16/04/2012. What gives Lyon its competitive edge?

Transcription

1 16/04/2012 What gives Lyon its competitive edge?

2 Powerfully Lyon: the qualities that attract world leaders Genzyme, world leader in medical biotechnology, has set up in the heart of the Lyon-Gerland Science park and doubled its thymoglobuline production capacity. Lyon ranks 19 th in the list of most attractive European Cities for Investors (Cushman & Wakefield 2011) Lyon, the most attractive city for young executives (APEC, 2012) Sophie KEROB- SCHÖNBORN General manager Direct Media We have decided to grow outside Paris for two reasons, : quality of life as well as gaining access to other human resources. We considered many cities and have been guided by estate agents to Aderly. No other city offered us the equivalent, we were immediately taken care of and it was a bit of a dream. 1,500 decision centers Pharma/Biotechs: Merial, biomérieux, Sanofi-Pasteur, Genzyme, Baxter Cleantechs: Rhodia, Suez Environnement, IFP (French institue of Petrol), CNRS (National Center for Scientifi Research), Total, Bayer Cropscience Transportation systems: Renault Trucks, Irisbus, IFP, INRETS (National Research Institute on Transport and their Safety), Plastic Omnium, Alstom Transport, Westport Innovation Digital: Electronic Arts, Namco Bandai, Codemasters, CEGID, Sword Energy: Areva NP, CNR, Cofathec, SEPTEN & CIDEN (EDF), Total Petrochemicals, GDF Suez Lyon is home to 375 foreign-owned establishments, each employing over 50 people. Rhone-Alpes has welcomed 156 new companies and therefore consolidated its second position as most attractive region for foreign investment for the eighth consecutive year in the national rankings (study 2011). Prominent international institutions: Interpol, international police organization Euronews, Europe's no.1 continuous news channel with 350 journalists IARC, International Agency for Research on Cancer WHO, a unit monitoring epidemics around the world. A wide-ranging, high-end tertiary sector: Banking and Finance: Lyonnaise de Banque, LCL, Banque Palatine, Banque de Vizille, HSBC Insurance: April Group, Groupama Legal consulting: Fidal, Ernst & Young HR consulting: Michael Page, Lee Hecht Harrison Audit and consulting: KPMG, Algoé, Deloitte, McKinsey Corporate real estate consulting: Jones Lang LaSalle, DTZ, CBRE

3 Ingeniously Lyon, land of innovation Of the 7 biosafety level 4 laboratories in the world, 2 are in Europe and 1 is in Lyon Lyon: the world's 8 th and Europe s 5 th most-innovative city! 2thinknow Innovation Cities Global 256 Index (2011) Nicolas SONNTAG President of Wesport Innovative Europe and Asia operations Westport was convinced to settle its headquarters here in Lyon after browsing different opportunities in major European cities such as London, Amsterdam, Paris, Frankfurt, Berlin and of course Lyon. The city really came ahead of others for many reasons, especially the presence of Lyon Urban Truck and bus which was really important for us as well as the city s geographical location which is connected to our key destinations as well as partners. Lyon also possesses truly worthy universities and research centers, which we can work with. 5 competitive clusters LYONBIOPÔLE (viro-immunology) AXELERA (chemical/environmental) LYON URBAN TRUCK & BUS (transportation systems) IMAGINOVE (video games, cinema, animation) TECHTERA (technical and functional textiles) 2 sectors of excellence in Lyon, the life sciences and cleantechnologies: - World no. 1 for human and animal vaccines - World no. 1 in bacteriological diagnosis - The world's top biological production center 550 public and private laboratories, 10,000 researchers, 152,000 students, 800 theses/year One of the highest concentrations of clinical and scientific organizations in Europe - World firsts: ablation of a cancerous tumor of the larynx using robotics in 2009, partial face transplant in 2005, hand and fore-arm transplant in 2000, and the first hand transplant in Renowned specialists: Christian Trepo (virology), Jean-Michel Dubernard (transplantation), Gilles Salles (cancerology) France s No. 1 Center of research and higher education (University of Lyon and Saint-Etienne) Exceptional Research Capabilities - An Infectiology center at the Biopôle in Gerland - A particle therapy center for the treatment of inoperable cancers - The International Agency for Research on Cancer (IARC-WHO) - The European Center for Humanitarian Health (CESH) - The European Virology and Immunology Center (CERVI) - A biosafety level 4 laboratory - A European Molecular Biology Laboratory (EMBL) - The Neurology and Cognitive Sciences R&D Center - Communicable Disease Surveillance and Response Center (WHO) Research & Development in Rhône-Alpes -Investment comparable to that of Finland, Denmark or Madrid and Barcelona combined (4 billion euros per year.) - The 2 nd highest number of patent applications in France. (2103 were filed in 2010 i.e. 13 % of the national total) - The 10 th highest number of patent applications in Europe in ranks 5 th for R&D investment ( 4 billion in 2009) - The 4 th largest R&D workforce in Europe (80,000 people in 2009)

4 Universally Europe on your doorstep The Edouard Herriot Port, France's no. 1 river port, transports 1.4million tons of all types of containers All of the major European Capitals are less than two hours away RAIL AIR Eric CEVOZ GOYAT General Manager Singulex " The contact with Aderly was mainly a first contact with the office invest in France in San Francisco. We had the opportunity to set up a number of meetings which were focused on important targets for us and really helped to get a good grip of the French environment, context as well as defining the potential and outcomes of our technologies and products. 3 TGV (high-speed) train stations at the heart of the biggest train network in Europe (800TGVs per day) - 1hr 55 to Paris - 21 trains/day to Paris Gare de Lyon - 1hr 40 to Marseille - 20 trains/day - 3hrs 50 to Brussels Coming soon: Lyon-Turin, the 1st Transalpine link: Turin in 1hr 45, Milan in 2hrs 30 Lyon Part-Dieu Part-Dieu, the largest rail hub in Europe 120,000 people pass through every day by the central station on 90 trains Part-Dieu business district is less than 30 minutes from the Airport (Lyon-Saint Exupéry) via the Rhônexpress direct line 2 airports (an international airport, Lyon-Saint Exupéry, and a business airport, Lyon-Bron) Lyon-Saint Exupéry Airport Around 8,4 million passengers in 2011 (3,4 % growth) 120 direct flights including 94 international lines and 26 European lines Daily return flights to 18 European major cities Received the Best Airport Award in 2010 (in the 5 to 10 million passengers category according to ACI Europe) + 26,2 % for the traffic Low Cost on the platform easyjet base with 32 destinations from Lyon 2nd air freight platform in France and one of the rare European multimodal hubs (rail, road, air)

5 Affordably More for your money Lyon is 7 th on the list of European cities offering the best value for money in real estate (Cushman & Wakefield 2011) Thibaut D ANTERROCHES - Director of CBRE Rhône-Alpes (real estate) For office space, Lyon and the surrounding areas offer rental prices two to three times lower than Paris, for equivalent quality. For business premises, the difference can be 20 to 25 before tax per square meter per year. Its real competitive edge lies in the combination of lower costs and the advantages of a European city on a human scale: accessibility, high quality infrastructures and public transportation, ease of travel within the city, and a genuine quality of life and affordable residential real estate. OPERATING COSTS An equivalent quality of service: office space in Lyon is better value for money than anywhere else in Europe (Source: Rents in prime locations in Europe 2010, Grand Lyon 2011) Setting up operations with 100 employees in 2000 square meters of office space in Lyon rather than in Paris represents a potential saving of nearly 1.3 million annually (Ernst & Yound 2009 study) Salary costs are 5 to 15% lower on average in comparison to London, Geneva, Frankfurt or Berlin THE COST OF LIVING Lyon is ranked the 120nd most attractive city (out of 141) in the world for its lower cost of living in 2011: rent, transport, food, energy, household products, schools, leisure activities (Mercer st place went to the most expensive city) For an equivalent quality of life, living in Lyon, rather than Paris represents a net gain of 15,400/ year in purchasing power for a family with 2 children (Ernst & Young 2009) Tuition fees at international schools are among the lowest in European capitals: half the price of Barcelona and as little as one sixth the cost of Paris!

6 Seasonally A prime destination for business tourism Conventions and meetings: a dynamic sector that generates over 320 million in sales annually. Xavier KERGAL - Director of the Lyon Rhone- Alpes Entrepreneurs Trade Show "For the sixth year in a row, Lyon has hosted a major trade show for local entrepreneurs. The Lyon metropolitan area is one of the few cities in France capable of holding such an event. Its economic vitality, as proven by a high rate of business creation, the structured efforts of local actors in the area of entrepreneurship and its world class facilities convinced us to create this event. Lyon offers the ideal environment and infrastructures for organizing large-scale trade shows." Lyon, 3 rd French city after Paris and Nice in the annual classification of international convention destinations in 2009 (ICCA International Congress and Convention Association) The Lyon area is classed second for business tourism. 5.5 billion of business tourists and pleasure tourists visited Lyon in More than events (of all kinds) and more than 2.9 million business tourists in 2010 Eurexpo, in the top 15 of European reception facilities - 1 st French exhibition park after Paris - 15,000 exhibitors, 1.2 million visitors/year events and 50 tradeshows/year - 120,000 m² of indoor exhibition and convention space m² of multifunctional space Paul Bocuse Lyon's Convention Center - 3,000 seat theater (350 annual events) - 2 auditoriums; a 900-seat and a 300-seat -A 25,000 m² exhibition flexible space with a capacity of people. Major professional events BioVision, the biennial world forum of life sciences (2000 participants), every two years Pollutec, the world's largest environment trade exhibition (2500 exhibitors, 50,000 visitors), held once every two years Sirha, the International Hotel, Catering and Food Trade Exhibition (2200 exhibitors, 162,000 visitors in 2011) INNOROBO 2012, the European event for robotics gathers all international players in the service robotics industry Lyon will host Euro 2016 football games

7 Creatively Lyon encourages talent INSA Lyon is placed in the top 10 of the 140 best French engineering schools (L'Usine Nouvelle, 2010) JO Benoit, France and Benelux Director at Baxter «At a time of stiff competition between regions and countries, Lyon has managed to stand out and attract international companies such as Baxter.. * + Baxter was keen on the idea of operating in a region that is dynamic both in terms of innovation and research.» TRAINING Lyon is France's 2 nd largest university city with 163,000 students (2011) including 16,000 foreigners Lyon, 14 th best student city in the word (classement Quacquarelli Symonds Ltd, 2012). The University of Lyon: 20 establishments united under the same banner, 11,500 researchers and professors (teaching and research), 17 doctoral schools, 5,300 PhD students, 550 research laboratories, 800 theses supported every year Lyon City Campus: 1.3 billion invested in the renovation of Lyon city campuses Faculties renowned for their quality 3 universities and 2 teacher training schools of excellence Engineering schools: INSA Lyon (National Institute of Applied Sciences), École Centrale EM Lyon Business school Civil engineering: ENTPE (National School of Public Works ) Physics-Chemistry: CPE Lyon The National Conservatory of Music and Dance The National College of Arts and Theatre ENTREPRENEURSHIP Lyon ranked 1 st French city and 9 th European city in the classification of the enterprising cities (ECER 2010) 12,500 companies created in ,000 projects initiated each year World-renowned entrepreneurs: Alain Mérieux, Franck Riboud, Olivier Ginon, Bruno Rousset, Jean-Michel Aulas. The Entrepreneurs Trade Show, the 2 nd largest of its kind in France (15,000 visitors, 150 exhibitors, 100 conferences) A profusion of start-ups: - Biotech: OPi, GenOway, Protein'eXpert, Flamel, NovoCIB - Chemicals/environment: Processium, Tetis Environnement - Digital: Eden Games, Arkane Studios, WideScreen Games, LDLC.com, Arkoon

8 Cleverly World-class facilities It's happening in Lyon A large stock of high quality premises rivaling that of Barcelona, Dublin or Prague. Renzo PIANO - Architect of the Lyon Convention Center "The Lyon Convention Center is designed for a city in harmony with its international vocation, which the historian Fernand Braudel said was the only way for Lyon to achieve its true greatness. The convention center, the biggest and no doubt most complex in Europe, was designed as an urban site integrated into the natural setting of the nearby park and the river, a short distance from the historic city center. This is a genuinely European and humanist conception." A VAST SELECTION OF BUSINESS PREMISES Part Dieu: 2 nd largest business district after Paris' la Défense (8500 companies, 1 million of m²) Cité internationale: (designed by Renzo Piano) a business site, a Convention Center (25,000 sq. m of exhibition space), 25,700 m² of offices and a cultural center. Lyon's Bioparc: 40,000 m² devoted to biotechnology companies, and center of the Lyonbiopôle competitiveness cluster. The Lyon-Gerland Biopôle: 100,000 m² devoted to the technopôle science park and biotechnology research centre. + 2,000 companies (Sanofi Pasteur, Genzyme, Genoway, the biosafety level 4 laboratory ) Lyon Technology Park: an innovative and sustainable concept: 80, 000 m² accommodating 135 companies among them: Merial, Schneider Electric, Irisbus The Lyon Vaise Digital Center: home to information and communication technologies and digital entertainment companies (Electronic Arts, Cegid ) The banks of the Rhone ( 44 million invested in renovating a 6-km stretch in the city centre; the work was completed in 2007) GRAND DESIGNS ON A EUROPEAN SCALE Confluence: Lyon's town center will double in size, the largest urban planning project in Europe: 1.15 billion invested, 150 hectares, 600,000 m² of office space and more. Part-Dieu 2020: a new skyline with 1.5 million m² of usable surface. Carré de Soie: 60,000 m² of shopping and leisure facilities and 100,000 m² of offices planned for 2020 The banks of the Saône: refitting of 50 km of banks passing through 14 municipalities between Val de Saône and Confluence The future Olympique Lyonnais stadium with 60,000 seats The future Confluences Museum: a science and civilizations museum (covering 46,500 m² in total, 500,000 visitors are expected per year)

9 Lively A widely envied quality of life Over 1000 restaurants and 'bouchon bistros Lyon, a European city on a human scale Jean-Louis CROSIA - President, Mérial SAS "When we decided to transfer our operations from the Lyon-Gerland district, we had various options open to us. We convinced our shareholders of the benefits of moving to the Saint-Priest Technology Park. Not only is it close to all forms of transport, it also offers the employees of Mérial an exceptional working environment. As such, the Saint Priest site is an illustration of the company's investment strategy in the region". In 1998, Lyon was named a World Heritage Site by UNESCO A city that bears the hallmark of some of the greatest contemporary architects: Renzo Piano (Cité Internationale), Jean Nouvel (Opera), Santiago Calatrava (TGV station of Lyon Saint Exupéry Airport), Jean-Michel Wilmotte, Rudy Riciotti, Jean-Paul Viguier, Jacques Herzog, Pierre de Meuron (Confluence) Lyon is ranked 38 th city in the world for its quality of life, ahead of cities such as London and Madrid. Lyon is also 32nd in the most ecological cities rankings (Mercer, 2011) Lyon is in the top 20 European cities that offer a great quality of working life and environment (Cushman & Wakefield 2011) One of Europe's largest city parks (80 hectares): Tête d'or Park, with its free zoo! Less than 2 hrs from 130 ski resorts, Paris, Marseille and the Mediterranean Velo V: 4000 bikes available free of charge in the streets of Lyon in 340 stations. Olympique Lyonnais: 7 consecutive French football championship titles and the women team winner of the european league The capital of French gastronomy: 20 Michelin-star restaurants in Rhone county (one 3-star and five 2-star), and great chefs (Paul Bocuse and Nicolas Le Bec).

10 Vibrantly A cultural trail-blazer Every year, Lyon's very own Festival of Lights demonstrates the city's dynamic role at the forefront of technology Lyon, elected France's no.1 city for culture* in 2009 by Arts Magazine Vincent CARRY - Director of the Nuits Sonores electronic music festival "A taste for change and discovery! Lyon is quickening the pace and asserting its place on the world map of creativity and digital industries. The city has exceptional know-how in event organization, and in taking art out into the streets. From electronic cultures to every sphere of contemporary creation, Lyon ranks among the best in Europe." Unique cultural events The Festival of Lights (4 million visitors in 4 days each year) The Biennial Dance festival (95,000 spectators at performances and 300,000 at the parade in 2010) The Biennial Contemporary Art festival (4 months of exhibitions across the city, 200,000 visitors in 2011) The Nuits Sonores (electronic music festival, 81,000 visitors in 2011) The Nuits de Fourvière (a combined programme of theatre, dance, music and cinema visitors in 2011) The Lumière Cinema Festival Temporary exhibitions of great artists: Ben, Andy Warhol, John Winthrop, Théodore Géricault, Keith Haring An International Theatre Festival (Sens Interdits) Opera of Lyon, the Lyon National Orchestra and their international tours Les Subsistances, an international center for artistic creation Lyon and international networks EUROCITIES: for two years Lyon has chaired this network comprised of over 130 cities in 30 European countries; it is a platform for exchanging ideas and experiences, developing innovative solutions and organizing joint projects. LUCI (Light Urban Community International): in 2002, Lyon created this network, which unites 60 international cities, in order to promote city lighting as an element of urban life. DELICE, the gastronomical cities network: in 2006, Lyon founded this network connecting cities that highly value their gastronomic heritage and culture. WORLD TRADE CENTER LYON: an international network providing business opportunities and services. *(outside of Paris)

11 A culture of partnership LYON, the only city in France to benefit from region-wide economic governance and an international marketing banner Jacques DE CHILLY - Executive Director of ADERLY (The Invest in Lyon Agency) "ONLYLYON is the only initiative of its kind in France. Founded by 13 economic partners in the metropolitan area, the objective is to promote Lyon in the international arena. The key words for Lyon's future development are: international, outreach and innovation" Objectives : To Broaden Lyon s national and international reputation and firmly establish the city as a thriving European metropolis. To highlight Lyon s success, encourage business and ensure that projects are rapidly achieved. To attract businesses, create jobs, generate revenue, develop skills, cultivate talent, host fairs, coordinate events and much more! Governance: ONLYLYON is a brand created by Lyon s 13 main partners and economic institutions, to ensure its promotion abroad. Pillars - A media campaign - A web marketing tool - Networks : 8,000 Ambassadors, 11,000 fans on Facebook, 5,000 followers on Twitter -Partnering events and local actions - Area specific press relations

12 Key points Lyon, qualities that attract world leaders Genzyme is investing 110 million in a new bioproduction site Lyon, a tradition of innovation The Campus Plan: 1.3 Bilion invested Lyon, a widely envied quality of life The banks of the Rhone: 6 km of promenades in the town center Lyon, Europe on your doorstep Around 8 milion passengers at Saint-Exupéry in 2010 Lyon, competitive prices The price of office space in Lyon is one third of that of Paris Lyon, world class facilities Lyon, in the European TOP 15 prime destinations for events Lyon encourages talent The biggest increase in company start-ups in France since 2001 Lyon, forward thinking Lyon founded the global network of Cities of Light' in 2002 Lyon, Grand designs on a European scale Confluence: the largest urban planning project to be undertaken in a city center in Europe (150 hectares) Lyon, a culture of partnership ONLYLYON, a collaborative and international marketing banner

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