an excellent platform to engage families in enriching entertainment and environmental programming. Using the waterfront as our stage and outdoor classroom, families can laugh and learn while enjoying performances, citizen science and hands-on STEM activities. Events RiverFlicks Family Fridays Hudson RiverKids Halloween Kidz Karnival Educational Programs Big City Fishing Pop Up Maker Space River Ranger Club Sunset Park Cruise Family Facilities Playgrounds Pier 25 Pier 51 Chelsea Waterside Park Pier 62 Carousel

7 7 Environmental Stewardship Hudson River Park is committed to conserving and advancing public awareness of the Park s four-acre protected Estuarine Sanctuary through the implementation of a robust portfolio of enrichment programming, environmental initiatives and scientific research. Social Responsibility and Environmental Stewardship Conservation of the river estuary ecology Shell-ebrate Oysters Marine Debris Research & Clean Up Urban Greening and Sustainability Composting Investing in Environmental Education for NYC Youth School and Camp Groups Special Events SUBMERGE: NYC Marine Science Festival

8 8 Community Engagement Beyond Hudson River Park s physical borders is a diverse, engaged and vibrant Park community highlighted by neighbors from Tribeca to Clinton and frequent visitors from all five boroughs. Friends of Hudson River Park, the Park s nonprofit entity, has built networks in the local community that can be activated to highlight your brand as a fellow member of the Park community. Opportunities for marketing are numerous and customized to your brand s needs, from Friendship and its host of electronic and mailed communications to high net worth audiences like the Park s Playground Committee and Board. The possibilities are endless! Constituent Groups Playground Committee; a group of local families who fundraise and spread awareness for this vital neighborhood resource Community Partner network of local businesses, community groups, nonprofits and more Friendship; the Park s individual membership program Visionary Committee; a group of up and coming industry stars who will be the next generation of Park leaders Advocacy Partners; including community groups and non-profits that align with the community s strategic interests

9 Corporate Membership Corporate Membership is the Park s premier path for companies to support the great work we do while immersing your employees with the best the Park has to offer. Teamwork, comradery and corporate culture are enhanced through community service and VIP experiences. Benefits Engage your employees through community service at Volunteer Days Enhance teamwork, comradery, and corporate culture with your group in the Park Provide your employees with VIP access to after-work events in the Park Be recognized as part of the Park community through acknowledgement opportunities on our website, social media, and more Contribute to a vibrant West Side public space, a valuable amenity for your employees Celebrate the Park and network with other businesses and individual supporters at our events hudsonriverpark.org 9

10 Exposure Summary On-Site Attendance Estimated total attendance at events: 58,500+ Environment and Education events: 25,000+ Summer Event Series Collateral Summer Events Calendar: 78,000 Event Specific Handbills: 200,000+ Website Exposure (hudsonnriverpark.org) Annual users: 460,000 Event-Related Database Per recipients: 22,500 Facilities Family: 2,455,870 Athletic: 3,939,045 Light Pole Banners Estimated annual impressions: 10,836,425 Social Media 15, , ,000+ Park Events Targeted Media Buy Past media buys include: Time Out NY, Time Out NY Kids (print and online), Big Apple Parent, amnew York, Downtown Express, Villager, Chelsea Now, dancenyc.org, Manhattan Family, Mommy Poppins Estimated impressions: Three (3) million+ Public Relations Outreach Full Summer Event Series schedule release Blues BBQ release Hudson RiverFlicks release Family programs release SUBMERGE! Science Fair release Halloween Kidz Karnival release hudsonriverpark.org 10

11 EVENTS PARK WIDE hudsonriverpark.org 11 Visitor Profile Gender Age Income Male Female $50 - $100K $100 - $200K $200K+ 44% 56% 36% 14% 48% 20% 26% 27% Gender Age Income Male Female $50 - $100K $100 - $200K 39% 61% 13% 24% 61% 24% 35% Characteristics: Passionate Park Patrons Key Influencers Young Professionals College Educated Disposable Income Socially Conscious

12 12 Park Map Playground & Waterpark Healthy on the Hudson Hudson River Kids Skatepark Basketball Court SUBMERGE Halloween Kidz Karnival Basketball Court Tennis Courts Sunset Swing & Sunset Salsa Sunset on the Hudson HRP Games Athletic Complex Healthy on the Hudson RiverFlicks Family Fridays Playground & Waterpark Carousel Hudson RiverKids Skatepark Hudson River Dance Festival RiverFlicks Big Hit Wednesdays Chelsea Waterside Playground Athletic Fields Basketball Court Hudson RiverFlicks Sing-a-long Jazz Foundation of America Blues BBQ Festival

13 13 Thank You We are committed to bringing your Hudson River Park experience to life. Please feel free to reach out with any questions or to learn more. Tom Lindon Vice President of Marketing & Events Hudson River Park Trust (212) , Ext.8754 Mark Cheever Director of Strategic Partnerships Friends of Hudson River Park (212) , Ext. 734