CHILE Its Land, People and Business Opportunities. Rafael Sabat September 10th, 2014 Hanoi, Vietnam

Transcription

1 CHILE Its Land, People and Business Opportunities Rafael Sabat September 10th, 2014 Hanoi, Vietnam

2 1. Let s talk about Chile 2. Land of opportunities 3. OurFood & Drink Offer

3 WHY CHILE? BECAUSE ITS A GENIUINE AND TRUSTWORTHY COUNTRY Chile is a democracy with an open and stable economic model, which has remained one of the most competitive economies in the region. Its solid institutional framework, the strength and transparency of its public institutions, infrastructure, and efficient and sophisticated financial market, have led to becoming the first South American country to be a member of the Organization for Economic Cooperation and Development(OECD).

4 WHY CHILE? FOR THE TREASURES THAT ARE PRESENT IN ITS DIVERSITY Travelling through Chile is an invitation to awaken your senses, carried away by its many landscapes, climates forged 23 climatic zones present along its 4,300 miles of coastline. In its extreme regions, you may find the world's driest desert and ancient glaciers; extensive sea and stunning mountain; vast fields and lush forests; modern cities and islands full of legends. The country was highlighted as "must VISIT" destination, and Santiago as "One of the most interesting places to visit" in 2011, by The New York Times. Virtual Tourist in 2013 highlighted the Torres del Paine National Park as the "Eighth Wonder of the World." Ethical Traveler has placed Chile at 4th place in its list of "The 10 most ethical countries for sightseeing in 2014." Indicators highlighting it in Responsible Tourism, Social Welfare and Human Rights.

5 WHY CHILE? A COMMITMENT WITH THE ENVIRONMENT The care that Chileans take of their environment, is the dedication of a people who look beyond. Their continued growth is based on the principles of sustainable development, to achieve balance the development with the protection of natural resources. Therefore, Chile has signed several international agreements and trade agreements aimed at sustainability and stimulating social responsibility of businesses.

6 EXPLORING CHILE AND ITS RICH DIVERSITY THE NORTH The north has a desert climate with large temperature fluctuations and is characterized by its mining wealth. Unique and natural laboratory conditions, with more than 330 clear sky nights per year The Astronomy Capital of the World Climatic conditions have favored the development of Unconventional Renewable Energies. THE CENTER The place of big cities where the largest number of inhabitants has settled. The business sector is mainly concentrated in Santiago, the capital; in the port of Valparaiso and Concepción. Here are also the largest manufacturing centers, horticultural and wine producers. THE SOUTH In the south, rainy and cold climate enables the existence of important fishery and forestry resources. Weather conditions and soil quality, have favored the sustainable cultivation of forests for wood industry to contribute to the country nearly 3% of GDP.

7 ECONOMY AND FOREIGN TRADE A COUNTRY OPEN TO THE WORLD: 24 Trade agreements with 62 countries. 63% Of the global population 85% Of global GDP 93,8% Of our export markets Agreements in force Agreemts signed Vietnam Malaysia Turkey Ecuador Australia Perú Cuba Panamá Japan India P-4 China EFTA South Korea United States European Union Central américa México Canadá Mercosur Venezuela Bolivia Colombia Thailand Source: ProChile, with facts from DIRECON.

8 EXPORT OF GOODS US$ MM 90,000 Cobre Bienes sin Cobre In 2013, the total Chilean exports reached US$ million. 80,000 70,000 60,000 29,748 36,768 35,978 36,526 Non-Copper Goods 48% Copper 52% 50,000 40,000 25,768 30,000 20,000 10,000-41,361 44,670 41,987 40,158 29, Exports 2013: US$ millionin Copper US$ million in goods without copper Source: Business Intelligence of ProChile, with facts from Central Bank

9 1. Let s talk about Chile 2. Land of opportunities 3. OurFood & Drink Offer

10 LAND OF OPPORTUNITIES According to various rankings and international reports of bodies such as OCED, World Bank and The Economist Intelligence Unit, Chile has been recognized as: Themoststableand securecountry of South America. A good business partner. A country open to theworldthatpromotesfree trade.

11 LAND CHILE, UN OF PAÍS OPPORTUNITIES PARA HACER NEGOCIOS PRODUCTOS Y SERVICIOS PARA EL MUNDO Products and Services for the world FOOD & DRINK SECTOR Chile is one of the leading suppliers of fresh produce off-season for the northern hemisphere. It is the largest exporter of frozen Pacific salmon, frozen trout, fresh blueberries, apples and dried plums. INDUSTRIAL SECTOR The growth of primary production sectors, along with the implementation of a satellite industry support, have enabled significant advances in the development of competitive advantages in areas such as innovation, production, and global compliance certifications SERVICE SECTOR Trade in services accounts for over 30% of exports "No Copper" of the country. Its average annual growth rate of 11% respond to the modernization of the State; reforms in the systems of education, transport and health; infrastructure development, and advances in telecommunications. MINING SECTOR Mining has been the protagonist of the growth path that had the Chilean economy in recent decades. Mining exports relative to total shipments Chile remains the most important, with a share of around 60%.

12 LAND OF OPPORTUNITIES CHILE NUMBER ONE IN LATIN AMERICA INDEX OF EASE OF DOING BUSINESS 2014 WORLD: 34 OF 189 WORLD BANK BEST COUNTRIES TO DO BUSINESS2013 WORLD:22 OF145 FORBES MAGAZINE GLOBAL IT REPORT2014 WORLD: 35 OF 144 FORO ECONÓMICO MUNDIAL GLOBAL COMPETETIVITY REPORT 2014 WORLD: 31 OF 60 INTERNATIONAL INSTITUTE FOR MANAGMENT DEVELOPMENT GLOBAL FOOD SECURITY INDEX2013 WORLD: 28 OF 107 ECONOMIST INTELLIGENCE UNIT INDEX OF ECONOMIC FREEDOM 2013 WORLD: 11 OF 152 FRASER INSTITUTE, CANADA LOGISTICS PERFORMANCE INDEX 2014 WORLD: 42 OF 160 WORLD BANK EASE OF BUSINESS INDEX 2014 WORLD: 8 OF 138 WORLD ECONOMIC FORUM

13 1. Let s talk about Chile 2. Land of opportunities 3. OurFood& DrinkOffer

14 CHILE IN EXPO MILAN: FEEDING THE PLANET

15 LOGROS Y ANTECEDENTES DE LA INDUSTRIA DE ALIMENTOS N 1 N 2 N 3 World Exporter of: Fresh blueberries Table grapes Fresh plums Dehydrated apples Trout Pacific Salmon Mussels World Exporter of: Fresh cherries Shelled nuts Prunes Atlantic Salmon Hazelnuts World Exporter of: Raisins Preserved peaches Frozen raspberries Fresh kiwis Source: Business Intelligence of ProChile, with facts from TradeMap - ITC, 2013.

16 LOGROS Y ANTECEDENTES DE LA INDUSTRIA DE ALIMENTOS CHILE 4TH MAJOR WINE EXPORTER CHILE US$1.890 France Italy Australia Spain Chile Source: Business Intelligence of ProChile, with facts from TradeMap - ITC, 2013.

17 CHILEAN EXPORTS: PRINCIPAL SECTORS ( ; USD MILLION) 5,000 4,500 4,392 4,000 3,500 3,277 3,543 3,000 USD Mil. 2,500 2,000 1,762 2,417 1,959 1,500 1,164 1,373 1, Fresh Fruit Salmon and Trout Wine Dehydrated Fruit and Vegetables Olive Oil Source: Business Intelligence of ProChile, with facts from Central Bank

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19 CHILEAN FOOD EXPORTS BY ZONE Total % from 2013 Latin America 23% Asia, Oceania, Middle East 25% Vietnam 1% South Korea 3% Mexico 4% United Kingdom 4% Russia 4% Other 34% North America 26% Netherlands 4% Europe 24% Brazil 6% USA 24% Africa 1% Other 0,4% China 7% Japan 10% Source: Business Intelligence of ProChile, with facts from Central Bank

20 MAIN EXPORTS % OF TOTAL FOOD IN 2013 Fresh Fruit Dried Fruit North America 39% Latin America 14% Asia, Oceania, Middle East 24% North America 1% Africa 0,2% Latin America 30% Asia, Oceania, Middle East 12% Europe 23% Europe 57% Africa 0,3% Other 0,02% USD 1,040 million in Fresh Fruit was exported to Asia, Vietnam made up 1% of the amount. USD 39 million in Dried Fruit was exported to Asia, Vietnam made up 1% of the total. Source: Business Intelligence of ProChile, with facts from Central Bank

21 MAIN EXPORTS % OF TOTAL FOOD IN 2013 Wine Salmon and Trout Africa 1% Other 0,1% North America 19% Latin America 17% Europe 42% Asia, Oceanía y Medio Oriente 21% North America 33% Latin America 19% Europe 15% Asia, Oceania, Middle East 33% Africa 0,04% USD 416 million in Wine was exported to Asia, Vietnam made up 2% of the total. USD 1,186 million in Salmon and Trout were exported to Asia, Vietnam made up 3% of the amount Source: Business Intelligence of ProChile, with facts from Central Bank

22 GROWTH OF SALMON AND TROUT TO VIETNAM (USD MILLION; ) % Source: Business Intelligenceof ProChile, facts from Global Trade Atlas, based on Customs Reports

23 GROWTH OF WINE EXPORTS TO VIETNAM (USD MILLION; ) % Source: Business Intelligenceof ProChile, facts from Global Trade Atlas, based on Customs Reports

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25 PRINCIPAL EXPORTS TO VIETNAM 2013 White wine 2% Dried Fruit and Vegetables 2% Salmon and Trout 46% Grapes 6% Hake 7% Red Wine 9% Fish Oil 10% King Crab and Snow Crab 11% Source: Business Intelligence of ProChile, with facts from Central Bank

26 IMPORTANCE OF CHILE IN VIETNAM N 2 Chile : N 31 provider for Vietnam Salmon and Trout(45% share) Bottled wine(20%) Source: Business Intelligence of ProChile, with facts from Central Bank

27 PROCHILE IN ASIA 2015 Sectorial Brands International Trade Fairs China Food and Drinks Fair, Chengdu, China Seoul Food and Hotel, Korea Asia Fruit Logistic, Hong Kong China Fisheries and Seafood Expo Others activities Chilean Wine Tour Wine and Food Tasting Activities with importers Seminars

28 CHILEAN FOOD IN VIETNAM

29 THE FRESHNESS OF THE EXTREME SOUTH, ENJOYED BY THE WHOLE WORLD Chile has a huge variety of products and attractive services for their quality and value, and although the country has natural advantages such as geographical isolation, which is a significant phytosanitary barrier, traditional industries such as agriculture, wine, fishing, forestry and mining, are experiencing new breakthroughs as innovation and sustainability. The country ranks 17 in the ranking of countries exporting food and drinks, among over 200 countries; and exports of food and forest industry exceeded US $ 20,881 million in Moreover, it is one of the few countries in the world where the food sector has a high share of GDP, more than 10%, second only to New Zealand and Belgium.

30 LOGISTICS Byair: 3 4 days. Onlycherries. Bysea: 45 days

31 TOURIST ATTRACTIONS 1. NATURAL INSPIRATION Travelling in Chile is like getting connected with the natural bliss such as mountains, geysers, volcanoes, lakes, forests, glaciers and a rich variety of flora and fauna. 2. SPORTS AND ADVENTURE Its appalling geographymakes it one of the best places in the world for activities closely related to nature, such as skiing, trekking, rafting, fly fishing, diving, surfing and bird watching. 3. CULTURE AND HERITAGE Chile is a country where different ethnic groups live. Its native people remain, to this day, true to their traditions that are palpable through their beliefs, art and gastronomy. 4. WINE AND GASTRONOMY Wine and seafood are the most recognizable of the exportable supply of food; however, owing to its diversity of ecosystems, Chile has a wide range of products such as fruit, collect items and dishes of Creole tradition to combine the best of international cuisine.

32 TROURIST ATTRACTIONS NATIONAL TOURISM STRATEGY Tourismaccounts for 9% of world GDP. In Chile itisonly 3.2% of its GDP GOAL Toreachat 6.5% of GDP and 5.4 million tourists by year 2020.

33 TOURIST ATTRACTIONS Inbound Foreign Tourists in Chile. N of Foreign Tourists During 2013, a total of 3.5 million international tourists visited Chile. This represents a 32% increase compared to ,000,000 3,500,000 3,000,000 2,500,000 2,000,000 2,710,024 2,759,695 2,800,637 3,137,285 3,554,279 3,576,204 1,500,000 1,000, , Source: Business Intelligence of ProChile, with facts from Sernatur

34 BUSINESS WITH CHILE Chilean Businessmen are very cautious at decision making Formality isa key point whenever youarrive to a final deal. There is high flexibility to agree in terms and conditions Chilean Businessmen prefer to deal directly instead of using any intermediary If you are in Real Estate business, it is highly recommended to have a local representative. Ifyou are in the servicesector, to have a local partner isa must. Chilean businessmen are very well aware of prices and who iswho in the world scenario. Very low level of corruption. No need of using incentives Agreements are honored but put it on paper. The business world abide by the law and justice works. Include arbitration clausein youagreements: Centro de Arbitrajes de Santiago Protect your registered trademarks and copyrights Avoid any surprises check in advance your potential business counterpart

35 CONTACT General Information Commercial Information Investments Tourism Exporter Directory importers/exporter-directory

36 THANK YOU