PERCEPTIONS & DIFFERENTIATION STUDY
|
|
- Britney Bradley
- 5 years ago
- Views:
Transcription
1 PERCEPTIONS & DIFFERENTIATION STUDY
2 Agenda Study Overview Detailed Findings Nomenclature Perceptions & Differentiation Synergy Implications & Considerations Appendix 2
3 STUDY OVERVIEW
4 Primary Objectives To gauge perceptions of St. Pete/Clearwater, Tampa, and Tampa Bay To understand whether or not St. Pete/Clearwater has succeeded in moving toward a younger, fun, hip image To understand whether St. Pete/Clearwater and Tampa are differentiated or relate to each other in any way (e.g., geographically, perceptually) in leisure travelers minds 4
5 Methodology Online survey fielded July 10 - July 23, % repeat visitors Visitors to the area tend to have visited all three cities. They are slightly but statistically more likely to have visited only Tampa than only St. Pete. 50% potential new visitors Considering taking a warm weather beach vacation in next 12 months Open to considering a St Pete Clearwater vacation Aged 25-54; $75,000 HHI Live in: Atlanta, Boston, Chicago, Cincinnati, Detroit, Indianapolis, Minneapolis, New York, Orlando, Philadelphia, or Pittsburgh 5
6 DETAILED FINDINGS PERCEPTIONS & DIFFERENTIATION
7 Better Overall Destination 67.4%* A 60% 47.2%* 40% 20% 25.3% B 21.4% B 17.8% 6.1% 6.8% 7.9% 0% First Time Visitors [A] Repeat Visitors [B] St. Pete/Clearwater Tampa They're Equal Don't Know Among potential visitors & even more so among repeat visitors, St. Pete/Clearwater is considered a better overall destination than Tampa by a wide margin. 7
8 Attributes Sorted by Importance Better Destination for Most Important Attributes Potential Visitors Offers high return for the price you pay Is a destination with a positive reputation Has pristine beaches, from remote to mainstream Has a variety of appealing dining options Has welcoming locals who make you feel comfortable Has a variety of beautiful resorts, accommodations Isn't overly congested with traffic--is easy to get around in Has natural beauty and wildlife to enjoy Has America's best beaches Has a relaxing, slower pace Offers distinctive, genuine and unique experiences Is a place where locals enjoy a good quality of life 5.6% 3.2% 4.5% 5.9% 3.5% 3.4% 6.6% 3.9% 7.3% 5.8% 8.6% 21.0% 14.4% 15.5% 19.0% 16.7% 27.7%* 29.8% 24.1% 31.0%* 32.1% 27.2% 34.0% 38.8%* 41.7% 44.8%* 42.6%* 25.5%* 42.5% 35.1%* 36.2% 51.4% 49.5%* 60.7%* 57.5%* 62.1%* 0% 20% 40% 60% 80% St. Pete/Clearwater Tampa They're Equal With one exception (dining option, where they tie), first time visitors consider St. Pete/Clearwater to be a better destination than Tampa by a wide margin. 8
9 Attributes Sorted by Importance Better Destination for Most Important Attribute Repeat Visitors Is a destination with a positive reputation Offers high return for the price you pay Has pristine beaches, from remote to mainstream Has a variety of appealing dining options Has natural beauty and wildlife to enjoy Has welcoming locals who make you feel comfortable Has a variety of beautiful resorts, accommodations Has America's best beaches Isn't overly congested with traffic--is easy to get around in Is a place where locals enjoy a good quality of life Has a relaxing, slower pace Offers distinctive, genuine and unique experiences 4.6% 1.8% 6.6% 4.2% 3.7% 4.5% 10.7% 1.7% 9.5% 7.2% 5.5% 3.5% 12.4% 10.8% 20.2% 20.3% 23.0% 27.2% 28.8% 50.6%* 39.7% 39.6%* 34.4% 34.9% 34.6% 31.5%* 44.6%* 44.2%* 45.1% 51.0% 52.8%* 62.6%* 60.5%* 80.0%* 76.3%* 0% 20% 40% 60% 80% St. Pete/Clearwater Tampa They're Equal And the same is true among repeat visitors. 81.7%* 9
10 Brand Momentum Potential Visitors St. Pete/Clearwater (n=1,460) Tampa Is the next hot vacation place to go 16.7% 8.5% Is a vacation destination on the way up Is a vacation destination in limbo not moving up or down Is a vacation destination that is on the way down Is a passé vacation destination Among potential visitors, St. Pete/Clearwater has more brand momentum than does Tampa. 10
11 Brand Momentum Repeat Visitors St. Pete/Clearwater (n=1,454) Tampa Is the next hot vacation place to go 26.3% 6.2% Is a vacation destination on the way up Is a vacation destination in limbo not moving up or down Is a vacation destination that is on the way down Is a passé vacation destination This is even more true among repeat visitors, onequarter of whom consider St. Pete/Clearwater the next hot vacation destination. 11
12 Destination Similarity 100% 80% 2.6% 2.4% 18.4% 21.1%* 15.6% 17.9% 60% 44.4%* 38.7% 40% 20% 0% 20.1% 14.4% Potential Visitors 34.5% 23.3%* 20.1%* Repeat Visitors 43.4%* Not at All Similar Slightly Similar Somewhat Similar Very Similar Extremely Similar Travelers do not consider St. Pete/Clearwater and Tampa to be highly similar. 12
13 Essence of Each Destination Potential Visitors 13 For potential visitors, the essence of Clearwater and St. Petersburg is their beaches. Tampa doesn t have any one essence, but more than Clearwater and St. Petersburg, it stands for professional sports, an urban vibe, and Busch Gardens. Coded Open-Ends Clearwater St. Petersburg Tampa (n=306)* Beach 57.2% 45.0% 29.2% Food Beauty Relaxing Water Traffic/Congestion/Crowded Shopping Nice weather History Museum Professional sports Big City/Urban Busch Gardens Family-friendly/Kid-friendly Night life Theme/Amusement parks Don t know
14 Essence of Each Destination Repeat Visitors Coded Open-Ends Clearwater St. Petersburg Tampa (n=294)* 14 A similar pattern is apparent for repeat visitors. Beach 70.4% 51.4% 25.8% Food Beauty Relaxing Traffic/Congestion/Crowded Shopping Water Nice weather Clean Spring training/baseball Resorts/Accommodations History Museum Busch Gardens Professional sports Big City/Urban Airport Night Life Ybor City Don t know
15 Brand Personality Potential Visitors St. Pete/Clearwater Tampa St. Pete/Clearwater s brand personality is most often described as fun, friendly, clean, and family-oriented. It is more often considered fresh and exciting than is Tampa. Tampa s brand personality is most often considered modern, urban, and businessoriented. (n=1,460) Fun 48.5% 28.2% Friendly Clean Family-oriented Active Historic Lively Fresh Exciting Authentic Genuine Energetic Modern Urban Business-oriented
16 Brand Personality Repeat Visitors St. Pete/Clearwater Tampa 16 Again, the pattern is pretty much the same for repeat visitors, but note that for this segment vibrant also overtly describes St. Pete/ Clearwater more than Tampa. (n=1,454) Fun 65.1% 28.8% Friendly Clean Family-oriented Active Historic Lively Fresh Exciting Authentic Genuine Vibrant Energetic Successful Modern Urban Business-oriented
17 Overall Opinion 100% Potential Visitors 100% Repeat Visitors 80% 80% 60% 71.0%* 56.1% 60% 87.4%* 63.4% 40% 40% 20% 0% 27.7% St. Pete/Clearwater 41.1%* Tampa 20% 0% 12.4% St. Pete/Clearwater 34.9%* Tampa Bottom 2 Box Middle 3 Box Top 2 Box Bottom 2 Box Middle 3 Box Top 2 Box Potential visitors and even more so repeat visitors have more favorable overall perceptions of St. Pete/Clearwater than they do of Tampa. 17
18 Destination Synergy 18
19 How Tampa Complements St. Pete/ Clearwater 50% 40% 30% 20% 10% 0% Does Tampa Complement St. Pete/Clearwater? (% Yes) 34.9% Potential Visitors 46.9%* Repeat Visitors How Does Tampa Complement St. Pete/Clearwater? (Among Those Who Say Tampa Complements St. Pete/Clearwater) Potential Visitors(n=509) [A] Repeat Visitors (n=681) [B] Professional sports 27.8% 32.0% City/Urban Airport A Food/Restaurants Shopping A Busch Gardens Bars/Nightlife/Clubs About one-third of potential visitors and nearly half of repeat visitors say Tampa complements St. Pete/Clearwater in some way. Professional sports, a city/urban vibe, and the airport are the top complements. 19
20 How Tampa Detracts From St. Pete/Clearwater 20% 10% 0% Does Tampa Detract From St. Pete/Clearwater? (% Yes) 16.6% Potential Visitors 17.7% Repeat Visitors (Among Those Who Say Tampa Detracts From St. Pete/Clearwater) Potential Visitors (n=243) Repeat Visitors (n=257 Crime/Danger/Drugs 45.5% 45.2% Traffic/Crowding Big city/urban Dirty/Smelly/Polluted Not enough beaches/inferior beaches Rundown areas/blight/ homelessness How Does Tampa Detract From St. Pete/Clearwater? (Coded Open-Ends) Too fast-paced/hectic About 17% say Tampa detracts from St. Pete/Clearwater in some way, most often crime/drugs, and traffic/crowding. 20
21 IMPLICATIONS & CONSIDERATIONS
22 St. Pete/Clearwater is perceived more favorably than Tampa by just about any measure St. Pete/Clearwater has better brand momentum among both first time and repeat visitors than does Tampa. Overall opinion of St. Pete/Clearwater is more favorable than that of Tampa. By a very wide margin 47% to 6% among potential visitors and 67% to 7% among repeat visitors St. Pete/Clearwater is considered a better destination overall than is Tampa (with the remaining travelers saying they are equal or they don t know which is better). On all of the most important attributes for selecting a warm weather destination except one, St. Pete/Clearwater is considered the better destination the exception being having a variety of appealing dining options, on which Tampa is tied. This is true for both potential and repeat visitors. 22
23 St. Pete/Clearwater is considered fun. It has foundational equity in perceptions as vibrant, fresh, and exciting and it is described in these ways significantly more than Tampa. Some of the brand personality characteristics St. Pete/Clearwater owns among potential visitors fun, friendly, clean, family-oriented. While potentail vistors do believe that St. Pete/Clearwater and Tampa are equally lively, vibrant, and energetic but that St. Pete /Clearwater is more fresh and exciting. The pattern is much the same for repeat visitors, except that for them St. Pete/Clearwater is more often than Tampa overtly described as vibrant. 23
24 Tampa brings more positives to the table than negatives including some things that St. Pete/Clearwater doesn t offer such as professional sports. And travelers already consider the area the Tampa Bay area or Tampa area. Travelers call the Pinellas County/Hillsborough County area of Florida by a variety of names, but Tampa Bay is the most common (mentioned by 17% of potential visitors and 20% of repeat visitors), followed by Tampa/St. Pete. Overall, names with Tampa in them predominate over those with Clearwater and/or St. Pete in them. In part this is due to the large majority of travelers who fly into Tampa International Airport. 35% of potential visitors and 47% of repeat visitors think Tampa complements St. Pete/Clearwater versus just 17% and 18% who think it detracts. Tampa s urban vibe and wide range of professional sports offerings make it distinctive and complementary to Clearwater/St. Pete s beachy, relaxing, fun, friendly vibe. 24
25
April 2011 Visitor Profile
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater April 2011 Visitor Profile Prepared
More informationMarch 2011 Visitor Profile
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater March 2011 Visitor Profile Prepared
More informationFall Brand Tracking - Ontario
Brand Tracking - Ontario Methodology & Sample Profile Methodology Eligibility Fielding Sample Size Online survey Overnight Pleasure travellers (Have taken an overnight pleasure trip in the past two years
More informationSummer 2014 Brand & Advertising Tracking Study Report Montreal Market
1 Summer 2014 Brand & Advertising Tracking Study Report Montreal Market STUDY BACKGROUND & METHODOLOGY 3 Study Methodology Methodology: Online survey Eligibility: Overnight Pleasure travelers (have taken
More informationFall 2015 Brand & Advertising Tracking Study Report Ontario Market
1 Fall 20 Brand & Advertising Tracking Study Report Ontario Market STUDY BACKGROUND & METHODOLOGY Methodology & Sample Profile Methodology: Online survey Eligibility: Residents of Ontario Overnight Pleasure
More informationFall Brand Tracking New York City
Brand Tracking New York City Methodology & Sample Profile Methodology Eligibility Fielding Sample Size Online survey Overnight Pleasure travelers (Have taken an overnight pleasure trip in the past two
More informationFall 2015 Brand & Advertising Tracking Study Report US Near Markets
Fall 2015 Brand & Advertising Tracking Study Report US Near Markets 1 STUDY BACKGROUND & METHODOLOGY Methodology & Sample profile Methodology: Online Survey Eligibility: Overnight Pleasure Travelers (have
More informationDISCOVER YOUR LIFESTYLE AND LIVE LIFE TO THE FULLEST IN THE NEW PIER DISTRICT, DOWNTOWN ST. PETE S CONTEMPORARY GREEN BLUE EDGE.
DISCOVER YOUR LIFESTYLE AND LIVE LIFE TO THE FULLEST IN THE NEW PIER DISTRICT, DOWNTOWN ST. PETE S CONTEMPORARY GREEN BLUE EDGE. A BRAND STRATEGY FOR THE ST. PETE PIER DISTRICT Cover Photo Credit: Visit
More informationSt. Petersburg/Clearwater Area Convention and Visitors Bureau. September 2006 Visitor Profile
RESEARCH DATA SERVICES, INC. 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 St. Petersburg/Clearwater Area Convention and Visitors Bureau September 2006 Visitor
More informationSeptember 2016 Visitor Profile
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater September 216 Visitor Profile Prepared
More informationIATOS 2003 Outdoor Enthusiast Survey CTC Market Research March, 2003
IATOS 2003 Outdoor Enthusiast Survey CTC Market Research March, 2003 The IATOS Expo (International Adventure Travel and Outdoor Sports Show, Chicago, February 2003) provided the CTC s Outdoor Product Development
More informationGreater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research
March 26, 2007 1 of 22 Evans - Klages Market Research, Inc. Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research 2006 / 2007 Focus Groups March 2007 Research Program
More informationMay 2009 Visitor Profile
RESEARCH DATA SERVICES, INC. 3825 HENDERSON BOULEVARD SUITE 300 TAMPA, FLORIDA 33629 TEL (813) 254-2975 FAX (813) 254-2986 Visit St. Petersburg/Clearwater May 2009 Visitor Profile Prepared for: Pinellas
More informationAmerican Map St. Petersburg / Clearwater Florida Street Atlas READ ONLINE
American Map St. Petersburg / Clearwater Florida Street Atlas READ ONLINE If searching for the book American Map St. Petersburg / Clearwater Florida Street Atlas in pdf format, in that case you come on
More informationTHE VISION IS REALIZED
OCTOBER 2013 CLEARWATER BEACH THE VISION IS REALIZED Kristina D Amico Associate www.hvs.com HVS Miami 8925 SW 148 th Street Suite 216 Miami, Florida 33176 # of Visitors Per Year ('000s) Florida s West
More informationSt. Petersburg/Clearwater: January 14
Januaryy 2014 Visitor Profile Presented to: Pinellas County Tourist Development Council and Visit St. Petersburg/Clearwate er Research Data Services, Inc. March 2014 Economicc Indicators St. Petersburg/Clearwater:
More informationMaine Office of Tourism Visitor Tracking Research Summer 2015 Seasonal Topline: Visitor Segment Addendum
Maine Office of Tourism Visitor Tracking Research Summer 2015 Seasonal Topline: Prepared by October 2015 1 Table of Contents 2015 Winter Season Topline Visitor Segment Analysis - Background 3 Overnight
More informationCOLLIER COUNTY 2004 WINTER VISITOR PROFILE
THE KLAGES GROUP 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 COLLIER COUNTY 2004 WINTER VISITOR PROFILE Prepared for: Collier County Board of County Commissioners
More information2005 COLLIER COUNTY HIGH SEASON VISITOR PROFILE
THE KLAGES GROUP 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 2005 COLLIER COUNTY HIGH SEASON VISITOR PROFILE Prepared for: Collier County Board of County Commissioners
More informationCharlotte County 2016 Summer Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau
Charlotte County 2016 Summer Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. December 2016 Economic Indicators Research Data Services, Inc. 12.08.16 2
More informationIsle of Wight destination report
Isle of Wight destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of
More informationTravel Intentions Study
A2065 Travel Intentions Study Wave 14-2010 Sponsored by: Ontario Tourism Marketing Partnership Corp. FedNor Industry Canada Ontario Ministry of Tourism and Culture Tourism Toronto Presented: July 12th,
More informationProject Kickoff. Agenda. Pete Sechler AECOM. Randy Goers City of Tampa
Project Kickoff April 11, 2012 Agenda Pete Sechler AECOM Randy Goers City of Tampa AECOM Parsons Brinkerhoff The Leytham Group ChappellRoberts Blackmon-Roberts Group MindMixer Fowler White Boggs, PA Agenda
More information2014 West Virginia Image & Advertising Accountability Research
2014 West Virginia Image & Advertising Accountability Research November 2014 Table of Contents Introduction....... 3 Purpose... 4 Methodology.. 5 Executive Summary...... 7 Conclusions and Recommendations.....
More informationIndiana Office of Tourism Development. Product Development Research
Indiana Office of Tourism Development Product Development Research October 2006 TABLE OF CONTENTS TABLE OF CONTENTS...1 BACKGROUND & OBJECTIVES... 2 METHODOLOGY... 3 TRIP MOTIVATORS & TYPES... 4 TRAVEL
More informationLake Placid Assessment Updated November 2008
Lake Placid Assessment Updated November 2008 Intro Statement Years ago, Lake Placid took its tourism future in its own hands. It took a blossoming Adirondack resort destination and went out and convinced
More information2014 North Carolina Image & Advertising Accountability Research
2014 North Carolina Image & Advertising Accountability Research January 2015 Table of Contents Introduction........ 3 Purpose.. 4 Methodology.. 5 Destination Past Visitation and Interest.......... 7 Travel
More informationA COMPARISON OF THE MILWAUKEE METROPOLITAN AREA TO ITS PEERS
KRY/WJS/EDL #222377 (PDF: #223479) 1/30/15 PRELIMINARY DRAFT Memorandum Report A COMPARISON OF THE MILWAUKEE METROPOLITAN AREA TO ITS PEERS EXECUTIVE SUMMARY This memorandum report provides a statistical
More informationRecent Visitor and Prospect Study: Leisure Traveler Market Assessment. Prepared by
Recent Visitor and Prospect Study: Leisure Traveler Market Assessment Prepared by May 2014 1 Table of Contents Introduction 3 Research Objectives 4 Methodology 6 Key Findings 10 Detailed Findings 15 Characteristics
More informationSecond Quarter 2015 Visitor Profile (April-June) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Second Quarter 215 Visitor Profile (April-June) Amelia Island Tourist
More informationClearwater/Clearwater Beach Visitor Profile and Occupancy: 2009 through 2013
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Clearwater/Clearwater Beach Visitor Profile and Occupancy: 2009 through
More informationFirst Quarter 2014 Visitor Profile (January March) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist
More informationLake Placid Image Study & Regional Visitor/ Market Opportunity Analysis. Executive Summary - May 2008
Lake Placid Image Study & Regional Visitor/ Market Opportunity Analysis Executive Summary - May 2008 Purpose Longwoods International was engaged by the Lake Placid/Essex County Visitor Bureau to undertake
More informationSecond Quarter 2014 Visitor Profile (April June) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Second Quarter 2014 Visitor Profile (April June) Amelia Island Tourist
More informationCharlotte County First Quarter 2017 Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau
Charlotte County First Quarter 2017 Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. June 7, 2017 A. Key Visitor Metrics (Jan. Mar. 2017) (Overnight Visitors
More informationA COMPARISON OF THE MILWAUKEE METROPOLITAN AREA TO ITS PEERS
KRY/WJS/EDL #222377 v4 (PDF: #223479v2) 4/1/15 APPENDIX D REVISED DRAFT Memorandum Report A COMPARISON OF THE MILWAUKEE METROPOLITAN AREA TO ITS PEERS EXECUTIVE SUMMARY This report provides a statistical
More informationPUBLIC TRANSPORTATION INTRODUCTION
PUBLIC TRANSPORTATION INTRODUCTION 1 OUTLINE Current Status and Recent Trends Significant Influences A Critical Assessment Arguments Supporting Public Transport Future Influences Ingredients for Future
More informationCharlotte County Fourth Quarter 2016 Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau
Charlotte County Fourth Quarter 2016 Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. March 2017 A. Key Visitor Metrics (Overnight Visitors Staying in Charlotte
More informationHotel Valuation and Transaction Trends for the U.S. Lodging Industry
Hotel Valuation and Transaction Trends for the U.S. Lodging Industry June 2010 Presented by Steve Rushmore, MAI, FRICS, CHA srushmore@hvs.com - 1 - Value Trend for a Typical U.S. Hotel 1987 1988 1989 1990
More informationVisit St. Petersburg/Clearwater 2017/18 VISITOR PROFILE
Visit St. Petersburg/Clearwater 2017/18 VISITOR PROFILE Report of Findings October 2017 Research prepared for Visit St. Petersburg/Clearwater by Destination Analysts, Inc. TABLE OF CONTENTS Overview &
More informationBath destination report
Bath destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationLEISURE TRAVEL March 2016 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada
LEISURE TRAVEL March 2016 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada RECAP Trade Shows/ Missions/ Events 3/3-7 AAA Marketplace - Foxborough, MA 3/10-14 AAA 4 th Annual New
More informationGlobal Tourism Watch China - Summary Report
Global Tourism Watch 2010 China - Summary Report Table of Contents 1. Research Objectives... 1 2. Methodology... 1 3. Market Health & Outlook... 1 4. Unaided Destination Awareness... 2 5. Canada s Value
More informationEXECUTIVE SUMMARY. hospitality compensation as a share of total compensation at. Page 1
EXECUTIVE SUMMARY Applied Analysis was retained by the Las Vegas Convention and Visitors Authority (the LVCVA ) to review and analyze the economic impacts associated with its various operations and southern
More informationBenefits and costs of tourism for remote communities
Benefits and costs of tourism for remote communities Case study for the Carpentaria Shire in north-west Queensland Chapter 2 1 THE CARPENTARIA SHIRE COMMUNITY AND TOURISM... 2 Plate 5: Matilda Highway
More informationHotel Technology Study
Hotel Technology Study How Do Business Travelers Use and Feel About Hotel Internet Access? 2017 GBTA. All rights reserved. Presenter Mark Sharoff Research Analyst GBTA Foundation msharoff@gbta.org Trend
More information2012 In-Market Research Report. Kootenay Rockies
2012 In-Market Research Report Kootenay Rockies Executive Summary This report summarizes key highlights for the Kootenay Rockies (KR) region taken from the British Columbia In-Market study conducted in
More informationMVT Neighborhood Perception Survey Summary Results Covering Calendar Year 2017
MVT Neighborhood Perception Survey Summary Results Covering Calendar Year 2017 Survey Overview Launched January 2018 Circulated electronically and by hard copy via: MVT CID s Triangle Times newsletter
More informationCruise tourism in Akaroa: Visitor experiences, business stakeholder perceptions, and community attitudes Michael Shone & Jude Wilson 31 July 2013
Cruise tourism in Akaroa: Visitor experiences, business stakeholder perceptions, and community attitudes Michael Shone & Jude Wilson 31 July 2013 Part A: Cruise ship visitor experiences and expenditure,
More informationMiami Orlando Passenger Rail Project Overview
Miami Orlando Passenger Rail Project Overview 1 The Historical Significance of Florida East Coast Industries Henry Flagler transformed Florida when he built his railroad FEC Railway connected cities along
More informationInvestor Presentation March, 2008
Investor Presentation March, 2008 Business Plan Overview Repositioning Strategy Repositioning Portfolio Lowering Leverage Internal Growth Fully Renovating Portfolio Redevelopment Projects New Asset Management
More informationCharlotte County 2017 Summer Tourism. Presented to: Charlotte Harbor Visitor and Convention Bureau
Charlotte County 2017 Summer Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. November 2017 Summer Season April September 2017 Research Data Services, Inc.
More informationKent destination report
Kent destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationUniversity of Denver
Glenn R. Mueller, Ph.D. Professor University of Denver Franklin L. Burns School of Real Estate & Construction Management & Real Estate Investment Strategist glenn.mueller@du.edu Supply The new supply of
More informationBristol destination report
Bristol destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationFactors Influencing Visitor's Choices of Urban Destinations in North America
Factors Influencing Visitor's Choices of Urban Destinations in North America Ontario Ministry of Tourism and Recreation May 21, 2004 Study conducted by Global Insight Inc. Executive Summary A. Introduction:
More informationVisit St. Petersburg/Clearwater VISITOR PROFILE STUDY. Report of Findings. February 2018
Visit St. Petersburg/Clearwater VISITOR PROFILE STUDY Report of Findings February 2018 Research prepared for Visit St. Petersburg/Clearwater by Destination Analysts, Inc. TABLE OF CONTENTS Overview & Methodology
More informationustravel.org/travelpromotion
Agenda 1. Power of Travel Promotion Resources 2. New Tool: Travel Economic Impact Calculator 3. Accessing data through Interactive Travel Analytics 4. Unused Vacation Time Opportunity 5. Highlights from
More informationMARKET SHARE ANALYSIS
MARKET SHARE ANALYSIS Prepared for Meet AC February 9, 2015 Prepared by Strategic Advisory Group 2 Presentation Overview Review of current data Room block analysis Casino/Hotel interviews Convention Center
More informationTEN FUN THINGS TO DO IN TAMPA By MINI GUIDE LLC
TEN FUN THINGS TO DO IN TAMPA By MINI GUIDE LLC If you are looking for the book TEN FUN THINGS TO DO IN TAMPA by MINI GUIDE LLC in pdf format, in that case you come on to the faithful site. We present
More informationThird Quarter 2015 Visitor Profile (July-September) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Third Quarter 215 Visitor Profile (July-September) Amelia Island Tourist
More informationPresentation overview
Presentation overview Retail is a key component of tourist and business destinations and can act as major draw Retail is #1 or #2 leisure activity among travelers One of most important reasons meeting
More informationFourth Quarter 2013 Visitor Profile (October December) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Fourth Quarter 2013 Visitor Profile (October December) Amelia Island
More informationWhat IS Our Experience? The Gulf Shores & Orange Beach Area Destination Brand Tourism Summit
What IS Our Experience? The Gulf Shores & Orange Beach Area Destination Brand 2018 Tourism Summit EXCITEMENT FOR BEACH DESTINATIONS Destination Excitement RESEARCH OBJECTIVES Research Objectives Evaluate
More informationTravelClick: Business Intelligence Lodging Outlook. Sara Duggan. Regional Vice President, Business Intelligence TravelClick 03/23/18
TravelClick: Business Intelligence 2018 Lodging Outlook Sara Duggan Regional Vice President, Business Intelligence TravelClick 03/23/18 25,000+ Partners 25 283 Million $49 Billion 365 North America Markets
More informationOntario Tourism Facts & Figures
IN THIS ISSUE Economic Outlook Ontario and Canada Tourism Statistics International Border Crossings International Travel Account Accommodations Tourism Related Employment Visitor Inquiries Travel Price
More informationAsheville Convention & Visitors Bureau. Brand & Market Analysis
Asheville Convention & Visitors Bureau Brand & Market Analysis March 2013 Table of Contents Page Background and Objectives 2 Methodology 4 Travel Preferences 5 Competitive Overview 20 Asheville s Image
More informationState Park Visitor Survey
State Park Visitor Survey Methods, Findings and Conclusions State s Department of Recreation, Park and Tourism Management surveyed state park visitor and trip characteristics, and collected evaluations
More informationChapter 2: Amusement Park Foodservice Market Size and Forecast Market size and forecast summary
Chapter 1: Executive Summary Scope and Methodology Scope of coverage Methodology Consumer survey methodology Market size and forecast Other sources Restaurant categories Limited-service restaurant definitions
More informationBlackpool destination report
Blackpool destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationWiltshire destination report
Wiltshire destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationTOURISM VICTORIA FALL 2013 RESEARCH WORKSHOP
TOURISM VICTORIA FALL 2013 RESEARCH WORKSHOP Destination Brand Study Who? 800 past and future visitors (Vancouver, Seattle, Calgary) When? Aug 2013 Exit Survey 600 departing visitors Oct 2013 Member Survey
More informationVisit St. Petersburg/Clearwater VISITOR PROFILE STUDY. Report of Findings May 2018
Visit St. Petersburg/Clearwater VISITOR PROFILE STUDY Report of Findings May 2018 Research prepared for Visit St. Petersburg/Clearwater by Destination Analysts, Inc. TABLE OF CONTENTS Overview & Methodology
More informationHotel InduSTRy Overview What Lies Ahead
University of Massachusetts Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2013 Marketing Outlook Forum - Outlook for 2014 Hotel InduSTRy
More informationSpendTrend Summer Travel and Spending Analysis
SpendTrend Summer Travel and Spending Analysis July 2018 1 2018 First Data Corporation. All rights reserved. The First Data name, logo and related trademarks and service marks are owned by First Data Corporation
More informationLEISURE TRAVEL SEPTEMBER 2013 Prepared by: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada
LEISURE TRAVEL SEPTEMBER 2013 Prepared by: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada RECAP Trade Shows/Missions September 2013 9/07-14 United Kingdom Sales Mission 9/10-13 Luxury Travel
More informationVisit St. Petersburg/Clearwater VISITOR PROFILE STUDY. Report of Findings. December 2017
Visit St. Petersburg/Clearwater VISITOR PROFILE STUDY Report of Findings December 2017 Research prepared for Visit St. Petersburg/Clearwater by Destination Analysts, Inc. TABLE OF CONTENTS Overview & Methodology
More informationLower Income Journey to Work Market Share From American Community Survey
Lower Income Journey to Work Market Share From American Community Survey 2006-2010 Table 1: Overall National Data Table 2: Car, Truck or Van Table 3: Transit Table 4: Metrics Table 1 Work Trip Market Share:
More informationMonthly Employment Watch: Milwaukee and the Nation's Largest Cities
Monthly Employment Watch: Milwaukee and the Nation's Largest Cities A monthly report on employment trends in the nation s largest cities Prepared by: The University of Wisconsin-Milwaukee Center for Economic
More informationMINNEAPOLIS TOURISM MASTER PLAN STEERING COMMITTEE MEETING AUGUST 24, 2016
MINNEAPOLIS TOURISM MASTER PLAN STEERING COMMITTEE MEETING AUGUST 24, 2016 TODAY S AGENDA Welcome & Introductions: Bill Background & Today s Objectives: Bill Co-Chairs Comments Mayor Hodges David Berg
More informationCobourg, Ontario: Canada's Mason-Dixon Community
Cobourg, Ontario: Canada's Mason-Dixon Community Marsha Ann Tate, ABD The Pennsylvania State University University Park, Pennsylvania USA 16802 Email: mat1@psu.edu Photo Credit: Archives of Ontario. Item
More informationParking Property Advisors and Parkopedia present: TOP 40 US CITIES PARKING INDEX
Parking Property Advisors and Parkopedia present: TOP 40 US CITIES PARKING INDEX 2018 Parking Property Advisors and Parkopedia proudly present this 2018 Top 40 US Cities Parking Index. Whether you are
More informationAccess Across America: Transit 2014
Access Across America: Transit 2014 Final Report CTS 14-11 Prepared by: Andrew Owen David Levinson Accessibility Observatory Department of Civil, Environmental, and Geo- Engineering University of Minnesota
More informationJuneau Household Waterfront Opinion Survey
Juneau Household Waterfront Opinion Survey Prepared for: City and Borough of Juneau Prepared by: April 13, 2004 TABLE OF CONTENTS Executive Summary...1 Introduction and Methodology...6 Survey Results...7
More informationIndoor Waterpark Resorts Continue Impressive Growth in 05
Indoor Waterpark Resorts Continue Impressive Growth in 05 by: David J. Sangree, MAI, CPA, ISHC and Laurel A. Keller It s official. The indoor waterpark resort has established itself as a viable segment
More informationLEISURE TRAVEL. June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada
LEISURE TRAVEL June 2010 Prepared By: Rosemarie Payne, CHME Director Leisure Travel, USA & Canada RECAP Trade Shows/Missions June 2010 6/2-3 AAA Auto Club South Sales Blitz Tampa, Bradenton, Sarasota 6/9-10
More informationThe Economic Benefits of Agritourism in Missouri Farms
The Economic Benefits of Agritourism in Missouri Farms Presented to: Missouri Department of Agriculture Prepared by: Carla Barbieri, Ph.D. Christine Tew, M.S. September 2010 University of Missouri Department
More informationLEISURE TRAVEL. March Rosemarie Payne Sales Director
LEISURE TRAVEL March 2010 RECAP Rosemarie Payne Sales Director Recap of Trade Shows/Missions March 2010 3/5-7 AAA Marketplace Providence, RI 3/6-7 Adventures in Travel Expo. Washington DC 3/9-12 Funjet
More informationSan Francisco Travel Association Selling in a Seller s Market DMO Perspective. May 21, 2014
San Francisco Travel Association Selling in a Seller s Market DMO Perspective May 21, 2014 Agenda Discussion Themes 1. Meetings Are Important 2. Market Meetings Pace 3. Occupancy & Rate 4. Booking Windows
More informationRANKING OF THE 100 MOST POPULOUS U.S. CITIES 12/7/ /31/2016
OVERVIEW OF THE DATA The following information is based on incoming communication to the National Human Trafficking Hotline via phone, email, and online tip report from December 7, 2007 December 31, 2016
More informationLEISURE TRAVEL. May 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada. RECAP Trade Shows/ Missions/ Events May 2018
LEISURE TRAVEL May 2018 Prepared by: Rosemarie Payne, CDME Director Leisure Travel, USA & Canada RECAP Trade Shows/ Missions/ Events May 2018 5/1-2 JetBlue Call Center Training Orlando, FL 5/3-6 International
More informationLEISURE TRAVEL MARCH Rosemarie Payne Sales Director RECAP
LEISURE TRAVEL MARCH 2009 Rosemarie Payne Sales Director RECAP Recap of Trade Shows/Missions March 2009 3/2-3 National Trade Show (NTS)-Cocoa Beach and West Palm Beach, FL 3/3-6 Funjet-Texas 3/4 VISIT
More informationMANGO MARKET DEVELOPMENT INDEX REPORT
MANGO MARKET DEVELOPMENT INDEX REPORT 2015-2016 UNDERSTANDING THE MARKET INDEX The Mango Market Development Index is designed to measure and compare mango sales volume relative to population by region
More informationBrighton destination report
Brighton destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of holiday
More informationAmelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Amelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile Prepared
More informationBournemouth destination report
Bournemouth destination report 1 VisitEngland Destination tracker: Since April 2015, the national tourist boards of VisitEngland, VisitScotland and VisitWales have been tracking visitor perceptions of
More informationVISIT FLORIDA Research
VISIT FLORIDA Research Quarter One Visitor Numbers for 2013* Total Visitors 100.0% January March 26.0 million 4.7% Air Visitors 52.2% January March 13.6 million 3.7% Non Air 47.8% January March 12.4 million
More information2017 Citizen Satisfaction Survey
2017 Citizen Satisfaction Survey CITY OF BRAMPTON TOPLINE SUMMARY SEPTEMBER 14, 2017 CITY OF BRAMPTON 2017 CITIZEN SATISFACTION SURVEY REPORT INTRODUCTION AND METHODOLOGY The City of Brampton commissioned
More informationNew Market Structure Realities
New Market Structure Realities July 2003 Prepared by: Jon F. Ash, Managing Director 1800 K Street, NW Suite 1104 Washington, DC, 20006 www.ga2online.com The airline industry during the past two years has
More informationSTARWOOD BRANDS PERFORMANCE UPDATE
FEBRUARY 14 PRICE $500 IN FOCUS: STARWOOD BRANDS PERFORMANCE UPDATE Rod Clough, MAI Senior Managing Director www.hvs.com HVS Denver 413 S. Howes Street, Fort Collins, Colorado 521 ( ) eandrevpar AverageRat
More information