International Marketing Week

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International Marketing Week in Künzelsau 23 28 March 2014 Concept for a Mercedes-Benz

Phone.: +49 /7940/1306-241 or 243 Facsimile: +49 /7940/1306-201 joachim.

1 International Marketing Week in Künzelsau March 2014 Concept for a Mercedes-Benz related Image Video Practical information for students Daimlerstraße Künzelsau Phone.: +49 /7940/ or 243 Facsimile: +49 /7940/ joachim.link@hs-heilbronn.de daniela.dijkstra@hs-heilbronn.de susanne.paschke@hs-heilbronn.de

2 1. Workshop Within the workshop of the International Marketing Week you will work on a task for Mercedes-Benz. The task is to come up with creative ideas to express the vision of Mercedes-Benz and Daimler in a short video clip. The Daimler AG hires you to come up with a creative and exciting concept for a Mercedes-Benz related image video. Assignment of tasks What we expect In order to familiarize yourself with the topic and be ready for the task ahead, you have to write 3 pages about the topic of the week on your own. You will get more information about this pre-assignment after having sent your registration form to. The written paper must be submitted on the first day of the International Marketing Week (24 March 2014). The details concerning the project will be explained to you at your first day by the responsible Mercedes-Benz manager. In addition to the briefing you ll visit the Mercedes-Benz museum in Stuttgart to get acquainted with the Mercedes-Benz brand values. With this input you are ready to develop a creative concept for a Mercedes-Benz related image video that each team will present at the end of the marketing week, together with the reasoning behind it. A professional jury will evaluate your ideas and the best one will be awarded a prize. In addition to the workshop we will offer a diversified leisure program and different fun activities during the week. 1

3 2. Program Sunday, 23 March 2014 All day until Arrival at youth hostel in Schwäbisch Hall Welcome beer in Schwäbisch Hall at the pub Zum Löwen (Meeting point: lobby youth hostel 19.45) Monday, 24 March hostel 08.45) Official welcome, university presentations, forming of the international teams University Tour RWH Lunch Mercedes-Benz Briefing Break Team Session International Evening at University Cafeteria Bus shuttle to Schwäbisch Hall + free student evening Tuesday, 25 March Field trip: Departure to Stuttgart (Meeting point: lobby youth hostel 08.45) Visit of Mercedes-Benz Museum Spare time in Stuttgart Return back to Schwäbisch Hall + free student evening Wednesday, 26 March hostel 08.45) Team Session Lunch First Concept Presentations Bus Shuttle to Sports Event Sports Event (Human Table Soccer Tournament) Bus shuttle to Schwäbisch Hall Bus shuttle to Künzelsau (Meeting point: lobby youth hostel 21.15) open end Student party 2

4 Thursday, 27 March hostel 08.45) Team Session Lunch Team Session Bus shuttle to Schwäbisch Hall + free student evening Friday, 28 March hostel 08.15) Team Presentations & Evaluation by Jury Lunch Prize Giving Ceremony Bus shuttle to Schwäbisch Hall Departures 3. Leisure Program International Evening One of the main objects of the International Marketing Week is to experience internationality and different cultures. For this reason on Monday, 24 March 2014, we will organise an International Evening, where you will have the opportunity to learn to know each other. Each of you should bring sweeties or desserts that are typical for your home country. Student Party Künzelsau is famous for its lively student parties. You will join a party on Wednesday evening together with the German and international students - and you will have a lot of fun. Sports Event (Human Table Soccer Tournament) On Wednesday, 26 March 2014, a sports event will take place. However, you do not need a lot of athleticism to take part, in fact fun and teamwork are much more important. We will organize a small competition and the winners will be awarded a prize. 3

5 Visit of Mercedes-Benz facilities in Stuttgart Visit our capital of Baden-Wuerttemberg: Sightseeing City of Stuttgart 4. Participation Fees, Registration and Cancellation The participation fees for the International Marketing Week are 175 Euros per student. This price includes accommodation for five nights (Sunday, 23 March until Friday, 28 March 2014), local transport, most of the meals mentioned in the program and all social activities. Each student has to participate in the whole program. Arrival is on Sunday, 23 March 2014, until 6.00 p.m. in the evening. If you want to participate in the International Marketing Week, please complete the registration form and return it to the responsible professor or lecturer of your university before 1 February Moreover, please transfer the participation fees of 175 Euros as well in advance to your own university who will pay the aggregate amount to Reinhold Würth University. In case of a cancellation from the part of the student the registration fee will not be refunded. 4

5. Accommodation All international students will be accommodated at the following youth hostel in Schwäbisch Hall, which is about 20 kilometers from Künzelsau and offers a lot of spare time

There will be a daily shuttle bus from Schwäbisch Hall to in Künzelsau and back.

6 5. Accommodation All international students will be accommodated at the following youth hostel in Schwäbisch Hall, which is about 20 kilometers from Künzelsau and offers a lot of spare time activities. The youth hostel is located near the town center, the rooms are mostly four- or six-bed rooms, bed linen are provided, you should bring your own towels. There will be a daily shuttle bus from Schwäbisch Hall to in Künzelsau and back. Youth Hostel Schwäbisch Hall Langenfelder Weg Schwäbisch Hall Phone: +49/791/ info@jugendherberge-schwaebisch-hall.de 6. Arrival Arrival by bus and train Destination station is Schwäbisch Hall-Hessental, where a pick up service from Reinhold Würth University will be waiting for you. Arrival by car In order to reach Schwäbisch Hall you can take the main road B 14 Stuttgart-Nürnberg or B19 Ulm-Würzburg or the motorway A6 Heilbronn-Nürnberg. If you take the motorway A6, take the exit No. 42 (Kupferzell) and take the B19 direction Schwäbisch Hall. 5

7 Arrival by airplane and train Destination airport is Stuttgart, then take the train to Schwäbisch Hall-Hessental, where a pick up service from will be waiting for you. If you travel with public transport please indicate your arrival place and date on the registration form. This information is important for the organisation of our pick up service. 7. What to bring... Sweeties and desserts for the International Evening Sports clothes for the sporting event Some money for your spare time Mobile phone with integrated camera and/or digital camera (if available) Laptop (if available) Short Power Point presentation about your university 8. Contact persons If you have any questions please contact our office: Mrs. Paschke Phone: +49/7940/ Facsimile: +49/7940/ susanne.paschke@hs-heilbronn.de Mrs. Dijkstra Phone.: +49/7940/ Facsimile: +49/7940/ daniela.dijkstra@hs-heilbronn.de 6

International Marketing Week

International Marketing Week in Künzelsau 18 23 March 2018 Creation of a Mercedes-Benz related image video addressing the Generation Y Practical information for students Daimlerstraße 35 74653 Künzelsau