Steering the meetings industry in Kraków:

Transcription

1 Steering the meetings industry in Kraków: assessment and monitoring of the economic effect of the meetings industry on the economy of Kraków with the use of good practices from Switzerland PROJECT CO-FINANCED BY SWITZERLAND UNDER THE SWISS PROGRAMME OF COOPERATION WITH OTHER EUROPEAN UNION MEMBER STATES 1

2 Meetings industry and its economic importance in metropolitan areas on the example of Geneva and Vienna 2

3 Geneva Convention Bureau 3

4 GENEVA FACTS Second largest city in Switzerland Greater Geneva Area inhabitants mio arrivals in mio overnights 2011 (+1.3 %) Economic Impact : 1.6 Billion Euros (estimate) 130 hotels, 60 in the surroundings (France) hotel rooms hotel rooms with French vicinity 4 Congress Centers of more than pax 4

5 GENEVA International City HQ of more than 30 International Organisations European HQ of UNITED NATIONS WORLD CAPITAL of HEALTH WHO, UN-AIDS, FDI, UICC, ICN, World Heart Fed, IHF, WMA, ERS, EASL International Organizations have 7 own Conference Centers and more than 200 meeting rooms! Which are managed by them and are not for private use! Black box! 5

6 GENEVA USP s Stability, security and reliability Largest conference and exhibition venues in Switzerland City Airport (easy airport) Short distances One of Europe s most attractive lake and mountain region International way of life Lowest VAT in Europe 8% and 3% on FB Very stable prices and free public transportation for all passengers arriving and staying in hotels. 6

7 GENEVA MICE (estimate) More than 1400 international meetings 70 % within the ONG s structures Delegates Overnight stays Economic impact 1 billion Euros UIA ranking 8 ICCA ranking 25 7

8 City Tourism Marketing Information Arrivals Marketing Overnights Selling a destination Added value based on Economic ROI 8

9 GCVB Structure & Staff Geneva Tourism and Convention Bureau since 2006! 48 staff in Tourism 10 in the Convention Bureau 9

10 GCVB Structure Directly attached to the management of GTCVB Director 1 Assistant to the manager and dept coordination / communication/statistics 2 Associations Sales 4 Corporate Sales 3 10

11 GCVB RESULTS 2011 Requests treated 502 Bid books prepared 65 Meetings won Conferences /Exhibitions 30 Delegates Overnights Economic Impact 40 mio euros 11

12 GCVB Funding: Integrated into the global Geneva Tourist office budget of 7.6 mio Euros CVB = 1.6 mio Euros Commissions PCO members 12

13 Positioning and marketing strategy High economic value of international events which can be confirmed on a repeat basis and in low seasons Tradeshows: SIHH, EBACE, Motor shows, etc. Congresses: ESMO, Springfield, Grain Summit, etc. Luxury high yield events Proactive research and bidding for large congresses and trade shows 13

14 Positioning and marketing strategy Large incentives (summer) Large scientific meetings in summer(university) Large national events/ngo events Events which do not ask for important contribution/subvention Mixed events business/public 14

15 Business volume per supplier for a meeting/congress in a destination Hotels 30-40% Congress Center 15-20% Catering 20-30% Audiovisual/ Hostess services 10-15% Prof. Congress Agency PCO 10-15% Transport 5-10% Excursions/Sightseeing 5-10% Shopping 5-10% 15

16 Seminar or Symposium Macroeconomic value for Geneva Half day or Daily Meeting / Symposium: Room rental, coffee breaks, eventually lunch CHF / person / day 16

17 Macroeconomic value for Geneva Daily Meeting: Conference Package (daily delegate rate): including 2 to 3 coffee breaks, room rental, AV, lunch and local transportation CHF / person / day No or little overnights 17

18 Macroeconomic value for Geneva Meeting, 2 days with one overnight: 2 Conference Packages, Gala dinner CHF / person / day Meeting, 2 3 days with exhibition: Conference Packages, room rental, AV, usually starting to use more and more conference centers: CHF / person / day 18

19 Macroeconomic value for Geneva International Congress without commercial exhibition, 3 4 days: Room rental, AV, Conference Package, Gala-dinner: CHF / person / day *If sim interpretation 45.- CHF more International Congress with exhibition, 3 4 days: CHF / person / day 19

20 Macroeconomic value Global Summit Meeting of 2-3 days: Room rental, AV, security, simultaneous interpretation, limousines, Gala Dinners, official receptions, hotels for the different national delegations CHF / person / day EU Summit, G8, World Bank, World Economic Forum, etc splitting of costs between the local government and the organization (memorial of understanding) 20

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22 Annual results

23 Annual results

24 Annual results

25 Annual results

26 Development

27 Development

28 International congresses

29 International congresses

30 International congresses 2010 size 30

31 International congresses 2010 Month 31

32 Annual results

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34 Economic impact in Euros 34

35 Thank you for your attention. PROJECT CO-FINANCED BY SWITZERLAND UNDER THE SWISS PROGRAMME OF COOPERATION WITH OTHER EUROPEAN UNION MEMBER STATES Enrico Zuffi University of Applied Sciences Western Switzerland / Valais (HES-SO Valais) EZ Associates - International Conference Marketing and Research in Geneva Tel: +41(0)22/ enrico.zuffi@ezassociates.ch 35