115+ DESTINATIONS 3.8 MILLION PASSENGERS MONTHLY

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1 115+ DESTINATIONS 3.8 MILLION PASSENGERS MONTHLY 36,000 flights per month

2 READERSHIP AUDIENCE Affluent stay longer, spend more Frequent travelers living fuller lives through outdoor adventure, exotic locales, live music Seeking fresh experiences Intellectually curious Well-educated Always learning, valuing accuracy and depth Influencer Early adopters Adventurous Upbeat, energetic, self-confident

3 READERSHIP DEMOGRAPHICS Gender 51% Female 49% Male Average Age 49.1 Marital Status 68% Married 32% Single Employment 46% Professional/ Managerial Education 84% College Educated Reason for Travel 46% Vacation 45% Business Travel Frequency 6.5 round trips in the last year 22.3 nights away from home in the last year 67% staying in hotel or resort Household Income Average $129,680 54% $100, % $150, % $200,000

4 DESTINATIONS & QUICK FACTS Bellingham Hubs Seattle/Tacoma (WA) Portland (OR) Los Angeles (CA) San Francisco (CA) San Diego (CA) Anchorage (AK) 36,000 Flights per month Seattle Wenatchee Kalispell Yakima Spokane Great Falls Portland Pasco Pullman Helena Walla Walla Eugene Missoula Billings Lewiston Redmond/ Bozeman Bend Medford Klamath Falls Sun Valley Redding Sacramento Reno Sonoma County/ Mammoth Lakes Santa Rosa Oakland San Francisco San Jose Fresno Las Vegas Monterey Santa Barbara Boise Salt Lake City Steamboat Springs Denver Colorado Springs Omaha Kansas City Minneapolis/ St. Paul St. Louis Milwaukee Chicago Detroit New York/Newark Philadelphia Baltimore Washington, D.C. Reagan National Airport Boston New York/JFK 115+ Destinations served Los Angeles Burbank Orange County Ontario Long Beach San Diego Palm Springs Phoenix Albuquerque Oklahoma City Nashville Atlanta Raleigh/Durham Charlestown 3.8 Million Passengers monthly 3 Hrs. 22 Mins. Average length of flight Adak Kotzebue Nome Bethel Dillingham King Salmon Barrow Anchorage Kodiak Dutch Harbor Prudhoe Bay Fairbanks Cordova Yakutat Glacier Bay/ Gustavus Sitka Juneau Petersburg Wrangell Ketchikan Tucson Lihue, Kaua i Honolulu, O ahu Kahului, Maui Kona, Hawai i Dallas/Ft. Worth Austin Houston San Antonio New Orleans CANADA Calgary, Edmonton, Kelowna, Vancouver, Victoria MEXICO Cancun, Guadalajara, Ixtapa / Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico City, Puerto Vallarta Tampa Orlando Fort Lauderdale COstA RICA Liberia, San Jose

5 MONTHLY PASSENGERS 43,998,440 Annual Passengers 3,807,652 Monthly Passengers Alaska Anchorage 138,137 Fairbanks 35,659 Juneau 31,337 Ketchikan 17,198 Inside Passage 23,167 Interior Alaska 16,243 Western Alaska 14,432 total 276,173 Arizona Phoenix 33,405 Tucson 8,710 total 42,115 California Burbank 22,880 Fresno 11,669 Los Angeles 295,336 Mammoth Lakes 1,514 Monterey 2,606 Oakland 34,031 Ontario 16,043 Orange County 52,696 Palm Springs 20,978 Sacramento 39,031 San Diego 119,806 San Francisco 290,720 San Jose 87,657 San Luis Obispo 3,489 Santa Barbara 7,691 Sonoma County/ Santa Rosa 13,329 total 1,019,476 Colorado Denver 30,798 Steamboat Springs 1,343 total 35,464 Florida Ft. Lauderdale 19,592 Orlando 19,956 Tampa 4,759 total 44,306 Georgia Atlanta 9,086 Hawaii Honolulu 35,422 Kahului 40,962 Kona 21,104 Lihue 15,763 total 113,251 Idaho Boise 45,838 Sun Valley 2,874 total 48,712 Illinois Chicago 41,124 Indiana Indianapolis 6,542 Kansas Witchita 3,515 Louisana New Orleans 7,561 Maryland Baltimore 15,634 Massachusetts Boston 40,338 Michigan Detroit 6,618 Minnesota Minneapolis/St. Paul 15,859 Missouri Kansas City 11,501 St. Louis 10,081 total 21,582 Montana Billings 5,596 Bozeman 10,102 Great Falls 2,712 Helena 1,670 Kalispell 5,806 Missoula 8,704 total 34,591 Nebraska Omaha 5,852 Nevada Las Vegas 99,437 Reno/Lake Tahoe 21,937 total 121,347 New Jersey Newark 51,458 New Mexico Albuquerque 10,554 New York JFK - NYC 51,941 LaGuardia - NYC 14,633 total 66,574 North Carolina Raleigh/Durham 6,605 Oklahoma Oklahoma City 3,716 Oregon Eugene 13,150 Medford 16,412 Portland 338,932 Redmond/Bend 15,143 total 383,636 Pennsylvania Philadelphia 12,393 South Carolina Charleston 2,116 Tennessee Nashville 7,067 Texas Austin 18,075 Dallas/Fort Worth 64,859 Houston 7,610 San Antonio 4,645 total 95,189 Utah Salt Lake City 30,928 Virginia Washington-Dulles 19,443 Washington Bellingham 20,226 Pasco 17,997 Pullman 8,612 Seattle/Tacoma 933,252 Spokane 61,265 Walla Walla 4,081 Wenatchee 4,986 Yakima 5,797 total 1,056,216 Washington, DC Reagan National 29,126 Wisconsin Milwaukee 4,363 Canada Calgary 6,112 Edmonton 5,395 Kelowna 3,624 Vancouver 14,439 Victoria 6,106 total 35,676 Costa Rica Liberia 2,659 San Jose 2,257 total 4,916 Mexico Cancun 7,488 Guadalajara 8,671 Ixtapa/Zihuatanejo 2,314 Loreto 1,757 Los Cabos 29,939 Manzanillo 1,811 Mazatlan 2,115 Mexico City 6,968 Puerto Vallarta 17,411 total 78,505

6 CONTENT & EDITORIAL Alaska Beyond Magazine represents the voice and personality of Alaska Airlines. Upbeat, genuine and authentic, its content is written from a West Coast perspective that gets below the surface and provides meaningful insights to inspire more than 3.8 million flyers every month.

7 Brad Tilden, Chief Executive Officer By tom douglas I recently had the opportunity to meet directly correlate with education. Without some truly incredible young people at an event equity in education, we re not going to have that Alaska Airlines hosted in conjunction with equity in any of these areas. But right now, The Museum of Flight and Russell Wilson. we re failing a lot of our kids, especially those These kids enthusiasm for staying in school, from less affluent areas. doing the right thing, and working to help In the state of Washington, high school themselves and their families get ahead was graduation rates have climbed steadily over genuinely inspiring. the past decade improving from 72 percent Many have said that education is the greatest gift you can give to a child. Actually, I one in five of our students does not graduate in 2008 to 79 percent in However, nearly disagree. Education is not a gift it s an from high school in four years. And, while imperative. We need to do all we can to give graduation rates for white and Asian students our kids the education they deserve an are above 80 percent, other minority students education that leads to bright futures, and on average graduate at a rate that is as gives kids a good reason to be positive and much as 10 percentage points below this feel optimistic about their lives. average. The same rings true for the state We often hear the word inequity applied of California. to social issues and education in particular. I If indeed our kids are our future, and I m think it s a fair term. Health, wellness, happiness, standards of living and much more all believes that, then we all need to get involved guessing that nearly every person reading this September 2017 AlAskA Beyond 11 If you re feeling the need to eat healthier then goes into the steamer basket. To avoid after indulgent holiday feasting, you don t need overcooking the salmon, insert a meat thermometer into the fillet s center. The tempera- to do it by settling for tasteless, fanatically fat-free dieting. By cooking smart and eating in ture should be 120 F for a translucent warm moderation, you can still enjoy many of the center or 130 F for fish that is cooked through. most delicious foods on the planet. Once the fillet is cooked, you ll also have sauce There are many opinions about what s to drizzle over steamed brown rice. To this dish, healthy, and I m not a doctor of medicine. But I add baby bok choy, wilted with garlic slivers. I practically have a Ph.D. in T-A-S-T-Y! And I have Another health food that I love is a bit some understanding of ways to eat healthier. unusual, but perfect in winter: stuffed savoy January is a fine time to start putting energy into portion control and recipe discipline. Look for simple wins. If you re going to have dessert one night, maybe drop bread and butter from the menu. If you can t drag yourself away from a burger, skip the fries and add a salad. This sort of effort will go a long way toward shaving calories while letting you eat foods you desire. And you can get creative with healthful ingredients. Indeed, some of my favorite diet foods have become staples in my kitchen year-round. Let s start with wild-caught Bristol Bay sockeye salmon which I cook in a Chinese bamboo steamer over an aromatic brew of white wine, star anise pods, orange peel and coriander seeds. Put this brew in a pan with the steamer basket on top. Then place a salmon fillet on a plate with a deep-enough well (onehalf inch to one inch) to hold the fish and what will become a sauce. Over the top of the fish, add a few slivers of fresh ginger, wisps of green onions, a couple drops of toasted sesame oil, generous dashes of soy sauce, a pat of butter Stuffed savoy cabbage rolls. and a splash of sake or Chardonnay. The plate january 2018 AlAskA Beyond 31 By Johnny Jet I have a lot of friends who have taken their kids out of school to travel some for an Sign up for a class extra day, some for a whole year! Their reasoning (and their teachers seem to agree) is that can be fun to take a class during your stay. For Depending on your destination and interests, it there s no better education than travel. But example, if you re going to Buenos Aires, you you don t need to be a kid to learn while exploring. In fact, I ve been traveling the world dance is an important part of the culture. If might want to enroll in a tango class, since for two decades, and I learn something new you re in Italy, France or Thailand, consider a every time I step off a plane. Along the way, I ve cooking class. There are companies that offer picked up some tips that can help make all of single classes, or weeklong and monthlong us more educated travelers. courses. I ve always wanted to go to a language school in Mexico to really get immersed in the Research destination and come out speaking Spanish. If you are able to plan your trip well in advance, You can find options by reading guidebooks, then do your research. I like to get a good looking online or asking hotel concierges. guidebook, and some publishers, such as Lonely Planet, offer free content on their Live like a local websites. It s important to make sure the One of the best ways to learn about a destination is to rent an apartment or a house for your guidebook you re using is up-to-date, but even an old guidebook from the library will give you Take a tour stay. This will give you a real sense of place, and the lay of the land and some practical information, including the history of the destination. I I ve gone on tours where they ve had historians you aren t comfortable being on your own, A variety of operators offer educational tours. it s helpful if you re planning a longer stay. If also recommend downloading informational such as Ken Burns give lectures, but they re there are companies out there such as The apps in advance. The TravelSmart app, for pricey. A more affordable option is Road Remote Life that will help you work remotely instance, offers features such as a list of emergency numbers in other countries and a medi- educational travel since 1975, offering 5,500 job) by supplying housing, office space and Scholar. They re the not-for-profit leader in anywhere (you have to already have a virtual cation dictionary to find international names learning adventures in all 50 states and 150 meals for a fee. for common drugs. The new Google Trips app countries. Another option is the range of syncs with your to provide similar emergency-number information for upcoming or PocketGuide, which suggests guided walks travel expert who visits 20 countries useful city-tour apps available, such as Johnny Jet is a Los Angeles based current voyages, as well as transportation and provides audio information about each year. Read more of his travel tips options and itinerary suggestions. popular stops, such as landmarks. at johnnyjet.com. SEPTEMBER 2017 ALASKA BEYOND 45 Dragons in Chinese culture do not breathe fire or hoard treasure. Instead, they summon rain and represent good luck. At 180 feet long, the silk lantern dragon at the Vancouver Chinese Lantern Festival, Dec. 15 Jan. 21, 2018, is an event favorite. The festival, taking place on the Pacific National Exhibition grounds in Vancouver, British Columbia, celebrates Chinese culture and helps commemorate the end of the lunar year. The upcoming Lunar New Year is Feb. 16, By Danielle Centoni If Champagne is the elegant doyenne of the sparkling-wine world, pétillant naturel is the free-spirited wild child: carefree, a little unpredictable and eager to steal the spotlight. French for naturally sparkling, pétillant naturel is an age-old style made by bottling wine before it has finished fermenting, while traditional Champagnes complete an initial fermentation before they are bottled. As the yeasts continue to eat up the sugars, carbon dioxide bubbles form, get trapped and lie in wait until they re released into the glass. It s a technique so ancient it s known as méthode ancestrale. And this low-tech, no-fuss precursor to Champagne has found a new legion of fans among American wine lovers. They re just really fun to drink, says Brianne Day, winemaker at Day Wines in Dundee, Oregon. They re often made with aromatic grapes, and they often have a lot of Chinese lantern festivals, which serve as a venue to pray for a good harvest, can be traced back at least 2,000 years. Vancouver s festival includes 35 lanterns in shapes such as pandas and dragons, and placards explain the symbolism of each form. The festival also features two 30-minute nightly performances showcasing traditional Chinese dance and acrobatics, storytellers sharing tales highlighting the virtues of ancient China, and activities for children. For more information, visit vancouverlanternfestival.ca. Avalon Ashley December 2017 AlAskA Beyond 43 liveliness to them a lively joy that comes from having the wine still alive and going through MORE PÉT-NATS TO TRY fermentation. They re full of their primal life, Birichino 2016 Pétulant Naturel Malvasia Bianca, Santa says Day, whose Mamacita! sparkler was one of Cruz, CA, $22: This complex the leaders of the American pétillant-naturel and aromatic white is brimming movement back in This unfettered (and with pear notes with a hint of unfiltered) joy shines through even before the rounded sweetness. first sip. Pét-nats, as these wines are playfully Johan 2015 Pétillant Naturel called, tend to be unabashedly cloudy, and are Pinot Noir, Willamette Valley, often sealed simply with a bottle cap like a OR, $22.99: A sparkling rosé made from biodynamic grapes, beer. And since these sparklers don t require with juicy notes of strawberries special equipment or long-term aging, they re and watermelon. D.C. more affordable, usually around $20 to $30. It s awesome that you don t have to spend a lot to be able to enjoy a sparkling wine that s Along with the wine s popularity in France s made really well, says Portland sommelier and Loire Valley and Northern Italy, United States natural-wine-expert Dana Frank. Sparkling options have grown from just a few to a few wine has always been put in the box of celebration wine, but this is the introduction to drink- really driving it, says Day. That, and pét-nats dozen. I think the natural-wine movement is ing sparkling wine with any meal at any time. are delicious. By Bengt Halvorson For decades, the British company McLaren has been one of the The 570S Spider gets to 60 mph in about three seconds, to a top most prestigious names in performance cars and, yet, it s technically speed of more than 200 mph when driving on a closed course, and it one of the newest automakers to sell vehicles in the United States. Long navigates a variety of roads in astonishing form. It s also in relatively rare known for its racing technology and its ultra-rare Formula 1 supercar of company among modern sports cars for its driving experience. Communicating the cornering forces, the grip available at the tires, and the car s the 1990s, the brand launched McLaren Automotive in 2010 as a spinoff of McLaren Racing. McLaren Automotive s Sports Series, which sense of balance and speed to the person behind the wheel, the debuted in 2015, helps bring the racecourse to a track of 570S Spider is fun to drive even if you aren t racing toward your choice. The series delivers supercar styling and a checkered flag. the race-derived pedigree of its flagship cars, such as the $1.15 million P1, while also bringing the GET ACTIVE price point down to $188,600 in the 570S Coupe Press the Active button and McLaren s or $208,800 in the S Spider, which is Active Dynamics Panel taps into normal, sport or track-focused settings for the powertrain the headliner of the series. and separately for the chassis (suspension and steering). SPREAD YOUR WINGS THE MIDDLE SEAT Upward-pivoting There s no back seat, no dihedral doors are trunk, no glovebox. simply jaw-dropping. That s by design so that two contoured sport seats could be placed around the car s center of mass. A frunk in the car s nose has room for a small suitcase. PUT THE TOP DOWN The two-piece retractable top opens or closes in just 15 seconds. CARBON CORE The F1-inspired carbon-fiber MonoCell II passenger cell is the core of the 570S. That core lets the car weigh about 330 pounds less than equivalent vehicles made of aluminum and steel. RACECAR REV The 3.8-liter twin-turbo V-8 engine climbs to 7,500 rpm and makes 562 horsepower and 443 foot-pounds of torque. It s complemented by a fast-shifting 7-speed dual-clutch transmission. DECEMBER 2017 ALASKA BEYOND 61 DECEMBER 2017 ALASKA BEYOND 71 FEATURED IN EACH MONTHLY ISSUE Welcome IN the KNOW WHAT S NEW The latest Alaska Airlines events, accomplishments and accolades. the feed the feed A series of short takes THE MIX Arts and cultural events throughout the Alaska Airlines route system. IngrId BarrentIne coming together for kids PEOPLE BEHIND THE SPIRIT Profiles of Alaska Airlines Legends of Customer Service. CREW TIPS Alaska Airlines employees reveal their takes on traveling like a pro. Sichuan Tianyu New Lights IN FOCUS Profiles of innovators and thought shapers. #WEEKENDWANDERER Three-day trips brought to life with eye-catching images and clever travel ideas. on point AIRLINE 101 A behind-the-scenes look at what makes Alaska Airlines work. THE FEED PLATES & POURS WHEN IN Local gems, trends and happenings to explore while in a favorite city. illustration, Kathryn rathke TOP, JAVIER PIERINI / GETTY IMAGES; ILLUSTRATION, KATHRYN RATHKE HealtHy and delicious Eating well without skimping on flavor TRAVEL WISELY ON POINT SAVVY TRAVELER COMMUNITY Alaska Airlines reaching out. OLD-SCHOOL Lighthearted celebrations of Alaska Airlines rich 85-year history. ON POINt FRESH TAKES Guest chefs speak their minds on the dynamic intersection of food and travel. VIEW Exploring art and entertainment scenes, up-and-coming artists, musicians and cultural trendsetters. SAVVY TRAVELER Travel consultant and frequent flyer Johnny Jet offers spot-on travel advice. POP A PÉTILLANT THE FEED WHEELS THE RACETRACK MEETS REAL LIFE McLaren s 570S Spider spins a web of F1 racing pedigree with a great driving experience OUT & ABOUT Exploring a city in two ways: urban tours and hiking excursions just outside of town. PLATES & POURS Getting to know a destination through its food and beverages. LIKES Trending adventures, beaches, food, short getaways, shopping and much more. LOOKS Fashionable clothing and functional gear for travelers. FINDS The latest in gear, apps and accessories. IN PLAY Sports, athletes and sporting events. FIT Health tips and fitness recommendations for everyday flyers. WHEELS Autos update.

8 By Lindsey Tramuta 144 alaska beyond december 2017 Arizona s Cactus League began in earnest when the Cleveland Indians and New York Giants began training here in 1947 to escape the wintry Northeast for a sunny location. Today, the Cactus League is a major annual sports and tourism experience, with 10 stadiums hosting 15 major league teams. Officials estimate the league generates more than $500 million in economic impact for Arizona. Taking place from late February through late March, the preseason features almost daily games between the teams. It s a chance for rookies to prove themselves and earn a roster spot, and for veteran players to regain their elite form. From left: Seattle Mariners star second baseman Robinson CanÓ signs autographs for fans. Chicago Cubs fans enjoy a game from the grassy hill in the Sloan Stadium outfield. The Cubs play a spring training game. february 2018 It s also a chance for fans to enjoy winter sun, watch baseball in a beautiful setting, and get up close and personal with the players in a more laid-back and intimate atmosphere than the regular season. As I enter Sloan Park for the game, it s clear that the crowd is made up of more than just die-hard baseball fans. Families are sitting on blankets and picnicking on the grassy berm that rings the outfield, noshing on snacks they brought with them or bought from the food trucks parked behind the stadium. Kids frolic in a play area, cheerfully oblivious to the game at hand. On the concourse, a mix of local retirees, seasonal snowbirds and march 2018 AlA ska Beyond On an unseasonably mild Saturday, my it glided out from beneath the bridge. husband and I picked up coffee and set Even in such simple moments, it s easy off on a long walk along the Seine River, to be struck by the beauty of Paris. And which runs through the heart of Paris. We not merely from the picturesque rows of weaved our way past amblers and strolled 19th century Haussmann-style buildings, along the path until we turned onto the iconic museums or charming antiquarian Pont Neuf, the city s oldest bridge, which booksellers (bouquinistes) along the offers sweeping views over the river. Seine; my appreciation extends far beyond the exquisite facades. I rested my forearms on the ledge of the bridge, closed my eyes and inhaled The sentiment that washed over me in deeply, taking in the chorus of bicycles that moment on the bridge was joy borne bumping along the cobblestones, a breeze of the knowledge that I (and any visitor) rustling the linden trees and carefree can have two Paris experiences the giggles from picnickers below, on the living artifact side steeped in history, Square du Vert-Galant. literature and tradition, reliably unchanging, and the wonderfully imperfect, color- Really, there isn t anywhere better, I said to my husband as I opened my eyes, ful, real-life version of neighborhoods that catching sight of the bow of a riverboat as in the 21st century are creating a more 157 By ken Marsh TABLE OF CONTENTS 146 Everything Alaska alaskaair.com Our 5-star mobile app Alaska Lounge Alaska s fleet 148 The Alaska experience 149 Beverages First Class wines 150 Alaska Beyond Entertainment Movies and TV on your own device Go online Rent a preloaded tablet 224 alaska beyond june 2018 Lit by morning stars and a bright gibbous moon, the first tracks leaped out within a few steps of the trailhead. A short-tailed weasel, or ermine as they re called when their coats turn snow white for winter, had bounced back and forth across the trail, hunting. Prospects seemed good for the tiny predator (the average ermine weighs less than a pound), as here and there the tracks of voles and shrews, the ermine s prey, stitched across the snow. I d arrived early at the Glen Alps trailhead near Anchorage, keen on finding moose to photograph, but the day had immediately promised more. A light snowfall the evening before had yielded to clearing skies and falling temperatures; tracking conditions were perfect, and I was eager to read the news. In wintertime, Alaska s snow-covered hills and frozen muskegs are pages upon which stories are written. Creatures from mice to 152 Mileage Plan Welcome to a world of rewards 154 Global Partners Travel the world with our airline partners 156 Where we fly 115+ destinations and counting 158 U.S. airport terminal maps 160 Global Airline Partner terminal maps 162 Customs and immigration 163 Your safety and comfort Contact us We woke up well before dawn and made our way into San Francisco to capture the lunar eclipse, says Sofi Pechner (@Sofiflies) of this photo taken on January 31, After capturing this phenomenon from our first location, we decided to make a quick stop near the Golden Gate Bridge for one last photo. That s where this magical shot came to life. Tag your journey with #iflyalaska so we can all share in your Visit our blog: blog.alaskaair.com. moose leave bylines on drifts and dustings, their dispatches and updates evident in each flurry s wake. These tales can be fascinating and revealing. They can also lead to the wildlife we hope to watch and photograph. I continued on, snowshoe bindings squeaking softly, the temperature a pleasant 10 below zero. Dawn waited less than an hour away. Passing through a spruce thicket, I watched the moonlit breaks for snowshoe hares. Their namesake hind feet, long and broad like my own snowshoes, had left distinctive prints in the newly fallen powder. As with ermines, hares fur turns from reddish-brown in summer to white in winter. The animals blend into their environment so well they are almost invisible. I followed the moon into the Chugach Mountains foothills until the sky brightened and sunbeams spilled over the crags. That s when a set of cloven hoofprints appeared on january 2018 AlA ska Beyond 143 FEATURED IN EACH MONTHLY ISSUE (CONTINUED) february 2018 your COMPLIMeNTary COPy kevin Durant hoops and inspiration PERsONALItY PROfILE In-depth profiles of West Coast personalities, including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes characteristic of the West Coast. Tracking The WiLd Ones Wildlife viewing around Alaska s biggest city gains fresh dimension once the snow flies here & now alaska here & NOW Celebrating the intriguing character of the hometown areas of Alaska Airlines Seattle and Portland as well as cities in Alaska and California. Favorite foods, music, excursions and daily adventures will be highlighted and explored. AlAskA Great Land adventures come in all sizes page 96 AustrAliA Exploring the Great Ocean Road, Down Under page 120 Ken Marsh clockwise from top left, ben vanhouten / seattle mariners; kerrick james / visit phoenix (2); ben vanhouten / seattle mariners near & far NEAR & far A focus on domestic and international travel destinations, chock-full of suggestions for what to see and do, helping readers travel like a local. Flyer guide Your overview of the Alaska experience. flyer guide Valuable information about the Alaska Airlines inflight experience, including alaskaair.com, airport services, Alaska s fleet, beverage offerings, inflight entertainment, Mileage Plan, global partners, airport maps and more than 115 destinations served by Alaska Airlines. Under PariS SkieS Exciting new sites enrich the City of Light DIstINCtIVE DEstINAtIONs & topics A variety of travel destinations and other topics guaranteed to inspire and inform curious travelers. iflyalaska fun AND AMUsEMENt Games In addition to a crossword puzzle, the Games section includes Sudoku and brain-teasing content. #iflyalaska The final editorial page in the magazine focuses on a single photo, or a montage of photos, drawn from the #iflyalaska hashtag.

9 MARCH 2018 MAY 2018 OCTOBER 2017 june 2018 november 2017 EDITORIAL HIGHLIGHTS SEATTLE Enticing adventures in the Puget Sound region PAGE 97 june 2018 YOuR COMPLIMenTARY COPY modern superfamily Let it snow Top resorts for winter fun page 94 SEOUL CITY An intersection of ancient and modern PAGE 162 wish List Celebrating the season of giving page 104 JANUARY California Business Higher Education Business Meeting Tips PATHS TO WELLNESS Plans and motivations for getting fit PAGE 113 ICONIC INDIA The many delights of Delhi and Agra PAGE 164 ISLAND GRAND ADVENTURES IN HAWAI I WONDERS Alaskan Kikkan Randall is an inspiring Olympic gold medalist KIKKAN S METTLE ALOHA SPIRIT Alaska celebrates 10 years of serving Hawai i ONLY IN DUBAI A city that thrives on reinventing itself PAGE 110 JACK JOHNSON Hawai i musician inspires action around the planet PAGE 78 incredibles disney PIxAR family magic Disneyland Resort celebrates our dreams page 80 Destination: Washington Summer fun in the Evergreen State page 95 John lithgow emmy-winning actor is equally at home playing a quirky dad or a world leader FEBRUARY Inland NW Spotlight Alaska Romantic Hawai i MAY Seattle/Puget Sound Area West Coast Wines Sports Tourism AUGUST Oregon Revealed San Francisco Bay Area Mileage Plan Partner Guide NOVEMBER Winter Sports Coachella Valley/Palm Springs Explore Mexico MARCH California Dreaming Home Design Health & Wellness JUNE Spotlight on Washington Portland Culture Alaska Glaciers SEPTEMBER Wine Country Back to School/Education Mexico Travel: Baja Sur DECEMBER NW Getaways Philanthropy: Giving Back Hawai i s Waterworld APRIL National Parks/Sustainability JULY Los Angeles OCTOBER Best of California Golf Second-Home Real Estate Real Estate Design/Architecture San Diego Alaska Native Artists Portland Business Idaho

10 AD SPECS SUBMISSION REQUIREMENTS Printing: Heat-set web offset charge in addition to the advertising space charge. To minimize Trim: x production charges, ad files Binding: Perfect bound should be supplied in the sizes Color: 4-color process and formats specified. (AAAA/MPA/SWOP) Accepted file types: Line Screen: 133-line screen PDF files: Ad should be submitted Dot size 5% to 95% as press-ready PDF file (PDF/X-1a Density: Overall printing preferred). Please embed all fonts, density of all colors cannot and convert all photos and spot exceed 300%. colors to CMYK. Digital photos and graphics files should be at a COLOR Proofs: Provide a resolution of 300 dpi or higher at SWOP-standards contract proof the size which they are used in produced from the supplied the PDF. On full-page, spread and advertising file. If not supplied, ½-page spread bleed ads, offset one can be provided at a charge crop marks.25 inch from trim of $85. If no proof is provided so they do not appear within the and you choose not to purchase bleed area. a proof, the publisher is not responsible for any color issues SUBMISSION PROCESS with the printed advertisement. FTP Transfers: Connect to the PMS/Spot Colors: PMS or spot following Web-based site using colors must be converted to 4- a current Chrome, Firefox, Microsoft Edge or Safari browser. color process equivalents in file. Production Charges: Changes site: requested to new or existing User name: upload ad files subject to production Password: inflight Please Note: Alaska as it relates to the airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Alaska Airlines. We recommend all artwork, images and text be airlineand flying-friendly. Advertising simulating editorial content must be identified as ADVERTISEMENT (10-pt. font, uppercase, top-center of ad) and may not mimic editorial layout and fonts. AD DIMENsIONs AD SIZE Full Page 1/3 Vertical WIDTH DEPTH (IN INCHES) (IN INCHES) FULL PAGE Live Area Trim Size Bleed Size /3 VERTICAL /2 HORIZONTAL /3 VERTICAL /3 SQUARE /6 VERTICAL SPREAD Live Area Trim Size Bleed Size /2 PAGE SPREAD (bleed on sides and foot) Live Area Trim Size Bleed Size /3 Vertical DEADLINEs ISSUE MONTH 1/6 Vertical AD SPACE RESERVATION 1/3 Square 1/2 Horizontal AD FILE / MATERIALS JANUARY '18 November 15 November 22 FEBRUARY December 15 December 22 MARCH January 15, '18 January 22, '18 APRIL February 15 February 22 MAY March 15 March 22 JUNE April 13 April 20 JULY May 15 May 22 AUGUST June 15 June 22 SEPTEMBER July 13 July 20 OCTOBER August 15 August 22 NOVEMBER September 14 September 21 DECEMBER October 15 October 22 JANUARY '19 November 15 November 22 FEBRUARY December 15 December 21 MARCH January 15, '19 January 22, '19 Paradigm Communications Group 2701 First Avenue, Suite 250, Seattle, WA sales@paradigmcg.com alaskabeyondmagazine.com

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