St. Petersburg/Clearwater: January 14
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1 Januaryy 2014 Visitor Profile Presented to: Pinellas County Tourist Development Council and Visit St. Petersburg/Clearwate er Research Data Services, Inc. March 2014
2 Economicc Indicators St. Petersburg/Clearwater: January 14
3 GDP Update St. Pete/Clearwater
4 Economic Polic cy Uncertainty St. Pete/Clearwater
5 Annual 2013 Visitor Profile (Jan. Dec.) t. Petersburg/Clearwater: Annual 2013
6 Hotel/Motel + Visiting Friends Visitors Annual 2013(J (Jan. Dec.) # of # of % Δ from Visitorss 2012 Visitors 2013 Prev. Yr. Hotel/Motel 2,871,600 3,007, Visiting Friends 2,563,400 2,572, Total 5,435,000 5,579, t. Petersburg/Clearwater: Annual 2013
7 Visitor Origins Annual 2013 # of Visitors 12 Florida 682,208 Southeast 353,704 Northeast 1,251,520 1,274, , % Midwest 1,587,787 1,608, , % Canada 335,741 Europe 998,771 1,015,052, +16, % Opp. Mkt. 151,669 Latin American 73,600 TOTAL 5,435,000 5,579, , % *Latin American Market: Winter, Spring/Summer, and Fall Seasons. t. Petersburg/Clearwater: Annual 2013 (Jan. Dec.) # of Δ from % Δ from Visitors 13 Prev. Yr. Prev. Yr. 719, , % 366, , % 344,792 +9, % 154,573 +2, % 96, , %
8 Economicc Impact Annual (Jan. Dec.) Total Econ. Impact* $7,266,520 0, %Δ $7,728,483, % *Excluding Daytrip Multiplier k: St. Petersburg/Clearwater: Annual hdatallc.com
9 January 2014 Visitor Profile St. Petersburg/Clearwater: January 14
10 RDS Occupancy/Room Rates % Δ Occ. 62.9% 66.8% +6.2% ADR $ $ % St. Petersburg/Clearwater: January 14
11 Smith Travel Occupancy/ADR Occupancy ADR RevPAR 2014 % Δ 2014 % Δ 2014 % Δ St. Petersburg - Clearwater 63.1% +7..3% $ % $ % Tampa 70.1% +6.0% $ % $ % Naples MSA 73.6% +1.3% $ % $ % Miami-Hialeah 81.7% -1. 7% $ % $ % Florida Keys 84.9% +9.5% $ % $ % Ft. Myers 71.4% +9.0% $ % $ % Sarasota-Bradenton 68.4% +9.7% $ % $ % Palm Beach County 81.6% +4.6% $ % $ % Ft. Lauderdale Beach 85.7% +5.9% $ % $ % Boca Raton 79.6% +3.4% $ % $ % Orlando 72.7% 7% +4.3% $ % $ % Florida 68.0% +3.8% $ % $ % OURCE: SMITH TRAVEL RESEARCH, INC.
12 Metro Orlando STR Occ./ADR Occupancy Metro Orlando 69.7% 72.7% International Drive 71.3% 72.8% Lake Buena Vista 77.9% 80.7% ADR % Δ % Δ +4.3% $ $ % +2.2% $ $ % +3.5% $ $ % Metro Orlando Convention/Business 72.9% 74.9% +2.7% $ $ % OURCE: SMITH TRAVEL RESEARCH, INC.
13 Smith Travel Occupancy Occupancy (%) Trans % Δ Grp % Δ Overall Clearwater 37.3% % 26.7% -6.9% 64.0% St. Petersburg 39.1% +6.7% 22.7% -0.8% 62.8% Naples MSA 35.7% % 35.7% -7.9% 73.6% Miami-Hialeah 54.8% +0.9% 23.1% -7.3% 81.7% Florida Keys 68.4% +3.9% 15.9% +43.2% 84.9% Ft. Myers 51.1% % 18.0% -18.1% 71.4% Sarasota-Bradenton 46.9% +8. 1% 21.4% +13.4% 68.4% Palm Beach County 51.9% +1.2% 28.6% +11.8% 81.6% Ft. Lauderdale Beach 50.6% +0.8% 29.8% +17.5% 85.7% Boca Raton 51.2% % 27.9% +4.5% 79.6% Orlando 38.5% +9.9% 31.3% +2.1% 72.7% OURCE: SMITH TRAVEL RESEARCH, INC.
14 Clearwater $ % St. Petersburg $ % Naples MSA $ % Miami-Hialeah $ % Florida Keys $ % Ft. Myers $ % Sarasota-Bradenton $ % Palm Beach County $ % Ft. Lauderdale Beach $ % Boca Raton $ % Orlando $ % OURCE: SMITH TRAVEL RESEARCH, INC. Smith Travel ADR Trans % Δ Grp % Δ Overall ADR ($) $ % $ $ % $ $ % $ $ % $ $ % 79% $ $ % $ $ % $ $ % $ $ % $ $ % $ $ % $110.21
15 Visitors/Room Nights/Economic Impact % Δ Overnight Visitors 278, , % Room Nights 536, , % Economic Impact $478,608,566 $530,546, % St. Petersburg/Clearwater: January 14
16 Top U.S. Feeder Markets New York Chicago Boston Minneapolis/St. Paul Philadelphia Pittsburgh Washington, D.C. Tampa/St. Petersburg Greater Orlando Area Atlanta t. Petersburg/Clearwater: January Rank 2014 Rank
17 Visitor Origins # of Visitors 13 # of Δ from %f from Visitors 14 Prev. Yr. Prev. Yr. Florida 9, , % 31% Southeast 22,272 24,264 +1, % Northeast 70,714 78,414 +7, % Midwest 97, ,412 +9, % Canada 25,334 25, % Europe 39,254 36,691-2, % Opp. Mkt. 13,920 14, % TOTAL 278, , , % St. Petersburg/Clearwater: January 14
18 First Time Visitors (% Yes) % St. Petersburg/Clearwater: January New Market Share Gain from FL
19 Airports of Deplanement % Tampa St. Petersburg/Clearwater: January 14 St. Pete/Clr Orlando Miami
20 Party Size/Length of Stay Party Size (# people) Length of Stay in Area (# days) St. Petersburg/Clearwater: January 14
21 Thank you!
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