Community Forum 24 October Resort Management Update

Transcription

1 Community Forum 24 October 2014 Resort Management Update

2 Topics Winter 2014 Wrap up Mt Buller Mt Stirling Looking Ahead to Summer 2014/15 Marketing & Events Improvements & Projects Preparations & Land/Lease Management Environmental Services Update Country Fire Authority Update Questions

3 Winter 2014 Wrap Up

4 Winter 2014 Wrap Up 1 2 3

5 Winter 2014 Wrap Up Snow Depth

6 Winter 2014 Wrap Up Woolcott Research Net Promoter Score This is an index indicating the overall level of promotion a ski resort would likely receive from its visitors. The Net Promoter Score is calculated by subtracting the amount of net detractors from the amount of net promoters. Promoters are respondents who gave a score of 9 or 10, i.e. extremely likely to recommend the resort. Detractors are respondents who gave a score of 0 to 6. Promoter Detractor Net Promoter Score Mt Mt Mt Mt Mt Mt. Mt. Mt. Mt. Buller Buller Buller Buller Buller Buller Buller Buller Buller % % % % % % % % % Mt Mt Mt Mt Mt Mt Week Week Week Week Week Week Week Week Week Week Buller PromoterBuller Buller 47 Buller Buller Buller Detractor n=97 n=110 n=101 n=99 n=102 n=94 n=95 n=100 n=97 n= % % % % % % % % % % % % % % % % Net Promoter Score

7 Winter 2014 Wrap Up

8 Winter 2014 Wrap Up Mt Stirling Trail Maintenance and Visitation

9 Topics Winter 2014 Wrap up Mt Buller Mt Stirling Looking Ahead to Summer 2014/15 Marketing & Events Improvements & Projects Preparations & Land/Lease Management Environmental Services Update Country Fire Authority Update Questions

10 Video: Celebrating White and Looking Forward to Green

11 Topics Winter 2014 Wrap up Mt Buller Mt Stirling Looking Ahead to Summer 2014/15 Marketing & Events Improvements & Projects Preparations & Land/Lease Management Environmental Services Update Country Fire Authority Update Questions

12 Mt Buller Summer 2014/15 Marketing Focus

13 Summer Objective: Grow summer visitation and yield opportunities for the resort

14 Summer positioning: Experience Mt Buller Run, Hike, Walk or Bike

15 Nearly $2 million investment in the development of the mountain bike trail offering The first and only IMBA Ride Center in Australia

16 Why are mountain bikers an important market? Willing to travel for singletrack Compared to general resort visitors they: o Have a higher propensity to stay overnight o Travel in larger group sizes o Stay longer o Are more likely to re visit

17 Launch of the Australian Alpine Epic Delivery of the Australian Mountain Bike Summit Opportunities to be involved in the Bike Buller Recommends program

18 Niche market with strong growth Favour single track 16 audited trails across Mt Buller and Stirling Similar demographic to mountain bikers but higher income earners Motivated to travel by events and guided tours

19 Product development Securing associated events Brand awareness

20 Future years: Hike Buller Walk Buller

21 RMB has moved from event delivery to event facilitation Two pronged approach to events: o Attract events that support the hero product o Secure events that introduce new customers to the resort Major tourism drivers

22 Dates Event 1 4 November Rolling opening of MTB trails 7 9 November Targa High Country 16 November Mirabella Mountain November 7 Peaks Domestique Series 4 5 December Australian MTB Summit 6 December Bike Buller EPIC Festival 26 January Victorian Downhill Series January Mt Buller Chamber Music School 31 Jan 1 Feb Mt Buller Australian MTB Enduro 7 9 March Bike Buller MTB Festival 8 March Picnic in the Park 22 March Mansfield Mt Buller Cycle Race March Mt Buller Mtn Running Festival 3 6 April Easter 4 April Mountain High Fun Run April Elevation Series Gravity Enduro

23 What are the opportunities? Tailoring your business to meet customer needs Developing new products to meet gaps in the product portfolio Making leased property available to new suppliers to operate over summer Proactive participation in marketing initiatives

24 Topics Winter 2014 Wrap up Mt Buller Mt Stirling Looking Ahead to Summer 2014/15 Marketing & Events Improvements & Projects Preparations & Land/Lease Management Environmental Services Update Country Fire Authority Update Questions

25 Improvements & Projects Water Storage Project Sun Valley Reservoir Repairs Project Telephone Box Junction Refurbishment Project Mt Stirling Hydro Power Supply Project General Improvements & Initiatives

26 Water Storage Project Koflers Tirol Flat Control & Upper Boggy

27 Water Storage Project Project Scope What is to be delivered Size: Supply: 100ML off stream storage with potential provision for future expansion Minimum of 10ML per 24hrs Location: Assessment of identified sites to determine best location: (Assessment criteria; construction cost, planning approval, environmental, construction risk, supply, ski area impact, etc)

28 Water Storage Project Project Scope How is it to be delivered Stage 1 Stage 2 1. Finalise location Completed 2. Draft and submit Planning Permit Application Completed 3. Develop a Design & Construct Package for: Due 2015 a) Construction of 100ML Dam b) Location (As per 1) 4. Investigation and resolution of ancillary items: a) Amendments to water drafting licenses Aim to avoid b) Alternative water supplies Ongoing investigation c) Integration into current infrastructure Construction phase 5. Develop Business Case Draft Completed 1. Construct & Commission Due to commence Summer (Approvals & Funding Dependent)

29 Water Storage Project Site Location Site location was determined through the use of a Multi Criteria Assessment process based upon 35 criteria taken from the Alpine Planning Scheme, the RMB Strategic Plan and other project specific objectives. Key project criteria are: Geotechnical Suitability/Risk Resort Recreation Utility/Impact Environmental Impact Construction Costs Detailed Geotech and flora and fauna assessments were undertaken, which influenced the final design, Planning Permit Application and Business Case.

30 Water Storage Project

31 Water Storage Project

32 Water Storage Project

33 Improvements & Projects Water Storage Project Sun Valley Reservoir Repairs Project Telephone Box Junction Refurbishment Project Mt Stirling Hydro Power Supply Project General Improvements & Initiatives

34 Sun Valley Reservoir Liner

35 Sun Valley Reservoir Liner