MAY 15, 2016 BALLSTON SPONSORSHIP & BOOTH SPACE DETAILS
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1 MAY 15, 2016 BALLSTON SPONSORSHIP & BOOTH SPACE DETAILS 1
2 TASTE OF ARLINGTON Overview Arlington s premier food festival is now in its 29 th year and features nearly 50 restaurants, over 30 craft brews and local cover bands. It is held on the third Sunday in May on Wilson Boulevard in Ballston from noon to 6pm. Proceeds of Taste of Arlington benefit the Arlington Food Assistance Center (AFAC). 2
3 EVENT OVERVIEW 1) 84% attendees come to taste different restaurant s food 2) 62% come for socializing 3) 42% like the convenient location 4) 33% attend to enjoy the Beer & Wine Garden 5) 66% of attendees report they met a new Arlington business while at Taste. LOCAL FOOD, PLENTY OF FLAVOR AND FUN! 3
4 FREE CONCERT TWO MUSIC STAGES
5 BALLSTON BID The Ballston Business Improvement District s own nonprofit, Ballston Gives, manages and produces Taste of Arlington. The Ballston BID is focused on creative innovative and dynamic opportunities for learning, networking and collaborating that leverage the unique combination of research, education, non-profit and corporate organizations in Ballston. 5
6 BALLSTON GIVES & AFAC RAISING AWARENESS AND FUNDS FOR THE ARLINGTON FOOD ASSISTANCE CENTER AFAC VOLUNTEERS AFAC recruits volunteers from its database and the community Over 300 volunteers sign up Through Ballston Gives, the Ballston BID donates $50 for each volunteer resulting in over $25,000 to AFAC since the inception of this partnership. 6
7 KEY FACTS ABOUT THE EVENT AUDIENCE 40,000 EVENT ZONE FOR KIDS, FOOD, DOGS, BEER/WINE, VIPs 5 GENDER BREAKDOWN 59% WOMEN 41% MEN TASTE TICKETS 39,699 EVENT PROCEEDS DONATED $25,000 CRAFT BREWERIES OVER 30 7
8 Award Categories A judging panel awards Best of the Best in the following categories of competition: BEST APPETIZER BEST FAST CASUAL ENTRÉE BEST FINE DINING ENTRÉE BEST DESSERT 8
9 PEOPLE LOVE OUR EVENT 80,000 people reached Facebook event page for Taste of Arlington 11,000 people attending Facebook event page for Taste of Arlington 1,700 and 3,800 Twitter Followers and Impressions 250 #TasteARL NEWSLETTER SUBSCRIBERS 85% REPORT THEY WOULD RECOMMEND THE EVENT TO THEIR FAMILY AND FRIENDS AND THEY PLAN TO ATTEND AGAIN THEMSELVES 31% of attendees learned about Taste of Arlington from Facebook 15% of attendees learned about Taste of Arlington from the Ballston BID enews 9
10 EVENT PARTNERS ALL HITS DC UNITED MONUMENTAL SPORTS & ENTERTAINMENT WASHINGTON NATIONALS HOT ads on ads on 99.5 with 268,000 impressions weekly 60,000 banner impressions on live promotional announcements Show Your Cocktail Segment On Air with Ty and Mel Taste ticket give-aways on air Instagram page On air personality dinner crawl with blog, Tweets and Facebook Dedicated event page on radio websites E-news promotion to radio database ( ,000) Ads in On Tap magazine, ARLnow, The Patch, Alexandria Times On air personalities on site street team Caps and Wizards street team, Slapshot mascot and games Natsmobile and give-aways 10
11 BENEFITS OF BECOMING A PARTNER Universal benefits of sponsorship 01 WEBSITE Your logo on the Taste of Arlington website with link. 60% of attendees purchase their tickets on the Taste website. 04 SOCIAL MEDIA Your company mentioned on Facebook and Twitter. One-third of the attendees reported that they learned about Taste of Arlington on Facebook. 02 ENEWS 03 TASTE MAPS Your company on 5,000 maps distributed at the event Your company included in e-news blasts. e-news has a distribution of 10,000 individuals. 11
12 SPONSORSHIP OPPORTUNITIES VIP MUSIC PRESENTING BRANDING TITLE AWARDS TICKET ZONES COMPANY TENT BEVERAGE 12
13 Sponsorships Available 4 AVAILABLE - $2000/EACH EXCLUSIVE - $ AVAILABLE - $1500 END CAP BOOTH - $2000 (LIMIT 6) BEVERAGE BEER/WINE GARDEN COMPANY BOOTH Logo on cups 10x10 Beverage Tent with 2 tables Beverage and cups provided by BID Logo on Entrance (Banner or Arch) 10x30 Pavilion 2,000 cups with company logo 10 VIP Lounge Passes 10x10 Tent Includes 2 tables and 2 chairs Company ID sign Electricity 13
14 Sponsorships Available EXCLUSIVE KIDZONE BEVERAGE $ AVAILABLE BALLOONS $ AVAILABLE CARNIVAL BOOTH $1750 Logo on cups 10x10 Beverage Tent with 2 tables Beverage and cups provided by BID Logo on Balloons (500) Includes 10x10 Tent 2 tables and 2 chairs, Company sign Helium Tank 10x10 Tent Includes 2 tables and 2 chairs Company ID sign Electricity 14
15 Sponsorships Available EXCLUSIVE ROCK CLIMBING WALL $ AVAILABLE FACE PAINTING $ x10 Tent Includes 2 tables and 2 chairs Company ID sign Electricity 10x10 Tent Includes 2 tables and 2 chairs Company ID sign Electricity 15
16 Sponsorships Available 3 AVAILABLE - $3000 CAR DISPLAY AREA EXCLUSIVE - $1000 EXCLUSIVE - $2000 BARKPARK WRISTBANDS BARKPARK DJ STAGE 400 of space Logo on BarkPark Wristbands Logo on Stage Banner 10 VIP Lounge Passes 16
17 Sponsorships Available 2 AVAILABLE - $2200 EXCLUSIVE - $4000 EXCLUSIVE - $2500 BARKPARK DOG TOYS BARKPARK POP UP PARK BARKPARK BANDANAS Logo on 500 Dog Toys or Dog Bowls 10 x10 Company Tent Logo on Park Banner Your staff to check in attendees and dogs. Data capture on waivers. Space inside for table display. Logo on 250 Bandanas Company on Taste of Arlington maps 10 x10 Company Tent to distribute bandanas in BarkPark. 17
18 Sponsorships Available EXCLUSIVE - $1500 EXCLUSIVE - $6000 EXCLUSIVE - $5000 BARKPARK BEER BAR VOLUNTEER T-SHIRT PRESENTING BARK PARK Logo on Beer Bar Staff to Pour Beer Logo & Message on Back of 300 T s Ability to host Volunteer Orientation 10 VIP Lounge Passes BarkPark Entrance Arch with Logo Logo on Stage Banner Website Logo, Link & Maps 10x30 Pavilion 10 VIP Lounge Passes 18
19 2 AVAILABLE - $5000 CONCERT STAGE/VIP PAVILION STAGE Sponsorships Available 4 AVAILABLE - $5000 EACH (2 DESIGNATED PRESS-MEDIA) VIP LOUNGE 2 AVAILABLE - $5000 MAIN TICKET AREAS Main or VIP Concert Stage Presented by Your Company Logo on Entrance Banner Logo on Ticket Area Banners and Tickets Website Logo Logo and Link Logo on Main Stage Banner Opportunity for Co. Representative to Open or Close on Stage 10 VIP Lounge Passes 20x30 Pavilion with Hosted Bar & Seating 200 Lanyards with Logo Wristbands with Logo Includes 10 VIP Lounge Passes Ticket Area at N. Randolph Ticket Area at N. Stuart Includes 10 VIP Lounge Passes 19
20 Sponsorships Available EXCLUSIVE - $3000 EXCLUSIVE - $3500 EXCLUSIVE - $1750 COMMEMORATIVE T CHEF COAT WINE GLASSES Logo on 300 T-shirts distributed in VIP Lounge Logo on Best of the Best Chef Coats Includes 6 custom chef coats for your company or customers Logo on 200 Wine Glasses in VIP Lounge 20
21 BEER GLASSES Sponsorships Available EXCLUSIVE - $1750 EXCLUSIVE - $1000 EXCLUSIVE - $2000 BEER COASTERS MAPS Logo on 200 Beer Glasses in VIP Lounge Logo or Message on 1000 Coasters Ad space on Taste maps 21
22 Sponsorships Available EXCLUSIVE - $3500 EXCLUSIVE - $ RESTAURANTS - $750/EACH NAPKINS AWARDS RESTAURANT BANNER Logo on Napkins Logo on Best of the Best Awards Company Logo or Name on Restaurant Signs 22
23 FIRST AID BANNER Sponsorships Available EXCLUSIVE - $1500 EXCLUSIVE - $2500 EXCLUSIVE - $1000 BEER & WINE WRISTBANDS VIP LOUNGE WRISTBANDS Logo on Signature Item You re professional medical staff may work the First Aid Tent or BID supplies Logo or Message on 5000 Wristbands 10 x10 Company Tent Logo or Message on 500 Wristbands 23
24 TITLE SPONSORSHIP $25K 2016 $40K Taste of Arlington Presented by Your Company 10x30 Pavilion (value $4500) 50 Taste Ticket Books (value $2000) 20 VIP Lounge Passes (value $2000) Tickets with Your Logo Main Stage Banner Logo Media Interviews in VIP Lounge Prime Placement of Company Vehicle (value $3000) Benefits Social Media Campaign Welcome Arch at Main Intersection includes Your Logo Company Pavilion on Taste of Arlington Maps Feature in e-news Banners and Signage throughout the Event with Your Logo 24
25 SPONSORSHIPS ARE FIRST-COME FIRST-SERVE Ballston BID 901 N. Glebe Road, Suite 806 Arlington, VA
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