Third Quarter 2015 Visitor Profile (July-September) Amelia Island Tourist Development Council
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1 RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) FAX (813) Third Quarter 215 Visitor Profile (July-September) Amelia Island Tourist Development Council Prepared for: Amelia Island Tourist Development Council Prepared by: Research Data Services, Inc. November 215
2 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) H/M/C/C Visitor Statistics * Fiscal Year 214 Fiscal Year / 15 Q3 214 Q3 215 Visitors (#) 566,6 68, ,7 173, / 15 Direct Expenditures ($) $383,577,6 $425,786, $17,1,1 $119,612, Total Economic Impact ($) $54,673, $56,27,4 k: $14,911,6 $157,373,6 k: * H/M/C/C: Visitors staying in a commercial lodging (hotel, motel, condo, or campground). Visitor Origin Fiscal Year 214 Fiscal Year / 15 Q3 214 Q / 15 Florida 112, , ,497 38, Southeast 24, , ,831 83, Northeast 84,194 91, ,356 17, Midwest 81,94 86, ,891 19, Foreign 23,913 28, ,5 6, Markets of Opportunity 24,21 26, ,625 6, Total 566,6 68, ,7 173, Occupancy and ADR ** July August September # Visitor Origins (in Thousands) FL SE NE MW FOR MO Third Quarter 215 Visitor Origin Distribution () Occupancy FL SE NE MW FOR MO Occupancy Occupancy Occ. ( 14/ 15) ADR 215 $ $23.62 $ ADR ADR ( 14/ 15) RevPAR 215 $28.82 $ $ RevPAR RevPAR ( 14/ 15) ** Source: Smith Travel Research; 214 Update 1 Copyright 215. PCD $ July August September Room Rates July August September
3 Amelia Island Visitor Profile Fiscal Year (Oct-Sep) Amelia Fiscal Year Summary Visitor Statistics FY Quarter 1 (Oct - Dec 14) FY Quarter 2 (Jan - Mar 15) FY Quarter 3 (Apr Jun 15) FY Quarter 4 (Jul - Sep 15) Fiscal Year 214 Fiscal Year 215 FY H/M/C/C Visitors (#) 123, 15,1 162,5 173,1 566,6 68, Direct Expenditures ($) Total Economic Impact $82,272,2 $13,977,3 $119,925, $119,612,1 $383,577,6 $425,786, $18,245,5 $136,82,9 $157,785,3 $157,373,6 $54,673, $56,27, H/M/C/C Visitor Origins FY Quarter 1 (Oct - Dec 14) FY Quarter 2 (Jan - Mar 15) FY Quarter 3 (Apr Jun 15) FY Quarter 4 (Jul - Sep 15) Fiscal Year 214 Rel # of Vis. Rel # of Vis. Rel # of Vis. Rel # of Vis. # of Visitors # of Visitors Fiscal Year 215 FY Florida , , , , , , Southeast , , , ,781 24, , Northeast , , , ,829 84,194 91, Midwest , , , ,387 81,94 86, Foreign 4. 4, , , ,924 23,913 28, Markets of Opp , , , ,45 24,21 26, Total , 1. 15, , ,1 566,6 68, Copyright 215. PCD
4 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) THIRD QUARTER TOP DMA S ( ) States of Origin DMA s Georgia Atlanta Florida Greater Orlando Area South Carolina Jacksonville North Carolina Tampa/St. Petersburg New York/New Jersey New York/New Jersey Ohio Savannah Virginia Charlotte Pennsylvania Philadelphia Tennessee West Palm Beach Illinois Greenville/Spartanburg Copyright 215. PCD
5 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) Third Quarter 214 Third Quarter 215 n = 57 n = 69 Length of Stay (Days) In Amelia Island 4.5 days 4.3 days Party Size (# of People) 2.8 people 2.9 people Days 5 4 Length of Stay (Days) Third Quarter 214 Third Quarter Travel Party (Multiple Response) Couple Family Extended Family Single Group of Friends Have Children or Young Adults in Immediate Travel Party ( Yes) Transportation Mode (Multiple Response) Personal Car/RV Plane Rental Car Airport Deplaned (Base: Flew) Jacksonville International Orlando International/Sanford Purpose of Trip (Multiple Response) Vacation A Getaway Business/Conference/Meeting Visit with Friends and Relatives Special Event/Festival Wedding/Honeymoon In Amelia Island Transportation Third Quarter 214 Third Quarter Personal Car/RV Plane Rental Purpose of Trip (Top Four) Third Quarter 214 Third Quarter Vacation Getaway Business/ Conf/Mtg Friends/ Relatives 4 Copyright 215. PCD
6 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) Third Quarter 214 Third Quarter 215 n = 57 n = 69 First Visit to ( Yes) Amelia Island Florida Other Southeast Areas Considered for this Trip (Multiple Response) Considered Only Amelia Island St. Augustine/Ponte Vedra Savannah Orlando Jekyll Island Hilton Head Jacksonville Area Myrtle Beach Why Chose Amelia Island (Multiple Response) Beach Never Been/Try Something New Hotel/Accommodations Appealing Brochures/Websites Family Oriented Area Love/Like the Area Nature/Environment Previous Experience Recommendation History Weather Convenient Location Attractions Business/Meeting Event Visiting with Friends/Family First Visit to Amelia Island New Market Share Gain from Florida Total Third Quarter 214 Third Quarter 215 Other Areas Considered (Top Four) Third Quarter 214 Third Quarter St. Augustine Why Chose Amelia Island (Top Four) Savannah Orlando Jekyll Island Third Quarter 214 Third Quarter 215 Travel Planning Window How Far in Advance Start Planning Trip 54.3 days 5.7 days How Far in Advance Book Reservations for Trip 36.6 days 34.4 days Beach Never Been Hotel Brochures 5 Copyright 215. PCD
7 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) Third Quarter 214 Third Quarter 215 n = 57 n = 69 Information Most Helpful to Visit (Multiple Response) Internet Recommendation Hotel/Accommodations Previous Visit Maps Family Print Media Special Event Business/Conference/Meeting Satisfaction with Amelia Island Very Satisfied Satisfied Satisfaction Level (Very Satisfied + Satisfied) Recommend Amelia Island to Friends/Relatives Yes Plan to Return ( Yes) To Local Area Demographics Average Age Head of Household (Years) Median Annual Household Income $132,143 $137,819 Seen/Read/Heard Amelia Island Information ( Yes) Influenced by Amelia Island Information (Base: Respondents Reporting Seen/Read/Heard Information) Avg. Party Budget Breakdown Accommodations $838 $922 Restaurant Food/Beverage Grocery Store 82 8 Admissions to Attractions Other Entertainment Retail Purchases Miscellaneous Amelia Island Base Budget Total $1,866 $2,3 Per Person/Trip Per Person/Day Information Helpful to Visit (Top Four) Satisfaction with Amelia Island Internet Recom. Hotel Previous Visit Seen/Read/Heard Information Third Quarter 214 Third Quarter 215 Satisfied Very Satisfied Third Quarter 214 Third Quarter 215 Third Quarter 214 Third Quarter Yes Information Influenced Third Quarter 214 Third Quarter Yes 6 Copyright 215. PCD
8 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) Third Quarter 214 Third Quarter 215 n = 57 n = 69 Used Internet to Get Travel Information for this Trip ( Yes) Booked Travel for this Trip on the Internet ( Yes) Internet Use Third Quarter 214 Third Quarter Activities Enjoyed in Area (Multiple Response) Beach Dining Out Relaxing Walking on the Beach Historic Downtown Shopping Pool Sight-Seeing Shelling State Parks Reading Swimming Wildlife/Environment Bars/Nightlife Antiquing Exercising Art Galleries Visiting with Friends/Relatives Bird Watching Water Cruise Golfing Farmers Market Fishing Obtain Info on Web for Trip Book Travel this Trip on Web Activities Enjoyed (Top Three) Third Quarter 214 Third Quarter Beach Dining Out Relaxing 7 Copyright 215. PCD
9 Amelia Island Visitor Profile Third Quarter 215 (Jul.-Sep.) Attributes that Describe Amelia Island Well Attributes that Describe Amelia Island (Top Five) Third Quarter 214 n = 57 Third Quarter 215 n = 69 Third Quarter 215 Third Quarter 214 Clean Environment Beautiful Beaches Safe Destination Family Friendly Good Food & Restaurants Upscale Accommodations Complete Relaxation Historic Downtown Good Value for the Money A Romantic Place Activities for All Ages State Parks Good Golfing Art Galleries Good Fishing Good Water Sports Clean Environment Beautiful Beaches Safe Destination Family Friendly Good Food Copyright 215. PCD
Second Quarter 2015 Visitor Profile (April-June) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 26 TAMPA, FLORIDA 3362 TEL (813) 254-2975 FAX (813) 223-2986 Second Quarter 215 Visitor Profile (April-June) Amelia Island Tourist
First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 First Quarter 2014 Visitor Profile (January March) Amelia Island Tourist
Second Quarter 2014 Visitor Profile (April June) Amelia Island Tourist Development Council
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Second Quarter 2014 Visitor Profile (April June) Amelia Island Tourist
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Fourth Quarter 2013 Visitor Profile (October December) Amelia Island
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Amelia Island Fourth Quarter 2017 (Oct. Dec.) Visitor Profile Prepared
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau April
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater March 2011 Visitor Profile Prepared
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau April
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Visit St. Petersburg/Clearwater April 2011 Visitor Profile Prepared
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau February
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau January
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau November
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 2 TAMPA, FLORIDA 332 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March 2018
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau January
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau March
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau August
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau June
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau December
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau October
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 2 TAMPA, FLORIDA 332 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau October
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RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD SUITE 260 TAMPA, FLORIDA 33602 TEL (813) 254-2975 FAX (813) 223-2986 Naples, Marco Island, Everglades Convention and Visitors Bureau April
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